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Hamburg Games Conference 2022: 600 visitors from the international games industry – online and in Hamburg
600 conference visitors from 35 nations joined the 13th edition of the Hamburg Games Conference on March 2 and 3, 2022. The hybrid event concept allowed visitors to catch up with contacts from the international games industry and make new connections – both on the playable online platform, custom-developed for the B2B conference, and at the on-site event in the gaming location RCADIA in Hamburg. 18 keynotes and panels with the focus “Moving Markets” gave retrospectives, insights and outlooks on the constantly changing games industry. 61 partners and exhibitors presented themselves in the digital expo and on-site. A video recap gives impressions of the conference:
“The Hamburg Games Conference is an annual highlight and this year has once again marked the start of the international industry events. With the conference, we invite the games industry to cast their gaze towards Hamburg as a central games location in Europe. We are very happy about the great response of the participants, which is also reflected in the 100% recommendation rate in our evaluation survey,” recapitulates Dennis Schoubye, Head of Gamecity Hamburg. Gamecity Hamburg is Hamburg’s location initiative supporting the games industry and co-organizer of the conference.
“We are pleased that we were able to welcome numerous B2B guests from all over the world online and that we were also able to finally enable a face-to-face exchange again for some of our guests at the on-site event. The Hamburg Games Conference was a complete success here as the first major hybrid event of the games industry in 2022,” adds Dr. Ralph Oliver Graef, Managing Partner of the co-organizing law firm GRAEF Rechtsanwälte.
600 guests experience real conference feeling online and offline
On the conference’s online platform developed in Hamburg, participants could explore a digital world with six different virtual cities. On average, the conference visitors spent four hours on the digital platform. 61 exhibitors and partners presented themselves in a digital expo on the platform. These included major international companies such as sponsors Intel and Xsolla, and numerous companies from Hamburg and Germany, such as Hamburg-based industry players InnoGames and Bytro Labs. Also, 12 Hamburg-based games start-ups, which were supported by Gamecity Hamburg, showed their projects to the international audience.
But the digital conference world, where over 3,000 meetings between conference guests were held via video call, was not the only place to experience the conference feeling. The on-site part on the second day of the conference at RCADIA was also well attended, with 180 guests joining in person. In addition to MeetToMatch and networking, visitors were able to test games from Hamburg on site, for example the VR game “Tower Tag” by VR Nerds and the game “Project Paranoid” by the Hamburg-based studio Phoenix Reality, which offers a unique augmented reality experience.

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ReferOn Shortlisted for Acquisition & Retention Partner of the Year at SBC Lisbon 2025
ReferOn, a next-gen affiliate management platform, has officially been nominated for the “Acquisition & Retention Partner (Supplier)” category at SBC Lisbon 2025, cementing its position as a key partner for operators and affiliate teams.
This shortlisting highlights the platform’s rapid growth in 2025 due to its developments that address real problems affiliate managers face, a passionate product-minded team, and ambitious plans to empower users in the affiliate marketing industry.
ReferOn challenges legacy platforms by creating a simple and accessible system built for modern needs and placing affiliate marketing at the forefront of growth strategy. Key features such as full-cycle automation, customisable dashboards and reports in pivot-style format, instant postbacks, and real-time data visibility reduce chaos and bring clarity to operations, ultimately boosting performance. Additionally, powerful tools like the Sub-Affiliate System, No Bundling Model, and dynamic variables provide managers with increased control.
Vlad Bondarenko, ReferOn’s Head of Product, commented on the nomination, “Acquisition and retention aren’t just buzzwords to keep affiliates happy. They’re real benchmarks that help our users drive growth and scale. The ReferOn team has proudly built a platform that gives affiliate managers real control, clarity, and speed over their operations to help achieve their
goals. This nomination reflects our efforts and how far we’ve come regarding pushing the industry forward and challenging the status quo.”
The nomination for the “Acquisition & Retention Partner (Supplier)” category bolsters ReferOn’s roadmap and growth trajectory. Going forward, the team will continue to invest in impactful product developments and customer-facing services to become the leading platform for affiliate managers.
Key ReferOn members will be in attendance at the SBC Lisbon Awards 2025 ceremony on September 18 for a night celebrating excellence and innovation.
