Latest News
NSoft: Push notifications in the Betting and Gaming
The global sports betting & gaming market is thriving like never before. According to the findings of the Zion Market Research study, the sports betting industry gathered revenue of about US$ 131.1 billion in 2020 and is slated to earn revenue of approximately US$ 179.3 billion in 2028. As numerous markets worldwide are on the path to becoming regulated ones, new opportunities are arising for providers in LatAm, Africa, and the United States.
The sports betting and gaming software providers join forces with local suppliers and operators to expand in the local markets and implement player protection and anti-money laundering measures.
As the competition is getting heavier in acquiring new punters, here at NSoft, we strive to give our customers and partners the best practices and tools to help them market their products in healthy and responsible ways.
Our ongoing commitment to implementing the Responsible Gaming Policy is a critical part of our everyday business practices. With players’ safety in our mind, the focus is also on using only cutting-edge technology to unleash the creativity of our developers and designers; NSoft aims to deliver effective customer-centric solutions for audiences worldwide.
Innovations within the Seven Sportsbook platform
The foundation of any successful betting and gaming business lies in a powerful and unified platform that runs like clockwork.
NSoft’s iGaming platform Seven empowers the brand and builds loyalty by providing an omnichannel experience on each channel: retail, terminal, responsive online, and mobile dedicated App – a native one, both for Android and iOS, not just “mobile view” sold as an App, with several paying methods. Our sports betting applications provide a user-friendly interface and higher performance for mobile users.
Years of experience are behind us. Seven is omnichannel, feature-rich, scalable, jurisdictionally compliant, and provides a full range of player monitoring and management tools, including segmentation tools, advanced reporting, payment, etc. security, all in one place.
Seven betting platform was recently improved by enhancing it with another module – the integration of the Xtremepush module for the online channel, emphasizing mobile apps. Since push notifications are a handy communication platform, betting operators can benefit from them on multiple levels, including reaching new customers, onboarding, and delivering highly engaging content.
Personalizing players’ on-site experience to reach high engagement levels
NSoft is focused on the players and their reactions while they’re playing our virtual games, placing wagers on attractive matches, or spinning the reel of our Casino games.
Delivering dynamic content and real-time player experience with all of our products is most important. What drives the punter to place the deposit and make his first bet?
The synergy between the provider, NSoft, and our partners, comes to light here with the common goal of engaging the audiences across every device and channel.
Who are they? What are the punters looking for? What drives the excitement?
Players’ segmentation and profiling help us create personalized and valuable offers and relevant content that resonates with their needs.
The push notifications come in handy here. As mentioned above, thanks to the integration of the Xtremepush module, the online channel is now enriched with a form of a highly personalized piece of communication – push notifications.
Now we can optimize player acquisition and fuel engagement by sending relevant messages via push notifications. This valuable communication channel with the punters is quite direct and beneficial and provides real user value to the customer.
And let’s not forget how time is vital for push notifications. We gain so much by doing the customer segmentation first and then targeting the right customer with carefully planned and personalized messages at the right time. The higher levels of App engagement are easy to reach as push notifications are a remarkable tool for communication.
Simple and effective push notifications
After the segmentation and profiling of the players are done, we are fully aware of their preferences and desires, so the next step is taking action to create relevant content that resonates with their needs.
What else can be achieved with push notifications?
Increasing bet frequency is also one of the goals to be reached. A personalized app push notification can be sent at the right time to users based on their previously shown interest and behavior on mobile. Thus intelligent segmentation drives players towards odds they have shown interest in.
With the help of Xtremepush, NSoft has valuable insight into the analytics of players and their preferences. Re-engaging the dormant players is one of the challenges. When they are inactive for some time, we can spark their interest by sending them intelligent notifications with data aligned with their past actions and interests. For example, engage them with odds and offers you know are likely to appeal to them because they’re connected with their favorite football team.
Delivering real-time odds to players at the crucial moments will help us capitalize on the essential Live events and matches. In that case, the push notifications can nudge the players by offering them additional bets (penalty decisions, yellow cards, etc.) on games they have already bet on or shown interest in.
