Latest News

Convergence of gambling and video gaming roundtable – Kalamba Games

Published

3 years ago

March 9, 2022

Reading Time: 3 minutes

Andy Sekula, Head of Games at Kalamba

An increasing number of industry titans in recent years have moved into video games and many video game outfits have turned their eye to offering ‘gambling’ elements within games. With these moves and the rise of social/mobile gaming bringing these industries closer to traditional gambling and igaming, what is there to be learned from this growing convergence?

Has the global video game boom influenced the design and development of today’s games? Gamification has been a focus for iGaming developers for some time, has this been driven by the rise in video game popularity?

There has been a lot of work invested in video game development over the years in regards to all sorts of progression and collection mechanics, with the ultimate goal being to reward players for specific behaviours. The primary goal for that industry is essentially the same as ours – to entertain and engage – and to that end, we can learn from video games just as we can from other products and services that compete for leisure spend such as movie streaming platforms like Netflix.

While the nature of certain AAA video games is sometimes significantly larger in scope – think Grand Theft Auto, for example – the same principles of attracting, engaging and retaining players remains and is in a sense more difficult for iGaming studios as we have to pack the same amount of involvement into a product that is smaller in scale and by nature is shorter in terms of average playing sessions. Despite this, many slots are now a world apart from what was produced 10 or even five years ago and highlight the creative talent our industry possesses.

Licensed games, chosen correctly, can be valuable investments for studios. We have already seen classic video game IPs feature in some slot titles in the past – is this something that can be leveraged further? Must it be something more than just window dressing?

This is quite a tricky thing to do well and there haven’t been too many successful examples of IPs moving from the video gaming world to slot games. Whether this relative lack of success so far is the reason why it hasn’t been leveraged more, I’m not sure.

Done right, I can see some potential in classic universal IPs like PacMan or Donkey Kong but for more modern brands such as the likes of Pokemon, you wouldn’t see it appear in slots until it’s not resonating with a younger audience anymore and when the generations that played the original game are old enough to play video slots, such as with Space Invaders or Street Fighter II.

Betting on people playing games (esports) has for some time proven hugely successful. What impact has this had and could have going forward, on traditional gambling as a whole?

Betting on outcomes, as we’ve seen with traditional sports betting, has been around long before esports (or even electricity!) appeared, but now it’s established, esports is an ideal focus for sportsbooks since there’s a lot of both skill and luck (randomness) involved – so its a perfect vehicle for evolving the betting industry. I think given the different demographic that we see watching and being involved with esports, there’s the prospect of opening up igaming and betting industry offerings. This would mean the emergence of a whole new sector of players/bettors and consequently the potential for new styles of games/experiences to suit. It will be interesting to watch it evolve.

A recent study declared that video gamers are up to 4.5 times more likely to participate in betting and igaming. How can this new demographic of potential players be best approached?

To some extent, this could be two things: being literate with technology and already being introduced to the concept of gambling (like gatcha boxes) and competition (leaderboards) that they have already been exposed to and are experienced in. Or maybe it’s more about the preference for electronic entertainment (deemed the ‘spiritual opium’ by Beijing regulators). Either way, it’s another sector of players for us to understand and to do our best to accommodate.

Online, social gaming is a place where many gamers meet up, forge friendships and communities – to what extent can this be mirrored within igaming?

Basically, a brick and mortar casino creates an environment where players can gamble in a social setting, which additionally reinforces many emotions. This can be, to some extent, recreated within the live casino vertical, where people chat and bet on the outcomes of the casino games and their variations in real-time. We can also see some efforts being made in order to make slot games more of a social experience, where people can not only watch and chat with the streamer but can also bet with them. There’s great potential for experiences like this to be developed.

Latest News

Play’n GO celebrates multiple win at 5 Star Media Awards

Published

3 hours ago

November 1, 2024

George Miller

Reading Time: 2 minutes

Play’n GO, the world’s leading casino entertainment provider, is today celebrating a five-award sweep in the coveted 5 Star Media Awards of 2024.

The legendary games studio nabbed a second consecutive Slot Supplier of the Year award, as well as being named the RNG Casino Supplier of the Year. The company also secured three of 5 Star Media’s “Top 20” Awards for co-founder and CMO Ebba Arnred, Director of Business Development Stuart Trigwell, and Head of Brand and Communication, Andrew Pink.

Play’n GO has enjoyed a landmark 2024, breaking new ground by entering the South African market, as well as expanding its US presence into what is now five states.

Ebba Arnred, Co-Founder and Chief Marketing Officer at Play’n GO, commented “We’re always very pleased to have our work recognised at the various awards throughout the year, but to win five in one fell swoop is almost unprecedented. It’s very special to be awarded Slot Supplier of the Year for a second year in a row, and RNG Casino Supplier of the Year is another well-received feather in our cap. We would like to thank 5 Star Media and the entire judging panel, as well as our entire team here at Play’n GO, without whom these award wins simply wouldn’t happen. On a personal level, I’d also like to express gratitude for the individual recognition of a 5 Star “Top 20” Award.”

Stuart Trigwell, Director of Business Development at Play’n GO, added “I’d like to express a sincere thank you to 5 Star Media for being recognised in their “Top 20” Awards. We do our work not for individual accolades but for the success of the entire business, so it’s great to see Play’n GO so well represented across the board.”

Andrew Pink, Head of Brand and Communication at Play’n GO, said “Play’n GO’s driving ambition is to be the best entertainment supplier there is. Aside from producing some of the most played games and best loved characters in the world, that ambition is often realised by things largely unseen by those outside the company. It’s extremely gratifying for everyone at Play’n GO to be recognised as Slot Supplier of the Year. Next year may just be our biggest and best yet.”

