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ODDIN.GG AND ERUSHIT EXPAND THE VALHALLA CUP RUSH FOOTBALL TOURNAMENT. MORE PLAYTIME, MORE CONTENT TO BET ON!

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Oddin.gg is one of the leading global providers across the whole spectrum of esports services, offering a full range of B2B solutions to betting operators worldwide.  Today, Oddin.gg and its partner eRushIT are proud to announce a secondary stream expansion of the popular Rush Football Valhalla Cup Tournament.

The launch of the second Valhalla Cup stream will increase the available content, as well as the number of choices for bettors. First and second streams supplement each other as they start at different times, so when one stream has a break to prepare for the next match, the match on the other stream is already in progress.

What is the Valhalla Cup?

The Valhalla Cup is a 24/7 Rush Football Tournament, streamed live on the interactive streaming platform Twitch. The Cup is played by real players on a Playstation 5 and is organized by eRushIT, with Oddin.gg supplying odds feed, risk management and integrity services. The matches between the players (who must all be 18+ years) are available for wagering, both pre-match and live.

The Valhalla Cup, launched in September 2021, has already gained a foothold in the global market and is offered by prominent operators such as sportsbet.io, RETAbet, Picklebet, Thunderpick, and others. The Cup is immensely popular on mobile devices, with more than 80% of the Twitch views coming from mobile.

The success the Cup has been enjoying among bettors is attributed to the nature of the tournament with its quick 10-minute contests, the constant streaming of matches and, in turn, opportunities to bet. Every day more than 100 unique matches are broadcast.

Another, equally important reason for the Cup’s success, is the integrity of the games. Both Oddin.gg and eRushIT are extremely strict when it comes to integrity monitoring, working closely with the esports regulatory body ESIC (Esports Integrity Commission). To this end, all Cup matches are closely monitored and supervised by referees of eRushIt while the betting activity is closely reviewed in real-time by Oddin.gg through its risk management solution.

Marek Suchar, Co-Founder & Managing Director at Oddin.gg comments on the new developments:Since its launch, bettors have embraced the Valhalla Cup and its potential for fun and wagering, any time of day or night, from anywhere in the world. At Oddin.gg, we are happy to be the backbone of this stellar solution, offering what we do the best in the world: the widest selection of live markets and highest uptime,  along with a flawless risk management solution. We are thrilled to provide the Valhalla Cup’s second stream and we are certain that it won’t be the last”.

Oddin.gg is a world-leading B2B provider of esports odds feeds, risk management services, iFrame solution, marketing services, and more. The company maximizes its partners’ profitability by combining machine learning algorithms with advanced data science. Oddin.gg features a team with 50+ years of combined experience in online betting and esports, with a track record of successfully business with some of the most complex global sportsbooks and platform providers, powering solutions for Betway, Yolo Group, EEG, Aspire Global, Altenar, Softswiss among many other sportsbooks and platform providers on a global scale.

eRushIT is a company organizing 24/7 esports events and live streams of sport simulators such as football. The company employs experienced professionals in Czech Republic. eRushIT is a member of ESIC (Esports Integrity Commission).

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License

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Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.

The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.

Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”

The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.

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Play’n GO games now live with Ivy Casino in the UK

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Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino 

Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK. 

Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others. 

Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market. 

The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards. 

Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally. 

Magnus Olsson, Chief Commercial Officer of Play’n GO, said:

“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.” 

Mark Good, representing Ivy Casino, said:

“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.” 

Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO. 

In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company. 

The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.

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Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals

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Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.

New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.

“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”

Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.

The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.

Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.

The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.

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