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A city derby or a landmark as a video slot theme
In the last couple of years, with more and more players making the switch from land-based to online casino every day, the rise of online slots has been steady and promising. The industry stepped up its game in terms of graphics, player experience and special features, offering players a massive variety of games to choose from.
NSoft is devoted to delivering the best products and services according to the wishes and needs of our clients. Besides the usual video slot themes, such as Treasure Hunt, Atlantis, Pirates, Egyptian Mythology and Fruit Machines, we are able to deliver video slots with themes relevant to the markets where our clients operate in.
Personalised Video Slots – Main features
With years of experience in the iGaming industry, we develop premium quality casino games and provide the best entertainment to our players with unique in-house content and design. With the mobile-first approach, each casino game boosts engaging graphics, driven by stable and fast technology, user-friendly interfaces and intuitive navigation.
As the market evolves, we have learned that a custom theme made specifically for one geographical area or social group will be quite successful.
A flexible algorithm covers various needs
Important slot parameters, such as hit frequencies, returns to players, jackpots and volatility index, are configurable per slot. As the time on the device lies at the heart of gaming value, the calculations are made to increase a player’s time on a device. Wide ranges for all important parameters, various exciting bonus games, jackpots, and many other features should satisfy even the most demanding players.
NSoft’s Casino is easily integrated into other casino aggregators, ensuring a fast gaming experience to remain scalable and stable. Attractive and dynamic bonus systems and features are at one’s disposal. One thing is for sure – various bonus games will keep players entertained.
Customisation and personalisation at their best
By customisation, we are talking about the design of symbols, backgrounds and sounds, as well as explicit RTP, lower/higher frequency of winnings etc. Simply said, we can customise everything from game configuration to design.
Another curiosity that appeared in the market, so-called ‘branded slots’, attracted our attention. People are interested in playing online slots that remind them of their favourite football club, movie, epic story and more. There are only a few ways to capture and retain slot lovers’ attention, and featuring branded slot themes is one of them.
The following text describes some of the branded slots we made for our clients. Should it be mentioned that we are proud of them?
Success story
Video slots with themes relevant to the markets in which the clients operate.
For our long-term client, Serbian Balkan Bet, we have created two personalised video slots with themes familiar to their players:
Everlasting Derby (originally Večiti derbi) is a story about rivalry, sport, excitement and anticipation among football fans of two Belgrade-based FCs. The game was made in honour of the city derby that divides but also unites football fans in Belgrade and Serbia for decades.
It was easy to understand why our client wanted to take the Derby to the next level, so we have created a video slot featuring the fight between the two well-known football clubs, Crvena Zvezda FC and Partizan FC for them.
Custom made 5-reel, 3-row, 20-line Everlasting Derby video slot is featuring Wild retriggering, Free Spins feature and Gamble game. It is characterised by great graphics, transmitting the atmosphere of full stands, last-minute goals, fights, red cards, penalties missed, and tears of the fans. And the cherry on the top – any win in the game is accompanied by the sound of cheers from the crowd – priceless!
Another game which guaranteed fun and great winnings, Tajne tvrđave Kalemegdan (The Secrets of the Kalemegdan fortress) is a video slot game with a personalised theme featuring a famous landmark: a fortress located in the Serbian capital Belgrade. The slot features exquisitely crafted graphics and detail-oriented, almost nit-picking animation and riotous sound effects.
Players can dive into the mysterious world of heroes, and rock giants and places that hide urban history and great mystery behind Kalemegdan high walls and ramparts.
The Mountain Kingdom video slot is an unforgettable journey through the vastness of the magnificent mountains. In addition to untouched nature, the player will come across beautiful horses, wild alligators and the occasional dinosaur footprint, which may hide the secrets of the past.
Frequent winnings, fun bonus games and the tempting jackpot will make players fall in love with the Mountain Kingdom at first sight. Listen to the sound of drums – let them lead you through the mountains to victory. This slot was created for the client Sima Communication from Lesotho.

