Leading bookmaker agrees major five-year contract
SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, has signed a new five-year agreement with bet365 to provide its full greyhound racing service.
The long-term commitment from bet365, which extends into 2027, covers the entirety of SIS’ greyhound service, which includes a minimum of 42 fixtures per week from UK, Irish and International tracks.
The deal significantly enhances the scope of bet365’s greyhound offering, enabling the leading operator to provide its huge customer base globally with a wide range of betting markets from SIS’ premium greyhound action.
SIS’ greyhound service is currently distributed to operators internationally across five continents and its high margin content has helped drive bettor engagement for online and retail operators, driven by the quick-fire short-form betting opportunities it provides throughout the day.
Paul Witten, Commercial Director at SIS, said: “We are very pleased that bet365 have committed to a long-term deal for our greyhound service.
“This agreement is a further endorsement of the quality of our racing offer and SIS’ reputation as a trusted leading supplier of 24/7 live betting content for the last three decades.”
A bet365 spokesman, said: “SIS has earned a deserved reputation within the betting industry for its top-quality racing content. This new long-term deal allows us to enhance our racing offering by providing premium greyhound racing to bettors across the world.
“We are confident that SIS’ greyhound content will provide frequent engaging betting opportunities for our customer.”
