Latest News
Kalamba Games signs major deal with 888casino
Kalamba Games has signed a partnership to deliver its portfolio of high-quality slots games to tier-one operator 888casino across numerous regions.
Providing a major boost to Kalamba Games’ reach, 888casino is one of the world’s leading online casino brands. The operator has a commanding presence across established iGaming hubs in Europe and burgeoning markets such as Ontario.
Distributed via Pariplay’s Fusion™ platform, Kalamba Games will begin to deliver its player-favourite titles such as Blazing Bull 2, Crystal Cavern, Firedrake’s Fortune, Joker Leprechauns and recent hit release Joker Max.
The studio has become one of the fastest-growing content and technology providers in the industry in recent years, developing its own RGS, BullsEye, its Stargazer analytics platform and a range of promotional tools on top of its commercially successful slot releases.
This latest major partnership deal with 888casino comes after a string of successful agreements with additional leading operators. These mark the latest step in Kalamba’s growth, which has seen certifications in regions such as Italy, Portugal, Spain and Sweden as the company continues to introduce its content and services to a growing number of clients across regulated markets.
Andrew Crosby, Chief Commercial Officer at Kalamba Games, said: “Delivering our games to such a prestigious and well-known operator like 888casino, demonstrates Kalamba’s ambitious growth trajectory both this year and going forward.
“We are excited to see the reception our games receive from players who use the 888casino brand and are thrilled by this landmark achievement.”
Talya Benyamini, VP B2C Casino at 888casino, said: “888 is a global operator, and our players expect a broad range of really high-quality games content when visiting our casino. This partnership with Kalamba Games will add more innovative slots to our portfolio, aligning with our product and content leadership strategy.”

Latest News
Solitics launches In-Game Pulse for personalised in-play betting offers
Solitics has launched In-Game Pulse, a powerful tool that allows operators to turn real-time sports moments into high-impact engagement with bettors.
With In-Game Pulse, operators can respond to goals, plays and key events with personalised in-play betting offers, delivered to players when their attention peaks, not after.
It’s powered by Solitic’s new Follow Engine, which tracks what each bettor is interested in and then automatically delivers tailored campaigns based on those interests.
This means marketers build just one journey, rather than separate ones for each possibility.
In-Game Pulse works by connecting an operator’s user data with a live sports feed, then the Follow Engine adapts a single flow to match each user’s interests in real time.
Marketers can then trigger journeys based on the most important moments in a game – a goal, red card – as and when they happen, meaning they are no longer limited to just user behaviour.
The best part is that each campaign is tailored to the individual bettor, and based on the teams, athletes and events they care about.
This makes In-Game Pulse the perfect solution for personalised in-play betting engagement.
This is an example of how it works.
A team scores a goal.
All users with that team in their favourites list get notified instantly.
The messaging is kept really simple:
“Big Moment! Your team just scored. Want to double down on the momentum?”.
The great thing about In-Game Pulse is that it’s not a workaround or a third-party add-on; instead, it sits within Solitics’ engagement flows.
This means operators and their marketing teams can deliver hyper-personalised campaigns at peak interest, with the speed and control that Solitics has built its reputation on.
Guy Shemer, VP Product at Solitics, said: “In-Game Pulse will change the game for how marketers engage players with in-play betting communications and offers.
“In the past, they have had to map out multiple journeys, and this has created a tremendous amount of work, let alone the challenge of pushing communications at the right time.
“In-Game Pulse does all the heavy lifting here, allowing marketers to engage players in the moment and when their attention peaks, not after.
“In short, it allows operators to go beyond their own data and react instantly to live sports moments – moments that can drive betting activity.”
The post Solitics launches In-Game Pulse for personalised in-play betting offers appeared first on European Gaming Industry News.
Latest News
The Markets Everyone’s Watching—Now on Stage at SBC Summit
SBC Summit 2025 will debut two new conference stages – Global Markets and Emerging Markets – targeting region-specific insights as the event prepares to welcome over 30,000 attendees from more than 130 countries from September 16-18.
Following sharp international growth in 2024, with Latin America attendance up 126%, Asia up 80% with delegates from 30 countries, Africa up 45% with 29 nations represented, and North America up 127%, two additional conference stages were introduced to meet the event’s expanding global appeal.
Each stage will deliver targeted, actionable insights and create market-specific networking opportunities for delegates operating across the covered jurisdictions.
Rasmus Sojmark, Founder and CEO of SBC, said: “SBC Summit is now a truly global meeting point, so building an agenda that reflects that was the natural next step.
“With the addition of the Global Markets and Emerging Markets stages, we’re offering market-specific insights—and the networking lounges attached to each stage let delegates connect immediately with the people driving growth in those regions. It’s all about continuing the conversations that start on stage with the people most invested in those markets.”
