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London’s Exclusive Les Ambassadeurs Casino Bets on Dutch Blockchain Leaders LTO Network and Sphereon to Revolutionize Gambling

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Dutch blockchain leaders LTO Network and Sphereon partner with the prestigious Les Ambassadeurs Casino. Today they announce the beginning of live trials for a world-first: using blockchain technology to revolutionize how the gambling industry works.

The team at Sphereon has built a solution that leverages the LTO Network’s privacy and GDPR-friendly Verifiable Credentials and Decentralized Identifier technology to allow casino players to transfer their winnings using verified identity credentials.

Les Ambassadeurs Casino is looking to LTO Network’s blockchain to enable an improved customer experience, enhanced safety and compliance, and reduced costs and administration.

This innovative solution, to be trialled this year, will provide a secure mode with verified EDD that will enable casino players to withdraw their funds or transfer their funds to another casino within the system. This approach will ensure greater security for the player and the casino operator when the player ‘cashes out’, reducing the reliance on ‘win’ cheques.

“It is essential that the casino business finds appropriate modern methods to transact with our customers in a way that is safe, enhances AML (anti-money laundering) compliance and improves the customer experience. Cheques are a 19th-century instrument. No one carries a cheque book anymore and banks have admitted that processing cheques, particularly those banked overseas, is an outdated and expensive process, and one that they are reluctant to continue with.” – David Livermore (Legal and Compliance Director, Les Ambassadeurs)

The novel approach will allow a player’s winnings to be stored in a stable-coin wallet. Other casino operators are then able to recognise the player and the associated stable-coin crypto wallet, and the player will be able to use those winnings to gamble.

“Gambling is one of the big drivers of technology. Over 20% of the world population gambles and the global industry is worth over $711 billion. As the real world and virtual world merge together, regulations are required, and our network is the premiere solution to be the new crypto-friendly backbone for how this world now operates.” – Rick Schmitz (LTO Network CEO) 

A MODEL FOR THE FUTURE OF GAMBLING AND CASINOS

This will become a multi-casino solution. Les Ambassadeurs is conducting the first pilot with the aim of being an industry leader in a future where blockchain empowers regulatory-guided businesses.

“The team at Sphereon and LTO Network are a key component of the vision we have for a future where casinos are interoperable. Using this technology, we can focus on bringing players a world-class experience.” – Kevin McGowen (CEO Les Ambassadeurs)

Casinos are competitive businesses seeking to leverage the compliant regulatory framework offered by LTO Network’s platforms and Sphereon’s experience. This new and innovative approach will provide a more appropriate business and operating model for land-based casinos in the modern world.

“We are committed to using our expertise to deliver unique blockchain solutions that solve real-world problems.” – Sebastian Boender (Sphereon, Managing Director)

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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ELA Games in Rome: Studio to Showcase New Titles & Plans at the SiGMA Europe Summit

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ELA Games is set to attend the SiGMA Europe Summit in Rome from 3 – 6 November. The event gathers global iGaming leaders to discuss innovations, future technologies, and rising companies.

Representing ELA Games will be:

  • Yaroslav Soloshenko, Head of Business Development
  • Peter Vonarshenko, Senior Business Development Manager

They will reveal the studio’s latest titles, such as the festive Witches’ Book, high-energy Piñatas Festival, and highly successful Buffalo Force, which experienced record growth statistics. Additionally, attendees will get a sneak peek into ELA Games’ upcoming title, Riches Express (30 October release), and other forthcoming plans.

Yaroslav and Peter will also unveil exciting new expansion plans in Greece and what that means for the studio’s future content developments.

Special Panel Appearance

On 4 November (11:30 – 12:10, Stage 3 | Affiliate Leaders), Yaroslav Soloshenko will take part in a special panel discussion titled “Battle for the Bottom Line: Does Product or Marketing Drive Growth?”

The session will bring together leading industry experts, from star streamers to product innovators, to explore the strategies that fuel player acquisition, retention, and revenue. Yaroslav will share his insights on ELA Games’ multifaceted approach to growth, including strategic game development and relevant marketing.