Latest News
S8UL Launches 12-City Esports World Cup Watch Party Tour and Exclusive Creator Experience in Mumbai
In a landmark moment for Indian esports, S8UL Esports, the country’s most celebrated gaming and content organization, has rolled out a nationwide fan and creator engagement campaign for the Esports World Cup (EWC) 2025. The dual initiative includes a 12-city Watch Party Tour across India and a parallel invite-only creator experience at the S8UL Gaming House 2.0 in Mumbai, both designed to bring the EWC excitement closer to home while uniting fans and creators around Team India’s journey on the world stage.
S8UL is the first and only Indian organization selected to be a part of the EWC Foundation’s Club Support Program, placing it among a global elite of teams competing in the tournament. The campaign is powered by iQOO, the official title sponsor.
A Fan-First Nationwide Tour
Bringing the thrill of Riyadh to Indian fans, S8UL is hosting the EWC x S8UL Watch Party tour- a multi-city celebration designed to give fans a front-row seat to S8UL’s EWC journey. The event will be held at one of each city’s top-tier restaurants or leading colleges, transforming the space into a vibrant celebration of esports culture. An open-invite, fan-first celebration of India’s run at the EWC 2025. The watch party will take place in 12 cities, where fans can enjoy the tournament’s action live alongside S8UL creators and community members. The experience will feature live match screenings, meet and greets with top S8UL creators, fun brand activations, gaming engagement zones, food and beverages, and themed photo spots perfect for content creation.
From Delhi to Kolkata, Bangalore to Jaipur and more, fans will experience esports like never before – not just as spectators, but as part of a nationwide movement to back Team India.
S8UL Gaming House Transforms for EWC 2025 While fans gather across India, the S8UL Gaming House 2.0 in Mumbai has been transformed into a private, content-driven creator space throughout the duration of the Esports World Cup. Starting this week, it will host weekly invite-only gatherings for top Indian gaming creators to come together and celebrate S8UL’s EWC matches. The vibe is casual yet collaborative, offering creators a chance to watch the matches as a squad, take part in in-house challenges and brand activations and capture real-time content including vlogs, reactions and social clips. This setup
allows creators to share authentic moments from real-time reactions to behind-the-scenes collaborations with millions of fans online, amplifying India’s EWC presence far beyond the venue.
“We’ve always believed in building the Indian esports community together – fans, creators, players, and partners,” said Animesh Agarwal, Co-Founder of S8UL. “The Esports World Cup is one of the biggest moments in global esports, and through this campaign, we’re making sure the whole country is part of the celebration. Whether you’re cheering from a college in Bangalore or vibing with creators in Mumbai, this is our time to unite and show the world the strength of Indian esports.”
EWC 2025 marks a defining moment for India on the global stage. With this campaign, S8UL invites every fan, every creator, and every supporter to be part of the journey. This dream was built together, now it’s time to cheer together as one united force for Indian esports.
The post S8UL Launches 12-City Esports World Cup Watch Party Tour and Exclusive Creator Experience in Mumbai appeared first on European Gaming Industry News.
Latest News
Betting That Works: DATA.BET’s Performance-First Approach to Sports Expansion
We sat down with Otto Bonning, Head of Sales at DATA.BET, to understand the vision behind their expansion from esports dominance into sports, and what this evolution means for operators worldwide.
Why did DATA.BET choose to expand from esports into traditional sports?
Otto: It’s a natural evolution for us. Over the past three years, we’ve built exceptional performance in esports for our clients, and now we’re ready to bring this expertise to the broader market. We have around 150 trading professionals, time-tested models, and proven capabilities – it only makes sense to expand our product offering. This isn’t just an add-on, it’s the next revolution in DATA.BET’s history.
What market gaps led you to develop a unified solution for these betting verticals?
Otto: The market lacks robust sportsbook solutions. Most operators face a choice: either sign up for a complete platform that includes everything from casino to payments, or piece together multiple providers. We identified a massive opportunity for our high-quality, plug-and-play solution that works seamlessly whether you’re a betting operator or a platform provider.
