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Coinbase becomes BIG main partner in multi-million dollar deal

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Leading global crypto platform Coinbase expands partnership with BIG and acquires main-partner rights in one the of the largest esport club deals within Europe.

Following a productive collaboration that started in August 2021, Coinbase has now become the main partner of Germany’s most successful CS:GO team.

As part of the multi-million dollar deal, Coinbase has acquired main partner rights to BIG’S CS:GO department as well as an extensive media rights package that includes a main-partner position on BIG’s official player jersey. Together with Coinbase, BIG will continue to do a wide variety of activations including community events, tournaments and money-can’t-buy fan experiences.
The deal comes following the multi-million dollar acquisition of membership slots in both the BLAST Premier and ESL Pro League circuits, indicating the attractiveness of these elite leagues to partners. As a partner team, BIG will continue competing in these circuits for the long-term future, continuing with the BLAST Premier Spring Final in Lisbon this Summer.

BIG’s CS:GO players will already wear the new jersey at their upcoming events, with multiple large LAN championships on the horizon for the team. The deal itself was facilitated by SPORTFIVE, to whom we are exceptionally thankful for their excellent cooperation!

Statement Daniel Finkler, CEO
The extension of the partnership with Coinbase as the new BIG CS:GO Main Partner is a significant milestone for our organization. The financial scope of the partnership demonstrates that the acquisition of the BLAST Premier and ESL Pro League Partner Slots in 2021 proved to be the best decision we could have made. Together with Coinbase, we will compete in the largest and most prestigious esports competitions globally.

It honors me a lot that we were able to win the world’s leading crypto platform as a long-term partner. Over the past few years, Coinbase has become a market leader in the rapidly growing and extremely exciting crypto market. As the main partner, Coinbase will contribute significantly to the further development and growth of Berlin International Gaming. Jointly, we have developed a very comprehensive rights package that will also be visually reflected on our channels. Additionally, Coinbase will have the main partner slot on the official BIG CS:GO Jersey. I am very grateful for the trust in BIG and look forward to working with Chris Grundy and the Coinbase team. A big thank you also goes to SPORTFIVE for the excellent cooperation and facilitation of one of the largest esport deals in the DACH region!

Statement Coinbase
“BIG has been a fantastic partner since summer 2021,” says Sascha Rangoonwala, Country Manager Germany at Coinbase. “This partnership with Germany’s leading eSports organisation, BIG, has proven to help us better reach digital natives and educate them about the benefits and risks of cryptocurrencies. That’s why we’ve now deepened the partnership and look forward to driving the awareness and adoption of crypto assets in Germany together.”

Eike Gyllensvärd, President Esports at SPORTFIVE:
„We are beyond excited to be able to bring together such two strong brands and further develop their partnership going forward. This announcement is a testament to the deep industry experience and esports expertise that SPORTFIVE offers to rights-holders and brands alike.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Expanse Studios (GMGI) Obtains Croatian iGaming Certification

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Expanse Studios, the B2B game development division of Golden Matrix Group Inc. (NASDAQ: GMGI), has received official certification from Croatia’s Ministry of Finance for its flagship game Super Heli, with additional titles in the company’s 56-game portfolio expected to receive approval in the coming weeks for the EU member state.

The certification marks a strategic entry into a market that generated US$484.70m in 2024, with projected growth at a CAGR of 8.4% during 2024-2030. Super Heli, Expanse’s most popular crash-style game, becomes the first of the studio’s titles approved for the Croatian market, paving the way for broader portfolio distribution.

Tapping Into High-Growth European Market

Croatia represents a compelling opportunity for B2B gaming suppliers, with the Online Casinos segment alone projected at US$218.10m in 2024. According to iGamingToday’s latest market research, Croatia’s gambling market will reach €720.42 million by 2025, making it one of Europe’s fastest-growing regulated markets.

Among the key market benefits are:

  • Accelerating digital adoption – Internet penetration jumped from 76% in 2020 to 83% in 2023
  • Over 20.6 million tourist arrivals in 2023 following Schengen Zone entry
  • Over 500,000 Croatians expected to engage in regular online gambling by 2027

Strategic Value for the Company

The certification strengthens Expanse Studios’ European footprint at a critical juncture. With 56 proprietary titles and 500+ B2B partners globally, Expanse is expected to capture a meaningful share in the growing EU market.

