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SPORTS DIRECT BRINGS THE ‘ULTIMATE LIFESTYLE DESTINATION’ TO BIRMINGHAM WITH NEW FLAGSHIP STORE

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Sports Direct is opening a brand-new flagship store, in the heart of Birmingham, bringing a modern, innovative, and sleek experience to the city, following over £10m worth of investment.

Located on New Street and spanning four floors, the supercharged store will be the ultimate lifestyle destination for customers. Home of USC, GAME, Evans Cycles and a Belong esports arena all under one roof, Sports Direct Birmingham will combine interactive experiences and unrivalled product choice for customers, helping to champion the legend in everybody.

USC will have a dedicated area in-store, giving trend-focused customers the chance to shop the most iconic premium lifestyle brands in one space, whilst GAME and Belong will offer the latest games consoles and accessories alongside an enhanced gaming and social experience in the city centre. Evans Cycles will also offer a market-leading selection of bikes, parts, accessories, and clothing, together with a fully equipped bike workshop service.

State of the art store innovations include a bra studio, featuring a unique multi-brand bra finder tool designed to help women find the right bra for their sport; specialised sporting areas including a permanent golf putting green, running gait analysis, and Jordan basketball performance challenge, as well as a My ID Customisation area where customers can have products customised with limited edition designs.

The launch of the store also coincides with Sports Direct’s spring running campaign, ‘Get Set’, which seeks to provide a fresh perspective on the meaning of ‘fast’. In-store technology will bring to life the stories of real runners across the UK, showing it’s more than just PBs and distances covered – it’s about making running accessible for all.

Michael Murray, Chief Executive of Frasers Group, continues to be at the forefront of the brand’s monumental transformation and has been leading the development of Sports Direct’s strategy.

Speaking of the opening, Michael says: “As Sports Direct continues to evolve and expand, we’re excited to be opening our second flagship store in Birmingham. As one of the largest cities in the UK, Birmingham follows our first flagship in London and brings with it a significant investment into the city, alongside an unrivalled offering of sports and fashion under one roof.

“Sports starts at Sports Direct; and as the leading destination for sports and lifestyle, we work collaboratively alongside our brand partners such as Nike for Sports Direct and CP Company for USC, to inspire our consumers with the best product choices and experiences through our flagship stores.”

Birmingham is the second flagship location to open, following the success of Sports Direct’s first flagship on London’s Oxford Street, which reopened after an impressive £10M refurbishment last year. The ‘flagship’ strategy is an all-new proposition for Sports Direct, bringing the best of sports to the consumer with an unrivalled product choice and world-class experiences through Sports Direct’s new design and brand vision.

Sports Direct’s parent company Frasers Group is committed to raising the bar for retail with investment and expansion plans already announced for this year, with Sports Direct’s Manchester flagship set to open later this year.

 

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Answer the Call of the Wild: ELA Games Unveils Its Latest Game “Buffalo Force”

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The studio’s latest game blends nostalgic themes and engaging features

The vast plains are alive with the sound of rampant hooves, the roar of predators, and helpful animals along the way. ELA Games proudly presents its latest release, Buffalo Force, an energetic game that celebrates the sheer power of nature.

The Call of the Wild

In Buffalo Force, players roam alongside fearsome buffalo, fierce bears, cunning wolves, and soaring eagles as they work together to hunt for big rewards. The game features 3 energetic mechanics:

  • Free Spins: Land 3 Scatter symbols to enter the game’s primary bonus feature. All Wilds pay 2x here.
  • Hold & Win Bonus: Unlock this lucrative feature for a shot at powerful coin prizes and even a chance at one of the mighty jackpots!
  • Jackpot: Three jackpots give you the chance for mega wins: Minor (25x), Major (100x), and Grand (1000x).

Each spin holds the spirit of the wilderness, blending high-action gameplay with the studio’s signature visually-rich aesthetics.

