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Gadsme, the first In-Game AdTech Platform allowing performance advertising, raises $8m in seed round

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Popular industry seed round led by Galaxy Interactive is also joined by major game publishers, including Ubisoft.

AppLovin’s ex-VP Corporate Development Co-Founds Gadsme – a platform that is set to take AdTech into the Metaverse and backed by strategic multi-million-dollar investment from games industry giants

Gadsme, the only interactive AdTech platform that offers high quality immersive brand experiences through in-game advertising, has secured an $8m seed investment just 11 months after launch. With investors including Galaxy Interactive and Ubisoft, Gadsme will use the funding to structure and invest in key people to scale the business to meet demand. With Gadsme, Immersive Ads are now dynamically served and its unique technical capabilities enable, for the first time, true performance campaigns that benefit all advertisers, across all platforms. To further enhance their potential, Gadsme focuses its development exclusively on high quality inventory and games.

With more than 3 billion players worldwide, each playing their favorite games for many hours, trillions of ad impressions are available. Unlike full screen video display or interstitial ad formats, that can interrupt the playing experience, Gadsme focuses on non-intrusive ad formats that are blended, immersed and native to the gameplay. Those ad formats run across every game genre, all devices and geographies, and are particularly sought after by brand advertisers, who demand Gadsme’s guaranteed brand-safe environments and privacy compliant targeting capabilities.

Gadsme was created in 2019 by digital media experts Guillaume Monteux and Luc Vauvillier, whose previous company miLibris was sold to the Altice Group. Making up the trinity of the founding team is ex-AppLovin VP Corporate Development, Simon Spaull, who played an important part in AppLovin’s monumental growth.

This seed investment was strategically and selectively built from a pool of gaming and digital experts that believe in the Gadsme vision, and who also bring a wealth of experience and targeted expertise to develop the product and customer experience further. For Ubisoft, they first started to work with Gadsme before securing a strategic investment into the business, confirming market quality of Gadsme’s platform and the opportunity the sector presents. The gaming market was recently valued at $134 billion, cementing games as the new media of choice for brands.

“For more than 2 years, we three co-founders bootstrapped the company to build the most technically advanced Immersive Ads solution. When some of the best game companies in the world concurred, we knew we were ready to raise the money to grow. For our seed round we wanted to find partners that could bring vast knowledge and expertise into our business. Not just provide capital, but genuine experiences and learnings in the exact industry we operate in. With Galaxy Interactive, Ubisoft and other major games company founders as shareholders, we’re now poised and ready to execute on our vision.” said Guillaume Monteux, CEO & Co-Founder.

The result of their cooperation is Gadsme: Built, tested, and reworked into an innovative core product that is grounded in market-leading technology and now has unrivaled industry support with multi-million-dollar investments from some of the most well-known games publishers in the world. Gadsme’s immersive SDK is already integrated into a number of premium game studios, including Voodoo, Ubisoft, Tilting Point, TapNation and Lion Studios, offering brand-safe and prime quality-controlled ads to a large audience.

“We’d met various companies in the in-game Ad space, but Gadsme’s product and team really resonated with our beliefs and our vision. Guillaume and his team are a natural fit with our client portfolio, and their attention to detail, unique approach, and laser-focused vision, capture what we believe to be the right path forward. We’re excited by the space and look forward to helping Gadsme on their quest to put the player experience first in connecting brands with passionate audiences. These intersections will continue to play an important role in this new digital frontier, and we believe that the Gadsme team can make true impact” said Galaxy Interactive’s CEO, Sam Englebardt.

“Our cross-platform technology has been extremely carefully crafted to provide studios with a long-term partnership to drive continuous and new incremental revenues from their games. Whilst in-game advertising has been a subject for 20+ years, today we could see a clear opportunity in the marketplace to build something pristine and different, that drives revenue and measurable brand engagement In-Game.” said Simon Spaull, CRO and Co-Founder.

