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Merkur Group UK to Fund YGAM’s Mindful Resilience Programme

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Merkur Group UK has underlined its commitment to safer gambling by agreeing to support the latest phase of the Mindful Resilience Programme that is being pioneered by safer gambling charity YGAM.

The Mindful Resilience Programme is a pilot initiative which has been designed to enable health care professionals to access quality training on gambling and gaming harm in young people under the age of 25-years. Designed by psychologists and informed by academics, health professionals, and individuals with lived experience it has been endorsed by the Shadow Minister for Mental Health, Dr Rosena Alin-Khan MP, who described the programme as “pioneering”.

The aim is to ensure that risks surrounding gaming and gambling harm are identified and given increased priority by training health care professionals who are able to engage with young people and encourage them to get the help they might need. Currently being piloted the vision is to roll-out the programme more widely after extensive evaluation.

“We are delighted to be able to play a small part in helping to fund an initiative that directs resource into helping to address such an important part of the safer gambling narrative. Our 360 Program, which we launched in September 2020 is dedicated to ensuring that all of our 2,500 UK staff understand what we mean by safer gambling and equipping our consumer-facing colleagues with the information and practical skills required to turn a philosophy into a deliverable,” Sascha Blodau, General Manager of Merkur UK, said.

“We have a strong working relationship with YGAM not least through the City and Guilds assured training of our 250 venue managers which they delivered. As a business we feel strongly that Safer Gambling goes beyond just the connection that we have with our customers. Our view is that it should be a commitment that gambling entertainment businesses have with society at large. This training connects with the hearts and minds of health professionals, who have a powerful role to play in protecting young people and the vulnerable. We are delighted to play a small part in helping deliver this pilot programme,” he added.

“We’re delighted to receive this fantastic support and commitment from Merkur for the Mindful Resilience Programme. It is a crucially important programme in our portfolio and one that is attracting interest from the health sector. This support will help us continue to grow the initiative to increase its reach, profile and impact,” Ian Shanahan, YGAM’s Director Of Business Development and Fundraising, said.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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BGaming’s Lucky Lady Moon slot is now enhanced with MEGAWAYS™ mechanics and exciting features

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BGaming, a fast-growing iGaming provider, has added the edge to the entertainment value of its popular Lucky Lady Moon slot by enhancing it with MEGAWAYS™ mechanics and thrilling features. 

The mystical-themed online game goes with very high volatility and 96.8% RTP while playing out on a 5-reel, 3-row field with more than 200.000 ways to win.

The main character of the game remained the same: the majestic lady, who appears from behind the moon under cover of night, sirenizing the players and welcoming them to try their luck. Except for the attractive graphics and charming music, the Lucky Lady Moon MEGAWAYS™ provides remarkable features, including Free Spins and exciting x2 to x25 multipliers determined by the Wheel of Fortune, a Refilling feature, Wild symbols with an x2 multiplier, and Scatter symbols. Players who want to increase their chances of getting generous gifts from Lucky Lady Moon will be delighted by the Buy chance and Buy bonus feature integrated into the game.

Kate Puteiko, Marketing Product Lead at BGaming, commented: “Considering the fact that some players value variety while others stick to particular math or mechanics, we wanted to create an experience valuable for both categories of users. The Megaways mechanics have already earned the attention and love of the iGaming community, the same as the original version of our Lucky Lady Moon. I believe this synergy will increase players’ engagement and provide a new way of entertainment.”

The slot is already available to players of Rox Casino and Izzi Casino.

The release of Lucky Lady Moon is preliminary to another BGaming’s big launch. A new version of Wild Cash with an increased x9990 max win will go live in August.

 

BGaming is a fast-growing game provider converting gambling into gaming. Thanks to an expert team and a player-driven approach, the studio creates innovative and engaging products featured on reputable platforms and 700+ online casinos worldwide. BGaming is the world’s first to support cryptocurrencies and offer Provably Fair games. Today the brand’s portfolio includes 80+ products with HD graphics and a clear user interface for every device.

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R. Franco Digital content added to Pariplay’s Fusion™ offering

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NeoGames S.A subsidiary Pariplay, the leading aggregator and content provider, has added R. Franco Digital, Spain’s leading provider of gaming content, to its Fusion™ offering.

Franco’s extensive slot library comprises a wide range of award-winning titles complete with a range of entertaining mechanics and original themes. The supplier’s portfolio includes 40+ games developed by a creative team with an innovative vision and top-performing recent releases include Buttom’s World, Vacuum Buster and Cyborg 30L.

The addition of R. Franco Digital content to the Fusion™ platform will further boost the Spanish supplier’s global expansion, with a host of engaging new titles to be added in the coming months.

The partnership aligns with Pariplay’s position as a leading content and aggregator partner across Latin America, where it has signed a string of significant deals in the last 12 months.

Pariplay’s Fusion™ offering consists of over 13,000 games from 80+ suppliers, as well as a comprehensive suite of back-office conversion and retention tools that enhance player value.

Callum Harris, Director of Partnerships at Pariplay, said: “R. Franco Digital is a company steeped in tradition and with a deep knowledge of the type of content that appeals strongly to a Spanish-speaking audience.

“We are delighted to bring them on board as a Fusion™ partner and to be able to increase the strength of our offering with their diverse product portfolio.”

Mario Benito, Commercial Director at R. Franco Digital, said: “This new partnership with Pariplay represents a major milestone for us, granting access to a range of major operators across the world.

“LatAm is a region of great interest and one where Pariplay is highly active, so we believe that this deal is only the start of what will become a long-standing and very fruitful alliance.”

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Platform and aggregator Groove power up partner network and extend international reach

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Platform and aggregator Groove has reported a strong start to 2022 with the addition of several new game partners, adding further revenue drivers to the popular platform and bringing Groove’s supplier base to over 90 game developers.

The new partners include innovative games studios serving distinct niches as well as established brands with dynamic publishing schedules including NGP, Playbro, Thunderspin, Lotto Instant Win, Inbet Virtuals, Zeusplay, Superlotto Games, JustPlay, and CT Interactive.

Groove is the content provider of choice to over 70 big industry names and has now brought more innovative content to the global market under these new partnerships, with several of the new partners having been specifically selected for their specialist approach and for further broadening Groove’s game content range to generate even more player appeal.

Groove’s ever-expanding collection of games from latest releases to time-worn classics is rapidly becoming one of the biggest content platforms and the company is adding to the portfolio at a rapid rate through progressive partnerships. High-quality maths, cool graphics, compelling storylines and an assortment of new promotions, activations, bonuses and jackpots are now available from the new game partners.

Groove’s powerful platform includes thousands of casino games as well as a wealth of aggregated content ranging from slots, online casino and live casino, to poker and table games, that operators can access via easy integration to drive player engagement and revenue.

Groove provides a holistic set of solutions for multichannel B2B iGaming covering online and mobile gaming across all devices. The company has rapidly built a powerful operator cluster around its technology and is supported by one of the strongest technical teams in the industry.

Yahale Meltzer, COO at Groove said: “Groove has an established international network and presence which has been strengthened by this spate of new partner relationships. We are adding over 100 new games every month alongside our expanded partnership base, making our portfolio one of the most compelling choices out there.”

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