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Spain Spotlight: R Franco on navigating choppy waters
In our two-part series on Spain, Mario Benito, CCO at R. Franco Digital, explains how industry veteran R. Franco Digital is managing to keep pace with increasing restrictions at home while expanding its horizons internationally.
Talk us through R Franco’s 2021 – what were the highlights and do you feel you closed the year with some great success?
The year 2021 was another successful one for the team at R. Franco Digital. We had some massive slot releases including Buttom’s World, Jurassic Slot, and one of our first sequels, Wild West 2. Wanabet, a Spain-focused operator brand also secured an invaluable partnership with FeelSpin to integrate its technology with us, which has greatly helped us boost what we can offer when it comes to live casino. We also partnered with a great list of leading operators, a particular highlight being with our friends the Sisal Group, who now offer our extensive catalog of innovative releases across its regulated markets.
The icing on the cake, and indeed something that we’re absolutely delighted about has been the acquisition of our Gaming Supply License from the Malta Gaming Authority. This has in turn led to us being able to offer our leading online gaming portfolio to a broader international audience than ever before, and the uptake so far has been excellent. Given our heritage as Spain’s most established gaming company, our brand name has served us well in entering new territories, and we plan to continue with that momentum for the rest of 2022.
Looking over to Spain, how has the market weathered the COVID situation, and do you see the potential for this year to return to business as usual when it comes to online?
The online gaming market offers entertainment, and that’s been a key demand through the last two years. The sector has no doubt seen a boost in player engagement, and we’re seeing increasing numbers of demographics giving the iGaming world a try. This to us, and especially in Spain, represents increasing confidence in the online world, and indeed for land-based players adapting to a new preferred channel for gaming.
However, that’s not to say retail and land-based won’t rebound. The great victim of the pandemic in our industry has been land-based casinos, due to the limitations of capacity, if opening at all in some cases. However, the numbers we have seen from Q4 2021 indicate that this trend has improved since 2020’s challenges, and we’re confident of a return to normality.
Given Spain’s heavy marketing restrictions, has that affected the market’s ongoing evolution, and has it proven a challenge for marketers to get their message out?
Understandably, restrictions on advertising and marketing have presented a challenge for all domestic operators and it appears that only those with a large enough customer base in place have been able to remain profitable. From the point of view of the acquisition of new players, the restrictions have deemed it impossible to monetize promotional campaigns for both sportsbook and casino that are tier two and tier three operators, and that will no doubt have an effect.
Likewise, the restrictions in the advertising of sporting events have forced larger operators to compete with smaller operators by running promotions with affiliates. This was previously a marketing tool used by mid-sized operators but is now a key part of advertising for all companies.
There is no doubt that the biggest challenge has been adapting to advertising restrictions, in a fast and legal way. The ability to do this and change so quickly has been one thing that has always surprised me about this sector.
Given the recent news from the Spanish regulator on the introduction of loss limits – how much do you see that affecting players who back heavy favorites and also betting exchange customers?
I believe that this only affects the behaviors of players that it was initially intended for. We believe customers who enjoy our products are players who like to gamble for entertainment purposes only, so this type of limitation should not affect us or them in any way. At the same time, whenever this type of news comes out, it does affect public opinion of gambling through the fact that it is being restricted, which may imply that it needs further prohibiting or sanctions. As we see it, restricting businesses should not be the objective of any Government, however, we of course welcome any initiatives to protect players, and of course tackle problem gambling.
Spain has always been famous for its sports betting culture – how much of a cross-sell have we seen towards casinos for sports betting fans and which verticals are performing best?
Spain is a special market in Europe since there is already plenty of cross-selling between sports betting and online casinos. With that being said, one vertical’s loss will always see another’s gain and during the pandemic, while live sporting events were canceled, the sporting verticals’ decline certainly increased the online casino player base. Post pandemic effective cross-selling has become more critical than ever to ensure the acquisition of new customers, whilst retaining existing players. This can be seen in how cross-promotional campaigns were a key factor in the strong recovery of the sports betting market once live sporting events commenced. This is important because although the sports betting vertical always reigns supreme in popularity, the slot vertical is fast establishing itself as a strong competitor. Overall, as a consequence, both naturally benefit from the success of the other through cross-selling.
R Franco launched IRIS 4.0 just over a year ago and has continued to retain the Spanish crown as the market’s most advanced native platform. How much does the Spanish technological environment differ from the rest of Europe?
IRIS 4.0 has reached a significant degree of maturity and offers our customers the best guarantee of continued success, especially when it comes to Spain. Four years ago, international clients that opted for IRIS are still with us today after verifying the solidity of our newest IRIS 4.0 platform – and its testament to what it’s been able to do. We offer a fantastic arsenal of engagement boosting bonuses, campaign and promotional tools, as well as investing in many years of R&D to make sure we released the best platform possible. The trust of our customers is, as always, the greatest measure of achievement and we look forward to providing them with further developments in the future. The Spanish technological environment doesn’t differ too greatly to the rest of Europe, and this is reflected more so by the many international and domestic clients that make use of IRIS 4.0.