Yaroslav commented, “The conversation around strong product development versus marketing is always evolving. For ELA Games, true growth happens when the two work together. A great product generates stories and memories worth sharing, which is what we try to revolve our marketing strategies around. I look forward to sharing more in-depth insights at my panel discussion at the SiGMA Europe Summit.”

Meet ELA Games in Rome

Attendees can book a 1-on-1 meeting with Yaroslav and Peter to learn more about how diverse content can boost operator growth and keep players engaged for longer.

ELA Games’ standout titles, such as Buffalo Force, have been a driving growth factor, experiencing record engagement metrics in just 3 weeks. Operators can explore the studio’s diverse and ever-growing portfolio to discover more highly engaging content that players love.

Join the team at the SiGMA Europe Summit in Rome from 3 – 6 November.

Secure a meeting now — limited slots available!

The post ELA Games in Rome: Studio to Showcase New Titles & Plans at the SiGMA Europe Summit appeared first on European Gaming Industry News.

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Veikkaus Continues Preparations for the Partial Multi-license System Set to Open in 2027

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Veikkaus is continuing its preparations for the partial multi-license system set to open in 2027. The company aims to remain the market leader in the Finnish gambling sector in the coming years.

Veikkaus has been systematically preparing for the future for a long time. Efforts to strengthen the company’s competitiveness are ongoing: Veikkaus will continue to focus on its core business and, through this, ensure growth in gross gaming revenue in a responsible way.

Many gambling companies aiming to enter the Finnish market are actively preparing to challenge Veikkaus when the licensing market opens.

“Competition will certainly be very tough, as many signs already indicate. Veikkaus is a strong company that will succeed in the competition, but as an organization, we must transform to meet the new situation,” said Reija Laaksonen, EVP, People, Culture and Communications at Veikkaus.

As part of the company’s strategy, Veikkaus will initiate change negotiations affecting three different functions. In total, at the time the negotiation proposal was given, 75 Veikkaus employees are within the scope of the negotiations. The planned measures could, if implemented, lead to personnel impacts as defined in Section 16 of the Act on Co-operation within Undertakings, such as redundancies or unilateral changes to essential terms of employment.

According to current estimates, the negotiations may result in the termination of a total of 20–31 employment contracts and substantial changes to the terms of employment for 20–30 employees. At the same time, it is planned that 22–28 new roles and positions will be created within the functions involved in the negotiations.

“When targeting possible measures, Veikkaus will pay particular attention to the requirements of business operations and ensuring competence in line with Veikkaus’ strategy. Any measures will be implemented in accordance with applicable legislation,” said Laaksonen.

The post Veikkaus Continues Preparations for the Partial Multi-license System Set to Open in 2027 appeared first on European Gaming Industry News.

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Betsson to Attend SiGMA Central Europe 2025

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Betsson Group is going to participate in SiGMA Central Europe 2025, taking place in Rome, Italy, from 3–6 November. As one of the region’s most awaited iGaming conferences, SiGMA Central Europe brings together top industry leaders to explore new technologies, business opportunities and market trends shaping the future of the industry.

Betsson Group Joins the Stage at SiGMA Central Europe

Two of Betsson Group’s leaders will take the stage to discuss regulated markets, compliance and brand strategy.

4 November | 10:15–10:45 CET

Speaker: Dario Evangelista, Deputy General Counsel, Betsson Group

Panel: Licence to Launch: Winning Strategies for Entering Regulated Markets

This panel will explore key strategies for operators expanding from emerging to regulated markets, focusing on compliance, customer protection and cultural adaptation.

4 November | 13:20–13:35 CET

Speaker:Ronni Hartvig, Chief Commercial Officer, Betsson Group

Keynote: Global Power, Local Passion: Evolving Betsson’s Brand for a Regulated World

Ronni will discuss how Betsson Group has evolved its global strategy – rebranding, navigating regulation and uniting multiple brands under one identity while maintaining local relevance.

The post Betsson to Attend SiGMA Central Europe 2025 appeared first on European Gaming Industry News.

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