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Things That Could Affect the iGaming Industry in 2022
META: Take a look at our list of things that could affect the iGaming industry in the coming years.
Like a lot of other industries, the iGaming industry is often at the whim of advances in the wider world. World events, advancements in technology and consumer trends all have some sort of effect on online casinos and other betting platforms. And, in turn, the iGaming industry will have to learn to adapt.
But it’s a lot easier to handle things when you know what’s coming. It’ll make adapting your betting stores a lot more efficient to get ahead of developing trends, instead of playing catch up with the changing waves in the industry.
So, with that in mind, take a look at our list of things that could affect the iGaming industry in the coming years, and see how your business can adapt.
Virtual Reality is being pushed
Virtual reality is a big idea that is turning a lot of heads in Silicon Valley. Meta CEO Mark Zuckerberg envisions a world where people hold meetings in their virtual worlds and give granny a call with an avatar.
We’re a few years away from that, and in the meantime, virtual reality developers should focus on the demographic that is most likely to love it: gamers.
There are attempts to break into virtual reality gaming, and they’re slowly gaining traction. As more games hit the market, more VR rooms showcase their potential, more VR headgear will arrive and the virtual playground will open up.
And, if history is to repeat itself, some of the first games to hit the platform and be accepted will be casino games. Online casinos are already trying to up the immersion on their games, with live dealers and chat rooms. Why shouldn’t we upgrade that to appearing as though you’re actually sitting at the casino table? It’s sure to bring down the price of flights to Vegas.
Cryptocurrency is becoming mainstream
Slowly, cryptocurrency is finding its footing. People are learning the jargon, learning to avoid the scams, and are looking for ways they can use their newfound currency.
So far, short of buying a Tesla, there aren’t many options for the practical use of cryptocurrency except converting it into the national currency – except one place: online casinos.
More and more online casinos are accepting the likes of Bitcoin, Dogecoin, BEP20 token and more to make their deposits to online casinos. The main perk can be seen right away: it’s instant. Without the red tape of the bank to go around, players only need to wait minutes to gain their betting fodder, and don’t have to wait the standard 3-5 working days to then see the results of their winnings in their account.
As crypto becomes more popular and accepted, more industries will see the use of crypto and iGaming will no longer be one of two main uses of crypto, so it makes sense to adapt your site to accepting it now.
Regulations are slackening
World government attitudes to iGaming are changing. Famously stubborn anti-gambling countries like the Netherlands are changing their minds on the idea, and their regulations to match. In 2021 the Netherlands launched their own regulated gambling market, changing the law from an outright ban of all gambling in some places, to an allowance for online gambling. Meanwhile, South Africa and other African countries are telling their citizens that no gambling businesses will open in the country, but they can gamble online.
Even in the US, more and more states are accepting online gambling. So, what gives?
Well, taking New Jersey as an example, the launch of online gambling just before the worldwide lockdowns shut all of Atlantic City’s casinos, allowed the state to gain over $300 million in tax revenue. Since then, a lot of other states have followed suit, turning to online gambling as a means of recovering the country’s economy.
eSports are taking off
eSports are incredibly popular right now – and it makes sense. Everyone was surprised when the first YouTubers started playing games, asking “Who would watch that?” Fast forward and the top YouTuber and Twitch streamer are gamers, and some of the richest YouTubers are gamers. It only stands to reason that fans who love watching games for the fun of it, are likely to come out in droves to watch gaming competitively.
We might be a while away from entering the Olympics, but when you have investors transporting teams of players all around the world to win millions of dollars, you don’t need a medal.
And this means betting opportunities. The point is competitiveness, which means betting on the outcome. The great thing about this is that there is a lot to bet on. Customers don’t need to just stick to “winner” or “loser” but most kills, fastest run and all the millions of other concepts the gaming community has come up with over the years.
A lot of sports betting platforms have already started to adapt to this, offering eSports as a category alongside football, basketball and other traditional sports in a beautiful merging of nerd and jock.
