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ODDIN.GG TO POWER THE FIRST AND ONLY LEGAL ESPORTS OPERATOR IN VIETNAM
Oddin.gg, one of the industry’s most preferred providers of esports odds feeds, risk management and iFrame solutions, is happy to announce its new cooperation with CBV (Center of Betting Vietnam).
Oddin.gg will provide its iFrame solution to CBV, the sole holder of an esports gambling license as granted by the local authorities in Vietnam, and therefore the first and only legal esports operator in the country for the foreseeable future. This marks the new era for South East Asia as Vietnam will become one of the very few countries where esports betting will be legally allowed. Given the population of 96 million, smartphone penetration of 45% and the fact that 70% of the population has access to the internet, it is no surprise there are already 5 million esports enthusiasts in the country. The esports scene is poised to explode in the upcoming years.
CBV operates under the auspices of AVRCIPL (Association of Research and Consultancy on Policies and Law for Investment in Vietnam). AVRCIPL is responsible for connecting state agencies and private sector corporations, helping the latter to overcome policy and legal challenges for investment activities in Vietnam.
Bang Dang, spokesperson for CBV noted on the new collaboration: “Selecting the best and most reliable solution on the market was crucial for our aim to build the market from the ground up. Out of all the providers we have reviewed, Oddin.gg stood out with their comprehensive end-to-end iFrame solution that was fast to implement and provides us the level of control we were looking for. At the same time we can fully rely on Oddin.gg’s expertise and their guidance in the esports betting waters that are new to us. Given their leading uptime and number of live markets, we are certain we offer our bettors the best esports betting experience there is. We believe we have made the right choice and we are looking forward to the fruitful partnership for the years to come.
Marek Suchar, Managing Director and co-founder of Oddin.gg commented on the new partnership:
“We at Oddin.gg have reached another milestone! Esports in South East Asia has been mainstream for quite some time, where the status of esports pros is comparable to the status of other athletes. Yet, the legal environment for betting has been challenging, leaving opportunities for unregulated space to flourish. Through the partnership with CBV, we aspire to bring to Vietnam highly engaging esports betting alternative that will be regulatory-complaint and guarantee a high level of security for bettors. We hope we can set the right example and precedent for the other countries to follow in the upcoming years.
Oddin.gg is a world-leading B2B provider of iFrame solutions, esports odds feeds and risk management. It delivers the most engaging esports betting experience with industry-leading uptime and number of live markets. Oddin.gg maximizes its partners’ profitability as well by combining state-of-the-art technology, machine learning algorithms and advanced data science. The company features a team with more than 50 years of combined experience in esports and betting, and has successfully done business with the most complex global platforms. Recently, their application for a gaming license was officially accepted by the New Jersey Division of Gaming Enforcement.
Saigon-based CBV (Center of Betting Vietnam) is the first legal esports operator in Vietnam and holder of a provisional gambling license in the country. As esports betting in Southeast Asia is booming, CBV is strategically positioned to capitalize on the presented opportunities by putting, under one roof, the most experienced gambling and iGaming teams in the region.
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Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License
Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.
The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.
Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”
The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.
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Play’n GO games now live with Ivy Casino in the UK
Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino
Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK.
Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others.
Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market.
The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards.
Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally.
Magnus Olsson, Chief Commercial Officer of Play’n GO, said:
“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.”
Mark Good, representing Ivy Casino, said:
“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.”
Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO.
In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company.
The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.
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Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals
Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.
New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.
“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”
Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.
The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.
Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.
The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.
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