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German games market grows by 17 per cent in 2021

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The German games market has followed up its historic growth spurt in 2020 with yet another year of significant growth: in 2021, approx-imately 9.8 billion euros in revenues were generated from games, charges for online services and games hardware. This is an increase of 17 per cent com-pared to the previous year. Already in 2020, the German games market was able to grow by 32 per cent, which was due in part to the growth in new video game players that resulted from the Covid-19 pandemic. These are the numbers released today by game – the German Games Industry Association, based on data collected by the market research companies GfK and data.ai. The demand for games hardware, particularly for games consoles (+23 per cent) and acces-sories for gaming PCs (+22 per cent), as well as in-game and in-app purchases (+30 per cent), was the biggest driver of growth.

According to Felix Falk, Managing Director of game: ‘Following the historic growth spurt in 2020, the German games market continued its strong perfor-mance with significant growth in 2021. This also demonstrates that the people who first took up playing during the lockdowns are still enjoying it. We are partic-ularly delighted by the strong growth in games hardware. No matter whether they are using games consoles or gaming PCs, Germany’s video game players once again invested considerable sums in their equipment to ensure that they would be able to continue enjoying their games in the best possible quality in future. In fact, demand in some cases exceeded supply, meaning that it would have been possible to increase sales revenue by even more.’

Games, games hardware and charges for online services: all three market segments posted growth once again

Sales revenue from purchases of computer and video games grew by 19 per cent to about 5.4 billion euros. So-called in-game and in-app purchases were once again the biggest driver of growth here, with sales revenue increasing by 30 per cent overall to about 4.2 billion euros. This is happening in response to a sustained trend towards free-to-play games, as well as a general increase in the length of time that individual titles are being supported with the frequent addition of new free and charged content. Sales revenue from the once-only purchase of games, on the other hand, fell significantly, by 9 per cent to about 1.1 billion eu-ros. Sales revenue through monthly subscription charges for individual games – a model that is common among online role-playing games – also fell, by 11 per cent to 145 million euros.

Sales revenue from games hardware grew by 18 per cent overall to about 3.6 billion euros. Games consoles are in particular demand: although retailers were often sold out of some models, sales revenue still managed to increase by 23 per cent to 808 million euros. Approximately 1 billion euros were generated from sales of gaming PCs – both desktops and laptops. This is an increase of 10 per cent compared to the previous year. More and more video game players are also investing in accessories to make their experience even better. Demand for graphic cards, keyboards, mice, monitors and VR headsets for gaming is espe-cially strong. Sales revenue from purchases of gaming PC accessories grew by 22 per cent to about 1.5 billion euros. Sales revenue from games console ac-cessories increased by 11 per cent to 306 million euros.

Following a huge 50 per cent leap in growth in 2020, sales revenue generated by online gaming services rose by an additional 4 per cent to 720 million euros in 2021. Gaming subscription services such as the Xbox Game Pass, EA Play and Ubisoft+ made a key contribution to this growth, with their sales revenue increas-ing by 22 per cent to 220 million euros. Cloud gaming services, on the other hand, experienced a decline of 13 per cent to 63 million euros. One of the rea-sons for this is the fact that some cloud gaming functions have been integrated into other services free of charge, meaning that no independent sales revenues are generated for these functions. Sales revenue from online gaming services also fell, by 2 million euros to 437 million euros. These are frequently offered for various games consoles and include – depending on the specific offer – free monthly games, games discounts, the ability to play online, or even cloud stor-age for saved games.

 

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Parimatch promises to help Leeds United fans enjoy an ‘unforgettable’ season as part of official partnership

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Parimatch are promising to help Leeds United fans enjoy an “unforgettable” season as part of their official partnership with the Premier League club.

The UK-licensed sportsbook are the Whites’ official betting partner for the 2025-26 season and are preparing a series of fan-first activities throughout the campaign.

Leeds are back in the top flight after winning promotion with the Championship title last season.

And first up from Parimatch is a ticket giveaway ahead of the first home game of the season – Monday night’s clash with Everton at Elland Road – in a competition in partnership with local media.

