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AretoNet BI & Automation Solution to Power IGP Brands On ProgressPlay



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AretoNet integrates its powerful analytics & automation solution with ProgressPlay and launches with seven new IGP casino & Bingo brands.

Malta-based AretoNet will provide its powerful real-time business intelligence and CRM platform services to seven new online casino brands from Inter Group Partner Holding (IGP) after a successful system integration with Progress Play.

IGP is a key partner for AretoNet, which already provides its cutting-edge marketing automation technology for 11 existing IGP casino and bingo brands, offering real-time marketing campaigns and analytics that maximise player conversion and retention.

IGP operates mainly in the UK using the 888/Dragonfish platform, as well as software from Progress Play, and focuses on online casino and bingo. The new brands, which include HIPPOZINO, MAXIPLAY, MRSUPERPLAY, MRJACKVEGAS, REDORBLACK CASINO, MRMOBI, and MRSLOT represent an exciting period of global expansion for IGP, and AretoNet believes it has the tools to help it grow its business.

AretoNet enables operators and software providers to boost their KPIs and reduce operational burden with its best-in-class technical solution. This includes artificial intelligence, automation, business intelligence and advanced segmentation.

It has a proven track record of getting results. In its two-year partnership with AretoNet, IGP has seen a 20% increase in active players, 10% increase in FTDs, and a 10% decrease in bonus costs. The operator recently signed a two-year extension to its partnership with AretoNet until 2024.

AretoNet technology enables the gaming industry to acquire, retain and reactivate players by arming it with unified data to make accurate decisions, execute campaigns and analyze their effectiveness while empowering operators to centralise their omni-channel efforts.

ProgressPlay is a full turnkey solution for white label gaming operators, providing UKGC, MGA, Irish Bookmaker and Curacao licenses, more than 2000+ casino games and over 140+ different sports.

Lars Söderlund, Business Director at IGP said: “This is an exciting time for IGP,  and we’re delighted to have AretoNet on board. It has demonstrated its technology can improve efficiency and effectiveness and get results. AretoNet is in the business of simplifying challenging marketing problems by combining everything into one easy-to-use but incredibly powerful platform, and that’s invaluable to our brands. It’s about using the best technology on the market to grow together.”   

Justin Farrugia, CEO and co-founder of AretoNet, said: “Knowledge is power, and we’re confident our solution provides our partners with the information and tools they need to move a step ahead in a competitive market. With the recent launch of our standalone and intuitive BI & advanced segmentation tool, operators can now use our product to boost any existing third-party CRM. Working closely with our partners and clients is the main reason why we succeed, which is why partnering with IGP has always been a great option for us. We look forward to helping them achieve their goals.”

ProgressPlay CEO Itai Loewenstein said: “We are delighted to integrate with AretoNet, as, once again, ProgressPlay has shown the platform to facilitate this new BI and automation technology, serving as further evidence of our capability to seamlessly support for innovation.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Latest News

BGaming’s Lucky Lady Moon slot is now enhanced with MEGAWAYS™ mechanics and exciting features



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BGaming, a fast-growing iGaming provider, has added the edge to the entertainment value of its popular Lucky Lady Moon slot by enhancing it with MEGAWAYS™ mechanics and thrilling features. 

The mystical-themed online game goes with very high volatility and 96.8% RTP while playing out on a 5-reel, 3-row field with more than 200.000 ways to win.

The main character of the game remained the same: the majestic lady, who appears from behind the moon under cover of night, sirenizing the players and welcoming them to try their luck. Except for the attractive graphics and charming music, the Lucky Lady Moon MEGAWAYS™ provides remarkable features, including Free Spins and exciting x2 to x25 multipliers determined by the Wheel of Fortune, a Refilling feature, Wild symbols with an x2 multiplier, and Scatter symbols. Players who want to increase their chances of getting generous gifts from Lucky Lady Moon will be delighted by the Buy chance and Buy bonus feature integrated into the game.

