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FORMAT, the UK’s Biggest Games Industry Community Nightlife Event, returns with its Largest Event to Date on April 21st Live from Manchester

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Format.GG, the UK’s biggest games industry community nightlife event, is back with an exclusive line-up of game developers, publishers, and industry partners, live for one night only at the Impossible in Manchester on Thursday, April 21st 2022.

This year, Format.GG’s organisers are inviting the UK gaming community to Manchester for a night of celebrations. With 15+ game studio headliners taking the floor, game developers and creators in attendance, and tons of activities and giveaways to be a part of, this is the perfect opportunity to discover and play fantastic British and Global titles ahead of the pack!

Attendees will have the opportunity to meet BULKHEAD, studio behind the up and coming 5v5 tactical FPS ProMod, Humble Games, Humble Bundle’s publishing arm which will showcase Archvale, amongst an absolute killer line up. The Prominent North East based publishers Merge Games will also be attending to showcase new projects, and are open for publisher-pitching, so game developers in search for a publisher are in for a chance to pitch their games come April 21st.

Check out all the full event details on the official Fatsoma event page here, and don’t forget to book your spot with a 25% discount by using the checkout code “FORMAT_AP25”.

Full List of Attendees:

  • CoinMode
  • Noisy Head Games
  • Asobi Tech
  • Merge Games
  • Rezzil
  • Playtra Games
  • BULKHEAD
  • Huey Games
  • Laireon Games
  • Spilt Milk Studios
  • Anomaly Games
  • Humble Games
  • Ginger Biscuit Games
  • Flix Interactive

Also at the event will be an incredible line-up of partners, including Everyone Can UK, a Manchester based charity helping make gaming accessible to all, alongside Wraith Energy, Escape Technology, Sheridan’s Law, Rezzil, Noblechairs and GameByte, and others.

“FORMAT is the UK’s biggest games industry nightlife event and we’re ecstatic to be getting back to doing what we do best, uniting the best of the game development and gaming community for an evening of gaming, music, good food, and fantastic vibes!” Said Simran Whitham, Managing Director at Format.GG. “For our 2022 launch party, we’re collaborating with the largest number of game showcases, brands, content creators, and community leaders we’ve ever taken on, and we can’t wait to show everyone what we have in store.”

After postponing last year’s event for the health and safety of our community, the organisers want to ensure the safest event possible for everyone, guests joining Format will be required to provide either proof of vaccination or a negative lateral flow test result taken within 48 hours to the start of the event.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Parimatch promises to help Leeds United fans enjoy an ‘unforgettable’ season as part of official partnership

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Parimatch are promising to help Leeds United fans enjoy an “unforgettable” season as part of their official partnership with the Premier League club.

The UK-licensed sportsbook are the Whites’ official betting partner for the 2025-26 season and are preparing a series of fan-first activities throughout the campaign.

Leeds are back in the top flight after winning promotion with the Championship title last season.

And first up from Parimatch is a ticket giveaway ahead of the first home game of the season – Monday night’s clash with Everton at Elland Road – in a competition in partnership with local media.

Parimatch will continue to offer Leeds fans exclusive opportunities throughout the season, including the chance to win signed memorabilia, unforgettable matchday experiences and the chance to meet Leeds legends.

Adam Davenport, Head of Parimatch UK, said: “For us, it’s never just about a logo on a shirt – it’s about giving Leeds fans memories they’ll talk about for years. We want to be right there in the thick of it, celebrating the big wins, feeling every kick on those tense nights under the Elland Road lights, and sharing in the roar when the ball hits the back of the net. This partnership is about passion, pride and unforgettable fan experiences – from giving away tickets to the biggest matches, to putting signed shirts straight into the hands of supporters, to creating moments with Leeds legends that money simply can’t buy. We know how much this club means to the city and we’re here to make this season one to remember on and off the pitch for every Leeds United fan.”

The post Parimatch promises to help Leeds United fans enjoy an ‘unforgettable’ season as part of official partnership appeared first on European Gaming Industry News.

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Million Games Launches Million Mine – A Strategic Grid Game Inspired by a Classic

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Million Games is pleased to announce the release of Million Mine, a strategic, grid-based casino game inspired by the beloved mechanics of minesweeper. Offering a modern update to the classic format, Million Mine lets players select their difficulty, uncover hidden diamonds, and cash out before disaster strikes.

The game features:

  • Customisable grid sizes from 3×3 to 7×7

  • Mines selection from 3 to 24 for adjustable volatility

  • Instant cashout after any successful pick

  • A 96.3% RTP and a high multiplier ceiling

Each tile revealed adds tension and reward, making Million Mine a fast-paced, strategic game of choice and nerve.

“Million Mine is deceptively simple—but a great player experience,” said Thomas Nimstad, CEO of Million Games. “It’s familiar, clean, and highly customisable. We see it becoming a favourite for both casual players and high-stakes explorers.”

Million Mine is now available across all Million Games partner platforms.

The post Million Games Launches Million Mine – A Strategic Grid Game Inspired by a Classic appeared first on European Gaming Industry News.

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SOFTSWISS Game Aggregator Breaks the 35,000-Game Mark, Reaffirming Its Status as the Largest Content Hub

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SOFTSWISS, a global tech provider with over 15 years of iGaming expertise, has announced that its Game Aggregator has surpassed 35,000 active titles, reinforcing its position as the industry’s largest games hub. The platform continues to provide operators with a broad portfolio, backed by 99.999%–100% uptime reliability.

In the first half of the year, the Game Aggregator expanded its content offering by 26%, now delivering over 35,000 active games from more than 300 providers – covering every major game category. Operating in 24 jurisdictions, the product ensures full compliance and accessibility for operators worldwide. 

The Game Aggregator equips operators with built-in tools designed to drive engagement and maximise player value. The fully customisable Tournament Tool boosts daily bet volume by 22%, with participants placing twice as many bets and wagering three times more than non-participants. At the same time, Jackpot Aggregator campaigns have been shown to double the average player turnover. These mechanics are more than just features – they are revenue multipliers, seamlessly integrated into the platform.

With slots leading demand, the Fortune Rabbit game and Pragmatic Play external game provider ranking at the top, the Game Aggregator sets the standard for content depth, stability, and business impact.

SOFTSWISS maintains a 100% uptime commitment, with actual availability consistently measured at 99.999%–100%. This ensures operators never lose a session, a bet, or their players’ trust. 

The Game Aggregator is more than just a product – it’s a technology backbone that drives scalable success for our partners. From instant access to premium content to the industry-leading uptime and proven engagement mechanics, we’re giving operators exactly what they need to compete and win, added Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator.

With a broad and ever-growing game portfolio, full compliance coverage, and tools that drive real results, the Game Aggregator is helping shape the future of iGaming. In a market where 24/7 performance and player trust are essential, SOFTSWISS isn’t just keeping up – it’s leading the way.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS Game Aggregator Breaks the 35,000-Game Mark, Reaffirming Its Status as the Largest Content Hub appeared first on European Gaming Industry News.

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