To meet this market demand and ease the integration journey, the DATA.BET team developed a Single Page Application (SPA or iFrame). Its key strengths lie in its flexibility, deep customization options – both visually and technically – and seamless integration.
For casino operators, it’s a simple solution to add quality betting without creating additional pain. It is as simple as adding a new game provider and can be completed in under a month. For betting operators and platform providers, it’s not only an addition of high-quality traditional sports, but also premium esports coverage that will help them earn more. This is a convenient option because they can connect our Odds Feed via API, or our SPA (iFrame) to their platform.
We’re offering a high-quality, personalized solution that really works for both operators and platforms. The achievements that made us a top esports provider – performance, reliability, and ease of integration – now apply to our complete sportsbook offering.
How does DATA.BET differ from competitors when handling both esports and traditional sports?
Otto: Three key differentiators set us apart. First, our technical foundation is built by developers who excel at creating technically complex solutions that are actually easy to integrate and scale for clients. No headaches, just steady performance day after day.
Second, we don’t just provide odds – we create them. Our in-house trading team combined with our data scientists and sophisticated algorithms, delivers consistent, high-performance margins across all sports. We work with official data sources, and our models are continuously tested and improved. This ensures we provide the best coefficients and quality feed.
Third, our betting product suite is comprehensive. Just like with esports, we’re bringing Bet Builder, Widgets, Video Streaming, and full functionality to sports and virtual. It’s not about having separate systems – it’s one unified, high-performance solution powered by our technical expertise, official data, and data science capabilities.
What problems do clients typically face before switching to DATA.BET?
Otto: Integration nightmares are, unfortunately, common in our industry. What we wanted to do was make one product and make it exceptionally high-quality from a technical standpoint, so that integration becomes seamless.
If you’re a casino operator, you can be up and running within 10 days. For B2B integrations, we’ve seen major platforms go live in just five weeks.
Our partnership with NuBet is a great example – they chose us for our broad market coverage, fast and seamless user experience, and a strong feature set, including Bet Builder, Video Streaming, and detailed in-game Widgets. The integration was smooth and collaborative, with both teams working hands-on. As NuBet noted, feature delivery has been rapid, feedback is valued, and issues are resolved promptly, without being left hanging.
The key to success is our integration team – they work around the clock and take an extremely bespoke approach to each client. When our partners are ambitious to go live quickly, we make it happen. The speed ultimately depends on the their readiness, but we remove all the traditional technical barriers from our side.
How do you adapt your solutions for different markets, particularly emerging regions like LatAm?
Otto: Regional differences are significant, from sports preferences to regulatory requirements. Take Brazil, for example. It’s heavily football-focused, which is why we’re enhancing our football content and securing official data rights for major leagues, including the Brazilian Série A and other Latin American competitions.
But here’s what’s interesting: esports ranks among the top three most popular betting categories in Brazil. Since we know how to do esports, combining that with top-tier football coverage creates a perfect solution for the LatAm market. We’re not just translating our product – we’re building it specifically for these markets.
What’s your approach for operators using separate providers for esports and sports?
Otto: We focus on demonstrating superior performance in specific areas. While we respect operators’ existing relationships with other providers, we can showcase our strengths in particular sports and esports disciplines. We’re exceptional at basketball and table tennis, for instance. Our models in these areas consistently outperform the competitors’.
The key is showing operators that consolidating with DATA.BET simplifies their operations and improves its margins and player experience. We work within the frameworks of our partnerships while finding ways to add value that others can’t match.
What’s particularly valuable is feedback from clients who initially were signed for esports, then also expanded to sports, and saw better performance than they had with their previous supplier.
What betting trends are you most excited about, and how is DATA.BET preparing?
Otto: The continued growth of live betting is transforming our industry. Players demand more engaging, responsive experiences – everything needs to happen in real-time. This is where our esports heritage gives us an advantage. Esports taught us that speed, accuracy, and synchronization are non-negotiable.
