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Innovative platform that helps affiliates increase revenues by providing access to data on a user level is seeking well-connected investors
Routy, the innovative platform that helps affiliates boost revenues by tracking data at the user level, has launched its first major funding round with the aim of raising €400,000 as it continues to scale at pace.
The raised capital will be used to ramp up marketing activity and to drive more awareness of Routy and how its platform can benefit both affiliates and operators. The cash will also be used to build and scale Routy’s sales team, and to improve the UX and onboarding.
Routy is seeking well-connected investors from within the gaming industry that can help boost the profile of the business and its product offering, and also facilitate talks with affiliates and operators that could benefit from its platform. Investors from outside of the industry are also welcome.
Routy helps affiliates to better monetise by allowing them to track traffic on a user level so that they can see how each user journeys through their site and ultimately on to the partner operator. All traffic stats (clicks, sign-ups, FTDs, revenues) from all partners are then displayed in a single portal.
Haim Bell, Founder of Routy, said: “Affiliates need to be able to access data at the user level if they are to be able to deliver a superior experience and ultimately improve revenues, and Routy has been developed to deliver just that.
“It is also vital for affiliates to be able to have all of their traffic stats in a single place, as most spend a great deal of time clicking through the portals for each of the brands they work with. This can be a full-time job for affiliates working with hundreds of brands.
“Again, Routy has been developed to provide this single point of access for all traffic stats and data, significantly reducing the resource required to manage data and ultimately revenues.
“We have developed a powerful platform that is already helping affiliates, but with this funding round we are looking to scale up our sales and marketing activity to make more companies aware of how we can benefit them.”

Latest News
1 Reddit Post = 1,120 FTDs — No Site, No Backlinks!
Who says SEO has to be slow, boring, and backlink-hungry?
One of our partners cracked the code:
“Can Reddit posts rank like SEO pages?”
Answer: Hell yeah! Here’s the breakdown
The Playbook:
No website
No backlinks
Just Reddit + killer keywords
They warmed up a few Reddit accounts and dropped smart, review-style posts in top subs:
→ r/onlinegambling
→ r/CasinoBonuses
→ r/GamblingCanada
Posts like:
- “Top Aussie pokies that actually pay”
- “Best no-KYC casinos for Canadians 2025”
No spam. No hard sell. Just real talk + clean links to SlotsGem & HellSpin.
The Twist:
Google loved it. Reddit’s authority (DA 90+) shot those posts to the top 5 for juicy queries:
best crypto casino Australia
new no verification casino Canada
fast payout slots AU
No backlinks. No long hang. Just rankings.
The Payoff (in 2.5 months):
21,000+ organic visits
3,400+ offer click
1,120 FTDs
Avg CPA: $100
$100K+ partner revenue
Top GEOs: AU, CA
Big Takeaway:
You don’t need a site to crush SEO.
One smart Reddit post can outplay months of content.
Want in?
HellPartners is ready. Let’s make it loud and hot as hell! Try now
The post 1 Reddit Post = 1,120 FTDs — No Site, No Backlinks! appeared first on European Gaming Industry News.
Latest News
DeepDive launches AI platform to strengthen Enhanced Due Diligence for gaming operators’ anti-money laundering efforts
DeepDive today announced the launch of a revolutionary AI platform for Anti-Money Laundering (AML) compliance teams that conduct Enhanced Due Diligence (EDD) and player investigations.
AML teams at gaming operators face an impossible trade-off, they can either conduct thorough investigations that take days, or fast investigations that may miss critical intelligence. On top of that they have to be able to assess source of funds on customers all over the world. DeepDive combines multi-language web search and global regulatory compliance data checks to extend the reach of EDD. Compliance teams can now sift through the digital ocean of open-source data including public records, corporate filings, court documents, news archives, social media profiles and PEP, sanctions and watchlist data to build customer intelligence.
Using a unique combination of search tools, natural language processing, entity resolution and generative AI, DeepDive enables EDD research to go further and deeper, accessing more sources, in any language or alphabet. Instead of analysts spending hours clicking through search results and manually cross-referencing information, DeepDive’s AI processes hundreds of sources simultaneously and presents EDD reports viewable by timeline, alert type or risk category. Analysts can then interrogate the body of knowledge with the built-in chatbot to get to the heart of the matter, helping them make more informed risk decisions.
The team behind DeepDive is staffed by industry veterans that have previously launched, scaled and exited several fraud investigation and KYC platforms.
“DeepDive addresses the pain points facing compliance teams such as time-intensive manual research, incomplete data, language barriers, false positives, and the challenge of processing vast amounts of information at scale,” said David Pope, COO at DeepDive.
“We’ve now completed a successful six-month beta with MLROs and outsourced EDD providers. DeepDive has helped them build deeper intelligence on high-risk customers from all over the world, in a fraction of the time. Not only are we uncovering intelligence that the manual EDD approach misses, but with the time saved, gaming operators can extend EDD across a wider set of customer transactions.”
DeepDive strengthens EDD by creating multiple search permutations across publicly available data and targeted compliance databases in relevant languages and local search engines. After creating the most exhaustive possible dataset for analysis, entity resolution refines the data pool to remove false positives. Multiple generative AI tools are then used to build a structured intelligence report with full citations to original sources and an audit trail.
The DeepDive report covers personal background, legal issues, financial integrity, compliance history, and key relationships, revealing financial insight, known associates, locations, company linkages, political connections, and criminal activity—all structured for immediate analysis.
The post DeepDive launches AI platform to strengthen Enhanced Due Diligence for gaming operators’ anti-money laundering efforts appeared first on European Gaming Industry News.
Latest News
iRace Media extends partnership with The Hong Kong Jockey Club in Asia
iRace Media has announced the renewal of its long-standing partnership with The Hong Kong Jockey Club (HKJC) ahead of the new season commencing on 7 September.
The partnership will ensure racing fans can continue to experience uninterrupted access to high-quality Hong Kong racing content across Singapore, Malaysia and the wider Asia region. iRace readers and customers will have access to expert guides, results, tips and trusted analysis from one of the world’s premier racing jurisdictions.
Scott Bailey, Commercial Manager, iRace Media says:
“Hong Kong is a benchmark for racing globally; it’s fast, competitive and deeply followed throughout Asia. iRace has collaborated with the Hong Kong Jockey Club for many years now to deliver a trusted experience for racing enthusiasts, and we are thrilled to build on the accuracy, depth and speed that fans have come to expect.”
iRace Media’s extended partnership with the HKJC will explore new ways to enhance the racing experience through its digital platforms, offering real-time insights and driving fan engagement across the Asia region.
Get set for the new season by visiting the iRace website and register for free to access trusted editorial and data-driven racing coverage.
The post iRace Media extends partnership with The Hong Kong Jockey Club in Asia appeared first on European Gaming Industry News.
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