Global Markets Stage
The Global Markets stage is designed for stakeholders looking to optimise their strategies in established, high-value territories where regulatory frameworks are constantly evolving. Across three days, stakeholders can attend a series of panels focusing on key regions, including Latin America and Brazil, Western Europe, and North America.
Tuesday – Latin America & Brazil Focus: The opening day will examine Latin America’s diverse landscape, from maximising Brazil’s post-regulation opportunities to the latest developments in markets such as Mexico and Peru. Sessions will bring together leaders from LATAM and Brazil to discuss market entry strategies, payment solutions, and successful partnership models across the region’s diverse regulatory environments.
Wednesday – Western Europe Deep Dive: The second day will shift focus to Western Europe’s evolving regulatory landscape, examining how businesses can tackle compliance challenges while leveraging new opportunities. Sessions will address the growing threat of black markets, Italy’s revamped online gambling framework, the Netherlands’ increased regulatory requirements, and potential pathways for iGaming expansion into Finland and the broader Nordic region.
Thursday – North America Analysis: The final day will examine US expansion opportunities following rapid iGaming growth across multiple states. These sessions will explore the rise of alternative betting models, including sweepstakes and prediction markets, alongside the growing popularity of peer-to-peer betting in the region.
Emerging Markets Stage
The Emerging Markets stage will spotlight the most promising regions making waves across the industry. Covering Africa, Eurasia, the Middle East, and Asia, these sessions focus on markets experiencing rising player bases, regulatory reforms, and technological innovations.
Tuesday – Africa Innovation: The opening day will explore mobile-first innovation strategies that are reshaping the African gaming landscape. Sessions will cover payment infrastructure challenges, how operators can successfully engage stakeholders at a local level, and the importance of player protection in the region.
Wednesday – Expansion in Eurasia & the Middle East: Day two will focus on business expansion opportunities in Eurasia, with exciting growth prospects emerging across the Caucasus, Central Asia, and the Balkans. Sessions will also examine the potential for expansion into the Middle East, with panels analysing the UAE’s move towards introducing a gambling framework in the region.
Thursday – Asia Growth Potential: The closing day will examine market entry tactics for Asia’s diverse regulatory environments, with sessions covering licensing pathways, cultural localisation, and strategies for long-term, sustainable growth across key markets like India, the Philippines, and Macau.
The Global Markets and Emerging Markets stages make up two of the six conference stages at SBC Summit 2025. These include dedicated stages for technology, affiliation, player protection, and the Super Stage.
Secure your ticket to SBC Summit 2025 today.
Choose from three pass types: VIP Event Pass, Expo+ Pass, or Expo Only Pass. Please note that an Expo Only Pass does not include access to conference panels.
Operators and affiliates may be eligible for a complimentary pass — simply apply and allow up to three working days for our team to process your request.
The post The Markets Everyone’s Watching—Now on Stage at SBC Summit appeared first on European Gaming Industry News.
Latest News
Starcasino bolsters its commitment to Sports Betting Integrity with International Betting Integrity Association (IBIA) membership
Partnership underscores Starcasino’s pledge to protect sports and customers from betting-related corruption
Starcasino has joined the International Betting Integrity Association (IBIA) as part of the operator’s recent launch of its sportsbook in the Netherlands via the Altenar sportsbook, which is also a member of IBIA. The operator is also established in Belgium and Spain and joins over 80 companies and 140 sports betting brands that feed into IBIA’s world leading betting integrity network, which monitors over $300bn in sports bets each year. Starcasino’s membership maintains IBIA’s position as the foremost sports betting integrity monitor in the Netherlands, with the association representing around 90% of the licensed sportsbooks currently in operation in the country.
Kylian Olierook, Director of Starcasino Netherlands, said: “Starcasino.nl has joined the International Betting Integrity Association (IBIA) as part of our ongoing effort to support fair and honest sports betting. Together with our sportsbook partner Altenar, we want to help protect sports from manipulation and ensure a safe experience for our players. By working with IBIA, we take an active role in monitoring and reporting suspicious betting activity.”
Khalid Ali, CEO of IBIA, said: “We are delighted to welcome Starcasino to our association. Their addition strengthens our global monitoring network and reinforces our shared commitment to safeguarding the integrity of sports and regulated betting markets. Membership of IBIA highlights Starcasino’s dedication to maintaining the highest standards of integrity and transparency in the regulated sports betting industry. We look forward to working closely with Starcasino to protect the integrity of its products and markets.”
IBIA is a not-for-profit body that has no competing conflicts with the delivery of commercial services to other sectors and was established by operators, for operators, to protect regulated sports betting markets from match-fixing. IBIA’s global monitoring network is a highly effective anti-corruption tool, detecting and reporting suspicious activity in regulated betting markets. Through the IBIA global monitoring network it is possible to track transactional activities linked to individual customer accounts; this data is only available to IBIA and its members.
The post Starcasino bolsters its commitment to Sports Betting Integrity with International Betting Integrity Association (IBIA) membership appeared first on European Gaming Industry News.
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