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Spain Spotlight: Relax’s upcoming Spanish debut
In the second of our two-part series on Spain, Alba Monroy, Regional Business Manager at Relax Gaming, talks through the award-winning provider’s plans for its Spanish debut – as well as the post-pandemic growth opportunities available to suppliers and operators.
Looking at Spain’s performance over 2021 and into the beginning of this year – how much has the market recovered post-pandemic and what are we seeing in terms of trends for verticals?
While 2021 proved to be a difficult year for almost every vertical within the gaming sector in Spain, there are signs for recovery, with online casino enjoying better fortunes than most. I believe this is down to the growing popularity of slots and live casino games, mostly driven by the shift of players moving from land-based to online.
What’s genuinely exciting about this part of the casino space is that there is still a lot of room for growth, especially given that there are some talented slot studios operating within the Spanish market, and I fully expect a number of new and established studios to begin operating in the region in the not-so-distant future.
With regards to live casino products, I feel that there’s still a notable gap in the market here and there aren’t too many suppliers that cater specifically to the Spanish market. This lack of offering means that there’s prime opportunity for someone to come in and take the initiative – as it’s certainly ripe for disruption.
When it comes to online do you see potential for this year to return to business as usual? Are there any strong growth areas our readers should be keeping an eye on?
There’s no doubt the environment for operators in Spain is a challenging one, things became even more difficult in 2020 when the Royal Decree on the Commercial Communications of Gambling Activities was introduced, significantly restricting all gambling advertising.
That being said, I still think that there’s significant space for the iGaming market to grow within Spain. New products and features within games are beginning to create notable trends within a certain demographic of players. The new demographics of players are also starting to appreciate and enjoy innovative content that provides them with that same videogaming they’re experience accustomed to.
Looking back, when iGaming was first regulated within the country more than a decade ago it was simple three-reel slots and table games that reigned supreme, mainly because that was all that was on offer. Nowadays that’s all different – casino players are inundated with exciting content that offers them added value such as table games with side bets and online slots with engaging bonus features and lucrative jackpots.
What’s the current climate for retail and how much do you see land-based players acquired by online to continue there? Is it a case of players returning to their preferred channel once most restrictions are lifted in the coming months?
The pandemic helped the gaming industry in Spain move from something that was primarily land-based towards more of an online landscape, very much resembling something we already see in established regulated markets across Europe.
There will always be players out there that prefer the experience of physically going into a casino and playing games surrounded by other people with real dealers, however, I think a lot of these players have now begun to realise the opportunities that the online casino brings.
The vast offering online casino can bring far outweighs its land-based counterpart, there are so many different games players can access in an instant through a computer or their mobile device. It’s evident that land-based casinos have no way of competing in this sense, you just can’t get the same vast range of products there as you can online.
In addition to this, with current restrictions we can’t predict when or if players will return to casinos en masse, and in many ways, there’s not really any reason for them to do so if they feel comfortable playing games at home or on-the-go when playing from their phone.
How do you see the enhanced marketing restrictions currently coming into force in Spain? Will it affect the jurisdiction’s development, and do you see it as a challenge for operators to differentiate themselves?
Marketing spend within Spain started to decline dramatically back when the pandemic first began, this can be pinpointed to when operators were banned from promoting their brands. Of course, the Royal Decree that followed then only made things even more difficult for operators and suppliers.
Frustratingly, things still aren’t getting any better for them. Advertising restrictions are getting tougher and tougher, pushing operators to focus on other areas such as their product selection and variety of games
That’s why at Relax Gaming we are trying to have the best slots content, as well as the best partners for Spain, so we can at least help them offer some differentiation.
Given Spain’s passion for sports betting, how much potential do you see for introducing sports fans to casino verticals? What’s key for attracting interest?
Cross selling is key regardless of the market, it’s certainly one of the best ways to drive growth. Even though instant sports games aren’t that popular in Spain, I do believe that this a good direction for operators to go. We’re currently entering the Spanish market with one of our partners that offers instant sports games. I believe they offer a great opportunity and with the right strategy can help introduce players to other verticals – it will be very interesting to see how they perform.
Last but not least, talk us through the Spanish online environment when it comes to online tech – do the likes of platform provision vary at all when compared to neighbouring markets such as Italy and the UK?
iGaming, just like the rest of the world, has experienced large-scale disruption due to the pandemic. These disruptions have brought in some significant changes in terms of both employment, delivery execution and restrictions to growth potential.
It’s encouraging to see that we’re starting to get back to some degree of normality now as restrictions soften, both of us as individuals and as professionals within the iGaming industry. We’re under no illusions that it might take a while, but we’re slowly returning to business as usual.
There are huge growth areas within iGaming in Spain, and now trends are starting to set in amongst players, however this is mostly rooted in existing factors that have been on the table for the last year or two, so we’re still waiting for greater innovation, as we’ve already mentioned, it is in many ways ripe for disruption!
