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Adverty appoints Jonas Söderqvist as CEO as brands wakes up to the power of in-game advertising
Adverty AB (publ), the leading in-game advertising specialist, has appointed industry veteran Jonas Söderqvist as CEO, as it readies itself for its next phase of growth.
Jonas will consolidate the team around a refreshed vision and enable Adverty to build upon past successes and ready itself for an incoming wave of interest in in-game ad executions.
Jonas’ career has spanned two decades, including four years as director at PubMatic, a publisher-focused, sell-side platform featuring omni-channel revenue automation technology. During his time within the media industry he has driven sales and management for both publishers and sales houses, Mediakompaniet, MTV, Smartclip, Specific Media, YuMe, TV3 and Metro to name a few.
Having been on the Adverty board for the past two years, he says: “I have always followed Adverty closely – from a client point of view, from a platform point of view, from a board member point of view – and now as CEO. I’m so proud of all the progress made. Everyone in this company is always listening and learning. Now is the time to gather our forces together, to educate those in the industry about our tools and how to use them and to move forward as a team even more efficiently.”
With over 3 billion gamers across the world, and global mobile gaming ad spend expected to hit $131bn by 2025, the in-game advertising business is drawing growing numbers of mainstream brands; its increasingly sophisticated ads yielding highly persuasive results.
For many games in Adverty’s portfolio, time in-view exceeds 25 seconds per paid impression. In addition to significant brand exposure, clients typically find click-through rates in its In-Menu™ ads to be around ten times higher than the industry standard. Adverty’s revolutionary, multi-patented ad viewability system also allows advertisers to translate CPM into cost-per-minute – an important KPI for brand advertising.
With in-game advertising under consideration by a swathe of new advertisers, Adverty is ready to show brands how to achieve the very best results with gaming inventory. In particular, Jonas aims to encourage more creative bravery from brands in order to help them tap into the enormous global audiences to be found here.
“Advertisers and brands have not yet fully grasped the true potential of the inventory that is out there,” adds Jonas. “This is where we come in. All the conversations we have with brands and buyers show that appetite is there, but so is some fear around shifting budget from traditional channels. This is a mistake, given the enormous power of in-game advertising. That power is the reason some of our clients have now run more than 15 campaigns with us. Their results justify their confidence.”
Joachim Roos, Chairman of the Adverty board, comments: “We are delighted to welcome Jonas as CEO. Having worked alongside him for the past two years, we know Jonas’s expertise in this marketplace will help us and our partners to capitalise on the huge potential in this market. We are here to help advertisers and brands grasp that potential and to seize early adopter advantage. As forward-thinking brands start to invest in gaming, the possibilities for marketers to maximise creativity and add value to audiences are immense. Brands have at their disposal the opportunity to own this space. The time is now!”

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SPORTRADAR AWARDED UNITED ARAB EMIRATES LICENSE
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Sportradar Group AG (NASDAQ: SRAD) has been granted a gaming-related vendor license from the United Arab Emirates’s General Commercial Gaming Regulatory Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.
The license, operational with immediate effect, affords Sportradar the opportunity to provide its products and services to licensed operators.
Sportradar looks forward to bringing its 20+ year expertise and proprietary sports technology to operators and clients in the region.
The post SPORTRADAR AWARDED UNITED ARAB EMIRATES LICENSE appeared first on European Gaming Industry News.
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Earn Daily Profit Sharing and Tokenized Rewards with Qzino Affiliate Program
Why Today’s Affiliate Ecosystem Demands an Upgrade
The global iGaming landscape, and especially the crypto-casino sector, is undergoing explosive growth. Data from Yield Sec shows that the total gross profit of crypto casinos in 2024 reached approximately $81.4 billion — a three- to fourfold increase compared to two years before.
In parallel, the affiliate marketing market is also seeing significant expansion. According to SOFTSWISS, revenue generated via crypto affiliate services doubled in the first half of 2024 versus the same period in 2023. The upward trend continues in 2025: transaction activity is growing, and the number of engaged users in the crypto iGaming space keeps rising month after month.
