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Things That Could Affect the iGaming Industry in 2022

Published

4 years ago

February 25, 2022

Reading Time: 3 minutes

META: Take a look at our list of things that could affect the iGaming industry in the coming years.

Like a lot of other industries, the iGaming industry is often at the whim of advances in the wider world. World events, advancements in technology and consumer trends all have some sort of effect on online casinos and other betting platforms. And, in turn, the iGaming industry will have to learn to adapt.

But it’s a lot easier to handle things when you know what’s coming. It’ll make adapting your betting stores a lot more efficient to get ahead of developing trends, instead of playing catch up with the changing waves in the industry.

So, with that in mind, take a look at our list of things that could affect the iGaming industry in the coming years, and see how your business can adapt.

Virtual Reality is being pushed

Virtual reality is a big idea that is turning a lot of heads in Silicon Valley. Meta CEO Mark Zuckerberg envisions a world where people hold meetings in their virtual worlds and give granny a call with an avatar.

We’re a few years away from that, and in the meantime, virtual reality developers should focus on the demographic that is most likely to love it: gamers.

There are attempts to break into virtual reality gaming, and they’re slowly gaining traction. As more games hit the market, more VR rooms showcase their potential, more VR headgear will arrive and the virtual playground will open up.

And, if history is to repeat itself, some of the first games to hit the platform and be accepted will be casino games. Online casinos are already trying to up the immersion on their games, with live dealers and chat rooms. Why shouldn’t we upgrade that to appearing as though you’re actually sitting at the casino table? It’s sure to bring down the price of flights to Vegas.

Cryptocurrency is becoming mainstream

Slowly, cryptocurrency is finding its footing. People are learning the jargon, learning to avoid the scams, and are looking for ways they can use their newfound currency.

So far, short of buying a Tesla, there aren’t many options for the practical use of cryptocurrency except converting it into the national currency – except one place: online casinos.

More and more online casinos are accepting the likes of Bitcoin, Dogecoin, BEP20 token and more to make their deposits to online casinos. The main perk can be seen right away: it’s instant. Without the red tape of the bank to go around, players only need to wait minutes to gain their betting fodder, and don’t have to wait the standard 3-5 working days to then see the results of their winnings in their account.

As crypto becomes more popular and accepted, more industries will see the use of crypto and iGaming will no longer be one of two main uses of crypto, so it makes sense to adapt your site to accepting it now.

Regulations are slackening

World government attitudes to iGaming are changing. Famously stubborn anti-gambling countries like the Netherlands are changing their minds on the idea, and their regulations to match. In 2021 the Netherlands launched their own regulated gambling market, changing the law from an outright ban of all gambling in some places, to an allowance for online gambling. Meanwhile, South Africa and other African countries are telling their citizens that no gambling businesses will open in the country, but they can gamble online.

Even in the US, more and more states are accepting online gambling. So, what gives?

Well, taking New Jersey as an example, the launch of online gambling just before the worldwide lockdowns shut all of Atlantic City’s casinos, allowed the state to gain over $300 million in tax revenue. Since then, a lot of other states have followed suit, turning to online gambling as a means of recovering the country’s economy.

eSports are taking off

eSports are incredibly popular right now – and it makes sense. Everyone was surprised when the first YouTubers started playing games, asking “Who would watch that?” Fast forward and the top YouTuber and Twitch streamer are gamers, and some of the richest YouTubers are gamers. It only stands to reason that fans who love watching games for the fun of it, are likely to come out in droves to watch gaming competitively.

We might be a while away from entering the Olympics, but when you have investors transporting teams of players all around the world to win millions of dollars, you don’t need a medal.

And this means betting opportunities. The point is competitiveness, which means betting on the outcome. The great thing about this is that there is a lot to bet on. Customers don’t need to just stick to “winner” or “loser” but most kills, fastest run and all the millions of other concepts the gaming community has come up with over the years.

A lot of sports betting platforms have already started to adapt to this, offering eSports as a category alongside football, basketball and other traditional sports in a beautiful merging of nerd and jock.

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Play’n GO expands into high fashion with the launch of Play’n GO Shop

Published

8 minutes ago

September 24, 2025

George Miller

Reading Time: 2 minutes

In another first for the gaming giant in its 20th anniversary year, Play’n GO has extended its brand to the world of fashion with the drop of its first premium collection now available on playngoshop.com

Play’n GO, the world’s leading casino entertainment provider, has today announced that the next extension of the globally recognised brand, Play’n GO Shop, is now live.

The new fashion brand, Play’n GO Shop, launches with a curated and bespoke capsule collection called ‘Gear Up and GO’ that features classic characters and games titles from Play’n GO’s industry-leading portfolio of intellectual property.

Play’n GO fans can expect regular drops of both wearable and collectable items to coincide with seasonal changes, major game launches, retrospective items, music collaborations and more.

Ebba Arnred, Chief Marketing Officer of Play’n GO, said: “Play’n GO is an entertainment brand that lives at the intersection of gaming, music and fashion. The launch of Play’n GO Shop is the perfect complement to our other brand assets.