“Croatia certification is more than market access—it’s validation of our content quality and compliance capabilities in demanding EU jurisdictions,” said Damjan Stamenkovic, CEO of Expanse Studios. “With our flagship title Super Heli already approved and more games in the pipeline, we’re very excited for the opportunities this markets brings us”

Competitive Advantage in Regulated Markets

Croatia’s regulatory framework favors established, compliant B2B providers. Operators must obtain licenses requiring significant capital investment, and only licensed casino games operators who have at least one brick-and-mortar casino can offer online gambling. This creates high barriers to entry and positions certified B2B suppliers like Expanse as essential partners for operators.

The post Expanse Studios (GMGI) Obtains Croatian iGaming Certification appeared first on European Gaming Industry News.

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Kristina Jakovleva Represents Slotsjudge at iGB London 2025

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The iGB London 2025 event is set to push the boundaries of the online gambling market, and Kristina Jakovleva, Business Development Manager at SEOBROTHERS, will represent Slotsjudge. The event is expected to gather over 15,000 attendees and more than 300 sponsors, and Kristina plans to cover technological trends, discuss affiliate marketing strategies, and foster industry-specific networking.

Event Overview: About iGB London 2025

As one of the iGaming industry’s key global events, iGB London brings together thousands of professionals to drive innovation and growth. Following the success of previous editions, with over 6,500+ affiliates and 150+ programs on offer, the upcoming event promises even greater opportunities for business and collaboration.

Over 15,000+ industry specialists are to join the event this time. This year, participants will discuss technological trends, regulatory updates, affiliate marketing, and branding strategies. Participants can gain actionable insights and learn from successful case studies, making the event both exciting and informative.

About Kristina Jakovleva: Expertise & Plans

Starting her career in education at Liverpool John Moores University, Kristina has been in the iGaming market for years, working as a customer support specialist, affiliate manager, and ultimately as a Business Development Manager at SEOBROTHERS.

Years of experience and a focus on growth enabled Kristina to understand which approach best suited the company quickly, and she successfully implemented strategic partnerships and business growth initiatives to benefit from industry-specific networking.

Expectations & Final Thoughts

Attendees can enjoy iGB London 2025 on 2–3 July 2025 at ExCeL London, and an exclusive AI Concierge service will be available to cover basic questions about the event. Nick Hill, Executive Director at Premier Hill, says that ‘it represents the entire industry, and it is a must-attend show.’

It’s an excellent opportunity for the Slotsjudge team to gain performance-driven insights and plan future growth over the next 12 to 24 months, while other participants can learn from Kristina Jakovleva’s work, reinforcing Slotsjudge’s ongoing commitment to innovation and the overall growth of the iGaming industry.

The post Kristina Jakovleva Represents Slotsjudge at iGB London 2025 appeared first on European Gaming Industry News.

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Solitics launches In-Game Pulse for personalised in-play betting offers

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Solitics has launched In-Game Pulse, a powerful tool that allows operators to turn real-time sports moments into high-impact engagement with bettors.

With In-Game Pulse, operators can respond to goals, plays and key events with personalised in-play betting offers, delivered to players when their attention peaks, not after.

It’s powered by Solitic’s new Follow Engine, which tracks what each bettor is interested in and then automatically delivers tailored campaigns based on those interests.

This means marketers build just one journey, rather than separate ones for each possibility.

In-Game Pulse works by connecting an operator’s user data with a live sports feed, then the Follow Engine adapts a single flow to match each user’s interests in real time.

Marketers can then trigger journeys based on the most important moments in a game – a goal, red card – as and when they happen, meaning they are no longer limited to just user behaviour.

The best part is that each campaign is tailored to the individual bettor, and based on the teams, athletes and events they care about.

This makes In-Game Pulse the perfect solution for personalised in-play betting engagement.

This is an example of how it works.

A team scores a goal. 

All users with that team in their favourites list get notified instantly. 

The messaging is kept really simple:

“Big Moment! Your team just scored. Want to double down on the momentum?”. 

The great thing about In-Game Pulse is that it’s not a workaround or a third-party add-on; instead, it sits within Solitics’ engagement flows.

This means operators and their marketing teams can deliver hyper-personalised campaigns at peak interest, with the speed and control that Solitics has built its reputation on.

Guy Shemer, VP Product at Solitics, said: “In-Game Pulse will change the game for how marketers engage players with in-play betting communications and offers. 

“In the past, they have had to map out multiple journeys, and this has created a tremendous amount of work, let alone the challenge of pushing communications at the right time. 

“In-Game Pulse does all the heavy lifting here, allowing marketers to engage players in the moment and when their attention peaks, not after. 

“In short, it allows operators to go beyond their own data and react instantly to live sports moments – moments that can drive betting activity.” 

The post Solitics launches In-Game Pulse for personalised in-play betting offers appeared first on European Gaming Industry News.

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