Kate Puteiko, Marketing Product Lead at BGaming, commented: “Considering the fact that some players value variety while others stick to particular math or mechanics, we wanted to create an experience valuable for both categories of users. The Megaways mechanics have already earned the attention and love of the iGaming community, the same as the original version of our Lucky Lady Moon. I believe this synergy will increase players’ engagement and provide a new way of entertainment.”

The slot is already available to players of Rox Casino and Izzi Casino.

The release of Lucky Lady Moon is preliminary to another BGaming’s big launch. A new version of Wild Cash with an increased x9990 max win will go live in August.


BGaming is a fast-growing game provider converting gambling into gaming. Thanks to an expert team and a player-driven approach, the studio creates innovative and engaging products featured on reputable platforms and 700+ online casinos worldwide. BGaming is the world’s first to support cryptocurrencies and offer Provably Fair games. Today the brand’s portfolio includes 80+ products with HD graphics and a clear user interface for every device.

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R. Franco Digital content added to Pariplay’s Fusion™ offering



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NeoGames S.A subsidiary Pariplay, the leading aggregator and content provider, has added R. Franco Digital, Spain’s leading provider of gaming content, to its Fusion™ offering.

Franco’s extensive slot library comprises a wide range of award-winning titles complete with a range of entertaining mechanics and original themes. The supplier’s portfolio includes 40+ games developed by a creative team with an innovative vision and top-performing recent releases include Buttom’s World, Vacuum Buster and Cyborg 30L.

The addition of R. Franco Digital content to the Fusion™ platform will further boost the Spanish supplier’s global expansion, with a host of engaging new titles to be added in the coming months.

The partnership aligns with Pariplay’s position as a leading content and aggregator partner across Latin America, where it has signed a string of significant deals in the last 12 months.

Pariplay’s Fusion™ offering consists of over 13,000 games from 80+ suppliers, as well as a comprehensive suite of back-office conversion and retention tools that enhance player value.

Callum Harris, Director of Partnerships at Pariplay, said: “R. Franco Digital is a company steeped in tradition and with a deep knowledge of the type of content that appeals strongly to a Spanish-speaking audience.

“We are delighted to bring them on board as a Fusion™ partner and to be able to increase the strength of our offering with their diverse product portfolio.”

Mario Benito, Commercial Director at R. Franco Digital, said: “This new partnership with Pariplay represents a major milestone for us, granting access to a range of major operators across the world.

“LatAm is a region of great interest and one where Pariplay is highly active, so we believe that this deal is only the start of what will become a long-standing and very fruitful alliance.”

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Platform and aggregator Groove power up partner network and extend international reach



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Platform and aggregator Groove has reported a strong start to 2022 with the addition of several new game partners, adding further revenue drivers to the popular platform and bringing Groove’s supplier base to over 90 game developers.

The new partners include innovative games studios serving distinct niches as well as established brands with dynamic publishing schedules including NGP, Playbro, Thunderspin, Lotto Instant Win, Inbet Virtuals, Zeusplay, Superlotto Games, JustPlay, and CT Interactive.

Groove is the content provider of choice to over 70 big industry names and has now brought more innovative content to the global market under these new partnerships, with several of the new partners having been specifically selected for their specialist approach and for further broadening Groove’s game content range to generate even more player appeal.

Groove’s ever-expanding collection of games from latest releases to time-worn classics is rapidly becoming one of the biggest content platforms and the company is adding to the portfolio at a rapid rate through progressive partnerships. High-quality maths, cool graphics, compelling storylines and an assortment of new promotions, activations, bonuses and jackpots are now available from the new game partners.

Groove’s powerful platform includes thousands of casino games as well as a wealth of aggregated content ranging from slots, online casino and live casino, to poker and table games, that operators can access via easy integration to drive player engagement and revenue.

Groove provides a holistic set of solutions for multichannel B2B iGaming covering online and mobile gaming across all devices. The company has rapidly built a powerful operator cluster around its technology and is supported by one of the strongest technical teams in the industry.

Yahale Meltzer, COO at Groove said: “Groove has an established international network and presence which has been strengthened by this spate of new partner relationships. We are adding over 100 new games every month alongside our expanded partnership base, making our portfolio one of the most compelling choices out there.”

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