Latest News
888 Unveils New “Made to Play” Ad Campaign
888 has launched its first-ever global master brand strategy and associated marketing campaign, using the strapline “Made to Play”.
Building on 888’s position as a leading global casino brand with more than 25 years of trust, awareness and credibility, Made to Play will unify 888casino, 888sport and 888poker under a single, consistent and strong brand positioning.
To mark its launch, 888 has created a multi-channel campaign that includes 60 and 30-second adverts that will run in the UK for five weeks on TV, social and video-on-demand channels. The campaign’s film takes the viewer into the dynamic and colourful world of varying 888 players and the reasons why they play.
Over the coming months, the campaign will also be launched in additional countries. The 888 sub-brands will each launch their own Made to Play campaigns post-summer, supported by a complete set of multi-channel formats.
“The launch of our Made to Play master brand strategy is an important step for us, combining each of the strong brands we have built over the years under a consistent message that articulates what makes 888 stand out from the crowd and why our customers love playing with us,” Sivan Finn Shalev, VP of Strategic Marketing at 888 Holdings, said.
Latest News
UAE Lottery Announces Final AED 100 Million Lucky Day Draw Before Unveiling the New Lucky Day Game
Reading Time: < 1 minute
The UAE Lottery’s Lucky Day is set to enter an exciting new chapter, with new prize tiers and fresh ways to win, bringing a new era of thrill for players across the nation.
While full details will be revealed soon, players now have a final opportunity to grab their tickets for a last chance to win the Grand Prize of AED 100 million. The final date to enter the current edition of the draw is Saturday, November 29, 2025, and the excitement is building fast.
Since its launch, The UAE Lottery has created over 100,000 winners who have taken home more than AED 147 million across 25 draws, bringing excitement to thousands of people from every corner of the country. Among them, 29-year-old Indian expat Anilkumar Bolla, who made history as the first Grand Prize winner to go home with AED 100 million. His victory turned Diwali night into a celebration he will remember for life. Now, another player could be next.
Whether participants are chasing a dream, planning their next adventure, or simply trusting their luck, Saturday, November 29 could be the day that transforms those aspirations into reality. After all, sometimes a single ticket is all it takes to spark a complete turnaround in one’s life.
With just days remaining, The UAE Lottery emphasizes the significance of this draw as it represents the last chance for participants to win the dream-fulfilling AED 100 million Grand Prize. This milestone marks not only the culmination of the current Lucky Day edition, but also a transition toward an exciting new era centered on elevated player experiences.
Looking ahead, Lucky Day is preparing to unveil a refreshed experience, and players are encouraged to stay tuned and prepare for what comes next.
Tickets are available now at theuaelottery.ae
The post UAE Lottery Announces Final AED 100 Million Lucky Day Draw Before Unveiling the New Lucky Day Game appeared first on European Gaming Industry News.
Latest News
GGPoker Ups The Ante With Record $25M End Of Year Giveaway
Reading Time: 2 minutes
December 1 through 31, 2025 – GGPoker kicks off the festive season with daily cash giveaways, Christmas Gift Boxes and a $1M Flipout tournament
GGPoker, the World’s Biggest Poker Room, today announced its largest-ever holiday promotion: the $25M End of Year Giveaway. Running from December 1 to December 31, 2025, the month-long festival features an unprecedented increase in cash prizes, seasonal gifts, and a massive tournament finale to close out the year in style.
The $25,000,000 total prize pool is split across three monumental promotions:
$12M 12 Days of Christmas Gift Boxes
GGPoker celebrates the holiday season with 12 days of special gifts, ensuring every player receives a festive surprise just for logging in between December 15 and December 26 and opening their Christmas Gift Box.
Prizes include a mix of C$ rewards, tournament tickets, freeroll tickets and snowball splash items.
$1M End of Year #Thanks2025 Flipout
GGPoker will once again host a very special #Thanks2025 Flipout Tournament, running from December 27 to December 31 and open to all GGCheers and GGCares qualifiers during this time. It is easy to qualify for, with players that make it through to Stage 3 sharing the $1M prize pool.
$12M December Cash Giveaway
Another cornerstone of the End of Year promotion are the massive cash giveaways, rewarding cash game players, tournament players and those new to GGPoker.
$7.4M is distributed through daily leaderboards across formats including Hold’em, PLO, Spin & Gold, and Rush & Cash, up from $6.5M given out in 2024.
An additional $4.6M is allocated to other giveaways such as the #ThanksGG Daily Flipouts, new player rewards and $1M in special tournament promotions.
Sarne Lightman, Managing Director of GGPoker, commented: “We are thrilled to bring back our End of Year Giveaway, making it bigger and better than ever with a record $25M in prizes. Whether you’re chasing a huge leaderboard cash prize, unwrapping a special Christmas gift, or battling for a share of the $1M #Thanks2025 Flipout, there is something exciting for every single player. It’s our way of saying thank you for making this another record-breaking year at GGPoker, and we wish everyone a happy and rewarding holiday season.”
To learn more about $25M End of Year Giveaway, please visit: ggpoker.com/promotions/end-of-year-giveaway/
The post GGPoker Ups The Ante With Record $25M End Of Year Giveaway appeared first on European Gaming Industry News.
Latest News
Kambi decides to cancel 2,193,675 repurchased shares
Reading Time: < 1 minute
Kambi Group plc (“Kambi”) has today approved the cancellation of 2,193,675 shares. The shares were acquired as part of previous share buyback programmes and the cancellation of the shares is in line with the intention to improve Kambi’s capital position.
On 25 November 2025, Kambi’s Board approved the initiation of the process to cancel 2,193,675 shares. The process is expected to be completed, and the cancellation taking effect, on 1 December 2025.
Following the cancellation, Kambi’s issued share capital will amount to €83,130 and the total number of issued shares in Kambi will be 27,709,944 with a nominal value of €0.003 per share.
Kambi will still hold 400,000 shares to satisfy its future obligations arising from the employee share option programmes.
The post Kambi decides to cancel 2,193,675 repurchased shares appeared first on European Gaming Industry News.
-
Latest News3 months ago
Duels for Friends in Trophy Hunter. Invite your friends and create a shared space for fun and competition.
-
Latest News2 months ago
Announcement: 25th September 2025
-
Latest News3 months ago
Flamez – A Fiery New Online Casino Contender from Ganadu
-
Latest News2 months ago
GR8 Tech’s Bet It Drives Wraps Season 1 with Stephen Crystal—From Las Vegas Legends to Global Gaming Leadership
-
Latest News2 months ago
AI-Powered Gamification Arrives on Vegangster Platform via Smartico
-
Latest News2 months ago
The Countdown is On: Less Than 3 Months to Go Until The Games of The Future 2025 Kicks Off in Abu Dhabi
-
Latest News3 weeks ago
JioBLAST Launches All Stars vs India powered by Campa Energy: A New Era of Creator-Driven Esports Entertainment
-
Latest News2 months ago
Adidas Arena Set to Welcome the 2026 Six Invitational




You must be logged in to post a comment Login