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ZITRO MAKES HISTORY AT FIJMA
Zitro has unveiled at FIJMA 2022, it’s innovations that break into the Spanish market to change everything. This marks a before and after thanks to what no manufacturer has done so far: simultaneously launch for the bingo market, 4 new games available in different cabinets of the new GLARE family. This is an important bet by the company, to offer Spanish operators the best it has in the market: all its casino games now available for gaming and bingo halls with a guarantee of proven success and with a long commercial path.
“Our priority is to satisfy operators by creating innovative products to increase significantly the performance in their gaming halls, as we have proven to do throughout our company’s history. In this new stage that begins now, we will demonstrate our customers that we will always be by their side, and that we go beyond expectations: guaranteeing that this is just the beginning of all that is to come”, says Johnny Viveiros Ortiz.
After so much expectation built among the public, ZITRO has finally unveiled all its products for the Spanish gaming halls and bingo market, including up to 4 new games -Wheel of Legends, Far West, 5 to Win and Bashiba Egyptian- presented in different cabinets of the GLARE family: Altius Glare, Allure Glare and Fusion Glare, respectively. Approved for most Spanish communities, this large library of games and cabinets will completely change the landscape of all gaming properties.
As stated by Vicente Fernandez, Zitro’s commercial director for Spain, “Wheel of Legends, presented in Altius Glare, is aesthetically appealing, and its impressive visuals and high-quality sound effects, among many other features, make it the top choice among slot players. We are confident that our latest innovation will gain ground in gaming properties in Spain. With all the incredible new slot games, as well as Dragon Lamp 3 in video Bingo, we are convinced that customers are sure to find the best gaming option for their gaming halls”.
For the Casino market, Zitro has simultaneously launched four unique cabinets: Altius Glare, Illusion Glare, Allure Glare and Fusion Glare, along with a great variety of new games such as Far West, Wheel of Legends, 5 to Win, 88 Link Multiplier, and Double Link, among many others.
Zitro also showcased at FIJMA 2022 its incredible gaming offer for the online market through its ZITRO DIGITAL division. The company offers Spanish online gaming operators not only the renowned video bingo games that have made Zitro a world leader, but also the popular Link Me and Link King multigame.
Manuela Jiménez, vice-president of Zitro, has stated with satisfaction: “The results achieved at FIJMA confirm what Johnny Ortiz has been promising, to leave no one indifferent. It has been a very fruitful three days, which have made those of us who work at Zitro feel proud, excited and more willing than ever to continue creating world-class products to contribute to the success of our customers”.
Zitro has once again surprised FIJMA visitors with a totally innovative bet. Determined to never stop creating new products thanks to its significant investment in R & D and incredibly talented team: “I want to express my enormous gratitude for the trust placed in us, and to all the people who have been kind enough to join us at our booth. I am very proud of the acceptance our products have received, which encourages us to keep moving forward and to ensure that this is just the beginning of all that is to come,” said Johnny Viveiros Ortiz, Founder of Zitro.
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Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License
Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.
The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.
Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”
The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.
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Play’n GO games now live with Ivy Casino in the UK
Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino
Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK.
Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others.
Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market.
The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards.
Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally.
Magnus Olsson, Chief Commercial Officer of Play’n GO, said:
“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.”
Mark Good, representing Ivy Casino, said:
“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.”
Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO.
In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company.
The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.
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Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals
Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.
New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.
“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”
Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.
The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.
Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.
The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.
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