Last but not least, looking to 2022 and R Franco’s MGA license acquired in 2021 – what are your plans for European markets this year and what can we look forward to in the coming months?
We are close to unleashing our full potential with aggregators and customers who value us in regulated markets, which our MGA license is no doubt set to be a fantastic platform for. Soon we will also be able to demonstrate our true potential and bring our unique take on online slots to a much broader audience through new slot releases, further partnerships, and all-around growth of our business. This year has already seen the release of hit games like Witches North and Sabin of Chazos and we are thoroughly excited for what the rest of 2022 will bring – we’ve got some really creative titles in the mix, of course, do get in touch with us at [email protected]!
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Boomerang Partners celebrates 4th anniversary as a global leader in the affiliate marketing industry
Boomerang Partners, an affiliate iGaming & Betting Marketing Agency, is celebrating its fourth year of growth and success. Over the past four years, the company has added more than 18 iGaming brands to its portfolio, operating in over 40 geographical regions in compliance with local regulations. Boomerang is one of the industry leaders, with over 3,000 affiliate partners. From 2024 to 2025, their number increased by 120%. During the same period, the company achieved impressive growth across multiple metrics:
- A 5x increase in the online sports betting segment
- A 2x growth in the online gambling segment
- 194% YoY increase in sports traffic
- 86% retention rate among activated sports affiliates
- 5x growth in active users
Strategic partnership with AC Milan
In the summer of 2025, Boomerang Partners celebrated the first anniversary of its strategic partnership with AC Milan. As the Official Regional Partner of the Club, the brand significantly enhanced its visibility in the industry. The partnership garnered over 300 global media mentions and achieved a 15%+ growth in organic branded search. Sports traffic across Boomerang’s affiliate ecosystem increased by 194%, audience interest in sports topics rose by 81%, and loyalty to the Boomerang brand grew by 23%. Additionally, AC Milan Legends Andrea Pirlo, Serginho, and Massimo Ambrosini supported Boomerang at various events.
Golden Boomerang Awards
In 2024, Boomerang Partners hosted the first season of the annual affiliate traffic tournament, the Golden Boomerang Awards. The second season of the competition, held from February to May 2025, was even more high-profile. Participating teams increased from 226 to over 400 compared to the first year. The award ceremony was held at iconic San Siro Stadium in Milan, where awards were presented in 11 categories. The Golden Boomerang Awards have become a landmark event in the industry, providing affiliate teams from around the world with the opportunity to showcase their expertise and gain recognition on a global scale.
Golden Boomerang League
This fall, Boomerang Partners will host the Golden Boomerang League for the first time. This tournament is a unique opportunity for current and new partners of the company to qualify for the third season of the Golden Boomerang Awards by bypassing the competition for the top 30 or inclusion in nominations. From September 1 to October 31, 2025, participants need to generate 20+ sports FTDs on brands from Boomerang’s portfolio to access the final prize draw. In addition to qualifying for the GBA 2026, the prize includes a 2x AC Milan Experience, including flight, accommodation, and attendance at a home AC Milan match.
Presence at industrial exhibitions
Boomerang Partners regularly attends the largest industry exhibitions. Over the past four years, it has participated in over 20 conferences worldwide, including status events like iGB, SiGMA, and SBC. Boomerang consistently attracts event visitors with a wide range of collaboration opportunities, exciting prize draws, and creative presentations at their booth.
Awards and nominations
Boomerang Partners’ achievements are regularly recognized at prestigious industry awards.. From 2022 to 2024, we won:
- ‘Commission Offer of the Year’ at the AffPapa iGaming Awards 2022
- ‘Casino of the Year’ at the SiGMA BALKANS/CIS Awards 2023
- ‘The Best PPC Affiliate’ at the SiGMA Europe Awards 2023
- ‘Marketing of the Year’ at the AffPapa iGaming Awards 2024
- ‘Rising Star in Sports Betting’ (Operator) at the SBC Awards 2024
- ‘Best Player Engagement’ at the SiGMA Europe Awards 2024
In 2025, Boomerang Partners took home the ‘Unique Gaming Company of the Year’ award at the International Gaming Awards 2025, and its affiliate team lead, Kristina Shkredova, was named a Best Affiliate Manager AskGamblers 2025.
Additionally, in 2025, two Boomerang YouTube channels exceeded 100,000 subscribers and received the YouTube Silver Play Button. This demonstrates the company’s effectiveness in working with the audience and the high quality of its content.
This fall, Boomerang is in the running for 9 awards at the SBC Awards 2025 and SBC Affiliate Leaders Awards 2025, and has been shortlisted in 2 categories at the EGR Operator Awards 2025.
Anton Eshtokin, CMO of Boomerang Partners, commented on the company’s anniversary: “A year ago, I had the privilege of joining one of the most ambitious and unique companies in this niche, and I am delighted to contribute to its growth and help shape its recognizable image. The accumulated expertise, cutting-edge approaches and technologies, and genuine passion for the work ensure the Boomerang Partners’ notable development. 4 years is a wonderful milestone, symbolizing stability and opening up great global prospects.”
