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Pariplay adds sports betting to its aggregation portfolio through BtoBet integration
Aspire Global’s Pariplay Ltd, the leading aggregator and content provider, has taken BtoBet’s sportsbook solution live within its Fusion™ platform, completing its iGaming offer with every product vertical.
The launch means that all of Pariplay’s partners globally can now integrate Aspire Global’s market-leading BtoBet offering quickly and easily through a single API, with a significantly faster integration time.
The addition of the sports solution elevates Pariplay’s industry standing as the first aggregator to offer sportsbook, casino games, live games, virtual sports and bingo, seamlessly within a single API, with no additional integration-related work necessary, thus vastly reducing the time-to-market.
The launch of BtoBet within Fusion™ is strategically relevant for traditional online casino operators seeking a fast entry to the sports betting industry, as well as for operators who already have a sports betting solution in place but want to further strengthen their offering by complementing it with BtoBet’s cutting-edge product, without the need on their part to invest heavily in the independent integration of a new sportsbook, resulting in reduced complexity, celerity, and scalability.
While saving significant costs in terms of technological integrations and maintenance costs, the all-in-one sports and casino aggregation solution serves to increase the breadth and quality of an operator’s immediate offering.
Pariplay currently offers top-tier games and localised content from 70+ vendors to a vast network of operators in more than 15 regulated markets in Europe, the US, Canada and Latin America, and its Fusion™ product is the most flexible aggregation platform in the market.
Enrico Bradamante, Chief Commercial Officer at Pariplay, said: “We are offering our partners a great opportunity to move more quickly than ever before in complementing their offering with a sportsbook product. BtoBet has built a deserved reputation as an industry leader and this simple, one-stop shop solution allows operators to utilize an outstanding sportsbook offering to get to market quickly and scale at speed.
“It is a simple, seamless process that takes all the pain of multiple integrations away from the shoulders of operators and we are delighted to be able to offer it to both existing and new partners.”
Dima Reiderman, Chief Operating Officer at BtoBet, said: “Pariplay has made huge strides within multiple markets all over the world thanks to its comprehensive content offering. In continuing to provide operators with the best possible experience for their customers without involving costly, time-consuming processes, this solution ticks all the boxes and allows operators to deliver a world-class betting experience to their players to complement their online casino offering or their current sports betting solution.
“This quick, seamless solution will enable online casinos to stake a major competitive advantage in providing a greater breadth of content in a fraction of the time than was possible before.”

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ReferOn Shortlisted for Acquisition & Retention Partner of the Year at SBC Lisbon 2025
ReferOn, a next-gen affiliate management platform, has officially been nominated for the “Acquisition & Retention Partner (Supplier)” category at SBC Lisbon 2025, cementing its position as a key partner for operators and affiliate teams.
This shortlisting highlights the platform’s rapid growth in 2025 due to its developments that address real problems affiliate managers face, a passionate product-minded team, and ambitious plans to empower users in the affiliate marketing industry.
ReferOn challenges legacy platforms by creating a simple and accessible system built for modern needs and placing affiliate marketing at the forefront of growth strategy. Key features such as full-cycle automation, customisable dashboards and reports in pivot-style format, instant postbacks, and real-time data visibility reduce chaos and bring clarity to operations, ultimately boosting performance. Additionally, powerful tools like the Sub-Affiliate System, No Bundling Model, and dynamic variables provide managers with increased control.
Vlad Bondarenko, ReferOn’s Head of Product, commented on the nomination, “Acquisition and retention aren’t just buzzwords to keep affiliates happy. They’re real benchmarks that help our users drive growth and scale. The ReferOn team has proudly built a platform that gives affiliate managers real control, clarity, and speed over their operations to help achieve their
goals. This nomination reflects our efforts and how far we’ve come regarding pushing the industry forward and challenging the status quo.”
The nomination for the “Acquisition & Retention Partner (Supplier)” category bolsters ReferOn’s roadmap and growth trajectory. Going forward, the team will continue to invest in impactful product developments and customer-facing services to become the leading platform for affiliate managers.
Key ReferOn members will be in attendance at the SBC Lisbon Awards 2025 ceremony on September 18 for a night celebrating excellence and innovation.