Parimatch will continue to offer Leeds fans exclusive opportunities throughout the season, including the chance to win signed memorabilia, unforgettable matchday experiences and the chance to meet Leeds legends.

Adam Davenport, Head of Parimatch UK, said: “For us, it’s never just about a logo on a shirt – it’s about giving Leeds fans memories they’ll talk about for years. We want to be right there in the thick of it, celebrating the big wins, feeling every kick on those tense nights under the Elland Road lights, and sharing in the roar when the ball hits the back of the net. This partnership is about passion, pride and unforgettable fan experiences – from giving away tickets to the biggest matches, to putting signed shirts straight into the hands of supporters, to creating moments with Leeds legends that money simply can’t buy. We know how much this club means to the city and we’re here to make this season one to remember on and off the pitch for every Leeds United fan.”

The post Parimatch promises to help Leeds United fans enjoy an ‘unforgettable’ season as part of official partnership appeared first on European Gaming Industry News.

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Million Games Launches Million Mine – A Strategic Grid Game Inspired by a Classic

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Million Games is pleased to announce the release of Million Mine, a strategic, grid-based casino game inspired by the beloved mechanics of minesweeper. Offering a modern update to the classic format, Million Mine lets players select their difficulty, uncover hidden diamonds, and cash out before disaster strikes.

The game features:

  • Customisable grid sizes from 3×3 to 7×7

  • Mines selection from 3 to 24 for adjustable volatility

  • Instant cashout after any successful pick

  • A 96.3% RTP and a high multiplier ceiling

Each tile revealed adds tension and reward, making Million Mine a fast-paced, strategic game of choice and nerve.

“Million Mine is deceptively simple—but a great player experience,” said Thomas Nimstad, CEO of Million Games. “It’s familiar, clean, and highly customisable. We see it becoming a favourite for both casual players and high-stakes explorers.”

Million Mine is now available across all Million Games partner platforms.

The post Million Games Launches Million Mine – A Strategic Grid Game Inspired by a Classic appeared first on European Gaming Industry News.

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SOFTSWISS Game Aggregator Breaks the 35,000-Game Mark, Reaffirming Its Status as the Largest Content Hub

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SOFTSWISS, a global tech provider with over 15 years of iGaming expertise, has announced that its Game Aggregator has surpassed 35,000 active titles, reinforcing its position as the industry’s largest games hub. The platform continues to provide operators with a broad portfolio, backed by 99.999%–100% uptime reliability.

In the first half of the year, the Game Aggregator expanded its content offering by 26%, now delivering over 35,000 active games from more than 300 providers – covering every major game category. Operating in 24 jurisdictions, the product ensures full compliance and accessibility for operators worldwide. 

The Game Aggregator equips operators with built-in tools designed to drive engagement and maximise player value. The fully customisable Tournament Tool boosts daily bet volume by 22%, with participants placing twice as many bets and wagering three times more than non-participants. At the same time, Jackpot Aggregator campaigns have been shown to double the average player turnover. These mechanics are more than just features – they are revenue multipliers, seamlessly integrated into the platform.

With slots leading demand, the Fortune Rabbit game and Pragmatic Play external game provider ranking at the top, the Game Aggregator sets the standard for content depth, stability, and business impact.

SOFTSWISS maintains a 100% uptime commitment, with actual availability consistently measured at 99.999%–100%. This ensures operators never lose a session, a bet, or their players’ trust. 

The Game Aggregator is more than just a product – it’s a technology backbone that drives scalable success for our partners. From instant access to premium content to the industry-leading uptime and proven engagement mechanics, we’re giving operators exactly what they need to compete and win, added Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator.

With a broad and ever-growing game portfolio, full compliance coverage, and tools that drive real results, the Game Aggregator is helping shape the future of iGaming. In a market where 24/7 performance and player trust are essential, SOFTSWISS isn’t just keeping up – it’s leading the way.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS Game Aggregator Breaks the 35,000-Game Mark, Reaffirming Its Status as the Largest Content Hub appeared first on European Gaming Industry News.

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