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Pan Africa Gaming Group Launches to Grow the Gaming Industry in Africa

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Ten game development studios in Africa have come together under one umbrella, the Pan Africa Gaming Group (PAGG), in an effort to unify the continent’s gaming sector, which is currently fragmented.

Launched during Africa Games Week 2022 in Cape Town, the Group aims to grow the Africa Gaming industry by 2x every year due to the rapid growth of youth with Internet-connected smartphones on the continent.

The Group, which represents 10 African countries, include the following studios: South Africa (Sea Monster), Senegal (Kayfo Games), Cameroon (Kiro’o Games), Ghana (Leti Arts), Tunisia (Digital Mania), Ethiopia (Qene Games), Kenya (Usiku Games), Tanzania (Khanga Rue), Rwanda (DopeApps), and African Diaspora (Messeka Games).

Pan Africa Gaming Group will be governed through a Founders’ Council combining many of the top gaming entrepreneurs across the continent. They will be joined by Peter Kihara (ex-Goldman Sachs & PWC) serving as the Group Chief Financial Officer and Jake Manion (BAFTA nominated Game Director at Aardman Animation in the UK) serving as Group Creative Director.

Each studio will maintain its sovereignty and autonomy when it comes to things such as the brand, leadership and financial independence. The founders will work together collaboratively, voting up/down proposals and resolutions brought to the Founders’ Council.

According to Dawit Abraham, CEO of Qene Games (Ethiopia) and spokesperson for the Pan Africa Gaming Group, the network has been formed to enable the Africa Gaming Industry to unlock the world’s next one billion players.

“Together, we represent over 200 professionals and 8 different languages. Our team has over 30yrs of experience, leading some of the top gaming companies globally, including Ubisoft, Electronic Arts & Aardman Animation. We have produced more mobile, PC & console games than anyone else on the continent. Most importantly, all of our network members are committed to #GamingForGood, harnessing the power of gamification to create a positive social impact in our local communities,” Dawit Abraham said.

The Group is developing & publishing locally relevant content that is relatable to African gamers. Despite the massive audience growing on the continent, there is still very little relevant, local content in Africa, according to Jake Manion.

“We are creating a portfolio of mobile-first casual games that are fun, non-violent, and gender-inclusive. Our games are Made-In-Africa, For Africa, featuring African heroes wrapped in local culture, music & environments. This allows our players to see themselves reflected in our games, which makes all the difference,” Jake Manion said.

PAGG’s more than one hundred existing games entertain, engage and educate. By harnessing the power of gamification, the Group is creating fun ways to solve some of the continent’s challenges, including healthcare, education, women’s empowerment and climate change.

Once developed though, content must be published in order to reach the audience. To that end, PAGG brings together the “Gara” African game store, and “AfroComix” the largest African eComics publishing platform. Through these PAGG will have a channel for distributing its games tied in with Africa’s dozens of diverse payment platforms including mobile money, airtime billing, and credit cards.

To expand these efforts in the future, PAGG is equipping and training Africa’s next generation of game developers, creating new jobs across the continent for youth. As an example, the Nairobi Game Development Center is a 6000 sq ft community co-working space that will be replicated in each of the African markets to train, incubate and host the next generation of talent.

“One of our core values is not just to build a collection of games, but to incubate Africa’s gaming industry of tomorrow. There is a wealth of incredible talent already on the continent, with more graduating every year from top-tier game development schools like Rubika. Most graduates though are relegated to doing remote work for overseas clients due to the lack of local gaming job opportunities. We’re going to fix that,” Eyram Tawia, CEO of Leti Arts in Ghana, said.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Fast Track releases new AI Player Churn Model

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Fast Track has announced the release of a new AI-driven Player Churn Prediction Model, now available to all partners within its CRM platform. The model enables operators to identify players at risk of churning as early as the first day of inactivity, supporting more proactive and efficient retention strategies.

Built on Fast Track’s proprietary machine learning platform, FTML, the model uses seven sub-models to analyse player behaviour and make accurate predictions tailored to each operator’s player base. The system continuously trains itself on live data, ensuring predictions remain relevant and effective over time.

The Churn Model is already in use by several Fast Track partners and is fully integrated into the platform’s core workflows. Once activated, operators receive clear, actionable insights into which players are likely to churn, along with data-informed recommendations on timing and incentive levels for re-engagement.

“Churn is one of the most impactful use cases for AI in player engagement,” said Simon Lidzén, Co-Founder and CEO of Fast Track. “With this model, operators can focus their efforts where it matters most; targeting players who are truly at risk with the right offer at the right time. It’s a smarter, more cost-effective approach to retention.”

The Churn Model addresses a common challenge in the industry – overuse of reactivation bonuses – by helping teams deliver more relevant and timely incentives based on predictive insights, not guesswork.

