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Things That Could Affect the iGaming Industry in 2022

Published

3 years ago

February 25, 2022

Reading Time: 3 minutes

META: Take a look at our list of things that could affect the iGaming industry in the coming years.

Like a lot of other industries, the iGaming industry is often at the whim of advances in the wider world. World events, advancements in technology and consumer trends all have some sort of effect on online casinos and other betting platforms. And, in turn, the iGaming industry will have to learn to adapt.

But it’s a lot easier to handle things when you know what’s coming. It’ll make adapting your betting stores a lot more efficient to get ahead of developing trends, instead of playing catch up with the changing waves in the industry.

So, with that in mind, take a look at our list of things that could affect the iGaming industry in the coming years, and see how your business can adapt.

Virtual Reality is being pushed

Virtual reality is a big idea that is turning a lot of heads in Silicon Valley. Meta CEO Mark Zuckerberg envisions a world where people hold meetings in their virtual worlds and give granny a call with an avatar.

We’re a few years away from that, and in the meantime, virtual reality developers should focus on the demographic that is most likely to love it: gamers.

There are attempts to break into virtual reality gaming, and they’re slowly gaining traction. As more games hit the market, more VR rooms showcase their potential, more VR headgear will arrive and the virtual playground will open up.

And, if history is to repeat itself, some of the first games to hit the platform and be accepted will be casino games. Online casinos are already trying to up the immersion on their games, with live dealers and chat rooms. Why shouldn’t we upgrade that to appearing as though you’re actually sitting at the casino table? It’s sure to bring down the price of flights to Vegas.

Cryptocurrency is becoming mainstream

Slowly, cryptocurrency is finding its footing. People are learning the jargon, learning to avoid the scams, and are looking for ways they can use their newfound currency.

So far, short of buying a Tesla, there aren’t many options for the practical use of cryptocurrency except converting it into the national currency – except one place: online casinos.

More and more online casinos are accepting the likes of Bitcoin, Dogecoin, BEP20 token and more to make their deposits to online casinos. The main perk can be seen right away: it’s instant. Without the red tape of the bank to go around, players only need to wait minutes to gain their betting fodder, and don’t have to wait the standard 3-5 working days to then see the results of their winnings in their account.

As crypto becomes more popular and accepted, more industries will see the use of crypto and iGaming will no longer be one of two main uses of crypto, so it makes sense to adapt your site to accepting it now.

Regulations are slackening

World government attitudes to iGaming are changing. Famously stubborn anti-gambling countries like the Netherlands are changing their minds on the idea, and their regulations to match. In 2021 the Netherlands launched their own regulated gambling market, changing the law from an outright ban of all gambling in some places, to an allowance for online gambling. Meanwhile, South Africa and other African countries are telling their citizens that no gambling businesses will open in the country, but they can gamble online.

Even in the US, more and more states are accepting online gambling. So, what gives?

Well, taking New Jersey as an example, the launch of online gambling just before the worldwide lockdowns shut all of Atlantic City’s casinos, allowed the state to gain over $300 million in tax revenue. Since then, a lot of other states have followed suit, turning to online gambling as a means of recovering the country’s economy.

eSports are taking off

eSports are incredibly popular right now – and it makes sense. Everyone was surprised when the first YouTubers started playing games, asking “Who would watch that?” Fast forward and the top YouTuber and Twitch streamer are gamers, and some of the richest YouTubers are gamers. It only stands to reason that fans who love watching games for the fun of it, are likely to come out in droves to watch gaming competitively.

We might be a while away from entering the Olympics, but when you have investors transporting teams of players all around the world to win millions of dollars, you don’t need a medal.

And this means betting opportunities. The point is competitiveness, which means betting on the outcome. The great thing about this is that there is a lot to bet on. Customers don’t need to just stick to “winner” or “loser” but most kills, fastest run and all the millions of other concepts the gaming community has come up with over the years.

A lot of sports betting platforms have already started to adapt to this, offering eSports as a category alongside football, basketball and other traditional sports in a beautiful merging of nerd and jock.

Latest News

Expanse Studios (GMGI) Obtains Croatian iGaming Certification

Published

6 hours ago

July 1, 2025

George Miller

Reading Time: 2 minutes

Expanse Studios, the B2B game development division of Golden Matrix Group Inc. (NASDAQ: GMGI), has received official certification from Croatia’s Ministry of Finance for its flagship game Super Heli, with additional titles in the company’s 56-game portfolio expected to receive approval in the coming weeks for the EU member state.

The certification marks a strategic entry into a market that generated US$484.70m in 2024, with projected growth at a CAGR of 8.4% during 2024-2030. Super Heli, Expanse’s most popular crash-style game, becomes the first of the studio’s titles approved for the Croatian market, paving the way for broader portfolio distribution.

Tapping Into High-Growth European Market

Croatia represents a compelling opportunity for B2B gaming suppliers, with the Online Casinos segment alone projected at US$218.10m in 2024. According to iGamingToday’s latest market research, Croatia’s gambling market will reach €720.42 million by 2025, making it one of Europe’s fastest-growing regulated markets.