Yet, most traditional crypto casino affiliate programs still rely on outdated models — CPA and RevShare — that come with notable drawbacks: limited flexibility, insufficient analytical transparency, delayed reward distribution, and negative carryover issues.
All these factors highlight the need for a new kind of affiliate ecosystem — transparent, mutually beneficial, and focused on long-term value. It is in this context that the Qzino affiliate program launches, redefining the role of affiliates in the crypto-iGaming industry.
Next-Generation Crypto iGaming Experience with Qzino
Qzino is a crypto-iGaming platform set to launch in fall 2025 (Explore the Qzino launch). The platform will feature over 10,000 games — from global hits to in-house titles — along with sports and esports betting powered by AI analytics, its own token,Qzino profit sharing model, provably fair crypto casino mechanisms, and tokenized affiliate rewards.
The Qzino profit sharing model is a core innovation — distributing 50% of the revenue daily among token holders. They receive daily passive income, ensuring long-term motivation to stay connected to the platform and benefit from its growth.
Behind the project stands a team of over 100 professionals with proven experience in building platforms ranked among the top-10 global crypto casinos. The platform operates under an official Anjouan Gambling License and utilizes provably fair crypto casino technology.
Qzino Crypto Affiliate Program — Launch Roadmap with Rewards
The Qzino affiliate program is structured in multiple phases, ensuring sub-affiliate earnings, community expansion, and transparent analytics at every stage:
- Stage 1: Mini App — current phase. An initial opportunity to invite users through free-to-play mechanics with real value, no deposit, and no complex registration. All referred users are permanently linked to the affiliate and automatically transferred to the full Web3 platform after launch — continuing to generate revenue.
- Stage 2: Platform launch & farming season — Fall 2025. The full platform goes live with gamified farming where users earn points for every bet. Affiliates receive dual rewards — a share of the platform’s profit and points for an upcoming airdrop, later converted into tokens.
- Stage 3: TGE, Airdrop & Scaling — at this stage, tokenized affiliate rewards and daily profit sharing are launched. Affiliates benefit from the growth of lifetime revenue share, additional sub-affiliate earnings, and the advantages of participating in the highest-paying affiliate program in gambling, with up to 50% revenue share.
How Qzino Offers Daily Profit Sharing and Lifetime Revenue Share for Affiliates
The Qzino affiliate program offers affiliates not just commissions, but a multi-tiered earning system across all stages:
- Revenue from each user — affiliates earn up to 50% revenue of the income generated by their referrals;
- Airdrop points — every user activity brings affiliates points later converted into tokens;
- Qzino tokens — provide access to the Qzino profit sharing model with daily profit sharing and asset growth potential;
- Sub-affiliate networks — affiliates can build their own network by inviting other partners and earning from their activity — creating long-term passive income in crypto affiliate partnerships.
Qzino crypto casino provides personal support at all collaboration stages, regular contests, challenges, exclusive drops and bonuses for active partners. The program is a crypto affiliate worldwide — open globally with no geographic restrictions.
All of this is managed in a dedicated affiliate dashboard, providing real-time commission tracking, so affiliates can monitor their earnings and activity. The affiliate dashboard ensures data transparency, accessibility, and automatic updates.
Exclusive Early Affiliate Rewards with Qzino Crypto Casino
Currently, the Qzino platform and affiliate program are in the Pre-Launch phase via MiniApp on Telegram — a unique moment for early affiliates.
The potential audience has not yet been distributed among partners, and most users are still available for acquisition. This gives affiliates the opportunity to build their own referral base using the free MiniApp mechanics. Most importantly, all referred users are automatically transferred to the full Web3 platform after launch and remain permanently linked to the affiliate.
The Next Step for the Crypto iGaming Industry
The Qzino affiliate program offers up to 50% revenue share, tokenized affiliate rewards, a long-term profit-sharing model, and scalable income through sub-affiliate earnings. Unlike traditional systems, Qzino doesn’t rely on outdated models — it establishes a new industry standard where partnership means real involvement in the project’s growth and profits, from early MiniApp participation to becoming a true co-owner of the ecosystem.
