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Better Collective acquires globally leading esports brand Futbin and related domains for up to 105 mEUR and updates its financial guidance
Better Collective, a leading digital sports media group, continues to expand within esports by acquiring Futbin and related domains, constituting world-leading esports media brands within esoccer (FIFA), for a total price of up to 105 mEUR. With the addition of Futbin and related assets, Better Collective’s esports portfolio reaches 100 million monthly visits, and Better Collective further diversifies its income stream as Futbin revenues are mainly ads and subscription sales. In connection with the acquisition, Better Collective updates its financial targets for 2022.
The interest for esports continues to increase as more people interact with communities centred around their favourite esports titles. The acquisition of Futbin and associated domains is an important milestone in Better Collective’s ambition of becoming the leading digital sports media group, adding to the already strong position within esports built on hltv.org, the leading community for CS:GO.
With 50 million monthly visits on its website and 3 million daily active users (DAU) on its proprietary app, Futbin is the world’s leading esports brand related to the FIFA esoccer game. Together with its associated domains, the platforms provide a major player base with important insights into the game of FIFA. The main business model of the platforms is ad sales and more recently, the launch of the Futbin app has driven significant revenue growth with subscription services, which is still in an early stage but with a very promising outlook. The asset acquisition entails a significant revenue diversification for Better Collective as current revenue is not derived from activities related to sports betting, but through ads sales to retail and consumer brands as well as subscription.
During the last 12 months, the platforms generated 13 mEUR in revenues growing with a CAGR of 55% from 2019 to 2021. Better Collective will consolidate the acquired assets into the Better Collective Group accounts as from April 19, 2022. The team behind Futbin will continue to provide assistance to the business to ensure continued strong development of the platform, which will also be subject to investments going forward.
Better Collective expects to create significant synergies across the esports portfolio by developing products and services from a joint infrastructure, making it possible to effectively scale the esports brands to reach a larger audience. Reaching a combined 100 million monthly visits from Futbin, HLTV and other esports assets, Better Collective now holds a leading position in the esports market. Granting a unique access to the esports audience, this is a key segment for retail and consumer brands in their global positioning. The increased scale allows for optimised revenue streams through improved partnerships.
The transaction
The purchase price is agreed at up to 105 mEUR. Out of the total purchase price, 70 mEUR will be paid upfront in cash and shares of Better Collective A/S will be paid at a market value of 5 mEUR . The shares are expected to be transferred from Better Collective’s holding of its own shares. The remaining up to 30 mEUR is structured as a number of separate earn out payments to be paid over the coming two years subject to certain financial performance criteria. Furthermore, the acquisition of assets provides Better Collective with rights to tax-depreciation. Better Collective recently expanded its credit lines with Nordea Bank with an additional 100 mEUR to finance further acquisitions, including the Futbin and associated assets.
Financial targets for 2022
In connection with the acquisition, Better Collective updates its financial targets for the full year 2022 for operational earnings (EBITDA) to approximately 85 mEUR (previous approximately 80 mEUR). The updated financial targets, reflects addition of approximately 8 months of operational income from the acquired assets after inclusion of expected added costs to further develop the business. Other financial targets relating to organic growth and debt leverage remain unchanged at 15-25% for 2022 and <3.0x respectively.
Jesper Søgaard, CEO and co-founder of Better Collective, says:
“Esports is maturing and attracting more and more people globally – also professional athletes. Acquiring Futbin and related assets is a clear testament to Better Collective’s ambition of creating a platform that reaches esports audiences across the world. And even though more than 100 million people visit our esports platforms every month, we will continue to look for additional growth. We are very impressed with the high growth profile and the technology behind Futbin and the other assets in the portfolio. We expect to see significant positive synergistic effects with Better Collective’s business going forward”.
Esports: A fast-growing industry
The esports market has boomed in recent years. GlobeNewswire forecasts the esports market to continue growing with a 22% CAGR between 2022 to 2030, with ads and sponsorships representing the largest share of revenue.

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Parimatch promises to help Leeds United fans enjoy an ‘unforgettable’ season as part of official partnership
Parimatch are promising to help Leeds United fans enjoy an “unforgettable” season as part of their official partnership with the Premier League club.