The post ReferOn Shortlisted for Acquisition & Retention Partner of the Year at SBC Lisbon 2025 appeared first on European Gaming Industry News.
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Here We Go… Betway Scores announces Fabrizio Romano as their first global ambassador
Betway Scores, the popular live sports scoring app, has today announced that renowned Italian football journalist Fabrizio Romano has become their first global ambassador.
Famous for his unmatched reliability in football transfer news and his signature phrase “Here We Go”, Romano has built a vast and loyal following across social media, becoming one of the most trusted sources in the sport. With over 100 million followers worldwide, his influence spans the entire football community—from fans to players, clubs, and agents.
In his new role, Romano will regularly provide exclusive updates and insights around the biggest football stories, bringing Betway Scores users closer to the action through his expert commentary. His content will be featured in the app as well as on Betway Scores’ official channels.
Commenting on his appointment, Fabrizio Romano said:
“I’m excited to be joining Betway Scores as a global ambassador. I look forward to sharing the latest football news and updates. I’m ready to bring interesting insights to Betway Scores users throughout the year.”
A Betway Scores spokesperson, added:
“We’re thrilled to welcome Fabrizio as our first-ever global ambassador. His reputation for accurate information from the football world is second to none. He’ll bring tremendous value to our users.”
Romano’s partnership, facilitated by the team at Double Tap, marks another step in Betway Scores’ commitment to delivering real-time, data-driven content that enhances the football fan experience.
The post Here We Go… Betway Scores announces Fabrizio Romano as their first global ambassador appeared first on European Gaming Industry News.
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From Street Fighter Glory to a Global Tetris Path: Inside the First-Ever Red Bull AFK Party
Mumbai turned into a gamer’s paradise as Red Bull hosted the first-ever Red Bull AFK Party – a one-of-a-kind celebration that brought together gaming, music, and culture in a way India has never seen before. Described by many as the coolest party for gamers, the night united the country’s top gaming creators, esports stars, and fans for an immersive, high-energy experience done the Red Bull way.
The party welcomed people the Red Bull way, with a real static Formula 1 car right at the entrance. Inside, the venue transformed into a playground for gamers: an adrenaline-pumping RC Racing Track hosted by Ocean Sharma, Red Bull Athlete V3nom’s Reflex Challenge to test reaction speeds, Retro Arcade Section with a life-sized PAC-MAN and Tetris arcade, while the Console Gaming Zone buzzed with intense matches in EA FC 25 and Street Fighter.
As the night wore on, the gaming gave way to a packed dance floor with sets from OG Shez and DJ Kaartl.
V3nom on Red Bull’s Push for Gaming in India
The Red Bull AFK put Red Bull’s gaming athletes at the heart of the experience, showing the brand’s commitment to growing the ecosystem. As V3nom summed it up:
“Red Bull is getting into gaming full-on, hosting a lot of events and bringing together top creators and gaming athletes at gatherings like Red Bull AFK. It’s a huge and positive step for the community. I’m really happy to see it, and I hope events like this continue because we have so much more to do for gaming in India, ensuring future generations can make the most of the opportunities ahead.”
When asked about his favorite part of the party, V3nom added: “I think my V3nom Reaction Challenge, because it combines a bit of fitness with reaction time, and tests your reflexes — which are essential for gaming.”
From Mumbai to Dubai – The Tetris Challenge
One activation that had everyone talking was the Tetris challenge, inspired by Red Bull Tetris. Here, players could stack their way up the leaderboard for a chance to represent India at the Red Bull Tetris World Finals in Dubai later this year — bringing a global competitive pathway right to the AFK floor.
Jonathan’s Championship Moment
Another highlight was the Street Fighter x BC One Dance-Off, a crossover where gaming skill met dancing. Four creators — Jonathan, Ocean, Sharkshe, and V3nom — each teamed up with a professional dancer for a two-part battle.
After Sharkshe edged past Ocean and Jonathan toppled V3nom in the semis, the grand finale saw Jonathan dominate in Street Fighter before his dance partner delivered a flawless routine to seal the win.
The post From Street Fighter Glory to a Global Tetris Path: Inside the First-Ever Red Bull AFK Party appeared first on European Gaming Industry News.
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