To support the launch, Fast Track will host a live webinar on Thursday, 10 July 2025 at 16:00 CEST, offering a walkthrough of the new Churn Model and its practical applications. Save your spot at app.livestorm.co/fast-track/save-your-players.

 

The post Fast Track releases new AI Player Churn Model appeared first on European Gaming Industry News.

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Evolution and Hasbro sign exclusive online live casino and slots partnership agreement

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Evolution today announced it has signed a multi-year agreement with Hasbro, a leading games, IP and toy company, to be their exclusive licensing partner for online live casino and slot games for MONOPOLY and other Hasbro Games titles.

The worldwide deal, including the USA, covers online content from all Evolution brands, including Evolution, Ezugi, NetEnt, Red Tiger, Big Time Gaming (BTG), Nolimit City and Livespins.

The new exclusive partnership for MONOPOLY and other Hasbro Games titles builds on a highly successful working relationship between the two companies. Evolution has already developed MONOPOLY Live and MONOPOLY Big Baller, two innovative online live casino game shows based on Hasbro’s world famous board game. Both are at the top of Evolution’s game line-up and are two of the best-performing games in all of online gaming.

As a result of the new partnership, Evolution will be the exclusive licensing partner for online casino games based on much-loved Hasbro Games properties. New games will launch from January 2026 onwards and will be showcased at ICE Barcelona 2026. Amongst the new Hasbro-based titles from Evolution brands will be Game Night, MONOPOLY Filthy Rich, MONOPOLY Roulette (all live online games with live presenters), and a number of online slot titles.

At Hasbro, we’re all about play—whether it’s classic board games or casino experiences. After a thorough RFP process, we’ve chosen Evolution as our exclusive partner for online live casino and online slots for Hasbro Games titles,” said Claire Hunter Gregson, Director Gaming Relationships. “We trust them to bring our brands to life in fresh, exciting ways for our adult fans and look forward to our partnership.

Todd Haushalter, Evolution’s Chief Product Officer, commented: “The combining of Hasbro and Evolution just feels right — we will make magic together! The bidding process was extremely competitive, but showing our commitment to innovation and excellence with MONOPOLY Live and MONOPOLY Big Baller, really helped! The team and I are incredibly excited to bring the Hasbro Games brands to all our various brands. I think MONOPOLY is the world’s best casino game brand, and we can do so many great things with it, and, of course, with many other Hasbro Games brands. It is hard to believe, but these are still the early days of online gaming, and with Hasbro we will forge a new chapter in our industry.”

 

The post Evolution and Hasbro sign exclusive online live casino and slots partnership agreement appeared first on European Gaming Industry News.

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Expanse Studios (GMGI) Obtains Croatian iGaming Certification

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Expanse Studios, the B2B game development division of Golden Matrix Group Inc. (NASDAQ: GMGI), has received official certification from Croatia’s Ministry of Finance for its flagship game Super Heli, with additional titles in the company’s 56-game portfolio expected to receive approval in the coming weeks for the EU member state.

The certification marks a strategic entry into a market that generated US$484.70m in 2024, with projected growth at a CAGR of 8.4% during 2024-2030. Super Heli, Expanse’s most popular crash-style game, becomes the first of the studio’s titles approved for the Croatian market, paving the way for broader portfolio distribution.

Tapping Into High-Growth European Market

Croatia represents a compelling opportunity for B2B gaming suppliers, with the Online Casinos segment alone projected at US$218.10m in 2024. According to iGamingToday’s latest market research, Croatia’s gambling market will reach €720.42 million by 2025, making it one of Europe’s fastest-growing regulated markets.

Among the key market benefits are:

  • Accelerating digital adoption – Internet penetration jumped from 76% in 2020 to 83% in 2023
  • Over 20.6 million tourist arrivals in 2023 following Schengen Zone entry
  • Over 500,000 Croatians expected to engage in regular online gambling by 2027

Strategic Value for the Company

The certification strengthens Expanse Studios’ European footprint at a critical juncture. With 56 proprietary titles and 500+ B2B partners globally, Expanse is expected to capture a meaningful share in the growing EU market.

“Croatia certification is more than market access—it’s validation of our content quality and compliance capabilities in demanding EU jurisdictions,” said Damjan Stamenkovic, CEO of Expanse Studios. “With our flagship title Super Heli already approved and more games in the pipeline, we’re very excited for the opportunities this markets brings us”

Competitive Advantage in Regulated Markets

Croatia’s regulatory framework favors established, compliant B2B providers. Operators must obtain licenses requiring significant capital investment, and only licensed casino games operators who have at least one brick-and-mortar casino can offer online gambling. This creates high barriers to entry and positions certified B2B suppliers like Expanse as essential partners for operators.

The post Expanse Studios (GMGI) Obtains Croatian iGaming Certification appeared first on European Gaming Industry News.

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