Chinese regulators have approved the first batch of video games for monetisation since last July, ending a freeze that has hurt some of China’s largest technology firms.
US-listed shares of NetEase, one of China’s biggest gaming companies, were up more than 4% in early trade Monday while live-streaming companies Bilibili, Huya and DouYu also jumped.
In China, companies need approval from regulators to monetise games. China’s National Press and Publication Administration gave the approval to 45 games on Monday. Titles from NetEase and gaming giant Tencent were not on the list, however.
But the approval potentially indicates a slightly more favourable view from regulators towards the gaming industry after months of headwinds amid regulatory tightening in China across the technology sector.
Authorities in the world’s second-largest economy have been concerned about gaming addiction among kids under 18 years old. Last year, China brought in rules that restricted kids’ online gaming time to three hours per week.
While under 18s are a small portion of revenue for the likes of Tencent and NetEase, the lack of gaming approvals has had an impact. Last month, Tencent reported its slowest quarterly revenue growth on record for the fourth quarter of 2021.