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Introducing Aff.Tech: High-Performance Affiliate Platform from GR8 Tech
GR8 Tech, an award-winning sportsbook and casino platform provider, introduces Aff.Tech, a high-performance affiliate platform. Currently attracting over 1 million monthly players, Aff.Tech empowers its clients to decide faster, grow smarter, and own the affiliate game, making management effortless and maximizing marketing potential.
“Aff.Tech was initially created to manage in-house affiliate marketing, but it has grown beyond our expectations. Now, it’s a scalable solution for companies looking to expand their reach and streamline program management. Our platform empowers operators to optimize efforts and enhance profitability with its advanced, user-friendly features,” said Mariia Shmelova, Head of Affiliate Platform Aff.Tech.
Aff.Tech Boosts Affiliate Marketing with Real-Time Data, Flexible Tracking, and Smartlinks
Aff.Tech stands out among competitors with its advanced data management solutions, which give operators real-time control over performance insights and data access permissions. The transparency, granular data segmentation, and instant updates allow teams to make fast, data-driven decisions.
The platform further supports campaign tracking through custom S2S requests and parameters, enhancing tracking accuracy and enabling simplified postbacks for key events such as registrations, deposits, and actions across multiple campaigns. Customizable parameters allow operators to gather precise data points, making Aff.Tech a robust solution for refined campaign management.
Aff.Tech also provides cost control and commission flexibility for operators to tailor incentives and align affiliate payments with brand goals. Customizable commission structures allow brands to adjust payout models based on affiliate performance, campaign success, or promotional goals, resulting in a controlled, effective allocation of resources that aligns with long-term growth strategies.
Using Aff.Tech’s innovative smartlink system, affiliates can manage traffic through a single dynamic link with segmentation by geolocation, language, and other factors, boosting campaign effectiveness and expanding reach. A mobile-friendly interface allows affiliates to manage and track campaigns on any device.
“As Aff.Tech evolved, we recognized its potential as a standalone product for operators seeking to boost traffic and improve affiliate programs without being tied to a larger platform. Whether you’re part of the GR8 Tech ecosystem or looking for an independent tool, Aff.Tech offers the flexibility, control, and scalability to help brands drive growth effectively,” said Yevhen Krazhan, CBDO of GR8 Tech.
Unlock the Full Potential of Affiliate Marketing
Aff.Tech will be present at SiGMA Europe in Malta from November 11-14, alongside GR8 Tech, at stand 2163. Be sure to visit or schedule a meeting in advance to learn more about how the affiliate platform can drive your iGaming success!
The post Introducing Aff.Tech: High-Performance Affiliate Platform from GR8 Tech appeared first on European Gaming Industry News.
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Abios launches full ebasketball product suite
New ebasketball odds feeds from Kambi Group’s Esports division creates an all-in-one solution for operators seeking always-on betting content for basketball fans
Abios, a global leader in esports data and odds provision and part of the Kambi Group, has launched a full ebasketball odds feed with accompanying stats and real-time streams, creating an all-in-one solution for sportsbooks looking to offer continuous content for basketball fans. It is based on Abios’ partnership with betting content and data supplier BETER.
Esoccer became one of the most bet-on verticals on the Kambi network after the launch of Abios’ odds feed and to build on its success Abios has launched ebasketball, based on BETER`s proprietary ESportsBattle tournaments. Ebasketball will be added to Kambi’s comprehensive Esports betting options, as well as direct from Abios as part of its wider esports portfolio.
With 3,000+ monthly events, ebasketball provides a digital counterpart to NBA and other major basketball leagues. It offers consistent content for operators, allowing them to deliver engaging, 15-minute matches in NBA2K during the off-season and between high-tier matches.
Abios’ all-in-one solution for ebasketball includes an odds feed, stats, and real-time streams, enabling users to stay on-site to consume the content.
