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Exclusive QandA with Alexandr Kosogov, CEO of Gamzix

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“Gamzix made first steps in rather challenging times for us. But I have no regrets about it. If I could turn back time, I would change nothing. Difficulties only made our team better, stronger and more flexible.”

These are some of the remarkably positive words of Alexandr Kosogov, CEO of Gamzix. Read on for the full interview. If you are a bit down or struggling for new ideas, these simple answers could spark a spur.

Q. To begin with, tell us about your background? How did you discover gaming?

A. I discovered gaming when I was working as Brand Manager in the lottery company. Since then I decided to connect my life with the Gaming industry. During 8 years of work, I had no doubts about this choice, because I’m sure that only a job you like could bring you such pleasure and happiness.

Q. Now on to Gamzix. What does the name imply and what led to the company’s founding?

A. I felt that I’ve reached the height at other companies and the only way to satisfy my ambitions was to establish my own gaming company. Thanks to my profound knowledge in business and great experience in the iGaming industry, Gamzix saw the world.

While choosing a name for my company, I followed specific criteria: it should be a short two-syllable word, easy to read and pronounce, sweet-sounding and up to date. Moreover, Gamzix was a unique name, so it met all requirements!

Q. Gamzix was established in January 2020. Soon after, the covid pandemic hit the top gear. Once the multiple rounds of pandemic were overcome, the war started. How was the going, over the last two or so years?

A. Yes, you’re definitely right. Gamzix made first steps in rather challenging times for us. But I have no regrets about it. If I could turn back time, I would change nothing. Difficulties only made our team better, stronger and more flexible. So proud of my colleagues! Together we could do almost impossible: despite covid pandemic and war in Ukraine we didn’t stop any working process, furthermore, Gamzix continues to develop extremely and shows good results. I believe in its success.

Q. Now on to the products. What are the products do you offer? What’s your USP?

A. Today, Gamzix’s library is filled with 27 various slots that entertain from the first spin. These are games with different themes, high quality graphics, bright characters and symbols. Our key advantages are a wide range of in-game features, API free rounds and jackpot, revenue-boosting promo tools, multicurrency and  multilanguage.

Q. Tell us about the most successful games from Gamzix.

A. It’s hard to choose the best among Gamzix 27 slots, I’ll name three slots which worth trying foremost:

Gold Mania. It has colorful graphics, gold mining symbols and high payouts. RTP of 97% is quite high, maximum win is 25,000x. The mining theme of Gold Mania is rather breathtaking and keeps the tension. The game can boast loads of in-game features, including the free spins mode and sticky wilds with multipliers.

Really Hot Flaming Edition. It’s simple, juicy and attracts a lot. This fruity slot is filled with Hot Bet and Super Hot Bet features. Combinations of symbols form 5 winning lines, a player can win up to 750x your bets.

Sunny Coin: Hold the Spin. The game has amazing artwork, it’s a mix of Egyptian mythology and royalty. Sunny Coin has interesting bonuses inside the game: Free Spins with levels, 4 levels of Jackpot and Gamble game. This slot has 5 reels and 20 paylines, and deserves the attention of players!

Q. Which are the markets you currently operate in and which are the markets you plan to enter in the near future?

A. Gamzix currently operates in CIS and Western Europe, our next destinations are Africa, Asia and Latin America. To tell you the truth, we want to enter all possible markets to make Gamzix popular all over the world!

Q. Could you tell us about the new games in the pipeline. Any blockbuster release?

A. We already had two new releases in May. First one is Rich Granny slot with an original and exciting theme. In the post office, gamers will find the granny with her chihuahua, who is planning a robbery! The slot comes with 5 reels and has 10 paylines. The RTP 96% and maximum win x40000 definitely get interested players.

Second one is Book of Cairo. It is an Egyptian-themed slot with an entertaining gameplay set, attractive hieroglyphic symbols, famous characters and powerful music.

Till the end of the year we are also planning to produce mini games, crash games with innovative features and slots with new mechanics.

Q. What kind of change that you think Gamzix has made in the gaming market? It is still early days for a two-year-old company. But still, while looking back, can you think of any changes that Gamzix has effected in the industry?

A. For these 2 years many people from the industry – competitors, gamers, casinos, media, other companies and professionals – have heard about Gamzix. It is also a little win for our team! I’m glad that we are developing constantly and achieving results.

It’s very hard for the newbie to make crucial changes in the iGaming market, but I believe that very soon we will make our competitors nervous and shake the market!

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License

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Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.

The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.

Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”

The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.

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Play’n GO games now live with Ivy Casino in the UK

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Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino 

Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK. 

Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others. 

Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market. 

The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards. 

Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally. 

Magnus Olsson, Chief Commercial Officer of Play’n GO, said:

“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.” 

Mark Good, representing Ivy Casino, said:

“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.” 

Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO. 

In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company. 

The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.

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Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals

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Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.

New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.

“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”

Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.

The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.

Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.

The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.

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