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PROPOSAL FROM THE BETSSON’S NOMINATION COMMITTEE

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For the Annual General Meeting 2022, re-election of Board members Johan Lundberg, Eva Leach, Pontus Lindwall and Peter Hamberg and new election of Eva de Falck, Louise Nylén and Tristan Sjöberg is proposed. Fredrik Carlsson has declined re-election. Johan Lundberg is proposed to be elected Chairman of the Board.

Active ownership responsibility via board position

There is a positive view in both Swedish society and among institutional investors that major shareholders are to take special responsibility by actively participating in the management of listed companies through a position on the Board of Directors. The Nomination Committee of Betsson wants to see active ownership responsibility and has assessed that it would benefit the company to have active owners via a board position. The Nomination Committee therefore proposes re-election of Peter Hamberg and Pontus Lindwall as well as new election of Tristan Sjöberg. Tristan has more than 25 years of international experience in the gaming industry, both offline via Knutsson Casino, the TCS JohnHuxley Group, where he currently is Vice Chairman and IGO Ltd, and online with Sponsio Ltd (Ladbrokes). Tristan holds an M.B.A. from Oxford University and a Ph.D. from the University of East Anglia.

CEO as a board member

The Nomination Committee has assessed that it benefits Betsson that Pontus Lindwall, CEO, founder and shareholder in the company, also serves as a board member and therefore proposes re-election of Pontus Lindwall. According to the Swedish Code of Corporate Governance, a maximum of one board member elected at the Annual General Meeting may be engaged in the company’s management or in the management of its subsidiaries. This position is most often occupied by the CEO. The Nomination Committee views it as particularly important that Pontus’ extensive experience and unique knowledge of Betsson and its operations, as well as the global gaming market, be ensured on the Board.

New independent Board members

The Nomination Committee proposes the election of Eva de Falck and Louise Nylén to the Board. Eva de Falck has a long and solid career, among other things having served as General Counsel and member of Group Management for Swedbank and several senior positions within Handelsbanken. She is currently a senior consultant, advisor and board member of Skandiabanken, where she is chairman of the board’s risk and audit committee. She is also chairman of the board of Tessin Nordic Holding AB (publ.) and a board member of Contemporary Wines. She has previous board experience from, among others, several savings banks and holds a law degree from Stockholm University.

Louise Nylén has an international career and is currently CEO of Dynamic Code. She has previously held leading positions, e.g. as Chief Marketing Officer at Trustly and Vice President and Chief Marketing Officer at LeoVegas. Louise has previous board experience from Nelly.com. She has a master’s degree in Finance from the Stockholm School of Economics.

Composition and independence of the Board

The Nomination Committee proposes that the Board consists of seven members, of which four of the members, including the Chairman of the Board, are independent in relation to the company’s management and major owners. The proposal implicates a gender distribution with three of the board’s total of seven members being women.

The Nomination Committee’s motivated statement, together with the Nomination Committee’s other proposals, will be published prior to the Annual General Meeting which will be held on May 10, 2022.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License

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Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.

The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.

Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”

The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.

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Play’n GO games now live with Ivy Casino in the UK

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Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino 

Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK. 

Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others. 

Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market. 

The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards. 

Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally. 

Magnus Olsson, Chief Commercial Officer of Play’n GO, said:

“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.” 

Mark Good, representing Ivy Casino, said:

“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.” 

Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO. 

In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company. 

The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.

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Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals

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Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.

New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.

“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”

Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.

The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.

Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.

The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.

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