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A city derby or a landmark as a video slot theme

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In the last couple of years, with more and more players making the switch from land-based to online casino every day, the rise of online slots has been steady and promising. The industry stepped up its game in terms of graphics, player experience and special features, offering players a massive variety of games to choose from.

NSoft is devoted to delivering the best products and services according to the wishes and needs of our clients. Besides the usual video slot themes, such as Treasure Hunt, Atlantis, Pirates, Egyptian Mythology and Fruit Machines, we are able to deliver video slots with themes relevant to the markets where our clients operate in.

Personalised Video Slots – Main features
With years of experience in the iGaming industry, we develop premium quality casino games and provide the best entertainment to our players with unique in-house content and design. With the mobile-first approach, each casino game boosts engaging graphics, driven by stable and fast technology, user-friendly interfaces and intuitive navigation.

As the market evolves, we have learned that a custom theme made specifically for one geographical area or social group will be quite successful.

A flexible algorithm covers various needs

Important slot parameters, such as hit frequencies, returns to players, jackpots and volatility index, are configurable per slot. As the time on the device lies at the heart of gaming value, the calculations are made to increase a player’s time on a device. Wide ranges for all important parameters, various exciting bonus games, jackpots, and many other features should satisfy even the most demanding players.

NSoft’s Casino is easily integrated into other casino aggregators, ensuring a fast gaming experience to remain scalable and stable. Attractive and dynamic bonus systems and features are at one’s disposal. One thing is for sure – various bonus games will keep players entertained.

Customisation and personalisation at their best

By customisation, we are talking about the design of symbols, backgrounds and sounds, as well as explicit RTP, lower/higher frequency of winnings etc. Simply said, we can customise everything from game configuration to design.

Another curiosity that appeared in the market, so-called ‘branded slots’, attracted our attention. People are interested in playing online slots that remind them of their favourite football club, movie, epic story and more. There are only a few ways to capture and retain slot lovers’ attention, and featuring branded slot themes is one of them.

The following text describes some of the branded slots we made for our clients. Should it be mentioned that we are proud of them?

Success story

Video slots with themes relevant to the markets in which the clients operate.

For our long-term client, Serbian Balkan Bet, we have created two personalised video slots with themes familiar to their players:

Everlasting Derby (originally Večiti derbi) is a story about rivalry, sport, excitement and anticipation among football fans of two Belgrade-based FCs. The game was made in honour of the city derby that divides but also unites football fans in Belgrade and Serbia for decades.

It was easy to understand why our client wanted to take the Derby to the next level, so we have created a video slot featuring the fight between the two well-known football clubs, Crvena Zvezda FC and Partizan FC for them.

Custom made 5-reel, 3-row, 20-line Everlasting Derby video slot is featuring Wild retriggering, Free Spins feature and Gamble game. It is characterised by great graphics, transmitting the atmosphere of full stands, last-minute goals, fights, red cards, penalties missed, and tears of the fans. And the cherry on the top – any win in the game is accompanied by the sound of cheers from the crowd – priceless!

Another game which guaranteed fun and great winnings, Tajne tvrđave Kalemegdan (The Secrets of the Kalemegdan fortress) is a video slot game with a personalised theme featuring a famous landmark: a fortress located in the Serbian capital Belgrade. The slot features exquisitely crafted graphics and detail-oriented, almost nit-picking animation and riotous sound effects.

Players can dive into the mysterious world of heroes, and rock giants and places that hide urban history and great mystery behind Kalemegdan high walls and ramparts.

The Mountain Kingdom video slot is an unforgettable journey through the vastness of the magnificent mountains. In addition to untouched nature, the player will come across beautiful horses, wild alligators and the occasional dinosaur footprint, which may hide the secrets of the past.

Frequent winnings, fun bonus games and the tempting jackpot will make players fall in love with the Mountain Kingdom at first sight. Listen to the sound of drums – let them lead you through the mountains to victory. This slot was created for the client Sima Communication from Lesotho.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Solitics launches In-Game Pulse for personalised in-play betting offers

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Solitics has launched In-Game Pulse, a powerful tool that allows operators to turn real-time sports moments into high-impact engagement with bettors.