Join the Herd

Buffalo Force combines visually stunning animations, high-performance mechanics, and well-crafted environmental design to transport players to the heart of the North American wilderness. The studio’s attention to detail and storytelling prowess immerses players as they become part of the stampede, on the hunt for wild riches.

Marharyta Yerina, ELA Games’ Managing Director, commented on the release, “Buffalo Force represents the studio’s passion for creating visually striking and memorable games that players love. We focused a lot on the game’s visuals and environmental design to immerse players in the North American wild, which helps create an emotional connection and encourages high-performance engagement. We’re excited to see the reception Buffalo Force will receive, and we have many more exciting games in the works!”

Will You Answer the Call?

The raw wilderness is waiting for you. Will you join the herd and hunt for your fortunes and a life of freedom?

The post Answer the Call of the Wild: ELA Games Unveils Its Latest Game “Buffalo Force” appeared first on European Gaming Industry News.

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Kongebonus statement: Norway’s election result signals gambling policy continuity, but licensing debate is set to intensify

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With the centre-left retaining a narrow majority, Norway’s gambling framework is set to remain largely unchanged in the near term.

Norsk Tipping’s monopoly will continue, and enforcement tools such as payment and DNS blocking of unregulated operators are likely to remain in focus. While a shift to a licensing model appears unlikely this parliamentary term, the Progress Party’s stronger position as the main opposition keeps the reform debate active.

For industry stakeholders, the sensible course is to concentrate on compliant, sustainable strategies and to track policy signals closely as the debate continues.

The post Kongebonus statement: Norway’s election result signals gambling policy continuity, but licensing debate is set to intensify appeared first on European Gaming Industry News.

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Saddle up for big wins under the Bison Moon with the latest slot from Northern Lights Gaming

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Provider introduces its newest feature, Power Combo, in an action-packed slot with plenty of wild win potential

Step into the heart of the untamed frontier in Bison Moon – Power Combo, a slot from Northern Lights Gaming that captures the rugged beauty and boundless thrill of the Great Plains with plenty of big wins in store.

This action-packed slot introduces the provider’s latest mechanic, Power Combo, where three unique Scatters unlock incredible bonus features via its proprietary Link&Win feature. Players also get to experience the thrill of Expanding Reels for even more wild slotting action.

Players will feel the rush as Multipliers super-charge their payouts, amping up the excitement each time they hit. They can also seize the moment with Instant Collect, allowing them to claim big rewards as and when they drop.

But with each Scatter triggering a new layer of action, no two spins are ever the same.

Adding to the excitement is the Jackpot feature, which has been embedded within the Link&Win bonus. Players must land Jackpot Moons to trigger either Mini or Major Jackpot wins or fill the reels to unlock the Grand Jackpot and the game’s largest payouts.

For the boldest of adventurers, keep watch for the Scatters that turn into Golden Eagles. Collect five in total, and they can activate the Golden Eagle Pick’Em bonus.

From the serene beauty of the open plains to the heart-pounding moments of chasing down the Jackpots and Golden Eagles, Bison Moon Power Combo provides a slotting experience like no other.

All that players need to do to enjoy it is saddle up, embrace the wild and discover the riches waiting to be uncovered under the vast Western skies.

Chris Loftus, Commercial Director, at Northern Lights Gaming, said: “Bison Moon – Power Combo lets players take a walk on the reel wild side as they come face to face with magnificent beasts, big bonuses and plenty of slot playing action.

“Power Combo is a thrilling bonus that changes the game with every spin, and we really couldn’t think of a better game to introduce it to players. This, combined with Link&Win and plenty of jackpots to trigger, makes Bison Moon a compelling and rewarding slot to play.

“We look forward to seeing it roam into online casino lobbies, and for players to embark on their very own big win adventure under the vast Western skies.”

The post Saddle up for big wins under the Bison Moon with the latest slot from Northern Lights Gaming appeared first on European Gaming Industry News.

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