“Gadsme is the only In-Game company in the world that can run performance ads inside games, giving all brands the unique opportunity to measure KPIs, whilst attracting an audience within the walled gardens of games, but also allows studios to run cross-promotion to any other game in their portfolio. This is entirely unique and an important new business opportunity for the gaming ecosystem. Our technology fully integrates brand advertising into the gameplay experience with Immersive Ads that are dynamic, content targeted and serving positive experiences to players. We’re excited to see how the AdTech industry will develop further in 2022 and to be a key player in connecting studios and brands.” Spaull adds.

Gadsme’s product offers the same high quality, positive experience to brands and studios alike. Its patented technology for ad viewability is unique to the games industry, ensuring transparency and reliable reach for brands, whilst the combination of an intuitive self-serve platform and smooth SDK integration has ensured an overwhelmingly positive experience for developers. Gadsme’s next-generation platform has been engineered in-house for over 2 years, is metaverse-ready and uniquely placed to offer a variety of solutions to maximize results for advertisers and gaming studios alike.

Luc Vauvillier, CTO and Co-Founder adds “We knew exactly how to develop our product to ensure stability and success. We heard the many tech challenges studios had faced with In-Game ad platforms previously. From inception, our goal was to ensure our product was stable, reliable and fit for purpose. Our in-house architecture is ready for any and all future gaming and metaverse advertising opportunities”.

Gadsme is known for its technical excellence, now it is laser focused on delivering unbeatable returns to gaming companies, as well as driving superior ROAS to advertisers.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Pirates of China: the new MGA Games Video Slot with a Mega Reel in Free Spins

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MGA Games, a leading developer of content for online casino operators, has announced the launch of its new Video Slot Pirates of China for .com markets on November 24. With this new title, the company expands its catalogue with a game inspired by 19th-century Chinese piracy.

The new release is a 5-reel, 3-row slot with 20 paylines, featuring Mystery symbols, Wilds, and the activation of Free Spins via Scatter symbols. During the Free Spins round, the game introduces a Mystery-symbol Mega Reel, significantly increasing the win potential and excitement on every spin.

An immersive and motivating gaming experience

The pirate theme set in the China Seas is both exotic and thrilling, appealing to a broad range of players interested in adventure and hidden treasures. In addition, the Mystery symbols that appear on reels 2, 3, and 4 during the Free Spins enhance the chances of winning, offering players extra motivation.

With this launch, MGA Games reaffirms its commitment to innovation and to creating engaging, high-performing content for operators. The game’s versatility, combined with its rich graphics and theme, will provide operators with numerous opportunities for promotional campaigns and retention activities.

 

The post Pirates of China: the new MGA Games Video Slot with a Mega Reel in Free Spins appeared first on European Gaming Industry News.

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TEAM VITALITY UNVEILS ITS NEW VALORANT ROSTER

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  • Team Vitality kicks off the new season with renewed energy and strong ambitions, both on the European and international stage.
  • With the addition of renowned players like Chronicle and an experienced coaching staff, the club is fielding an exceptional team.
  • The young prodigy Ștefan “Sayonara” Mîtcu will officially join the team after March 2026.
  • All the stars are aligned to kick off this new year in VALORANT, starting with Project Blender 2025 on December 3rd.

Paris, 24th November 2025 – Team Vitality, an international esports club, is proud to present its new VALORANT roster for the 2026 season. While 2025 had started strongly with the VCT EMEA Kickoff title and a Top 4 finish at Masters Bangkok, the remainder of the journey did not meet the expected goals.

In 2026, VALORANT remains a priority for the club, with international events taking place across the globe. The integration of new talent also marks the beginning of a new chapter, highlighted by the highly anticipated addition of young prodigy Ștefan “Sayonara” Mîtcu and Timofey “Chronicle” Khromov, one of the world’s top players, to the roster.

A STAR-STUDDED ROSTER READY TO DOMINATE

The VALORANT scene is ready, and Team Vitality returns more determined than ever. Centred around Derke, this team of exceptional talents promises to be a true powerhouse for the 2026 VCT season.