We’re building products where odds and game statistics visualization are timely matched. There’s no tolerance for a broken streaming feed with 30-second delays while odds update faster – that ruins the betting experience. Our unified approach ensures everything works together seamlessly. Widgets, Video Streaming capabilities, extensive markets – all synchronized and working as one cohesive system.
What’s the core message you want operators to understand about DATA.BET?
Otto: Simple: Betting that works. Stress-free, hassle-free, high-performance.
We deliver a fully functional, customizable sportsbook solution that adapts to your needs. Want to launch a new brand? Easy. Expanding to new markets? We have templates ready. Need to change your entire look and feel? It’s just a few clicks.
Our promise is steady performance, day after day, with all the tools you need to succeed. In an industry full of complexity, we’re the solution that works.
DATA.BET continues to expand its presence globally, with particular focus on emerging markets in Europe and Latin America. Their unified sportsbook solution represents a significant evolution from their esports roots, bringing the same performance-driven approach to traditional sports betting.
The post Betting That Works: DATA.BET’s Performance-First Approach to Sports Expansion appeared first on European Gaming Industry News.
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7777 gaming builds on Italian certification with Octavian Lab deal
7777 gaming has taken a significant step in its international expansion strategy by partnering with Octavian Lab. This strategic alliance reinforces the company’s commitment to establishing a strong presence in regulated European markets and marks a key milestone in its international growth plans. Through this collaboration, 7777 gaming’s certified portfolio of innovative online casino titles will be seamlessly integrated into Octavian Lab’s advanced aggregator called Hub Casino, making the games accessible to a wide network of licensed Italian operators.
“Partnering with Octavian Lab is a landmark moment for 7777 gaming,” said Elena Shaterova, Chief Commercial Officer at 7777 gaming. “Italy is a market we view as both strategic and full of potential. Through Octavian Lab’s Hub Casino, our certified games will reach a broad audience of experienced operators and players. We are confident that our titles will bring fresh energy, variety, and innovation to the Italian iGaming landscape.”
The integration includes 7777 gaming’s newly certified Italian portfolio, which features standout titles such as Crazy 100 Bucks, Cash 100, Thracian Treasures and Devil’s Deal Soul for Sale.
Each title is built for strong player engagement, offering features like bonus games, free spins, WILD symbols, multipliers, and buy-bonus options – meeting the demand of Italian players for variety and excitement.
“We are delighted to welcome 7777 gaming to our Hub Casino,” said Andres Galan Chillon, Senior Partnerships Manager at Octavian Lab. “Their portfolio brings fresh and exciting content that aligns perfectly with our commitment to providing innovative, high-quality gaming experiences for operators and players in Italy. We look forward to a successful partnership that drives growth and delivers real value to the Italian iGaming market.”
7777 gaming is an innovative online casino games provider, committed to delivering unique, engaging content that meets the highest standards of compliance and player satisfaction. With a growing presence across Europe, Africa, and Latin America and a strong focus on regulated markets like Italy – the company builds long-term partnerships that drive sustainable growth and deliver localized, high-performing gaming experiences. By combining
regulatory trust, creative excellence, and a passion for innovation, 7777 gaming continues to strengthen its position as a trusted partner in the global iGaming industry.
About 7777 gaming:
7777 gaming is an innovative and data-driven B2B igaming provider, founded in 2020 with the mission to revolutionize and challenge the status quo in the industry by offering 360-degree platform, state-of-the-art online casino games, iLottery, Jackpot, and marketing solutions, draw-based games, scratch cards, and much more.
The product is built by a dedicated team of visionaries with over 20 years of experience. The games and the RNG are tested and compliant in several highly regulated jurisdictions worldwide. Besides, the company achieved and maintained ISO 27001 certification. 7777 gaming holds a gambling license in Bulgaria and Romania and an MGA Certificate to provide its online casino games to these markets.
7777 gaming is already partnering with the leading aggregators and platform providers in the igaming industry.
Contact us:
https://www.7777gaming.com
Social Media:
Youtube
The post 7777 gaming builds on Italian certification with Octavian Lab deal appeared first on European Gaming Industry News.
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