Through the highly personalized user journeys backed with data-driven analytics, push notifications are a powerful tool for increasing engagement and bringing players back into Apps by offering them relevant and exciting content.
Fast Track has announced the release of a new AI-driven Player Churn Prediction Model, now available to all partners within its CRM platform. The model enables operators to identify players at risk of churning as early as the first day of inactivity, supporting more proactive and efficient retention strategies.
Built on Fast Track’s proprietary machine learning platform, FTML, the model uses seven sub-models to analyse player behaviour and make accurate predictions tailored to each operator’s player base. The system continuously trains itself on live data, ensuring predictions remain relevant and effective over time.
The Churn Model is already in use by several Fast Track partners and is fully integrated into the platform’s core workflows. Once activated, operators receive clear, actionable insights into which players are likely to churn, along with data-informed recommendations on timing and incentive levels for re-engagement.
“Churn is one of the most impactful use cases for AI in player engagement,” said Simon Lidzén, Co-Founder and CEO of Fast Track. “With this model, operators can focus their efforts where it matters most; targeting players who are truly at risk with the right offer at the right time. It’s a smarter, more cost-effective approach to retention.”
The Churn Model addresses a common challenge in the industry – overuse of reactivation bonuses – by helping teams deliver more relevant and timely incentives based on predictive insights, not guesswork.
To support the launch, Fast Track will host a live webinar on Thursday, 10 July 2025 at 16:00 CEST, offering a walkthrough of the new Churn Model and its practical applications. Save your spot at app.livestorm.co/fast-track/save-your-players.
The post Fast Track releases new AI Player Churn Model appeared first on European Gaming Industry News.
Evolution today announced it has signed a multi-year agreement with Hasbro, a leading games, IP and toy company, to be their exclusive licensing partner for online live casino and slot games for MONOPOLY and other Hasbro Games titles.
The worldwide deal, including the USA, covers online content from all Evolution brands, including Evolution, Ezugi, NetEnt, Red Tiger, Big Time Gaming (BTG), Nolimit City and Livespins.
The new exclusive partnership for MONOPOLY and other Hasbro Games titles builds on a highly successful working relationship between the two companies. Evolution has already developed MONOPOLY Live and MONOPOLY Big Baller, two innovative online live casino game shows based on Hasbro’s world famous board game. Both are at the top of Evolution’s game line-up and are two of the best-performing games in all of online gaming.
As a result of the new partnership, Evolution will be the exclusive licensing partner for online casino games based on much-loved Hasbro Games properties. New games will launch from January 2026 onwards and will be showcased at ICE Barcelona 2026. Amongst the new Hasbro-based titles from Evolution brands will be Game Night, MONOPOLY Filthy Rich, MONOPOLY Roulette (all live online games with live presenters), and a number of online slot titles.
At Hasbro, we’re all about play—whether it’s classic board games or casino experiences. After a thorough RFP process, we’ve chosen Evolution as our exclusive partner for online live casino and online slots for Hasbro Games titles,” said Claire Hunter Gregson, Director Gaming Relationships. “We trust them to bring our brands to life in fresh, exciting ways for our adult fans and look forward to our partnership.
Todd Haushalter, Evolution’s Chief Product Officer, commented: “The combining of Hasbro and Evolution just feels right — we will make magic together! The bidding process was extremely competitive, but showing our commitment to innovation and excellence with MONOPOLY Live and MONOPOLY Big Baller, really helped! The team and I are incredibly excited to bring the Hasbro Games brands to all our various brands. I think MONOPOLY is the world’s best casino game brand, and we can do so many great things with it, and, of course, with many other Hasbro Games brands. It is hard to believe, but these are still the early days of online gaming, and with Hasbro we will forge a new chapter in our industry.”
The post Evolution and Hasbro sign exclusive online live casino and slots partnership agreement appeared first on European Gaming Industry News.