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Boomerang Partners celebrates 4th anniversary as a global leader in the affiliate marketing industry
Boomerang Partners, an affiliate iGaming & Betting Marketing Agency, is celebrating its fourth year of growth and success. Over the past four years, the company has added more than 18 iGaming brands to its portfolio, operating in over 40 geographical regions in compliance with local regulations. Boomerang is one of the industry leaders, with over 3,000 affiliate partners. From 2024 to 2025, their number increased by 120%. During the same period, the company achieved impressive growth across multiple metrics:
- A 5x increase in the online sports betting segment
- A 2x growth in the online gambling segment
- 194% YoY increase in sports traffic
- 86% retention rate among activated sports affiliates
- 5x growth in active users
Strategic partnership with AC Milan
In the summer of 2025, Boomerang Partners celebrated the first anniversary of its strategic partnership with AC Milan. As the Official Regional Partner of the Club, the brand significantly enhanced its visibility in the industry. The partnership garnered over 300 global media mentions and achieved a 15%+ growth in organic branded search. Sports traffic across Boomerang’s affiliate ecosystem increased by 194%, audience interest in sports topics rose by 81%, and loyalty to the Boomerang brand grew by 23%. Additionally, AC Milan Legends Andrea Pirlo, Serginho, and Massimo Ambrosini supported Boomerang at various events.
Golden Boomerang Awards
In 2024, Boomerang Partners hosted the first season of the annual affiliate traffic tournament, the Golden Boomerang Awards. The second season of the competition, held from February to May 2025, was even more high-profile. Participating teams increased from 226 to over 400 compared to the first year. The award ceremony was held at iconic San Siro Stadium in Milan, where awards were presented in 11 categories. The Golden Boomerang Awards have become a landmark event in the industry, providing affiliate teams from around the world with the opportunity to showcase their expertise and gain recognition on a global scale.
Golden Boomerang League
This fall, Boomerang Partners will host the Golden Boomerang League for the first time. This tournament is a unique opportunity for current and new partners of the company to qualify for the third season of the Golden Boomerang Awards by bypassing the competition for the top 30 or inclusion in nominations. From September 1 to October 31, 2025, participants need to generate 20+ sports FTDs on brands from Boomerang’s portfolio to access the final prize draw. In addition to qualifying for the GBA 2026, the prize includes a 2x AC Milan Experience, including flight, accommodation, and attendance at a home AC Milan match.
Presence at industrial exhibitions
Boomerang Partners regularly attends the largest industry exhibitions. Over the past four years, it has participated in over 20 conferences worldwide, including status events like iGB, SiGMA, and SBC. Boomerang consistently attracts event visitors with a wide range of collaboration opportunities, exciting prize draws, and creative presentations at their booth.
Awards and nominations
Boomerang Partners’ achievements are regularly recognized at prestigious industry awards.. From 2022 to 2024, we won:
- ‘Commission Offer of the Year’ at the AffPapa iGaming Awards 2022
- ‘Casino of the Year’ at the SiGMA BALKANS/CIS Awards 2023
- ‘The Best PPC Affiliate’ at the SiGMA Europe Awards 2023
- ‘Marketing of the Year’ at the AffPapa iGaming Awards 2024
- ‘Rising Star in Sports Betting’ (Operator) at the SBC Awards 2024
- ‘Best Player Engagement’ at the SiGMA Europe Awards 2024
In 2025, Boomerang Partners took home the ‘Unique Gaming Company of the Year’ award at the International Gaming Awards 2025, and its affiliate team lead, Kristina Shkredova, was named a Best Affiliate Manager AskGamblers 2025.
Additionally, in 2025, two Boomerang YouTube channels exceeded 100,000 subscribers and received the YouTube Silver Play Button. This demonstrates the company’s effectiveness in working with the audience and the high quality of its content.
This fall, Boomerang is in the running for 9 awards at the SBC Awards 2025 and SBC Affiliate Leaders Awards 2025, and has been shortlisted in 2 categories at the EGR Operator Awards 2025.
Anton Eshtokin, CMO of Boomerang Partners, commented on the company’s anniversary: “A year ago, I had the privilege of joining one of the most ambitious and unique companies in this niche, and I am delighted to contribute to its growth and help shape its recognizable image. The accumulated expertise, cutting-edge approaches and technologies, and genuine passion for the work ensure the Boomerang Partners’ notable development. 4 years is a wonderful milestone, symbolizing stability and opening up great global prospects.”
Boomerang Partners is set to keep growing and setting new standards in the affiliate marketing industry. By the end of 2025, it plans to expand its portfolio of projects, participate in top industry events (such as SBC and SiGMA), and continue its development as a top sports affiliate program. Join the company’s affiliate partners, set ambitious goals, and live without limits.
About Boomerang
Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Boomerang launched six new products in 2024, contributing to a nearly 1.5-fold increase in product users.