With In-Game Pulse, operators can respond to goals, plays and key events with personalised in-play betting offers, delivered to players when their attention peaks, not after.

It’s powered by Solitic’s new Follow Engine, which tracks what each bettor is interested in and then automatically delivers tailored campaigns based on those interests.

This means marketers build just one journey, rather than separate ones for each possibility.

In-Game Pulse works by connecting an operator’s user data with a live sports feed, then the Follow Engine adapts a single flow to match each user’s interests in real time.

Marketers can then trigger journeys based on the most important moments in a game – a goal, red card – as and when they happen, meaning they are no longer limited to just user behaviour.

The best part is that each campaign is tailored to the individual bettor, and based on the teams, athletes and events they care about.

This makes In-Game Pulse the perfect solution for personalised in-play betting engagement.

This is an example of how it works.

A team scores a goal. 

All users with that team in their favourites list get notified instantly. 

The messaging is kept really simple:

“Big Moment! Your team just scored. Want to double down on the momentum?”. 

The great thing about In-Game Pulse is that it’s not a workaround or a third-party add-on; instead, it sits within Solitics’ engagement flows.

This means operators and their marketing teams can deliver hyper-personalised campaigns at peak interest, with the speed and control that Solitics has built its reputation on.

Guy Shemer, VP Product at Solitics, said: “In-Game Pulse will change the game for how marketers engage players with in-play betting communications and offers. 

“In the past, they have had to map out multiple journeys, and this has created a tremendous amount of work, let alone the challenge of pushing communications at the right time. 

“In-Game Pulse does all the heavy lifting here, allowing marketers to engage players in the moment and when their attention peaks, not after. 

“In short, it allows operators to go beyond their own data and react instantly to live sports moments – moments that can drive betting activity.” 

The post Solitics launches In-Game Pulse for personalised in-play betting offers appeared first on European Gaming Industry News.

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The Markets Everyone’s Watching—Now on Stage at SBC Summit

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SBC Summit 2025 will debut two new conference stages – Global Markets and Emerging Markets – targeting region-specific insights as the event prepares to welcome over 30,000 attendees from more than 130 countries from September 16-18.

Following sharp international growth in 2024, with Latin America attendance up 126%, Asia up 80% with delegates from 30 countries, Africa up 45% with 29 nations represented, and North America up 127%, two additional conference stages were introduced to meet the event’s expanding global appeal.

Each stage will deliver targeted, actionable insights and create market-specific networking opportunities for delegates operating across the covered jurisdictions.

Rasmus Sojmark, Founder and CEO of SBC, said: “SBC Summit is now a truly global meeting point, so building an agenda that reflects that was the natural next step. 

“With the addition of the Global Markets and Emerging Markets stages, we’re offering market-specific insights—and the networking lounges attached to each stage let delegates connect immediately with the people driving growth in those regions. It’s all about continuing the conversations that start on stage with the people most invested in those markets.”

Global Markets Stage

The Global Markets stage is designed for stakeholders looking to optimise their strategies in established, high-value territories where regulatory frameworks are constantly evolving. Across three days, stakeholders can attend a series of panels focusing on key regions, including Latin America and  Brazil, Western Europe, and North America.

Tuesday – Latin America & Brazil Focus: The opening day will examine Latin America’s diverse landscape, from maximising Brazil’s post-regulation opportunities to the latest developments in markets such as Mexico and Peru. Sessions will bring together leaders from LATAM and Brazil to discuss market entry strategies, payment solutions, and successful partnership models across the region’s diverse regulatory environments.

Wednesday – Western Europe Deep Dive: The second day will shift focus to Western Europe’s evolving regulatory landscape, examining how businesses can tackle compliance challenges while leveraging new opportunities. Sessions will address the growing threat of black markets, Italy’s revamped online gambling framework, the Netherlands’ increased regulatory requirements, and potential pathways for iGaming expansion into Finland and the broader Nordic region.