Expanse Studios, the B2B game development division of Golden Matrix Group Inc. (NASDAQ: GMGI), has received official certification from Croatia’s Ministry of Finance for its flagship game Super Heli, with additional titles in the company’s 56-game portfolio expected to receive approval in the coming weeks for the EU member state.
The certification marks a strategic entry into a market that generated US$484.70m in 2024, with projected growth at a CAGR of 8.4% during 2024-2030. Super Heli, Expanse’s most popular crash-style game, becomes the first of the studio’s titles approved for the Croatian market, paving the way for broader portfolio distribution.
Tapping Into High-Growth European Market
Croatia represents a compelling opportunity for B2B gaming suppliers, with the Online Casinos segment alone projected at US$218.10m in 2024. According to iGamingToday’s latest market research, Croatia’s gambling market will reach €720.42 million by 2025, making it one of Europe’s fastest-growing regulated markets.
Among the key market benefits are:
- Accelerating digital adoption – Internet penetration jumped from 76% in 2020 to 83% in 2023
- Over 20.6 million tourist arrivals in 2023 following Schengen Zone entry
- Over 500,000 Croatians expected to engage in regular online gambling by 2027
Strategic Value for the Company
The certification strengthens Expanse Studios’ European footprint at a critical juncture. With 56 proprietary titles and 500+ B2B partners globally, Expanse is expected to capture a meaningful share in the growing EU market.
“Croatia certification is more than market access—it’s validation of our content quality and compliance capabilities in demanding EU jurisdictions,” said Damjan Stamenkovic, CEO of Expanse Studios. “With our flagship title Super Heli already approved and more games in the pipeline, we’re very excited for the opportunities this markets brings us”
Competitive Advantage in Regulated Markets
Croatia’s regulatory framework favors established, compliant B2B providers. Operators must obtain licenses requiring significant capital investment, and only licensed casino games operators who have at least one brick-and-mortar casino can offer online gambling. This creates high barriers to entry and positions certified B2B suppliers like Expanse as essential partners for operators.
The post Expanse Studios (GMGI) Obtains Croatian iGaming Certification appeared first on European Gaming Industry News.
Fast Track releases new AI Player Churn Model
Evolution and Hasbro sign exclusive online live casino and slots partnership agreement
Expanse Studios (GMGI) Obtains Croatian iGaming Certification
Kristina Jakovleva Represents Slotsjudge at iGB London 2025
Solitics launches In-Game Pulse for personalised in-play betting offers
The Markets Everyone’s Watching—Now on Stage at SBC Summit
Starcasino bolsters its commitment to Sports Betting Integrity with International Betting Integrity Association (IBIA) membership
EveryMatrix strengthens UK footprint with multi-year BetTOM partnership
Studio releases a series of Tap & Reveal games that promise explosive action, extreme volatility and a max win potential of 25,000x
Internet Vikings and SB Software Partnership Transforms Infrastructure Performance for iGaming Operator Editec
-
Latest News3 months ago
SARA TENDULKAR JOINS JETSYNTHESYS’ GLOBAL E-CRICKET PREMIER LEAGUE AS MUMBAI FRANCHISE OWNER FOR SEASON 2
-
Latest News3 months agoExclusive Q&A With Bar Konson, Chief Business Development Officer at NuxGame
-
Latest News2 months agoWeek 17/2025 slot games releases
-
Latest News2 months agoFortuna Partners with 2025 UEFA Under-21 EURO
-
Latest News3 months ago
Esports World Cup Foundation Confirms Full Game Lineup, Schedule, and Club Championship Rules for EWC 2025
-
Latest News2 months agoELA Games Receives Key Nomination at EGR Marketing & Innovation Awards
-
Latest News3 months ago
DreamPlay consolidates its status as a global player in the iGaming industry and opens an office and campus in Cyprus
-
Latest News3 months ago
ACR POKER’S NEXT HIGH STAKES ADVENTURE TAKES PLAYERS TO MONTENEGRO FOR PRESTIGIOUS SUPER HIGH ROLLER SERIES
You must be logged in to post a comment Login