The post ReferOn Shortlisted for Acquisition & Retention Partner of the Year at SBC Lisbon 2025 appeared first on European Gaming Industry News.
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Here We Go… Betway Scores announces Fabrizio Romano as their first global ambassador
Betway Scores, the popular live sports scoring app, has today announced that renowned Italian football journalist Fabrizio Romano has become their first global ambassador.
Famous for his unmatched reliability in football transfer news and his signature phrase “Here We Go”, Romano has built a vast and loyal following across social media, becoming one of the most trusted sources in the sport. With over 100 million followers worldwide, his influence spans the entire football community—from fans to players, clubs, and agents.
In his new role, Romano will regularly provide exclusive updates and insights around the biggest football stories, bringing Betway Scores users closer to the action through his expert commentary. His content will be featured in the app as well as on Betway Scores’ official channels.
Commenting on his appointment, Fabrizio Romano said:
“I’m excited to be joining Betway Scores as a global ambassador. I look forward to sharing the latest football news and updates. I’m ready to bring interesting insights to Betway Scores users throughout the year.”
A Betway Scores spokesperson, added:
“We’re thrilled to welcome Fabrizio as our first-ever global ambassador. His reputation for accurate information from the football world is second to none. He’ll bring tremendous value to our users.”
Romano’s partnership, facilitated by the team at Double Tap, marks another step in Betway Scores’ commitment to delivering real-time, data-driven content that enhances the football fan experience.
The post Here We Go… Betway Scores announces Fabrizio Romano as their first global ambassador appeared first on European Gaming Industry News.
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From Street Fighter Glory to a Global Tetris Path: Inside the First-Ever Red Bull AFK Party
Mumbai turned into a gamer’s paradise as Red Bull hosted the first-ever Red Bull AFK Party – a one-of-a-kind celebration that brought together gaming, music, and culture in a way India has never seen before. Described by many as the coolest party for gamers, the night united the country’s top gaming creators, esports stars, and fans for an immersive, high-energy experience done the Red Bull way.
The party welcomed people the Red Bull way, with a real static Formula 1 car right at the entrance. Inside, the venue transformed into a playground for gamers: an adrenaline-pumping RC Racing Track hosted by Ocean Sharma, Red Bull Athlete V3nom’s Reflex Challenge to test reaction speeds, Retro Arcade Section with a life-sized PAC-MAN and Tetris arcade, while the Console Gaming Zone buzzed with intense matches in EA FC 25 and Street Fighter.
As the night wore on, the gaming gave way to a packed dance floor with sets from OG Shez and DJ Kaartl.
V3nom on Red Bull’s Push for Gaming in India
The Red Bull AFK put Red Bull’s gaming athletes at the heart of the experience, showing the brand’s commitment to growing the ecosystem. As V3nom summed it up:
“Red Bull is getting into gaming full-on, hosting a lot of events and bringing together top creators and gaming athletes at gatherings like Red Bull AFK. It’s a huge and positive step for the community. I’m really happy to see it, and I hope events like this continue because we have so much more to do for gaming in India, ensuring future generations can make the most of the opportunities ahead.”
When asked about his favorite part of the party, V3nom added: “I think my V3nom Reaction Challenge, because it combines a bit of fitness with reaction time, and tests your reflexes — which are essential for gaming.”
From Mumbai to Dubai – The Tetris Challenge
One activation that had everyone talking was the Tetris challenge, inspired by Red Bull Tetris. Here, players could stack their way up the leaderboard for a chance to represent India at the Red Bull Tetris World Finals in Dubai later this year — bringing a global competitive pathway right to the AFK floor.
Jonathan’s Championship Moment
Another highlight was the Street Fighter x BC One Dance-Off, a crossover where gaming skill met dancing. Four creators — Jonathan, Ocean, Sharkshe, and V3nom — each teamed up with a professional dancer for a two-part battle.
After Sharkshe edged past Ocean and Jonathan toppled V3nom in the semis, the grand finale saw Jonathan dominate in Street Fighter before his dance partner delivered a flawless routine to seal the win.
The post From Street Fighter Glory to a Global Tetris Path: Inside the First-Ever Red Bull AFK Party appeared first on European Gaming Industry News.
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