Qzino: join as a partner — emerge as a co-owner.
Visit the official website, apply now, and join the Qzino Affiliate Program — be part of the next generation of transparent, profit-sharing partnerships.
Contacts
Website: https://qzino.com
Email: [email protected]
X (Twitter): https://x.com/qzino_official
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Whale.io Introduces Crock Dentist Game and Exclusive RWA NFT Collection
Whale.io, an online casino and sportsbook platform, has announced the launch of Crock Dentist, a new addition to its Whale Originals game series. This release marks the first time the classic game, known for its engaging tooth-pulling mechanics, has been adapted as an original online casino title. Alongside the game, Whale.io is minting 1,000 Crock Dentist NFTs, available on its platform, providing holders with access to airdrop rewards tied to the game’s performance. These digital collectibles are designed to connect in-game assets with real-world value, aligning with the broader Real World Asset (RWA) integration trend in gaming and blockchain.
Crock Dentist: A New Whale Original
Crock Dentist reimagines the traditional game as a digital casino experience, combining familiar gameplay with randomized outcomes and modern graphics. As part of the Whale Originals portfolio, it is designed to deliver a seamless and entertaining experience for players. The game operates with a 97% Return to Player (RTP), meaning 3% of each wager contributes to a house edge, which is redistributed to the holders through an airdrop system.
Crock Dentist NFTs: Minting, Earning, Trading
Whale.io’s Crock Dentist NFTs introduce a novel way for players to engage with the platform’s ecosystem. The NFTs, limited to a supply of 1,000, can be minted directly on Whale.io’s website. Key features include:
- Minting: Users can acquire a Crock Dentist NFT to participate in the platform’s reward system.
- Earning: Each NFT entitles holders to 0.1% of airdrops funded by the game’s 3% house edge. Airdrops are distributed in $WHALE, the platform’s native token, at random intervals..
- Trading: NFT holders can retain their assets to receive ongoing airdrops or trade them on secondary markets, based on their preferences.
The first weekend was an exclusive mint for Battlepass owners. It has been said that the public mint will open up for the public on Tuesday. Each user can mint up to 5 Crock NFTs and the mint price will increase daily until all 1000 NFTs are sold out. The airdrop pool grows with every spin played in Crock Dentist, creating a direct link between game activity and NFT holder rewards. Based on previous Whale Originals releases, the game performance is expected to grow consistently which translates to bigger airdrops for the NFT holders.
Transparency and Accessibility
Whale.io emphasizes transparency by maintaining publicly accessible wallet on its site:
- Royalty Wallet: Finding all the info related to aftermarket transactions, buybacks, collection royalty and airdrops from the blockchain.
This approach ensures users can verify all activities on the blockchain, fostering trust and accountability. Airdrops are automatically sent to NFT holders’ wallets, requiring no additional actions beyond minting and holding.
Integration with $WHALE Token
The $WHALE token serves as the native currency within Whale.io’s ecosystem. Currently, users can utilize $WHALE to play games, purchase battle passes, or stake for additional benefits. With the upcoming Token Generation Event (TGE), the platform plans to introduce further utilities, enhancing the token’s role across its offerings. The launch of Crock Dentist and its NFT collection arrives as Whale.io prepares for its $WHALE TGE, a milestone that will expand the platform’s ecosystem. By minting Crock Dentist NFTs, users can join the community early and participate in the evolving reward structure. The limited supply of 1,000 NFTs underscores the exclusivity of this opportunity.
About Whale.io
Whale.io is an online casino and sportsbook platform known for its proprietary Whale Originals games and community-driven reward systems. Crock Dentist is now live on Whale.io, with NFT minting open to all users. Committed to transparency and innovation, Whale.io serves a global user base with a focus on integrating gaming and blockchain technology.
Discovering the future of Whale.io Casino and Whale Token by checking them out here:
Website: https://whale.io/nft
Socials: https://linktr.ee/whalesocials_tg
Contact
Whale
Whale.io
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