Connect with us
728x90 banner available here

Latest News

Anzu Partners With Microsoft To Use the Power of Microsoft Azure to Enhance its Commitment to Clients

Published

on

Reading Time: 2 minutes

 

Anzu.io, one of the most advanced in-game advertising platforms, today announced the expansion of its global business, technology, and services collaboration with Microsoft, through a multi-year Microsoft Azure engagement and the availability of its SaaS in-game advertising solution in the Microsoft Azure Marketplace, an online store providing applications and services for use on Azure. This follows the addition of Anzu to Microsoft’s highway to a 100 Unicorns, an entrepreneurship focused on working with tech startups with a high potential of becoming truly global enterprises in the future.

The move means games developers and advertisers using Anzu’s solution can now take advantage of the productive and trusted Azure cloud platform with streamlined deployment and management.

Anzu is among the world’s most advanced in-game advertising solutions. Operating across mobile, PC, console, and Roblox, Anzu helps leading game developers including Ubisoft, Saber Interactive, MyGames, and Amanotes, monetize their titles with non-disruptive ad placements that open up new, additional, and reliable revenue streams, complement the gameplay and work alongside other monetization models.

Global advertisers including PepsiCo, Samsung, Vodafone, and American Eagle also use Anzu’s tech to communicate with a hard-to-reach, highly engaged audience via blended in-game banner and video ads that appear on 3D objects like roadside billboards, stadium banners, and the sides of buildings, mirroring ads you find in the real world.

With Azure’s robust and advanced technology and capabilities, Anzu expects to continue to attract more developers as they wake up to the enormous opportunity that in-game advertising presents them with.

It will also help increase Anzu’s global reach to advertisers among the enterprise brands that Microsoft works with (95% of Fortune 500 companies use Azure). With over 3.2 billion gamers worldwide and growing, advertisers are increasingly looking to Anzu’s in-game advertising solution to reach their customers in an environment where they are spending more and more time.

Anzu’s Co-Founder and CPO, Ben Fenster, said: “The move to Microsoft Azure will help us continue to fulfill our promise of providing our clients with the highest standards and the most advanced solution in the market. It will also help our clients to feel assured that their data is safe and highly protected, thanks to Azure’s robust technology platform.”

Microsoft’s Director of Business Development, Unicorns, Alejandro Kozin, said: “Anzu’s inclusion in the Highway to a 100 Unicorns initiative demonstrates Microsoft’s belief and support in Anzu’s mission to transform in-game advertising for the better. The Azure platform is the perfect partner to accompany Anzu on this journey. Its infrastructure, support, and services will be instrumental in helping Anzu continue to offer its advanced solution to more and more advertisers and games publishers worldwide.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Continue Reading
Advertisement
Prague Gaming & TECH Summit 2025 (25-26 March)
Click to comment

You must be logged in to post a comment Login

Leave a Reply

Latest News

Pavilion Payments Acquires CasinoSoft

Published

on

Reading Time: 2 minutes

 

Pavilion Payments, the leading omnichannel payment solutions provider in the gaming industry, has acquired CasinoSoft, a trusted leader in Anti-Money Laundering (AML)/Title 31 compliance, automated tax form processing, jackpot handling and regulatory reporting software. Together, they are building a unified solution that simplifies and modernizes gaming operations.

“We have put 20 years of our heart and soul into building the CasinoSoft brand and are thrilled with the many ways this acquisition moves us to the next level. The success of our robust suite of AML/Title 31 and tax form products is evidenced by the longstanding partnerships we enjoy with our many satisfied customers throughout the industry,” said Matt Montano, Principal and Owner of CasinoSoft.

The new offering combines Pavilion Payments’ seamless player funding and payment ecosystem with CasinoSoft’s industry-leading compliance and automation software. The result is a powerful, vertically integrated platform that streamlines floor, cage and slot operations, making them faster, easier and more secure for casinos, route gaming as well as iGaming and sportsbook operators.

“CasinoSoft is the industry standard for AML/Title 31 compliance, automated tax forms, jackpot processing, and associated reporting services. With this acquisition, we plan to grow the broader Pavilion business with several new patents, innovative products, and transformative solutions that position us as the clear leader in fintech payments, cashless gaming, cage, and floor automation,” said Diallo Gordon, President of Pavilion Payments.

