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AretoNet BI & Automation Solution to Power IGP Brands On ProgressPlay
AretoNet integrates its powerful analytics & automation solution with ProgressPlay and launches with seven new IGP casino & Bingo brands.
Malta-based AretoNet will provide its powerful real-time business intelligence and CRM platform services to seven new online casino brands from Inter Group Partner Holding (IGP) after a successful system integration with Progress Play.
IGP is a key partner for AretoNet, which already provides its cutting-edge marketing automation technology for 11 existing IGP casino and bingo brands, offering real-time marketing campaigns and analytics that maximise player conversion and retention.
IGP operates mainly in the UK using the 888/Dragonfish platform, as well as software from Progress Play, and focuses on online casino and bingo. The new brands, which include HIPPOZINO, MAXIPLAY, MRSUPERPLAY, MRJACKVEGAS, REDORBLACK CASINO, MRMOBI, and MRSLOT represent an exciting period of global expansion for IGP, and AretoNet believes it has the tools to help it grow its business.
AretoNet enables operators and software providers to boost their KPIs and reduce operational burden with its best-in-class technical solution. This includes artificial intelligence, automation, business intelligence and advanced segmentation.
It has a proven track record of getting results. In its two-year partnership with AretoNet, IGP has seen a 20% increase in active players, 10% increase in FTDs, and a 10% decrease in bonus costs. The operator recently signed a two-year extension to its partnership with AretoNet until 2024.
AretoNet technology enables the gaming industry to acquire, retain and reactivate players by arming it with unified data to make accurate decisions, execute campaigns and analyze their effectiveness while empowering operators to centralise their omni-channel efforts.
ProgressPlay is a full turnkey solution for white label gaming operators, providing UKGC, MGA, Irish Bookmaker and Curacao licenses, more than 2000+ casino games and over 140+ different sports.
Lars Söderlund, Business Director at IGP said: “This is an exciting time for IGP, and we’re delighted to have AretoNet on board. It has demonstrated its technology can improve efficiency and effectiveness and get results. AretoNet is in the business of simplifying challenging marketing problems by combining everything into one easy-to-use but incredibly powerful platform, and that’s invaluable to our brands. It’s about using the best technology on the market to grow together.”
Justin Farrugia, CEO and co-founder of AretoNet, said: “Knowledge is power, and we’re confident our solution provides our partners with the information and tools they need to move a step ahead in a competitive market. With the recent launch of our standalone and intuitive BI & advanced segmentation tool, operators can now use our product to boost any existing third-party CRM. Working closely with our partners and clients is the main reason why we succeed, which is why partnering with IGP has always been a great option for us. We look forward to helping them achieve their goals.”
ProgressPlay CEO Itai Loewenstein said: “We are delighted to integrate with AretoNet, as, once again, ProgressPlay has shown the platform to facilitate this new BI and automation technology, serving as further evidence of our capability to seamlessly support for innovation.”
Collaboration marks a key step in ENJOY’s ongoing growth strategy
ENJOY, the dynamic iGaming content developer, has broadened its market access through a new partnership with SoftGamings, bringing its slot and live casino portfolio to one of the industry’s leading aggregation platforms.
The deal sees ENJOY’s content, including standout releases Hotfire Diamonds, Bison Strike and Grand Lightning, made available to SoftGamings’ extensive network, reinforcing the studio’s strategy to deliver its titles across multiple markets.
The integration is the latest in a string of alliances with key industry stakeholders, and reaffirms the studio’s commitment to innovative design, technical reliability and long-term commercial impact.
Christos Zoulianitis, Chief Commercial Officer at ENJOY, said: “This new partnership firmly places ENJOY’s games in front of a wider audience seeking proven, high-quality entertainment.
“SoftGamings has established itself as a trusted distribution partner, and this collaboration supports our focus on sustainable, global growth.”
Inna Lukina, Head of Partnerships at SoftGamings, added: “ENJOY delivers strong, player-focused content that stands out for both its technical execution and playability.
“Adding its titles to our platform offers our clients access to a brand with clear creative direction and momentum.”
The post ENJOY expands distribution through SoftGamings partnership appeared first on Gaming and Gambling Industry Newsroom.
Pragmatic Play, a leading content supplier to the iGaming industry, unleashes a thunderous new entry in its iconic Greek Gods series with Fortune of Olympus – an electrifying 7×7 cluster-pays slot charged with random multipliers, dynamic special bets, and a 10,000x max win.
Fortune of Olympus is the latest feature-packed addition to the industry-leading Gates of Olympus universe. The blockbuster slot delivers explosive action as clusters of 5-15+ matching symbols reward players with wins of up to 150x in the base game.
On any spin, mighty multiplier symbols worth 2x-500x can strike the grid. When multiple multipliers hit, their values combine and detonate into a single, supercharged payout at the end of the tumbling sequence.
Landing 4-7 scatter symbols triggers the bonus game, awarding 15-30 free spins. During this striking feature, every multiplier that appears is added to a growing total multiplier, which is applied to all subsequent wins in the round, building tension and potential with every spin.
Players in certain markets can also amplify the action with special bets. Ante bets boost the chance of triggering Free Spins or Super Free Spins. The two Super Spins options guarantee at least one multiplier on every spin, with the second raising the minimum multiplier value to 50x.
Those eager for instant power can jump straight into Free Spins or Super Free Spins via 100x or 500x bonus buys, with the latter ensuring all multipliers start from 5x and above.
Fortune of Olympus marks the triumphant return of Pragmatic Play’s legendary Zeus character, following the success of Gates of Olympus Super Scatter and Gates of Olympus 1000, and pushes the fan-favourite series into thrilling new territory.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Fortune of Olympus is a stunning addition to Pragmatic Play’s popular Greek Gods series and a distinctly different kind of outing for Zeus. Taking the iconic Gates of Olympus series in a thrilling new direction, this feature-rich slot delivers a standout experience with epic win potential.”
The post PRAGMATIC PLAY STRIKES GOLD WITH FORTUNE OF OLYMPUS appeared first on Gaming and Gambling Industry Newsroom.
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Nagoshi Studio Unveils GANG OF DRAGON, a New Action-Adventure Game from Director Toshihiro Nagoshi
Steam page: store.steampowered.com/app/4146000/
GANG OF DRAGON
is a new action-adventure game set in Kabukicho, Shinjuku, Tokyo’s iconic nightlife district. Protagonist Shin Ji-seong is a high-ranking member of a Korean crime syndicate, and is portrayed by celebrated Korean actor Ma Dong-seok (Don Lee).This new story will engage players in an exciting way and showcase increadible graphics for an action packed adventure. Viewers of The Game Awards were the first to get a look at the new footage!
About Toshihiro Nagoshi
The post Nagoshi Studio Unveils GANG OF DRAGON, a New Action-Adventure Game from Director Toshihiro Nagoshi appeared first on Gaming and Gambling Industry Newsroom.
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