Boomerang Partners is set to keep growing and setting new standards in the affiliate marketing industry. By the end of 2025, it plans to expand its portfolio of projects, participate in top industry events (such as SBC and SiGMA), and continue its development as a top sports affiliate program. Join the company’s affiliate partners, set ambitious goals, and live without limits.
About Boomerang
Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Boomerang launched six new products in 2024, contributing to a nearly 1.5-fold increase in product users.
Boomerang’s portfolio contains 18+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.
The post Boomerang Partners celebrates 4th anniversary as a global leader in the affiliate marketing industry appeared first on European Gaming Industry News.
nanocosmos, an award-winning pioneer in real-time video streaming, today unveils a major technology upgrade to its global real-time streaming platform based on MOQ, which will be demonstrated live at IBC 2025 (12–15 September, Amsterdam) on Stand 5.A34.
nanocosmos is presenting their production-ready global rollout of MOQ, built on a Media over QUIC (MOQ) CDN and player. The nanocosmos MOQ platform uses QUIC, WebTransport, and HTTP/3 to deliver end-to-end latencies under 500 milliseconds.
The major technology upgrade to MOQ moves the platform to true broadcast-grade delivery with real-time interactivity on any browser or device. MOQ has not only been implemented for the last mile for video playback on all browsers, but was made an integral part of the CDN, with a high impact on improving the origin-edge network transport, especially for global media transport. Therefore nanocosmos is the first CDN operating globally with MOQ/Webtransport.
For 10 years, nanocosmos’ platform has been purpose-built for ultra-low latency, large-scale, one-to-many live streaming based on its proven H5Live technology, serving businesses where every millisecond counts — from gaming, sports betting, and live auctions to stock trading, live commerce, corporate communications, education and large-scale virtual events.
“MOQ is superior to WebRTC in terms of video quality, stability and flexibility and we are proud to introduce the first MOQ-based real-time streaming solution on a CDN foundation that is ready for worldwide deployment. With more than 25 years of experience as an innovation leader with technology made in Europe, we are once again demonstrating the great potential of European development work in global competition,” said Oliver Lietz, CEO and founder of nanocosmos.
nanocosmos’ leadership in ultra-low latency streaming has also been recognised by the industry. The company was named Winner of the “Realtime Streaming Solution” category in the 2025 Streaming Media European Innovation Awards for its nanoStream platform.
The nanocosmos MOQ platform is a complete end-to-end solution, from ingest to playback, ready for instant deployment with zero configuration. By combining QUIC, WebTransport, and HTTP/3 with nanocosmos’ proven infrastructure, it delivers sub-second latency worldwide across 1,000+ CDN nodes, with broadcast-grade one-to-many distribution and seamless browser-native playback even under challenging network conditions.
Meet nanocosmos at IBC 2025
Visit nanocosmos in Hall 5, Booth A34 for live demos of its MOQ-based real-time streaming platform, 12th to 15th September at IBC.
Special events on the Content Everywhere Stage (Hall 5.A28) include the following presentations by CEO Oliver Lietz:
- September 12th at 12.15: Next-Generation Video Streaming with MOQ – how to build a comprehensive platform
- September 14th at 16:00: Media Over QUIC in Action: A Production-Ready Real-Time Video Platform
nanocosmos will also host a MOQtail Boat Party, on Sunday, September 14th, in association with Ali Begen, PhD, MOQ expert & founder of the MOQtail project.
The post nanocosmos Unveils Global MOQ Real-Time Streaming Platform at IBC 2025 appeared first on European Gaming Industry News.
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Kambi unveils odds feed ebook, redefining the role of odds provision in modern sports betting
New ebook from the home of premium sports betting solutions explores how odds feeds are evolving into innovation catalysts, and how Kambi’s Odds Feed+ empowers operators with quality, choice and trust
Kambi, the home of premium sports betting solutions, has today launched its new ebook, Odds feed reimagined: From commodity to catalyst, exploring how the odds feed is evolving from a commoditised product into a catalyst for sportsbook innovation.
The ebook outlines the shortcomings of traditional odds feeds, including resource-intensive integrations and homogenous pricing, and demonstrates how the modern odds feed can overcome these challenges through premium quality, breadth of choice and trusted reliability.
Simon Noy, SVP Trading at Kambi, said: “For too long, odds feeds have been treated as a commodity with a focus on prioritising coverage. With Odds Feed+, we’ve created something different: a next-generation feed that combines the power of our global network, AI-driven trading and modular design. This isn’t just about providing odds — it’s about giving operators the competitive edge they need to differentiate, localise and innovate at scale.”
The ebook introduces how Kambi’s Odds Feed+ is setting a new industry standard, highlighting the key principles underpinning Odds Feed+:
- +quality – Actively traded odds enhanced by AI and official data sources for superior accuracy and margins
- +choice – Access to more than one million pre-match and 450,000 live markets annually across 100+ sports, available through a single API
- +trust – Reliability from a publicly listed provider live in over 60 regulated jurisdictions with a proven record of long-term stability
The ebook Odds feed reimagined: From commodity to catalyst is available now at kambi.com
The post Kambi unveils odds feed ebook, redefining the role of odds provision in modern sports betting appeared first on European Gaming Industry News.
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