For more than two decades, CasinoSoft has helped casinos streamline Title 31, AML, tax forms and jackpot workflows, keeping operations audit-ready and freeing up staff to focus on the guest experience. By joining Pavilion Payments, CasinoSoft expands its ability to deliver end-to-end compliance and payment solutions within a single, connected system, reducing manual steps and increasing automation.

“At Pavilion Payments, we pride ourselves on offering our partners and customers a vibrant and diverse portfolio of products and services. The addition of CasinoSoft’s products to our lineup furthers our delivery on that goal. We’re delighted to add CasinoSoft to our team and look forward to delighting our customers with them,” said Dan Connors, CEO of Pavilion Payments.

The post Pavilion Payments Acquires CasinoSoft appeared first on European Gaming Industry News.

Continue Reading

Latest News

TigonBet Enters Kenya’s Betting Market

Published

on

Reading Time: < 1 minute

 

TigonBet, a digital sportsbook and casino platform, has officially entered the Kenyan Betting Market.

With gamified features, swipe-to-bet tech and lucrative tournaments, this new platform is putting the fun back in betting, offering speed, interactivity and mobile usability.

TigonBet is backed by a bold brand identity the “Tigon,” a hybrid of lion and tiger. The platform is aiming to blend entertainment with strategic play, catering to both sports bettors and casino enthusiasts.

At the core of TigonBet’s user experience is a Tinder-style swipe feature that allows punters to scroll through match options and betting markets quickly. Built for mobile-first users, the interface reduces friction and aims to make browsing and betting more intuitive.

TigonBet also introduces a tournament system where players can compete in live leaderboards. Whether betting on sports or spinning in the casino, users can climb rankings and win prizes from airtime and smartphones to consoles and TVs. The system is performance-based, meaning consistency is rewarded over high spending.

The post TigonBet Enters Kenya’s Betting Market appeared first on European Gaming Industry News.

Continue Reading

Latest News

Conjure Up Magical Wins in BGaming’s Cat’s Soup

Published

on

Reading Time: < 1 minute

 

Rapidly expanding content provider casts a spell on players with charming new slot Cat’s Soup

Popular iGaming content provider BGaming is stirring up some magic on the reels with the release of its enchanting new slot, Cat’s Soup.

Players are invited into the lair of a playful feline wizard as he brews up a storm across the reels. This captivating 3×3 slot combines classic gameplay with a charming alchemy theme, brought to life by cartoonish graphics and a whimsical soundtrack.

Conjure up magical multipliers and spellbinding Bonus sequences in this simple but incredibly effective slice of slot action. The game’s colourful design and accessible gameplay make it perfect for short, fun sessions, while its magical theme is bound to evoke a sense of nostalgia among millennial players.

In a unique twist, Cat’s Soup keeps the gameplay fresh by using a recipe system that shifts up the patterns required to trigger the bonus round every ten spins. The slot also features a Buy Bonus option for those who want to unleash the magic straight away.

Nikita Zavadsky, Custom Games Product Owner at BGaming, said: “Magic, potions, and cats are popular themes, so we thought, why not combine all three? Cat’s Soup may look like a simple 3×3 slot, but it has plenty of tricks up its sleeves. We are particularly proud of the recipe feature, which does an excellent job of shaking up the gameplay.

Our goal with Cat’s Soup was to create an easy-going slot that was perfect for short-playing sessions and that delivered a healthy dose of nostalgia, and we believe we have achieved that.”

The post Conjure Up Magical Wins in BGaming’s Cat’s Soup appeared first on European Gaming Industry News.

Continue Reading

Trending

EEGaming.org is part of HIPTHER, parent brand of various prominent news outlets and international conferences. These platforms and events span a wide range of industries, including Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports, and several others. This indicates that EEGaming.org is part of a larger network that focuses on a diverse array of sectors, particularly those related to cutting-edge technology and modern lifestyle trends.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2025 HIPTHER. All Rights Reserved. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.