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BETSSON TRIUMPHS AT SWEDISH GAMBLING AWARDS 2022
Betsson is proud to announce that it has won the new Customer Satisfaction – Marketing award at the Swedish Gambling Awards which were livestreamed on Wednesday afternoon by the trade organisations, SPER and BOS.
These awards recognise the good initiatives, organisations and leaders that have contributed to increased responsibility and sustainable development within the gambling industry. Although the industry creates entertainment and joy for many people in Sweden, it has some challenges that it needs to address. One of the things that usually attracts a lot of criticism is the amount and aggressive gambling advertising.
Therefore, for the first time ever, the Swedish Gambling Awards have introduced a new category: Customer Satisfaction – Marketing. Betsson won this category thanks to their “Fimpen’s Resa” (Fimpens Journey) web series which has truly captured the hearts of sport enthusiasts in Sweden.
When choosing Betsson as the winner, the jury said, “The jury says: In a world where marketing often equals commercials and short sighted conversion which risks to further increase the ad overload, Betsson choses to create quality content where the average viewer watches for an impressive 17 minutes in a row. This is obviously a long term initiative, the show is now on its fourth year, and it adds value both to the customers and to Betsson. It creates an emotional connection with Betsson, which goes beyond fast wins and bonuses. The jury is impressed and “hockey clubbed” Betsson as the winners.”
Commenting about the win, Robin Olenius, PR Manager at Betsson said, “We’re really happy to win this highly competitive award. We believe that what we created with Fimpens Resa truly stands out as a best practice of how a betting operator can add value by communicating without screaming. In an industry which often is criticised for aggressive advertising, we focused on quality content that appeals and creates engagement among hockey supporters around the country and we are therefore honoured to be recognised in this way at the Swedish Gambling Awards.”
Fimpens Resa is now in its fourth season and has garnered more than 7 million views on YouTube and a record high engagement on social media. For this season, Fimpens Resa moved away from the top leagues and is instead focusing on the lower divisions of hockey. Read ‘Betsson and “Fimpen” focus on the grassroots of hockey in new initiative‘ for more info about the fourth season.
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EGT to make a memorable show at Belgrade Future Gaming 2024
Only a few days remain until Belgrade Future Gaming 2024, where EGT will demonstrate its vision for the future of the gaming industry. The latest innovations alongside the company’s well-established products will be available to guests at stand E1.
The Phoenix slot cabinet will stand out among the top offers for the Serbian gaming audience. Powered by the latest Exciter IV platform and including 27-inch monitors, keyboard with dynamic touch display and electromechanical buttons and numerous ergonomic features, this model has already gained popularity in a number of markets around the world and is expected to reap success in Serbia as well. It will be equipped with the bestseller Bell Link, which will introduce its new multigame Bell Link 2. The mix contains 10 exciting games and provides players with even more opportunities to win and have fun.
Supreme Green Selection, the first multigame of the latest Supreme Selection Series of EGT, will also make its local debut. Including a fascinating set of 50 titles on different themes, it will certainly not go unnoticed by visitors to the stand.
Guests will also have the opportunity to enjoy the variety of slots of the well-known General and Power Series multigames, as well as test their luck with the Gods & Kings Link jackpot. The slot selection will be complemented by cabinets from the General Series.
EGT’s multiplayer portfolio will be also on display. The roulettes G R6 C and the terminals G 32 T will showcase their eye-catching design, multiple ergonomic features and great flexibility, allowing many possible configurations with other devices.
The company’s casino management system Spider will also demonstrate its latest modules, which make the management of the daily activities in gaming establishments easy and effective.
EGT Digital will present its iGaming solutions as well. The provider will show its wide diversity of instant and casino games, jackpot solutions, as well as the in-house developed all-in-one betting platform X-Nave with its four main modules, which provides operators with everything needed to build and maintain a successful online business.
“Belgrade Future Gaming is an exhibition of great significance for Serbia and the region, and I am happy that we will take part in this year’s edition as well,” said Aleksandar Kliska, General Director of EGT Group d.o.o. Serbia. “It will give us the opportunity to reveal the huge potential of our products and solidify our leadership positions in the local market.”
The post EGT to make a memorable show at Belgrade Future Gaming 2024 appeared first on European Gaming Industry News.
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Gaming Innovation Group – Mandatory notification of trade
Mikael Riese Harstad, Chairman of the Board and primary insider of Gaming Innovation Group Inc.
(GiG), has today transferred 864,403 shares in GiG to a life insurance policy with SEB Life International Assurance Company DAC with himself as the sole policy holder.
In addition, Helena Riese Harstad, a close associate of Mikael Riese Harstad, has today transferred 477,733 shares in GiG to a life insurance policy with SEB Life International Assurance Company DAC with herself as the sole policy holder.
After these transactions, Harstad and close associates owns no shares directly, but hold 1,342,136 shares through life insurance policies with SEB Life International Assurance Company DAC.
For further information, contact:
Tore Formo, Group CFO, [email protected] +47 916 68 678
This information is subject to the disclosure requirements pursuant to Section 5-12 of the Norwegian Securities Trading Act.
The post Gaming Innovation Group – Mandatory notification of trade appeared first on European Gaming Industry News.
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Clarion Gaming and ExCeL London plan for the migration of iGB L!VE 2025 to the heart of igaming
Clarion Gaming is advancing preparations for the migration of iGB L!VE to London in July 2025 establishing a roadmap of activities in partnership with the senior team at ExCeL London which will host the leading global event.
The latest meeting between the two organisations featured:
- iGB L!VE Portfolio Director Naomi Barton,
- Clarion Gaming Managing Director Stuart Hunter,
- Head of Operations Richard Logan and
- Head of Marketing Jody Frost with the senior team from ExCeL led by the venue’s
- Chief Commercial Officer Simon Mills.
Expanding on the meeting Naomi Barton said: “This was the second senior level planning meeting that we have held with our colleagues at ExCeL London in order to move the home of the igaming community to a city which is the heart of the igaming industry in a country which is igaming’s largest market.
“The roadmap is being created in order to anticipate industry needs, address pain points and to exceed the expectations of customers. The migration of what is already a top performing Tier One igaming event is set against the backdrop of iGB L!VE’s 5-year growth plan which is focused on delivering 35,000 visitors and over 550 exhibitors and sponsors by 2029.
“Our vision is to harness the tremendous momentum created by the iGB L!VE brand and to take the event to a whole new level in a new venue, and a new exceptionally well-connected global home in the city of London.
“ExCeL London has a fantastic track record of helping events to fulfil their potential, and all of the building blocks are in place for iGB L!VE and its customers to accelerate their businesses to new heights in London.
She added: “Placing our customers at the heart of everything that we do is central plank to the iGB L!VE growth strategy, and the roadmap for 2025 is underpinned by a clear customer-focused programme that will ensure maximum cost-effectiveness as well as global growth for all of our stakeholders.
“We will be using July’s edition of iGB L!VE not only to reflect and celebrate our time in Amsterdam and say thank you to our fantastic partners for many years RAI Amsterdam, but also enable our vendors and customers to secure their presence at ExCeL London in 2025.”
The post Clarion Gaming and ExCeL London plan for the migration of iGB L!VE 2025 to the heart of igaming appeared first on European Gaming Industry News.
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