Boomerang’s portfolio contains 18+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.
The post Boomerang Partners celebrates 4th anniversary as a global leader in the affiliate marketing industry appeared first on European Gaming Industry News.
nanocosmos, an award-winning pioneer in real-time video streaming, today unveils a major technology upgrade to its global real-time streaming platform based on MOQ, which will be demonstrated live at IBC 2025 (12–15 September, Amsterdam) on Stand 5.A34.
nanocosmos is presenting their production-ready global rollout of MOQ, built on a Media over QUIC (MOQ) CDN and player. The nanocosmos MOQ platform uses QUIC, WebTransport, and HTTP/3 to deliver end-to-end latencies under 500 milliseconds.
The major technology upgrade to MOQ moves the platform to true broadcast-grade delivery with real-time interactivity on any browser or device. MOQ has not only been implemented for the last mile for video playback on all browsers, but was made an integral part of the CDN, with a high impact on improving the origin-edge network transport, especially for global media transport. Therefore nanocosmos is the first CDN operating globally with MOQ/Webtransport.
For 10 years, nanocosmos’ platform has been purpose-built for ultra-low latency, large-scale, one-to-many live streaming based on its proven H5Live technology, serving businesses where every millisecond counts — from gaming, sports betting, and live auctions to stock trading, live commerce, corporate communications, education and large-scale virtual events.
“MOQ is superior to WebRTC in terms of video quality, stability and flexibility and we are proud to introduce the first MOQ-based real-time streaming solution on a CDN foundation that is ready for worldwide deployment. With more than 25 years of experience as an innovation leader with technology made in Europe, we are once again demonstrating the great potential of European development work in global competition,” said Oliver Lietz, CEO and founder of nanocosmos.
nanocosmos’ leadership in ultra-low latency streaming has also been recognised by the industry. The company was named Winner of the “Realtime Streaming Solution” category in the 2025 Streaming Media European Innovation Awards for its nanoStream platform.
The nanocosmos MOQ platform is a complete end-to-end solution, from ingest to playback, ready for instant deployment with zero configuration. By combining QUIC, WebTransport, and HTTP/3 with nanocosmos’ proven infrastructure, it delivers sub-second latency worldwide across 1,000+ CDN nodes, with broadcast-grade one-to-many distribution and seamless browser-native playback even under challenging network conditions.
Meet nanocosmos at IBC 2025
Visit nanocosmos in Hall 5, Booth A34 for live demos of its MOQ-based real-time streaming platform, 12th to 15th September at IBC.
Special events on the Content Everywhere Stage (Hall 5.A28) include the following presentations by CEO Oliver Lietz:
- September 12th at 12.15: Next-Generation Video Streaming with MOQ – how to build a comprehensive platform
- September 14th at 16:00: Media Over QUIC in Action: A Production-Ready Real-Time Video Platform
nanocosmos will also host a MOQtail Boat Party, on Sunday, September 14th, in association with Ali Begen, PhD, MOQ expert & founder of the MOQtail project.
The post nanocosmos Unveils Global MOQ Real-Time Streaming Platform at IBC 2025 appeared first on European Gaming Industry News.
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Kambi unveils odds feed ebook, redefining the role of odds provision in modern sports betting
New ebook from the home of premium sports betting solutions explores how odds feeds are evolving into innovation catalysts, and how Kambi’s Odds Feed+ empowers operators with quality, choice and trust
Kambi, the home of premium sports betting solutions, has today launched its new ebook, Odds feed reimagined: From commodity to catalyst, exploring how the odds feed is evolving from a commoditised product into a catalyst for sportsbook innovation.
The ebook outlines the shortcomings of traditional odds feeds, including resource-intensive integrations and homogenous pricing, and demonstrates how the modern odds feed can overcome these challenges through premium quality, breadth of choice and trusted reliability.
Simon Noy, SVP Trading at Kambi, said: “For too long, odds feeds have been treated as a commodity with a focus on prioritising coverage. With Odds Feed+, we’ve created something different: a next-generation feed that combines the power of our global network, AI-driven trading and modular design. This isn’t just about providing odds — it’s about giving operators the competitive edge they need to differentiate, localise and innovate at scale.”
The ebook introduces how Kambi’s Odds Feed+ is setting a new industry standard, highlighting the key principles underpinning Odds Feed+:
- +quality – Actively traded odds enhanced by AI and official data sources for superior accuracy and margins
- +choice – Access to more than one million pre-match and 450,000 live markets annually across 100+ sports, available through a single API
- +trust – Reliability from a publicly listed provider live in over 60 regulated jurisdictions with a proven record of long-term stability
The ebook Odds feed reimagined: From commodity to catalyst is available now at kambi.com
The post Kambi unveils odds feed ebook, redefining the role of odds provision in modern sports betting appeared first on European Gaming Industry News.
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