Among the key market benefits are:

Accelerating digital adoption – Internet penetration jumped from 76% in 2020 to 83% in 2023
Over 20.6 million tourist arrivals in 2023 following Schengen Zone entry
Over 500,000 Croatians expected to engage in regular online gambling by 2027

Strategic Value for the Company

The certification strengthens Expanse Studios’ European footprint at a critical juncture. With 56 proprietary titles and 500+ B2B partners globally, Expanse is expected to capture a meaningful share in the growing EU market.

“Croatia certification is more than market access—it’s validation of our content quality and compliance capabilities in demanding EU jurisdictions,” said Damjan Stamenkovic, CEO of Expanse Studios. “With our flagship title Super Heli already approved and more games in the pipeline, we’re very excited for the opportunities this markets brings us”

Competitive Advantage in Regulated Markets

Croatia’s regulatory framework favors established, compliant B2B providers. Operators must obtain licenses requiring significant capital investment, and only licensed casino games operators who have at least one brick-and-mortar casino can offer online gambling. This creates high barriers to entry and positions certified B2B suppliers like Expanse as essential partners for operators.

The post Expanse Studios (GMGI) Obtains Croatian iGaming Certification appeared first on European Gaming Industry News.

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Kristina Jakovleva Represents Slotsjudge at iGB London 2025

Published

8 hours ago

July 1, 2025

George Miller

Reading Time: 2 minutes

The iGB London 2025 event is set to push the boundaries of the online gambling market, and Kristina Jakovleva, Business Development Manager at SEOBROTHERS, will represent Slotsjudge. The event is expected to gather over 15,000 attendees and more than 300 sponsors, and Kristina plans to cover technological trends, discuss affiliate marketing strategies, and foster industry-specific networking.

Event Overview: About iGB London 2025

As one of the iGaming industry’s key global events, iGB London brings together thousands of professionals to drive innovation and growth. Following the success of previous editions, with over 6,500+ affiliates and 150+ programs on offer, the upcoming event promises even greater opportunities for business and collaboration.

Over 15,000+ industry specialists are to join the event this time. This year, participants will discuss technological trends, regulatory updates, affiliate marketing, and branding strategies. Participants can gain actionable insights and learn from successful case studies, making the event both exciting and informative.

About Kristina Jakovleva: Expertise & Plans

Starting her career in education at Liverpool John Moores University, Kristina has been in the iGaming market for years, working as a customer support specialist, affiliate manager, and ultimately as a Business Development Manager at SEOBROTHERS.

Years of experience and a focus on growth enabled Kristina to understand which approach best suited the company quickly, and she successfully implemented strategic partnerships and business growth initiatives to benefit from industry-specific networking.

Expectations & Final Thoughts

Attendees can enjoy iGB London 2025 on 2–3 July 2025 at ExCeL London, and an exclusive AI Concierge service will be available to cover basic questions about the event. Nick Hill, Executive Director at Premier Hill, says that ‘it represents the entire industry, and it is a must-attend show.’

It’s an excellent opportunity for the Slotsjudge team to gain performance-driven insights and plan future growth over the next 12 to 24 months, while other participants can learn from Kristina Jakovleva’s work, reinforcing Slotsjudge’s ongoing commitment to innovation and the overall growth of the iGaming industry.

The post Kristina Jakovleva Represents Slotsjudge at iGB London 2025 appeared first on European Gaming Industry News.

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Solitics launches In-Game Pulse for personalised in-play betting offers

Published

10 hours ago

July 1, 2025

George Miller

Reading Time: 2 minutes

Solitics has launched In-Game Pulse, a powerful tool that allows operators to turn real-time sports moments into high-impact engagement with bettors.

With In-Game Pulse, operators can respond to goals, plays and key events with personalised in-play betting offers, delivered to players when their attention peaks, not after.

It’s powered by Solitic’s new Follow Engine, which tracks what each bettor is interested in and then automatically delivers tailored campaigns based on those interests.

This means marketers build just one journey, rather than separate ones for each possibility.

In-Game Pulse works by connecting an operator’s user data with a live sports feed, then the Follow Engine adapts a single flow to match each user’s interests in real time.

Marketers can then trigger journeys based on the most important moments in a game – a goal, red card – as and when they happen, meaning they are no longer limited to just user behaviour.

The best part is that each campaign is tailored to the individual bettor, and based on the teams, athletes and events they care about.

This makes In-Game Pulse the perfect solution for personalised in-play betting engagement.

This is an example of how it works.

A team scores a goal.

All users with that team in their favourites list get notified instantly.

The messaging is kept really simple:

“Big Moment! Your team just scored. Want to double down on the momentum?”.

The great thing about In-Game Pulse is that it’s not a workaround or a third-party add-on; instead, it sits within Solitics’ engagement flows.

This means operators and their marketing teams can deliver hyper-personalised campaigns at peak interest, with the speed and control that Solitics has built its reputation on.

Guy Shemer, VP Product at Solitics, said: “In-Game Pulse will change the game for how marketers engage players with in-play betting communications and offers.

“In the past, they have had to map out multiple journeys, and this has created a tremendous amount of work, let alone the challenge of pushing communications at the right time.

“In-Game Pulse does all the heavy lifting here, allowing marketers to engage players in the moment and when their attention peaks, not after.

“In short, it allows operators to go beyond their own data and react instantly to live sports moments – moments that can drive betting activity.”

The post Solitics launches In-Game Pulse for personalised in-play betting offers appeared first on European Gaming Industry News.