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Savvy Gaming Group announces three senior hires

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  • Senior hires have been made across three operating companies: the ecosystem company, the games studios company, and the infrastructure company.
  • New hires bring over 40 years of combined industry and business expansion experience to propel SGG in its mission to grow the sector globally.
  • SGG is comprised of five operating companies, each of which has a separately defined mandate and set of core objectives.

Savvy Gaming Group (SGG) today announced the appointments of Kadri Harma, Yannick Theler, and Jerry Gamez as operating company CEOs of the games and esports company.

Bringing a wealth of industry experience to the newly formed Savvy Gaming Group, the CEOs will lead Savvy’s ecosystem company, the games studios, and the infrastructure company.

Kadri Harma, CEO of Savvy’s ecosystem company, is an entrepreneur and investor with over 20 years of experience building start-up ecosystems, half of which were spent specialising in the games industry. Building on her track record of creating, launching, and fundraising for four funds across Europe, Asia, and the USA, Harma will lead the Savvy ecosystem company, providing infrastructure, upskilling, network, capital and advisory to promising games start-ups.

Looking not just at the market size, but the young, creative, and ambitious population, there is huge untapped potential in Saudi Arabia and across the Middle East within the gaming industry.

It is a unique opportunity to connect global partners into the ecosystem and provide support for this talent to flourish both domestically and in the international market.

Yannick Theler, CEO of Savvy’s games studios company, joins from Ubisoft where he worked for 19 years across Europe, China and the Middle East covering all facets of the company, most notably establishing Ubisoft’s Abu Dhabi studio ten years ago, a studio that is today the home of CSI Hidden Crimes, NCIS Hidden Crimes, Growtopia and Clash of Beasts. At SGG, Theler will lead Savvy’s games studios – a company with the mission to make the most exciting game franchises in the world.

“I’m thrilled to be part of this newly created group that is committed to learning, talent, and fast growth. I’m looking forward to putting my leadership and vision to work with Savvy Games Studios building a global powerhouse of developers and studios that will bring distinct and memorable experiences into the industry, now and in the future”.

Jerry Gamez, CEO of Savvy’s infrastructure company, brings over 20 years of senior executive, entrepreneurial, and direct investment experience. He has worked with global B2B and B2C brands such as Walmart, Restaurant Brands International, as well as various Food/Consumer Technology companies. Joining SGG with a wealth of experience in international development and expansion, Gamez will lead the development and investments in an extensive global footprint of innovative gaming venues.

I am excited to join a group that is set to make a huge impact across both the region and global industry. Looking at our infrastructure endeavours, I am proud to be leading a company that is focusing on a holistic user experience that will redefine how people come together and experience gaming.”

SGG is 100% owned by Saudi Arabia’s sovereign wealth fund, PIF, and is comprised of five operating companies, each of which has a defined business and strategy. The further two operating companies are the ESL FACEIT Group, led by Craig Levine and Niccolo Maisto as co-CEOs, and the Savvy Games Fund.

Each operating company has a separately defined mandate and set of core objectives which will be further developed as the CEOs continue to hire their teams and develop their company brands.

Brian Ward, Group CEO said:

“At Savvy Gaming Group we are dedicated to driving the growth of the sector globally, leading with significant investment, enabling more game developers and technology innovators, and facilitating broader, more equitable access to this fast-growing, dynamic sector.

In order to achieve this mission, we must bring the best minds to join us, and I am thrilled to be welcoming such accomplished executives to our leadership team. With their wealth of experience and their complementary companies, we will drive long-term growth and development of esports and the wider games industry worldwide.”

 

On his hiring ambitions, Ward added:

“At Savvy we champion inclusivity and hire the best people. In our industry, despite 46% of gamers being women, only 16% of executives at the top games companies are women. We’re already ahead of this at 20% of our C-suite but our target is much higher – 50%.”

 

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Parimatch promises to help Leeds United fans enjoy an ‘unforgettable’ season as part of official partnership

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Parimatch are promising to help Leeds United fans enjoy an “unforgettable” season as part of their official partnership with the Premier League club.

The UK-licensed sportsbook are the Whites’ official betting partner for the 2025-26 season and are preparing a series of fan-first activities throughout the campaign.