The UK-licensed sportsbook are the Whites’ official betting partner for the 2025-26 season and are preparing a series of fan-first activities throughout the campaign.
Leeds are back in the top flight after winning promotion with the Championship title last season.
And first up from Parimatch is a ticket giveaway ahead of the first home game of the season – Monday night’s clash with Everton at Elland Road – in a competition in partnership with local media.
Parimatch will continue to offer Leeds fans exclusive opportunities throughout the season, including the chance to win signed memorabilia, unforgettable matchday experiences and the chance to meet Leeds legends.
Adam Davenport, Head of Parimatch UK, said: “For us, it’s never just about a logo on a shirt – it’s about giving Leeds fans memories they’ll talk about for years. We want to be right there in the thick of it, celebrating the big wins, feeling every kick on those tense nights under the Elland Road lights, and sharing in the roar when the ball hits the back of the net. This partnership is about passion, pride and unforgettable fan experiences – from giving away tickets to the biggest matches, to putting signed shirts straight into the hands of supporters, to creating moments with Leeds legends that money simply can’t buy. We know how much this club means to the city and we’re here to make this season one to remember on and off the pitch for every Leeds United fan.”
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Million Games Launches Million Mine – A Strategic Grid Game Inspired by a Classic
Million Games is pleased to announce the release of Million Mine, a strategic, grid-based casino game inspired by the beloved mechanics of minesweeper. Offering a modern update to the classic format, Million Mine lets players select their difficulty, uncover hidden diamonds, and cash out before disaster strikes.
The game features:
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Customisable grid sizes from 3×3 to 7×7
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Mines selection from 3 to 24 for adjustable volatility
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Instant cashout after any successful pick
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A 96.3% RTP and a high multiplier ceiling
Each tile revealed adds tension and reward, making Million Mine a fast-paced, strategic game of choice and nerve.
“Million Mine is deceptively simple—but a great player experience,” said Thomas Nimstad, CEO of Million Games. “It’s familiar, clean, and highly customisable. We see it becoming a favourite for both casual players and high-stakes explorers.”
Million Mine is now available across all Million Games partner platforms.
The post Million Games Launches Million Mine – A Strategic Grid Game Inspired by a Classic appeared first on European Gaming Industry News.
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SOFTSWISS Game Aggregator Breaks the 35,000-Game Mark, Reaffirming Its Status as the Largest Content Hub
SOFTSWISS, a global tech provider with over 15 years of iGaming expertise, has announced that its Game Aggregator has surpassed 35,000 active titles, reinforcing its position as the industry’s largest games hub. The platform continues to provide operators with a broad portfolio, backed by 99.999%–100% uptime reliability.
In the first half of the year, the Game Aggregator expanded its content offering by 26%, now delivering over 35,000 active games from more than 300 providers – covering every major game category. Operating in 24 jurisdictions, the product ensures full compliance and accessibility for operators worldwide.
The Game Aggregator equips operators with built-in tools designed to drive engagement and maximise player value. The fully customisable Tournament Tool boosts daily bet volume by 22%, with participants placing twice as many bets and wagering three times more than non-participants. At the same time, Jackpot Aggregator campaigns have been shown to double the average player turnover. These mechanics are more than just features – they are revenue multipliers, seamlessly integrated into the platform.
With slots leading demand, the Fortune Rabbit game and Pragmatic Play external game provider ranking at the top, the Game Aggregator sets the standard for content depth, stability, and business impact.
SOFTSWISS maintains a 100% uptime commitment, with actual availability consistently measured at 99.999%–100%. This ensures operators never lose a session, a bet, or their players’ trust.
“The Game Aggregator is more than just a product – it’s a technology backbone that drives scalable success for our partners. From instant access to premium content to the industry-leading uptime and proven engagement mechanics, we’re giving operators exactly what they need to compete and win,” added Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator.
With a broad and ever-growing game portfolio, full compliance coverage, and tools that drive real results, the Game Aggregator is helping shape the future of iGaming. In a market where 24/7 performance and player trust are essential, SOFTSWISS isn’t just keeping up – it’s leading the way.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Game Aggregator Breaks the 35,000-Game Mark, Reaffirming Its Status as the Largest Content Hub appeared first on European Gaming Industry News.
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