Freebets (of XLMedia PLC) has appointed John Fury as its sports brand ambassador. The father of two-time World Heavyweight Champion of the World, Tyson Fury will be working closely with the sports betting and casino affiliate for PR, social and content marketing activation throughout 2022.
John Fury will provide exclusive insight and fight previews via Freebets’ leading online and social channels, along with participation in creative content campaigns surrounding the sports of Horse Racing and Football.
Additionally, Fury will share his life experiences and stories through a series of exclusive interviews that will only be accessible on Freebets’ online content hub.
Dominic Celica, Head of PR for EU Sports at XLMedia PLC commented: “John Fury is a huge signing for Freebets and we can’t wait to start work with him. With landmark events coming up – such as Tyson Fury’s final professional fight, we’re delighted to have John as our brand ambassador, bringing his wealth of knowledge and expertise to the table.”
“Freebets’ customers will benefit from being able to engage with John’s sports betting insight and opinion. We have so much planned and there are so many exciting projects in the pipeline.”
John Fury added: “I’m very much looking forward to working with the team at XLMedia and being part of a very exciting product offering.”
