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AyoRichie emerges victorious at Red Bull Golden Letters after incredible upsets against Tekken’s biggest stars
Richie “AyoRichie” Olusanya has been crowned Red Bull Golden Letters champion, overcoming Joey Fury in the Grand Final after a weekend of tense Tekken 7 action at the Red Bull Gaming Sphere in London.
AyoRichie won out at the new Tekken 7 LAN event, which was broadcast live from the Red Bull Gaming Sphere in London, staking a claim as one of the UK’s rising stars in Tekken as a series of outstanding performances saw them rise to the top of 100 aspiring and professional players.
The Brit proved a force to be reckoned with throughout the weekend, pulling off an unbelievable series of upsets over some of Tekken’s biggest stars to set up a tense Grand Final against Loser’s Bracket winner Joey Fury.
The Grand Final started as a tense affair where Joey Fury’s experience could stand out, as the American pulled off a clean sweep to take the first game and, despite signs of a recovering AyoRichie, shortly after took home the second, scoring a ‘Perfect’ in the process. The third was a closer affair but a confident Joey Fury capitalised to pull off a clean sweep in the set and confirm a Grand Final Reset with everything to play for.
In the second set, AyoRichie immediately took the advantage and displayed the incredible form he’d shown throughout the tournament, scoring a clutch ‘Great’ score that saw him gain enough momentum to take game one. The second game went all the way as the pair traded blows, and while AyoRichie’s momentum scooped him game two to put him within reach of the Championship, Joey Fury proved clutch in game three to take it to a pulse-racing fourth game.
With another game ramping up the tension, AyoRichie pressed his advantage in a brilliant display, securing a clean sweep to win the set and the Red Bull Golden Letters trophy.
The Championship Sunday played host to a series of epic matchups, after the Saturday had whittled down the field of 96 players to the four best players and saw Tekken 7 stars including Anakin, Super Akouma, Joey Fury & Chickenmaru entering the fray.
Despite the star-studded field of competitors, AyoRichie was the story of the tournament, battling through from Open Qualifiers with some excellent performances to reach the top eight. He reached another level on Championship Sunday as the Rize Gaming player pulled off surprise upsets against Super Akouma, Joey Fury and home-favourite Anakin to set up a Grand Final against Loser’s Bracket winner Joey Fury.
Following his amazing performance in the Grand Final, newly-crowned Red Bull Golden Letters Champion Richie “AyoRichie” Olusanya said: “I can’t describe the feeling of coming away with the win, I’ve been working so hard at the game and it’s finally paid off so I’m just excited to see what’s going to happen next.
“The [Golden Letters] format brings so much hype to it, the scoring can work against you but it’s sick and so great to watch and play in. It was unbelievable playing here in front of a live audience – with people cheering you on there’s nothing like it at all and that atmosphere definitely inspired some of the performances today.”
Red Bull Golden Letters pioneers a unique format that offers a fresh and scintillating twist to the classic Tekken 7 formula. In best of five sets, players who can carry out dominant wins or clutch plays and earn ‘Perfect’ or ‘Great’ scores – Tekken’s iconic golden letters – will reap the rewards with automatic wins.
The format helped inspire some unforgettable matches and mouth-watering moments as some of the best Tekken 7 pros showed off their poise under pressure, with a total of 14 Golden Letters victories throughout the competition..
Red Bull Golden Letters host Hassan “Spag” Farooq, commented after the Grand Final: “It’s great to see a UK player put in this kind of amazing performance on home turf at Red Bull Golden Letters. When he started out during the pandemic everyone in the UK could see he had potential for greatness but he’s proved it now with a huge breakout performance.
“Nothing like the Golden Letters format had been done before and it’s been a huge success, genuinely adding to the viewing experience and building up the hype even more for fans with some unforgettable moments, and we’re already hearing people want another one.”
As the Official Hardware Partner The ‘Legion by Lenovo: Beat the Pro’ challenge saw players compete against the best of the best for a chance to win exclusive Legion by Lenovo prizes, with five challengers taking a win against Tekken stars Anakin, Super Akouma, Joey Fury and Chickenmaru to take home exclusive Lenovo headsets. Tekken fans were also treated to additional mouth-watering clashes ahead of the Grand Final as continents collided in UK vs EU and UK vs The World special exhibition matches.
Tekken icon Hassan “Spag” Farooq was front and centre of yet another blockbuster Tekken event as the live broadcast host, supported by an all-star casting team of Rasheed “Bubsy” Jenkins, Hussain “Gosain” Shah and Kobi “K-Wiss” Scarlett. As one of the first major Tekken 7 LAN events of the year, the broadcast garnered over 18,000 concurrent viewers across all channels.
Red Bull Golden Letters was delivered in partnership with Lenovo Legion, official hardware partner of The Red Bull Gaming Sphere.
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Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License
Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.
The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.
Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”
The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.
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Play’n GO games now live with Ivy Casino in the UK
Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino
Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK.
Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others.
Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market.
The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards.
Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally.
Magnus Olsson, Chief Commercial Officer of Play’n GO, said:
“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.”
Mark Good, representing Ivy Casino, said:
“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.”
Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO.
In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company.
The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.
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Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals
Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.
New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.
“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”
Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.
The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.
Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.
The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.
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