Roster composition

  • Timofey “Chronicle” Khromov (Russian) – 23 years old: One of the leading figures on the circuit, Chronicle brings to Team Vitality his game intelligence, composure, and experience in major victories. He reunites with his former teammate Derke. After a 2025 marked by three consecutive international finals – Masters Toronto, Esports World Cup, and Champions Paris – finishing second in all three, he now aims for victory on every stage in 2026.
  • Elias “Jamppi” Olkkonen (Finnish) – 24 years old: The second Finnish star of the 2026 roster alongside Derke, Jamppi comes off an impressive 2025, narrowly missing qualification for Champions Paris. A key player in BBL Esports’ rise, he demonstrated both leadership and skill throughout the season. In 2026, Jamppi will take on the crucial role of In-Game Leader (IGL), tasked with guiding Team Vitality to victory.
  • Dawid “PROFEK” Święć (Polish) – 21 years old: Alongside his former coach and teammate, PROFEK joins The Hive bringing his sharp game sense and calm, thoughtful playstyle—perfect for the role of Controller. Noticed as a rookie in 2025, he helped elevate BBL Esports from 6th to 3rd place between the Kickoff and Stage 2, delivering decisive performances against Fnatic and Team Heretics.
  • Ștefan “Sayonara” Mîtcu (Moldovan) – 17 years old: Sayonara has already made his mark in the Spanish Challengers League, becoming the youngest winner and MVP in the league’s history. His outstanding performances in Split 2 confirm his status as a must-watch young talent for 2026. Having already been a part of the organisation since early 2025, Sayonara has made a statement in the French Challengers League. He will make his official VCT EMEA debut after celebrating his 18th birthday in March.
  • Nikita Derke Sirmitev (Finnish-Russian) – 22 years old: A former Counter-Strike player turned VALORANT competitor, Derke is considered one of the top three duelists of all time, renowned for his exceptional skills and decisive impact in matches. After winning the VCT: 2023 LOCK//IN and the VCT Masters Tokyo in the same year—a feat never achieved before—Derke has been contributing his strategic vision and talent to the team since last season, leveraging his extensive international experience. Derke was also instrumental in Team Vitality’s VALORANT EMEA KICKOFF 2025 victory earlier this year.

Coaching staff

  • Gregor “PAL” Morton (Scottish) – Head Coach: PAL joins after an impressive year leading BBL Esports, guiding the team to a Top 3 finish at VCT EMEA Stage 2. Renowned for his strategic vision and leadership, he arrives at Team Vitality alongside his two trusted allies, Jamppi and PROFEK, determined to unlock the full potential of the 2026 roster.
  • Benjamin “Scuttt” Hutchinson (Irish) – Strategic Coach: A former member of the Fnatic VALORANT team, he brings solid experience and an impressive track record. In 2025, he contributed to Fnatic’s VCT EMEA Stage 1 title as well as three consecutive international finals—Masters Toronto, Esports World Cup, and Champions Paris—finishing in second place each time. A former collaborator of PAL at BBL Esports, they now reunite to form a formidable coaching duo.

This talented duo will bring a fresh strategic vision aimed at strengthening the team’s competitiveness and laying the foundation for a new chapter in VALORANT.

A familiar and experienced face will be stepping in to support Team Vitality through the opening stretch of the season, until Sayonara officially joins the team in March 2026. Fans can expect someone who already knows the scene well and will slot in seamlessly when the first matches begin.

This team is built with a vision of collaboration between subject-matter experts in mind. Everyone is here to make everyone else’s lives easier, and it is the pre-existing trusting relationships we have that will let us build and build throughout the year, focusing on the everyday actions that compound over time and give us the best chances of success. We are here to achieve things that we are proud of, but ultimately, with the people we have involved, our goals for the team are as high as the standards we set for ourselves.explains Gregor “PAL” Morton, Head Coach of the team.

ON THE ROAD TO 2026

In 2026, Team Vitality approaches the VALORANT scene with a clear ambition: to establish itself permanently at the top of the global esports landscape. The new roster embodies a renewed approach, placing team culture at the heart of the project. Guided by their coaching staff and a shared set of values: trust, high standards, and cohesion, the players are building a strong collective dynamic designed to last.