Leeds are back in the top flight after winning promotion with the Championship title last season.

And first up from Parimatch is a ticket giveaway ahead of the first home game of the season – Monday night’s clash with Everton at Elland Road – in a competition in partnership with local media.

Parimatch will continue to offer Leeds fans exclusive opportunities throughout the season, including the chance to win signed memorabilia, unforgettable matchday experiences and the chance to meet Leeds legends.

Adam Davenport, Head of Parimatch UK, said: “For us, it’s never just about a logo on a shirt – it’s about giving Leeds fans memories they’ll talk about for years. We want to be right there in the thick of it, celebrating the big wins, feeling every kick on those tense nights under the Elland Road lights, and sharing in the roar when the ball hits the back of the net. This partnership is about passion, pride and unforgettable fan experiences – from giving away tickets to the biggest matches, to putting signed shirts straight into the hands of supporters, to creating moments with Leeds legends that money simply can’t buy. We know how much this club means to the city and we’re here to make this season one to remember on and off the pitch for every Leeds United fan.”

The post Parimatch promises to help Leeds United fans enjoy an ‘unforgettable’ season as part of official partnership appeared first on European Gaming Industry News.

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Million Games Launches Million Mine – A Strategic Grid Game Inspired by a Classic

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Million Games is pleased to announce the release of Million Mine, a strategic, grid-based casino game inspired by the beloved mechanics of minesweeper. Offering a modern update to the classic format, Million Mine lets players select their difficulty, uncover hidden diamonds, and cash out before disaster strikes.

The game features:

  • Customisable grid sizes from 3×3 to 7×7

  • Mines selection from 3 to 24 for adjustable volatility

  • Instant cashout after any successful pick

  • A 96.3% RTP and a high multiplier ceiling

Each tile revealed adds tension and reward, making Million Mine a fast-paced, strategic game of choice and nerve.

“Million Mine is deceptively simple—but a great player experience,” said Thomas Nimstad, CEO of Million Games. “It’s familiar, clean, and highly customisable. We see it becoming a favourite for both casual players and high-stakes explorers.”

Million Mine is now available across all Million Games partner platforms.

The post Million Games Launches Million Mine – A Strategic Grid Game Inspired by a Classic appeared first on European Gaming Industry News.

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SOFTSWISS Game Aggregator Breaks the 35,000-Game Mark, Reaffirming Its Status as the Largest Content Hub

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SOFTSWISS, a global tech provider with over 15 years of iGaming expertise, has announced that its Game Aggregator has surpassed 35,000 active titles, reinforcing its position as the industry’s largest games hub. The platform continues to provide operators with a broad portfolio, backed by 99.999%–100% uptime reliability.

In the first half of the year, the Game Aggregator expanded its content offering by 26%, now delivering over 35,000 active games from more than 300 providers – covering every major game category. Operating in 24 jurisdictions, the product ensures full compliance and accessibility for operators worldwide. 

The Game Aggregator equips operators with built-in tools designed to drive engagement and maximise player value. The fully customisable Tournament Tool boosts daily bet volume by 22%, with participants placing twice as many bets and wagering three times more than non-participants. At the same time, Jackpot Aggregator campaigns have been shown to double the average player turnover. These mechanics are more than just features – they are revenue multipliers, seamlessly integrated into the platform.

With slots leading demand, the Fortune Rabbit game and Pragmatic Play external game provider ranking at the top, the Game Aggregator sets the standard for content depth, stability, and business impact.

SOFTSWISS maintains a 100% uptime commitment, with actual availability consistently measured at 99.999%–100%. This ensures operators never lose a session, a bet, or their players’ trust. 

The Game Aggregator is more than just a product – it’s a technology backbone that drives scalable success for our partners. From instant access to premium content to the industry-leading uptime and proven engagement mechanics, we’re giving operators exactly what they need to compete and win, added Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator.

With a broad and ever-growing game portfolio, full compliance coverage, and tools that drive real results, the Game Aggregator is helping shape the future of iGaming. In a market where 24/7 performance and player trust are essential, SOFTSWISS isn’t just keeping up – it’s leading the way.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS Game Aggregator Breaks the 35,000-Game Mark, Reaffirming Its Status as the Largest Content Hub appeared first on European Gaming Industry News.

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