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BetitRight agrees content partnership with ComeOn
BetitRight, the leading source for analytical sports betting content, as part of its Joint Venture with Spotlight Sports Group, has signed a partnership with Swedish operator ComeOn.
Sweden’s ComeOn is now in position to introduce BetitRight’s service which is designed to enhance betting experiences with bet-prompts across all the major leagues, both pre-event and in-play. The technology is such that it is available in multiple languages and is being delivered in Swedish, a first for BetitRight.
BetitRight’s revolutionary in-play product pulls together predictive models, with live event feeds and bookmaker price feeds to present engaging in-play bet prompts on all headline fixtures, as well as smaller leagues where there are big opportunities to enhance user engagement. The analytical capability of BetitRight allows ComeOn customers to utilise valuable insight into data to help them ‘bet better’ on Europe’s top competitions. ComeOn has introduced the in-play service for over 50 football markets, with 10-25 prompts generated each match, only of the most interesting, engaging and relevant content. BetitRight is constantly identifying new in-play features that help more sports fans enjoy sports betting. Henry Newman, Sporting Risk Co-Founder, said: “Our talent across data science and predictive modelling has driven BetitRight’s excellent progress and we’re thrilled to welcome ComeOn as a partner through our JV with Spotlight Sports Group. We’ve localised our offering for the Swedish market to ensure bettors gain the full benefits of our content.”
Billy Cook, Director of Sportsbook at ComeOn Group, followed: “We’re delighted to be integrating Superfeed In-play from Spotlight Sports Group. The product is sure to engage our audiences throughout games and will give us a competitive advantage in a crowded space. Spotlight Sports Group’s ability to deliver translations and tech in-house allowed for seamless integration and we’re excited for our customers to see the product in action.‘’

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Parimatch promises to help Leeds United fans enjoy an ‘unforgettable’ season as part of official partnership
Parimatch are promising to help Leeds United fans enjoy an “unforgettable” season as part of their official partnership with the Premier League club.
The UK-licensed sportsbook are the Whites’ official betting partner for the 2025-26 season and are preparing a series of fan-first activities throughout the campaign.
Leeds are back in the top flight after winning promotion with the Championship title last season.
And first up from Parimatch is a ticket giveaway ahead of the first home game of the season – Monday night’s clash with Everton at Elland Road – in a competition in partnership with local media.
Parimatch will continue to offer Leeds fans exclusive opportunities throughout the season, including the chance to win signed memorabilia, unforgettable matchday experiences and the chance to meet Leeds legends.
Adam Davenport, Head of Parimatch UK, said: “For us, it’s never just about a logo on a shirt – it’s about giving Leeds fans memories they’ll talk about for years. We want to be right there in the thick of it, celebrating the big wins, feeling every kick on those tense nights under the Elland Road lights, and sharing in the roar when the ball hits the back of the net. This partnership is about passion, pride and unforgettable fan experiences – from giving away tickets to the biggest matches, to putting signed shirts straight into the hands of supporters, to creating moments with Leeds legends that money simply can’t buy. We know how much this club means to the city and we’re here to make this season one to remember on and off the pitch for every Leeds United fan.”
The post Parimatch promises to help Leeds United fans enjoy an ‘unforgettable’ season as part of official partnership appeared first on European Gaming Industry News.
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Million Games Launches Million Mine – A Strategic Grid Game Inspired by a Classic
Million Games is pleased to announce the release of Million Mine, a strategic, grid-based casino game inspired by the beloved mechanics of minesweeper. Offering a modern update to the classic format, Million Mine lets players select their difficulty, uncover hidden diamonds, and cash out before disaster strikes.
The game features:
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Customisable grid sizes from 3×3 to 7×7
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Mines selection from 3 to 24 for adjustable volatility
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Instant cashout after any successful pick
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A 96.3% RTP and a high multiplier ceiling
Each tile revealed adds tension and reward, making Million Mine a fast-paced, strategic game of choice and nerve.
“Million Mine is deceptively simple—but a great player experience,” said Thomas Nimstad, CEO of Million Games. “It’s familiar, clean, and highly customisable. We see it becoming a favourite for both casual players and high-stakes explorers.”
Million Mine is now available across all Million Games partner platforms.
The post Million Games Launches Million Mine – A Strategic Grid Game Inspired by a Classic appeared first on European Gaming Industry News.
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SOFTSWISS Game Aggregator Breaks the 35,000-Game Mark, Reaffirming Its Status as the Largest Content Hub
SOFTSWISS, a global tech provider with over 15 years of iGaming expertise, has announced that its Game Aggregator has surpassed 35,000 active titles, reinforcing its position as the industry’s largest games hub. The platform continues to provide operators with a broad portfolio, backed by 99.999%–100% uptime reliability.
In the first half of the year, the Game Aggregator expanded its content offering by 26%, now delivering over 35,000 active games from more than 300 providers – covering every major game category. Operating in 24 jurisdictions, the product ensures full compliance and accessibility for operators worldwide.
The Game Aggregator equips operators with built-in tools designed to drive engagement and maximise player value. The fully customisable Tournament Tool boosts daily bet volume by 22%, with participants placing twice as many bets and wagering three times more than non-participants. At the same time, Jackpot Aggregator campaigns have been shown to double the average player turnover. These mechanics are more than just features – they are revenue multipliers, seamlessly integrated into the platform.
With slots leading demand, the Fortune Rabbit game and Pragmatic Play external game provider ranking at the top, the Game Aggregator sets the standard for content depth, stability, and business impact.
SOFTSWISS maintains a 100% uptime commitment, with actual availability consistently measured at 99.999%–100%. This ensures operators never lose a session, a bet, or their players’ trust.
“The Game Aggregator is more than just a product – it’s a technology backbone that drives scalable success for our partners. From instant access to premium content to the industry-leading uptime and proven engagement mechanics, we’re giving operators exactly what they need to compete and win,” added Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator.
With a broad and ever-growing game portfolio, full compliance coverage, and tools that drive real results, the Game Aggregator is helping shape the future of iGaming. In a market where 24/7 performance and player trust are essential, SOFTSWISS isn’t just keeping up – it’s leading the way.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Game Aggregator Breaks the 35,000-Game Mark, Reaffirming Its Status as the Largest Content Hub appeared first on European Gaming Industry News.
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