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University of Plymouth academics working with YGAM to improve education on Loot boxes
Academics from the University of Plymouth are linking up with the Young Gamers and Gamblers Education Trust (YGAM), an award-winning education charity, to develop educational material focused on the financial and psychological harms related to Loot boxes and videogaming monetization.
A report by researchers at the universities of Plymouth and Wolverhampton, found that loot boxes are “structurally and psychologically akin to gambling” and that large numbers of children are opening loot boxes.
Loot boxes are video game-related purchases with a chance-based outcome, with half of the £700 million of total revenue generated in 2020 coming from just 5% of the buyers. Due to similarities with gambling, they have come under increasing scrutiny from media, academics and policymakers, leading to several jurisdictions – including The Netherlands, China and Australia – to introduce legislation on loot boxes. However, they are not covered by the 2005 Gambling Act in Great Britain, due to the lack of perceived monetary value of potential winnings. YGAM contributed to the UK Government’s call for evidence on loot boxes in 2020 with a decision on any new regulation expected this year.
Dr Helen Lloyd and Dr James Close are now working with the team at YGAM, to examine how best to translate the knowledge generated from their work into educational and interventional materials aimed at those most vulnerable to harms, including children, young people and at-risk cohorts such as those with special educational needs and disabilities (SEND).
As well as the development of additional PSHE materials for schools, tailored educational approaches for specialist service providers will also be developed through a series of engagement and planning workshops, aimed to design, tailor and customize educational delivery for each context. Each group will comprise of up to 15 key individuals representing relevant organisations and community groups to learn, develop and create a knowledge exchange action plan facilitated by the University of Plymouth team.
Dr Helen Lloyd, who is leading the project, said “We are grateful to the University of Plymouth for funding us to work with YGAM and providers of services for vulnerable adults and children in the Southwest. Working in partnership with our wider stakeholders to use research generated knowledge helps us support the important work that they do, but also makes research relevant and timely. Working in this way we can tackle some of our most pressing societal issues whilst also creating local benefit.”
Kev Clelland, Director of Programme Engagement at YGAM, said, “We’re delighted to be working with the University of Plymouth team. The study supports our commitment to ensuring all our programmes are evidence-led and external evaluations are used to further enhance our work. The subjects of loot boxes and videogame monetization feature heavily in the public and political conversations on gambling and they also form a key part of our education workshops and our resources. The conclusions of this important piece of work will help to strengthen our approach.”
The collaboration continues YGAM’s commitment to an evidence-led approach to its education programmes aimed at preventing gambling and gaming harms. The charity provides training and resources to a range of professionals who have influence over young people including teachers, youth workers, health practitioners, university staff and community leaders.
The project will begin in May 2022.
Source: YGAM

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Parimatch promises to help Leeds United fans enjoy an ‘unforgettable’ season as part of official partnership
Parimatch are promising to help Leeds United fans enjoy an “unforgettable” season as part of their official partnership with the Premier League club.
The UK-licensed sportsbook are the Whites’ official betting partner for the 2025-26 season and are preparing a series of fan-first activities throughout the campaign.
Leeds are back in the top flight after winning promotion with the Championship title last season.
And first up from Parimatch is a ticket giveaway ahead of the first home game of the season – Monday night’s clash with Everton at Elland Road – in a competition in partnership with local media.
Parimatch will continue to offer Leeds fans exclusive opportunities throughout the season, including the chance to win signed memorabilia, unforgettable matchday experiences and the chance to meet Leeds legends.
Adam Davenport, Head of Parimatch UK, said: “For us, it’s never just about a logo on a shirt – it’s about giving Leeds fans memories they’ll talk about for years. We want to be right there in the thick of it, celebrating the big wins, feeling every kick on those tense nights under the Elland Road lights, and sharing in the roar when the ball hits the back of the net. This partnership is about passion, pride and unforgettable fan experiences – from giving away tickets to the biggest matches, to putting signed shirts straight into the hands of supporters, to creating moments with Leeds legends that money simply can’t buy. We know how much this club means to the city and we’re here to make this season one to remember on and off the pitch for every Leeds United fan.”
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Million Games Launches Million Mine – A Strategic Grid Game Inspired by a Classic
Million Games is pleased to announce the release of Million Mine, a strategic, grid-based casino game inspired by the beloved mechanics of minesweeper. Offering a modern update to the classic format, Million Mine lets players select their difficulty, uncover hidden diamonds, and cash out before disaster strikes.
The game features:
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Customisable grid sizes from 3×3 to 7×7
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Mines selection from 3 to 24 for adjustable volatility
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Instant cashout after any successful pick
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A 96.3% RTP and a high multiplier ceiling
Each tile revealed adds tension and reward, making Million Mine a fast-paced, strategic game of choice and nerve.
“Million Mine is deceptively simple—but a great player experience,” said Thomas Nimstad, CEO of Million Games. “It’s familiar, clean, and highly customisable. We see it becoming a favourite for both casual players and high-stakes explorers.”
Million Mine is now available across all Million Games partner platforms.
The post Million Games Launches Million Mine – A Strategic Grid Game Inspired by a Classic appeared first on European Gaming Industry News.
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SOFTSWISS Game Aggregator Breaks the 35,000-Game Mark, Reaffirming Its Status as the Largest Content Hub
SOFTSWISS, a global tech provider with over 15 years of iGaming expertise, has announced that its Game Aggregator has surpassed 35,000 active titles, reinforcing its position as the industry’s largest games hub. The platform continues to provide operators with a broad portfolio, backed by 99.999%–100% uptime reliability.
In the first half of the year, the Game Aggregator expanded its content offering by 26%, now delivering over 35,000 active games from more than 300 providers – covering every major game category. Operating in 24 jurisdictions, the product ensures full compliance and accessibility for operators worldwide.
The Game Aggregator equips operators with built-in tools designed to drive engagement and maximise player value. The fully customisable Tournament Tool boosts daily bet volume by 22%, with participants placing twice as many bets and wagering three times more than non-participants. At the same time, Jackpot Aggregator campaigns have been shown to double the average player turnover. These mechanics are more than just features – they are revenue multipliers, seamlessly integrated into the platform.
With slots leading demand, the Fortune Rabbit game and Pragmatic Play external game provider ranking at the top, the Game Aggregator sets the standard for content depth, stability, and business impact.
SOFTSWISS maintains a 100% uptime commitment, with actual availability consistently measured at 99.999%–100%. This ensures operators never lose a session, a bet, or their players’ trust.
“The Game Aggregator is more than just a product – it’s a technology backbone that drives scalable success for our partners. From instant access to premium content to the industry-leading uptime and proven engagement mechanics, we’re giving operators exactly what they need to compete and win,” added Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator.
With a broad and ever-growing game portfolio, full compliance coverage, and tools that drive real results, the Game Aggregator is helping shape the future of iGaming. In a market where 24/7 performance and player trust are essential, SOFTSWISS isn’t just keeping up – it’s leading the way.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Game Aggregator Breaks the 35,000-Game Mark, Reaffirming Its Status as the Largest Content Hub appeared first on European Gaming Industry News.
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