Thursday – North America Analysis: The final day will examine US expansion opportunities following rapid iGaming growth across multiple states. These sessions will explore the rise of alternative betting models, including sweepstakes and prediction markets, alongside the growing popularity of peer-to-peer betting in the region.

Emerging Markets Stage

The Emerging Markets stage will spotlight the most promising regions making waves across the industry. Covering Africa, Eurasia, the Middle East, and Asia, these sessions focus on markets experiencing rising player bases, regulatory reforms, and technological innovations.

Tuesday – Africa Innovation: The opening day will explore mobile-first innovation strategies that are reshaping the African gaming landscape. Sessions will cover payment infrastructure challenges, how operators can successfully engage stakeholders at a local level, and the importance of player protection in the region.

Wednesday – Expansion in Eurasia & the Middle East: Day two will focus on business expansion opportunities in Eurasia, with exciting growth prospects emerging across the Caucasus, Central Asia, and the Balkans. Sessions will also examine the potential for expansion into the Middle East, with panels analysing the UAE’s move towards introducing a gambling framework in the region.

Thursday – Asia Growth Potential: The closing day will examine market entry tactics for Asia’s diverse regulatory environments, with sessions covering licensing pathways, cultural localisation, and strategies for long-term, sustainable growth across key markets like India, the Philippines, and Macau.

The Global Markets and Emerging Markets stages make up two of the six conference stages at SBC Summit 2025. These include dedicated stages for technology, affiliation, player protection, and the Super Stage.

Secure your ticket to SBC Summit 2025 today. 

Choose from three pass types: VIP Event Pass, Expo+ Pass, or Expo Only Pass. Please note that an Expo Only Pass does not include access to conference panels.

Operators and affiliates may be eligible for a complimentary pass — simply apply and allow up to three working days for our team to process your request.

The post The Markets Everyone’s Watching—Now on Stage at SBC Summit appeared first on European Gaming Industry News.

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Starcasino bolsters its commitment to Sports Betting Integrity with International Betting Integrity Association (IBIA) membership

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Partnership underscores Starcasino’s pledge to protect sports and customers from betting-related corruption

Starcasino has joined the International Betting Integrity Association (IBIA) as part of the operator’s recent launch of its sportsbook in the Netherlands via the Altenar sportsbook, which is also a member of IBIA. The operator is also established in Belgium and Spain and joins over 80 companies and 140 sports betting brands that feed into IBIA’s world leading betting integrity network, which monitors over $300bn in sports bets each year. Starcasino’s membership maintains IBIA’s position as the foremost sports betting integrity monitor in the Netherlands, with the association representing around 90% of the licensed sportsbooks currently in operation in the country.

Kylian Olierook, Director of Starcasino Netherlands, said: “Starcasino.nl has joined the International Betting Integrity Association (IBIA) as part of our ongoing effort to support fair and honest sports betting. Together with our sportsbook partner Altenar, we want to help protect sports from manipulation and ensure a safe experience for our players. By working with IBIA, we take an active role in monitoring and reporting suspicious betting activity.”

Khalid Ali, CEO of IBIA, said: “We are delighted to welcome Starcasino to our association. Their addition strengthens our global monitoring network and reinforces our shared commitment to safeguarding the integrity of sports and regulated betting markets. Membership of IBIA highlights Starcasino’s dedication to maintaining the highest standards of integrity and transparency in the regulated sports betting industry. We look forward to working closely with Starcasino to protect the integrity of its products and markets.”

IBIA is a not-for-profit body that has no competing conflicts with the delivery of commercial services to other sectors and was established by operators, for operators, to protect regulated sports betting markets from match-fixing. IBIA’s global monitoring network is a highly effective anti-corruption tool, detecting and reporting suspicious activity in regulated betting markets. Through the IBIA global monitoring network it is possible to track transactional activities linked to individual customer accounts; this data is only available to IBIA and its members.

The post Starcasino bolsters its commitment to Sports Betting Integrity with International Betting Integrity Association (IBIA) membership appeared first on European Gaming Industry News.

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