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GameRefinery unveils the finalists for its annual Mobile GameDev Awards, celebrating the best in mobile game design
The 2022 Mobile GameDev Awards finalists announced in seven categories covering different aspects of mobile game innovation and feature design, in USA, Japan and China.
Today, mobile game analytics specialist GameRefinery, a Liftoff company, is excited to announce that its jury has decided on the finalists for its second annual Mobile GameDev Awards. The awards recognise and celebrate innovation in mobile game design amongst developers in the USA, China and Japan.
The seven categories are:
Innovation and Excellence in Core Gameplay, (all regions)
Most Promising Soft Launch Game, (all regions) Biggest Evolver individually in USA, Japan, China Best Newcomer individually in USA, Japan, China
Best Feature Innovation, Best Event individually in USA, Japan, China and
Best Use of IP in Collaboration Events (all regions).
GameRefinery will announce the winners on the 24th of May 2022.
The 2022 Mobile GameDev Awards finalists have been selected by a panel of GameRefinery analysts, drawing on their extensive experience and expertise in games analysis.
GameRefinery’s platform tracks over 100,000 mobile games for market research, competitor intelligence, and player insights while providing more than 2,500+ in-depth game feature deconstructions and analyses.
Mobile GameDev Awards 2022 Finalists
Innovation & Excellence in Core Gameplay
The most innovative and well-executed core gameplay seen in 2021:
- 无尽的拉格朗日 (Infnite Lagrange, China)
- Gold and Goblins: Idle Merge
- 哈利波特：魔法觉醒 (Harry Potter Magic Awakened, China)
- Kingdom Guard: Tower Defence
- ウマ娘 プリティーダービー (Umamusume Pretty Derby, Japan)
- The Ants: Underground Kingdom
- League of Legends: Wild Rift
Most Promising Soft Launch Game
The 2021 soft launch game most likely to be a breakout launch success based on gameplay:
- Apex Legends
- Clash Mini
- Star Blast
- Tower of Fantasy
- Diablo Immortal
- Honkai: Star Rail
- Star Wars: Hunters
Biggest Evolver
The game that has developed the most during 2021 in terms of gameplay:
USA Finalists:
- Merge Dragons!
- Clash Royale
- Garena Free Fire
- Lords Mobile: Tower Defense
- Rise of Kingdoms
- Yahtzee® with Buddies
- Cookie Run: Kingdom
Japan Finalists:
- ステート・オブ・サバイバル (State of Survival)
- Shin Sangokushi
- ドラゴンクエストタクト (Dragon Quest Tact)
- パズル＆ドラゴンズ (Puzzle & Dragons)
- プロ野球スピリッツＡ (Pro Yakyuu Spirits A)
China Finalists:
- 植物大战僵尸2 (Plants vs. Zombies 2)
- 天谕 (Revelation)
- 原神 (Genshin Impact)
- 跑跑卡丁车官方竞速版 (PopKart Mobile)
- 魂斗罗:归来-特战集结 (Contra Returns)
Best Newcomer
The best new entry into the market during 2021:
USA Finalists:
- Beatstar
- The Ants: Underground Kingdom
- Royal Match
- Kingdom Guard: Tower Defence
- Family Farm Adventure
- Zen Match – Relaxing Puzzle
- The Lord of the Rings: Rise to War
- No Limit Drag Racing 2
- Idle Lumber Empire
- League of Legends: Wild Rift
Japan Finalists:
- ウマ娘 プリティーダービー (Umamusume Pretty Derby)
- 二ノ国：Cross Worlds (Ni No Kuni: Cross Worlds)
- ガーディアンテイルズ (Guardian Tales)
- グランサガ(Gran Saga)
- Nier Re[in]carnation
China Finalists:
- 哈利波特：魔法觉醒 (Harry Potter: Magic Awakened)
- 王牌竞速 (Ace Racer)
- 幻塔 （Tower of Fantasy）
- 无尽的拉格朗日 (Infnite Lagrange)
- 英雄联盟手游 （League of Legends: Wild Rift）
- 重返帝国
- 金铲铲之战 (Battle of the Golden Spatula)
Best Feature Innovation
The most innovative new feature introduced in a game during 2021
- 松松总动员 (Song-song Zong-dong-yuan, China) – Login calendar meets IAP offers
- 松松总动员 (Song-song Zong-dong-yuan, China) – Innovative limited-time gacha event
- Garena Free Fire – Special PvP modes
- Cooking Diary – Social hangout areas
- Yahtzee® with Buddies – Kingdom feature
- Rise of Kingdoms – MOBA mode
- Puzzle & Dragons (Japan) – Synchronous PvP mode
- PUBG MOBILE – RP Activity Packs in Battle Pass
- Highrise – NFT cosmetics
- XFLAG’s Kotodaman and Monster Strike (Japan) – New gacha type with a social twist
- Ensemble Stars!! Music (Japan) – Music co-op newcomer tasks
Best Event
The best in-game event held during 2021:
USA Finalists:
- Yahtzee® with Buddies – Derby event
- POP! Slots™ Vegas Casino Games – Win Zone event
- Gardenscapes – Klondike Expedition event
- Genshin Impact – Midsummer Island Adventure
- Call of Duty®: Mobile – Anniversary event
- Garena Free Fire – Pet Mania event
- Mobile Legends: Bang Bang – Aspirants Unite event
- State of Survival – 2nd Anniversary Airship Building event
Japan Finalists:
- プロジェクトセカイ カラフルステージ！ 初音ミク (Project Sekai Colorful Stage feat. Hatsune Miku) – New Year’s event
- ドラゴンボール レジェンズ (Dragon Ball Legends) – Legends Festival
