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LL Lucky Games AB completes acquisition of ReelNRG for SEK 8.25 million and adds 46 new games and important licenses in both the UK and Malta

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Following the completion of due diligence, LL Lucky Games AB can announce that the acquisition of ReelNRG is being completed as previously communicated.

The parties have agreed that the purchase price of SEK 8,250,000 will consist of 2,500,000 shares in an issue at share price of 3.30 SEK. This should be seen in relation to the total number of shares outstanding of the company as of today amounting to 48,866,506, which represents a dilution of approximately 5%.

ReelNRG will continue to operate independently, however, LL Lucky Games AB (publ) sees synergies in the form of cross-selling, cost optimisation and the possibility of sharing technology and licenses in the future. The business will be taken over as of the 27th May 2022.

Speaking on the acquisition Mads V. Jørgensen, CEO of LL Lucky Games, said: “This is a big step for Lucky Games where we consolidate our position as a truly independent gaming studio focused on the regulated markets. With another strategic acquisition, we are generating additional turnover through new revenue opportunities which will lead to the development of our profitability.

“The acquisition of ReelNRG secures key customer integrations and licenses and adds new casino games to our already strong product portfolio, along with our new development team in India. We are very excited and proud of the acquisition, and it is an honour to welcome them to Lucky Games”.

ReelNRG is a London-based game studio group and currently employs nine people including eight developers based in India. With its own development studio in Hyderabad, India.

The studio has developed and built its own technology and established strong distribution in the UK and other regulated markets under UKGC, MGA and Gibraltar licenses. Currently, ReelNRG’s portfolio consists of 46 games and over 30 integrations.

George Miller began his career in content marketing before joining the HIPTHER team in 2016 as an Editor and Content Manager. His ability to distill complex regulatory data into newsworthy B2B content led to his appointment as Head of Content in 2017.…

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