Powered by data through a partnership with BETER, Abios’ highly automated odds feed allows for greater market efficiency and uptime while minimising bet delays. To account for edge cases and add the “human touch”, Abios’ odds feed is monitored 24/7 by a team of seasoned traders across the globe.
Anton Janér, Managing Director and Founder at Abios, said: “Seeing the popularity of esoccer among our partners, we’re thrilled to create a similar solution for ebasketball. With its easy-to-understand nature and engaging gameplay, we’re confident it will help sportsbooks attract and retain fans of major basketball leagues and fill in the gaps in the seasonal sports calendar.”
Chuck Robinson, Chief Revenue Officer at BETER, said: “Fast-paced esports contests are increasingly vital for operators looking to fill gaps in their offerings, providing fresh opportunities for both acquisition and retention, and meeting the demands of the growing audience of Millennials and Gen Z.
“The key to delivering an immersive betting experience lies in reliable data and high-quality, accurate odds. BETER’s role as a trusted provider of live data, 24/7 streaming, and odds for esports is further highlighted by our long-term collaboration with Abios. By leveraging our ESportsBattle tournaments, Abios is enhancing its offerings, delivering engaging and high-value experiences for their operator partners. This launch of ebasketball content is set to be a great success for both BETER and Abios.”
The post Abios launches full ebasketball product suite appeared first on European Gaming Industry News.
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FBM Foundation’s ‘Treats for Our Champions’ initiative brings joy and essential aid to Subic’s indigenous children
In the spirit of Halloween, the FBM Foundation brought smiles and support to the indigenous children of Subic through its heartwarming “Treats for Our Champions” initiative. Partnering with St. Francis Learning Center Foundation, Inc., the Foundation aimed not only to provide essential goods but also to create a day filled with joy, tradition, and Halloween cheer.
The FBM Foundation, in partnership with St. Francis Learning Center Foundation, Inc., organized the “Treats for Our Champions” event. This initiative allowed for the donation of 60 sacks of rice, 1,500 assorted canned goods, 50 packs of condiments, and 60 packs of milk. Beyond these essential supplies, the children enjoyed a Halloween celebration filled with treats and cultural pride. Traditional Indigenous dance performances and role-playing activities organized by the children themselves offered a heartfelt showcase of their heritage and talent, adding color and cultural significance to the day.
“We went beyond the donation in this event by bringing a meaningful experience that nurtured joy, pride, and community spirit. Seeing the children’s smiles and hearing their laughter as they exchanged goodies truly underscored the success of this initiative,” stated Lulu Barreras, FBM Foundation Project Coordinator in the Philippines.
Alongside the donations, the FBM Foundation distributed Halloween-themed treats, including candies and small toys, which brought an extra dose of happiness to the children. The event was met with touching moments, such as children who had already received toys kindly returning them, saying they wanted to share with other kids. This heartwarming behavior demonstrated the strong community values instilled by the caregivers at St. Francis Learning Center Foundation.
Part of the initiative was also made possible through the “Keepy-Uppy Charity Challenge” success, a partnership celebrated between FBM Foundation and FBMDS, the online casino gaming provider from the group, during the G2E Las Vegas casino gaming trade-show.
Booth visitors joined this challenge with enthusiasm, where each keepy-uppy added $1 to support meaningful causes. Thanks to everyone’s involvement, FBM Foundation raised nearly $1,000, which helped bring the “Treats for Our Champions” event to life. This collective effort turned fun into impactful support for the indigenous children of Subic, making the day truly special.
The FBM Foundation’s dedication to supporting communities extends beyond material contributions. Through meaningful partnerships with organizations like St. Francis Learning Center Foundation, Inc., the Foundation continues to build and nurture relationships within communities, helping to create brighter futures for those most in need.
The post FBM Foundation’s ‘Treats for Our Champions’ initiative brings joy and essential aid to Subic’s indigenous children appeared first on European Gaming Industry News.
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