This stability is paired with a strong commitment to the development of Sayonara, a young prodigy on the scene, whom the organisation aims to support under the best conditions to unlock his full potential. Focused on performance development, Team Vitality has chosen an approach rooted in club culture, team cohesion, and long-term vision, with a single ambition in sight: to conquer the heights of the VALORANT Champions Tour (VCT) and the VALORANT Champions.

“VALORANT is an essential scene for us. For 2026, we wanted to build a roster combining proven leaders and promising young talent, capable of performing at the highest level, and that’s exactly what we’ve achieved. All the stars are now aligned for us to perform. We also rely on an experienced coaching staff, among the best in the scene, with a detailed and comprehensive understanding of the challenges of performance: a solid theoretical approach inherited from their academic backgrounds, combined with practical experience demonstrated by the results achieved in recent years. All of this is perfectly consistent with Team Vitality’s DNA,” says Fabien ’Neo” Devide, President and co-founder of Team Vitality.

The new-look roster will compete together for the first time on December 3rd, for the 2025 Project Blender – kicking off a new season with renewed energy and strong ambitions.

 

The post TEAM VITALITY UNVEILS ITS NEW VALORANT ROSTER appeared first on European Gaming Industry News.

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Titan Series: FBMDS’ most recent slot collection that offers casino fans power to play

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Players have never experienced entertainment like this. It’s time to dive into the Titan Series, FBMDS’ slot gaming collection, featuring Power Gacha, Desert Gold, Zaltik Empire and Secrets of Scarabs, games designed to elevate online casino fans’ engagement and boost operators’ retention results.

The iGaming provider has promised and delivered as FBMDS keeps pushing the limits of innovation with several slot game titles, showcasing its transformative ability in the fast-paced online casino gaming sector, and captivating campaigns for operators destined to maximize conversions.

The Titan Series was created with one factor in mind: driving retention to online casino lobbies. Coming up with products that boost player’s loyalty towards iGaming platforms was the path settled, so reinventing its slots’ portfolio with catchy storylines, immersive themes, lovable characters and rewarding game features seemed only right.

Included in the Titan Series collection are the following titles:

  • Power Gacha,
  • Desert Gold,
  • Zaltik Empire, and
  • Secrets of Scarabs.

Not only do all of these slots have interesting narratives, but they also boost engagement through its game tumble and cascading wins mechanics, proven game-features, and cross-platform optimization for prolonged gaming sessions.

While Power Gacha contemplates an Asian-inspired atmosphere, Desert Gold promises the adventure of a lifetime in a western duel of fortune. In both games, players can select their favorite character to play with, adding an extra layer of personalization that turns the gaming experience even more approachable.

Both Power Gacha and Desert Gold blend adventure with a twist, in a 6×5 grid with a tumble and cascading wins mechanic with up to 15,000x the bet wins, a 96.54% RTP and features like Free Spins, Multipliers, Ante Bet, Buy Bonus, Double Chance and Win Feature.

Furthermore, Zaltik Empire owns mystical treasures of the ancient world while players step into the heart of a forgotten empire with a lot to uncover. On the other hand, Secrets of Scarabs takes casino fans on an Egyptian-inspired journey towards the pyramids’ riches with loads of surprises.

These two blend cultural richness with a dazzling appeal, in a 6×5 grid with a tumble and cascading wins mechanic with up to 5,000x the bet wins, a 96.55% RTP and features like Free Spins, Multipliers, Ante Bet, Buy Bonus, Double Chance and Win Feature.

Apart from this, the Tournaments feature is a standout in this collection, also present in the Sublime and Momentum Series. Not only does it add an extra level of emotion to the player’s experience, as it also offers the possibility of being a part of a community with similar goals.

The online casino gaming provider has big plans as it continues to reinvent its iGaming portfolio with fresh products casino players want to play. Stay tuned to discover more about FBMDS’ upcoming products, distinctive gaming collections, and relevant deals!

 

The post Titan Series: FBMDS’ most recent slot collection that offers casino fans power to play appeared first on European Gaming Industry News.

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