The post Play’n GO celebrates multiple win at 5 Star Media Awards appeared first on European Gaming Industry News.

Latest News

Procedure to be followed by school clubs affiliating for the 2025 season

Published

4 hours ago

November 1, 2024

George Miller

Reading Time: 3 minutes

Mind Sports South Africa (MSSA), founded in 1984, is the national federation for Board games, Card games, Esports, and Wargames.

MSSA promotes all the different disciplines equally, although each school may pick-and-choose which discipline it wishes to promote at its school. Some schools will promote the whole gambit, while others will concentrate on only one discipline, and/or even just concentrate on one specific title.

The choice is ultimately up to the school.

The various games offer unique opportunities to many South African learners. Many learners have been able to earn Regional, Provincial, and National Colours which have allowed them to earn bursaries and obtain first-class educations.

MSSA has sent teams with full Protea Colours to international events since 1991 for wargames, 1996 for Morabaraba, 1997 for Checkers, and 2005 for Esports. Many members of the national teams have been scholars, and all have benefited from their involvement in the national Protea Team.

With the above in mind the MSSA has streamlined the process for schools to affiliate to the MSSA.

There is still the option open for a school to start a full-blown sub-club on its premises, but bearing in mind the tight regulatory conditions under which accredited schools have to operate in the Republic, the MSSA no longer deems it necessary for a school to start a sub-club.

As long as the school club has the approval of the school, and has an Educator-in-Charge, a school may affiliate by merely completing the Application for Affiliation Form and submitting such to MSSA.

In order to affiliate, the completed Application for affiliation Form must be submitted to the MSSA.

Once the Board has approved a school’s affiliation, the school then needs to complete the Google Registration Page allocated to the school for the players and make payment.

All school members may participate in all events for which it qualifies. Such events include meetings, championships, courses, and so forth.

Advantages of having a MSSA affiliated club: There are many advantages of having a MSSA affiliated club, such as:

Being part of a community where your club has a real say in how things are done
Being able to apply for National Lottery Funding – MSSA member clubs can apply for up to R800,000.00 in funding
Being able to get assistance from your local government
Experience increased media exposure of your events and your gamers
Become part of the international community through the MSSA Registered players are able to become internationally recognised umpires, etc.
Enable your gamers to take part in MSSA events, which may qualify them for Regional, Provincial, and National colours, overseas trips, and even sports bursaries at university.

MSSA’s Constitution

The Constitution forms the foundation of the MSSA. It guarantees members rights and governs the way that the MSSA operates. It can only be amended by a two-thirds majority at a Council Meeting. Please remember that Associations only have two (2) votes each, whereas member clubs have a representational vote, being:

Private clubs: one vote per every five registered players, and
School clubs: one vote per every ten registered players.

MSSA’s General Regulations
The General Regulations comprises of decisions made by both Council and Executive Committee Meetings. The General Regulations deals with how sub-committees operate as well as to how teams are selected and development funding is distributed. Please refer to Schedule 10.12 in regard to the rights of clubs in hosting events.

MSSA’s Discipline Specific Regulations
The Discipline Specific Regulations deal with rules concerning the different disciplines. The Disciplines that the MSSA caters for are; Board Gaming, Card gaming, Esports, and Figure Gaming.

Application for Affiliation form
When a club applies for membership, the applicant club must complete such form and return the same to the MSSA.Fee note for 2025
The fee note details the Affiliation Fees and Registration fees that are payable.

Player Registration Form
The Player Registration Form needs to be completed by every player that is a member of a club and intends to participate in MSSA affairs.

MSSA’s Letter of Undertaking
The Letter of Undertaking is for all registered players who sit on any MSSA committee.

The post Procedure to be followed by school clubs affiliating for the 2025 season appeared first on European Gaming Industry News.

Latest News

hinterzimmer.io Partners with Tangelo Games to Deliver Engaging Social Slots Content to Sweepstakes and RMG Casinos

Published

4 hours ago

November 1, 2024

George Miller

Reading Time: < 1 minute

hinterzimmer.io, a cutting-edge Remote Gaming Server (RGS) platform provider designed and created by industry veterans, is excited to announce a new partnership with Tangelo Games, an award-winning leader in social casino gaming. This collaboration will enable online casino operators and publishers to bring best-in-class social slots content to sweepstakes and real-money gaming (RMG) casinos. Tangelo Games’ extensive library of popular, proprietary social slot titles has captivated players in the U.S. and Europe for over a decade. With studios in Barcelona and Tel Aviv, Tangelo is widely recognized for its engaging, high-quality social casino experiences.

The partnership allows Tangelo Games’ content to be ported, hosted, and distributed through hinterzimmer.io for both RMG and social casino operators and publishers, simplifying the integration and delivery processes.

By leveraging their combined expertise, hinterzimmer.io and Tangelo Games have curated an exclusive selection of premium game titles—such as Goddess of Love, Get Rich, and Golden Unicorn—for an expanded global audience. Each of these games has achieved widespread success within the social casino sphere, and now hinterzimmer.io’s integration partners can offer this unique content to their player base, leveraging their access to exclusive content to differentiate their offering to players.

Robert Lenzhofer, CEO of hinterzimmer.io, said “This partnership is especially meaningful, as it allows us at hinterzimmer.io to distribute slot games that have been enjoyed by millions of social casino players worldwide. These titles are bound to be a hit across all gaming platforms. We’re thrilled to help Tangelo Games reach a broader audience, leveraging our distribution network to introduce their beautifully crafted games to even more players and to provide our partners with unique, exclusive content.”

The post hinterzimmer.io Partners with Tangelo Games to Deliver Engaging Social Slots Content to Sweepstakes and RMG Casinos appeared first on European Gaming Industry News.