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Pariplay signs partnership deal with White Hat Gaming

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Aspire Global’s Pariplay Ltd, the leading aggregator and content provider, has struck a deal to distribute its diverse and engaging content through White Hat Gaming’s extensive operator network.

The content, encompassing titles from innovative studio Wizard Games and aggregated content from a wide range of other vendors, will be distributed via Pariplay’s Fusion™ platform, which includes over 12,000 games.

The Fusion™ platform also comes with a range of conversion, retention and tool mechanics that help operators engage players and maximise entertainment.

White Hat Gaming is a state-of-the-art, full-service iGaming platform providing a secure, scalable and flexible modular casino and sportsbook Player Account Management (PAM) solution, offering over 3,000 games from 120 leading providers.

The content deal, which was signed on the floor at ExCeL London in April, covers White Hat Gaming’s large, existing non-US operator partnerships within core markets, with the potential to extend to other regulated territories globally, including the newly regulated Ontario market amongst others.

Andrew Maclean, VP Sales at Pariplay, said: “White Hat Gaming has a similar business style to Pariplay. It is agile, fast-moving and expanding at a rapid rate in similar markets to us, with a strong core business in Europe and with similarly strong ambitions across regulated North America.

“To sign such a major deal at ICE London was a great moment for both parties and we look forward to working closely with such a major content provider.”

Michael Waterfield, VP Commercial at White Hat Gaming, said: “Pariplay’s wide-ranging content, in addition to its engagement tools, has proven to be very popular across numerous markets and it’s a boost to be able to enhance our platform by offering it to our operator partners.

“We see this initial deal as being only the start of a long and fruitful partnership as both parties continue to make major inroads into regulated markets across the world.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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BETER Names Miguel Valdes as Business Development Manager for APAC

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BETER, the award-winning provider of fast-betting content, data, and odds for esports and sports, has strengthened its global team with the appointment of Miguel Valdes as Business Development Manager for the Asia–Pacific region.

Miguel is an experienced business development manager, having previously worked at prominent companies including SiGMA World, among others.

In his new role, Miguel will be responsible for driving BETER`s growth by creating new opportunities with operators, platform providers, and aggregators, helping the supplier expand its presence across the APAC region.

This includes establishing strategic partnerships and nurturing existing relationships with local partners as part of BETER’s broader efforts to scale quickly in APAC, mirroring its rapid growth in markets such as Latin America and Europe.

Miguel’s efforts will support BETER’s expansion into various APAC markets by leveraging the region’s strong demand for its fast-betting content. He will also lead the development of a local team focused on strengthening BETER’s footprint in the area.

Chuck Robinson, Chief Revenue Officer at BETER, commented: “Miguel is a strong addition to our team and will lead BETER’s development in the APAC region. He brings valuable experience to the table, and we are delighted to welcome him on board.

“We have ambitious plans for the region and with our various portfolio of esports and sports products, we’re perfectly positioned to meet the needs of the next-gen bettors there.” 

Miguel Valdes added“I’m excited to join BETER, especially at a time when the demand for fast-paced content is rapidly growing. This trend is evident not only in APAC but worldwide, with BETER driving that movement.

“The region holds enormous opportunities, not only for BETER but also for the operators and aggregators who are open to leveraging fast-betting potential. I look forward to contributing to BETER’s growth and exploring new markets across APAC together.” 

The post BETER Names Miguel Valdes as Business Development Manager for APAC appeared first on European Gaming Industry News.

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Booming Games Expands Its Presence In the Netherlands Through Starcasino Collaboration

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Booming Games proudly announces the launch of its slot titles on Starcasino.nl, one of the Netherlands’ rapidly emerging online gaming platforms. This collaboration represents a key milestone in Booming Games’ continued growth and presence in the Dutch market.

Starcasino, a well-established casino and sportsbook brand with deep roots in Belgium, is now live in the Netherlands under a license from the Dutch Gambling Authority (Kansspelautoriteit). Known for its secure, responsible, and high-quality iGaming experience, Starcasino is quickly gaining traction among Dutch players.

As part of the partnership, Starcasino players can now enjoy a selection of top-performing Booming Games titles, including Tasty Bonanza, 64 Gold Coin Hold and Win, Buffalo Hold and Win Extreme 10,000, Ronaldinho Spins, and Dynamite Trio.

Booming Games continues to grow its global footprint, and this new partnership reflects its commitment to entering regulated markets with trusted local operators. With a shared focus on integrity, entertainment, and compliance, Booming Games and Starcasino are set to deliver exceptional value to players in the Netherlands.

This partnership is effective immediately, with integration efforts already underway to ensure seamless access to Booming Games content for licensed operators across the region.

Simona Lanzoni, Commercial Director at Booming Games, said: “Partnering with Starcasino marks a significant step in Booming Games’ expansion within the Dutch market. Starcasino’s strong reputation for responsible and high-quality entertainment aligns perfectly with our commitment to delivering exceptional slot content to regulated markets. We’re excited to bring our most engaging titles to Dutch players and to continue growing our presence alongside a trusted and dynamic partner.”

Pieter van den Bos, Director at Starcasino, added: “We are thrilled to go live with Booming Games on Starcasino, bringing a fresh selection of innovative games to our platform. This launch offers our Dutch players even more choice and entertainment in our growing casino portfolio.”

The post Booming Games Expands Its Presence In the Netherlands Through Starcasino Collaboration appeared first on European Gaming Industry News.

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ICONIC21 Content Now Live via Aardvark Technologies’ Aggregation Platform

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ICONIC21, the in-demand iGaming content provider, officially went live with Aardvark Technologies, the omni-solution provider for online and retail betting.

With this integration now complete, ICONIC21’s titles are fully available across Aardvark’s aggregation platform, expanding access for operators and players throughout key regions.

ICONIC21 has ramped up its content rollout in recent months, launching new titles across multiple verticals. Highlights include Gravity Plinko, which introduced its first-person games line, Wild Gold Mine among its latest slots, and standout live casino experiences such as the Gravity Series or recently-released Oasis VIP Blackjack. The upcoming Knock Knock game is also generating strong anticipation, with more information to be released soon.

Bringing this portfolio to Aardvark’s platform means operators now benefit from seamless access to ICONIC21’s unique content, enhanced by Aardvark’s compliance support and distribution reach.

Alina Popa, CCO at ICONIC21, shared: “Our content moves fast, and we need partners that can keep pace. With Aardvark, we’ve found a team that gets it. Their market presence and flexibility are a great match for our ambition, and we’re excited to see how this launch performs across their network.”

Arijus Denisovas, Commercial Director at Aardvark Technologies added: “ICONIC21 has built serious presence. Their titles are in demand, and we’re proud to bring them into our aggregation portfolio. This launch strengthens our offering and gives our partners even more tools to attract and retain players.”

With the integration now live, both companies are focused on delivering performance, reach, and value to operators seeking standout content in fast-moving markets.

The post ICONIC21 Content Now Live via Aardvark Technologies’ Aggregation Platform appeared first on European Gaming Industry News.

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