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Crypto Analytics by SOFTSWISS: trends and tendencies of the iGaming market
SOFTSWISS has prepared detailed analytics on the state of crypto gambling in 2021, and also presented forecasts for 2022.
SOFTSWISS was the world’s first company to introduce a cryptocurrency-optimised solution for online casinos platforms in 2013. At the moment, the company holds the status of the iGaming industry leader in crypto gambling. The company shares statistics and reviews on the development of cryptocurrencies in the iGaming industry on a regular basis.
The data provided in the article is a part of the company’s detailed report on the state of cryptocurrencies in 2021. It presents the results of the SOFTSWISS Game Aggregator and the SOFTSWISS Casino Platform.
Crypto bets overview
The increase in the number of bets in cryptocurrencies throughout the year confirms the global trend that the position of cryptocurrencies has strenghthened and that they are increasingly more popular among online casinos users. Сompared to January 2021 when the share of bets made in crypto was at 23%, December of the same year shows that number almost doubled to 40.1%. At the same time, the volume of bets in cryptocurrencies over the same period increased by more than 2 times, namely, by 259.21%.
“Cryptocurrencies have long been not just a trend in the gambling industry, but an obvious stage in its evolution. With significant benefits related to transaction speed, as well as wide market boundaries, the use of cryptocurrencies opens up significant opportunities for both players and operators. This leads to their constant growth. Those industry representatives who won’t develop their business in this direction in the near future risk losing a competitive advantage in the “battle” for users. Our statistics clearly demonstrate this,” commented Andrey Starovoitov, COO at SOFTSWISS
Crypto and fiat currencies
Despite the fact that fiat currencies are still the most preferred option for betting, crypto is gradually but steadily growing in its share. Over the year, the percentage of bets in fiat currencies decreased by 23.6 percentage points: from 88.2% in 2020 to 64.6% in 2021. In its turn, cryptocurrencies showed a growth of 20.1 percentage points.
“Cryptocurrencies have long ceased to be an attribute of IT geeks. This is a global phenomenon and its impact on the global economy cannot be denied. The iGaming market is adapting to a new reality in which cryptocurrencies will become as important (if not more important) than fiat in the next couple of years. Convenience, speed, and usability are their huge advantages. SOFTSWISS took into account all these factors and created an entire ecosystem for its clients, which, in part, is made possible by the Cryptoprocessing solution by CoinsPaid,” said Andrey Starovoitov, COO at SOFTSWISS.
Top cryptocurrencies
Bitcoin still occupies a leading position by a huge margin among altcoins: 80.11% of all crypto bets are made using BTC. According to the share of all cryptocurrencies used, the list of the most popular coins is as follows:
- Bitcoin (BTC) 80.11%
- Ethereum (ETH) 9.88%
- Litecoin (LTC) 4.52%
Download the full report to learn more.
At the same time, the share of Bitcoin by the end of 2021 decreased compared to the beginning of the year: from 83% in Q1 to 72.32% in Q4. This is related to the growing interest of users in such a cryptocurrency as Ethereum. Its share increased from 9% in the first quarter to 14.12% in the last quarter of 2021.
Top crypto providers in the iGaming market
Below is the list of providers actively working with crypto based on the share of all crypto bets in 2021. According to the statistics, BGaming players most often used cryptocurrencies in games and ensured the share of bets in crypto at the level of 21.10% of the total:
- BGaming 21,10%
- Platipus 13,53%
- Evolution 13,47%
- Booming 10,76%
- Betsoft 7,08%
To find out more information about the most crypto-oriented games, successful providers within the framework of operating crypto-casinos, as well as statistics on crypto-currencies in the context of GGR, download the full report.
“Cryptocurrency allows casino and dice site operators to work with a young audience. In this regard, the SOFTSWISS Crypto Solution will become an indispensable tool that adapts classical operating models to modern requests. We have every reason to believe that the share of cryptocurrencies will continue to grow this year and, accordingly, will open up even more opportunities for iGaming representatives. In turn, we have experience, innovation and expertise to help both newbies and experienced players in the market to make the most of these opportunities,” summed up Andrey Starovoitov, COO at SOFTSWISS.
About SOFTSWISS
The SOFTSWISS Jackpot Aggregator is a full-fledged jackpot ecosystem with ready-made solutions allowing to combine several brands into a single global jackpot. The product offers a virtual jackpot system and a set of jackpot templates with unique settings and game mechanics.
SOFTSWISS is a widely-acclaimed iGaming expert supplying certified software solutions for managing gambling operations. The company has an international team, which counts 1000+ employees and has an official presence in Malta, Belarus, Poland and Georgia. SOFTSWISS holds a number of gaming licences, providing one-stop-shop iGaming solutions. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, the Affilka affiliate platform, Sportsbook Platform and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.
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Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License
Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.
The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.
Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”
The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.
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Play’n GO games now live with Ivy Casino in the UK
Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino
Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK.
Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others.
Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market.
The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards.
Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally.
Magnus Olsson, Chief Commercial Officer of Play’n GO, said:
“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.”
Mark Good, representing Ivy Casino, said:
“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.”
Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO.
In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company.
The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.
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Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals
Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.
New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.
“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”
Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.
The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.
Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.
The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.
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