- 妖怪ウォッチ ぷにぷに (Youkai Watch Punipuni) – Collaboration event with Neon Genesis Evangelion
- 二ノ国：Cross Worlds (Ni No Kuni: Cross Worlds) – General events
- NieR Re[in]carnation – Collaborations events with the earlier titles in the series (NieR Automata (launch), NieR Replicant and Drakengard 3)
China Finalists:
- 明日之后 (LifeAfter) – Romantic event July 2021
- 松松总动员 (Song-song Zong-dong-yuan) – June 2021 Gacha event
- 御龙在天 (Legend of Yulong) – Fight the Landlord-card game event (doudizhu) in Jan
- 神武4 (Shén wǔ 4) – Event with a real-life map to beat monsters and get points
- 阴阳师 (Onmyoji) – recurring event with event-only customizable character
- 富豪麻将 (Fuhao Majiang) – collaboration event with China Mahjong Masters Tournament
Best Use of IP in a Collaboration Event
Finalists:
- 跑跑卡丁车官方竞速版 (PopKart Mobile) & Ali the Fox (China)
- 香肠派对 (Sausage Man) & Pizza Hut (China)
- Top War: Battle Game & Transformers
- 江南百景图 (Canal Towns) & Kentucky Fried Chicken (China)
- Mobile Legends: Bang Bang & Hello Kitty (Sanrio Characters)
- Roblox & 24kGoldn Concert Experience
- PUBG MOBILE & Arcane (League of Legends)
- 獅子の如く～戦国覇王戦記～ (Shishi no Gotoku – Sengoku Haousenki) & Rurouni Kenshin (Japan)
- State of Survival & The Walking Dead (US)
Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino
Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK.
Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others.
Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market.
The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards.
Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally.
Magnus Olsson, Chief Commercial Officer of Play’n GO, said:
“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.”
Mark Good, representing Ivy Casino, said:
“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.”
Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO.
In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company.
The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.
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Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals
Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.
New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.
“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”
Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.
The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.
Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.
The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.
Emerging-markets leader expands its live-games offering with new games from rising star supplier
QTech Games, the leading game aggregator for all emerging markets, has announced its latest partnership with live-games provider Holi, allowing its platform clients access to another positively delineated portfolio.
Integrating content from one of the more colourful and creative digital slots providers adds yet more variety to QTech Games’ premier platform, which is taking the widest range of online games to emerging territories with established names sitting alongside the industry’s most exciting up-and-coming providers.
Holi is the absolute embodiment in the latter rising-star category, reimagining the live-gaming experience through the power of aesthetics in content which delivers a unique and simplified gambling experience, underscored by reliability. Colourful-yet-familiar “light” table games, such as roulette and baccarat, are now overcoming local obstacles to engagement in emerging markets, like handset quality limitations, restricted access to fast networks, and high data costs.
Philip Doftvik, QTech Games’ CEO, said: “We will continue to add fresh content to the platform, prioritising suppliers who provide unique, localised content – and Holi’s light, colourful live games fit the bill perfectly. Their content brings a new level of energy and engagement that we’re thrilled to share across our growing network.”
Inga Vakulcika, Chief Product Officer at Holi, added: “Holi is artfully fusing craft and technology to create more aesthetically pleasing live games that turn local players’ heads – that means captivating, colourful graphics for a top-notch gaming experience. We look forward to seeing how our unique games perform when placed in front of new audiences via QTech’s emerging-market operators.”
The post Holi Primed For Emerging Markets Via New QTech Games Partnership appeared first on Gaming and Gambling Industry Newsroom.
Play’n GO games now live with Ivy Casino in the UK
Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals
Holi Primed For Emerging Markets Via New QTech Games Partnership
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