“The connection between music and fashion is well known – both are powerful expressions of identity and creativity and have long been a driver of cultural relevance.

“With Play’n GO Shop now taking its place alongside our rapidly growing Play’n GO Music brand, our characters and games will now have further room to reach new audiences.

“We couldn’t be more excited about Play’n GO Shop and have big plans for the future – the sky is truly the limit. And to all of those Play’n GO fans who email us every single day asking where they can buy a Garga…stay tuned!”

Play’n GO’s previous brand extension, Play’n GO Music, launched in late 2023. Artist collaborations on both in-game and bespoke music, in addition to driver playlists with the MoneyGram Haas F1 Team, have seen hundreds of thousands of views and streams across YouTube and Spotify to date.

Major projects such as recording the in-game music for Play’n GO’s title Hugo Legacy live with the Czech National Symphony orchestra garnering both award-wins and significant acclaim within the industry.

To find out more about Play’n GO Shop, please visit www.playngoshop.com

The post Play’n GO expands into high fashion with the launch of Play’n GO Shop appeared first on European Gaming Industry News.

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INSPIRED LAUNCHES HALLOWEEN GOLDEN WINNER™ IN THE UK B3 & CAT C MARKETS

Published

8 minutes ago

September 24, 2025

George Miller

Reading Time: 2 minutes

Inspired Entertainment, Inc., a leading B2B provider of gaming content, systems, and solutions, is thrilled to announce the launch of Halloween Golden Winner, the latest addition to its popular Golden Winner franchise. Just in time for the Halloween season, this exciting new release brings a spooky twist to a fan favourite classic, now available in the B3/LBO and Category C markets.

Halloween Golden Winner combines engaging seasonal visuals with rewarding features. The highlight is its Halloween Golden Winner Bonus, triggered by landing 3 or more bonus symbols anywhere on the reels, awarding up to 20 Free Spins.

During the bonus, bell symbols collect cash values and add them to a progressive trail above the reels. The trail features 12 positions with 3 upgraded stages, awarding 10 additional Free Spins and a multiplier boost at every stage.

The Gamble feature enhances the thrill, giving players the choice to multiply their winnings by up to 10x or win up to 25 Free Spins.

For even greater chances at rewards, the familiar Fortune Spin mode returns. During Fortune Spins only cash, bonus and collector symbols are featured, increasing the chance of triggering the Halloween Golden Winner Bonus. If the bonus is awarded, all symbols return to the reels and any cash symbols that land pay the value of all cash symbols in view.

Matthew Crane, UK Market Product Director, said: “We’re excited to release Halloween Gold Winner to our B3 and Cat C estates – a seasonal spin on our top-performing Golden Winner game. This launch adds a fresh twist to a player favourite and reaffirms our commitment to delivering engaging content with strong game mechanics across all our operating markets.”

With flexible gameplay and a new seasonal theme, Halloween Golden Winner delivers a thrilling gaming experience.

Halloween Golden Winner is now available in retail in the UK B3 and CAT C Markets.

The post INSPIRED LAUNCHES HALLOWEEN GOLDEN WINNER™ IN THE UK B3 & CAT C MARKETS appeared first on European Gaming Industry News.

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INCENTIVE GAMES PARTNERS WITH LOTTOLAND TO EXPAND REAL-MONEY GAMING PORTFOLIO

Published

8 minutes ago

September 24, 2025

George Miller

Reading Time: < 1 minute

Leading B2B games provider Incentive Games, through its real-money gaming division Incentive Studios, has today announced its partnership with lottery betting and gaming operator, Lottoland — one of the most recognised names in the UK online gaming market. This collaboration will bring Incentive Studios’ real-money games to Lottoland’s valued player base, strengthening Incentive Games’ position in the UK following its entry earlier this year.

The partnership builds on Incentive Games’ recent acquisition of a UK Gambling Commission (UKGC) licence and is another step in growing its real-money gaming presence in the UK. With Lottoland’s broad appeal across lottery, casino and sports betting verticals, the collaboration creates an opportunity to showcase Incentive Studios’ fresh approach to real-money game design.

Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “Lottoland has an incredible reputation for innovation and trust, so we’re delighted to partner with them to bring our games to their players. This collaboration gives us the perfect opportunity to keep learning while pushing the boundaries of what real-money gaming can deliver.”

Nigel Birrell, Group CEO at Lottoland added, “We look forward to working with Incentive Games to broaden further our games portfolio for our 20+ million customers. We have been impressed with their innovative approach and their focus on delivering what we need.”

The launch will see Incentive Studios’ first titles, including its signature Crash, Tower, and Arcade-style games, rolled out to Lottoland customers in September 2025. These fast-paced, mobile-friendly games have already proven popular in international markets, designed to capture attention, drive retention and deliver fresh entertainment experiences.

The post INCENTIVE GAMES PARTNERS WITH LOTTOLAND TO EXPAND REAL-MONEY GAMING PORTFOLIO appeared first on European Gaming Industry News.