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Coda Launches “Infinite Arcade”

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Self-publishing platform Coda has launched Infinite Arcade, a new ecosystem supported by mobile devices to allow mobile game developers to integrate play-to-earn and NFT features into existing games.

Mobile game developers can access Infinite Arcade through a simple SDK for iOS and Android, reducing the barrier to entry for games developers looking to integrate Web3 elements like Play and Earn, community ownership, and tokenomics. Infinite Arcade will allow game developers to introduce these Web3 dynamics without the need to redesign existing game mechanics or compromise their existing Free-to-Play business, which will be crucial for scaling mobile metaverse gaming (powered by blockchain technology) across the mass-market casual mobile gaming. And by enabling casual mobile games to enter the metaverse within a single day, Infinite Arcade has the potential to introduce two billion global casual mobile gamers to blockchain gaming.

Şekip Can Gökalp, CEO of Coda and a founding contributor to Infinite Arcade, said: “The mobile gaming industry stands at an inflection point with the arrival of emergent technologies like blockchain, NFTs, and Web3 ideology. We strongly believe that Web3 will drive huge benefits for the gaming industry and its passionate creator and player communities. Our vision is to eliminate barriers for mobile gaming talent to enter this space with authenticity, and bring world-class gaming content to players who are invested in ownership and community. We are still in a very initial stage with this project, and we look forward to growing as members of the gaming community start to join us. We feel it’s time to stop building walls, and focus on bridges.”

Infinite Arcade will launch with an initial network of 10 “mass market” casual mobile games, with plans to bring over 200 games to the platform by the end of 2022.

Şekip Can Gökalp added: “Most existing blockchain-powered mobile games have fairly complex Web3 mechanics and deep game designs, thus, they don’t necessarily appeal directly to the mass audience of casual gamers. So Infinite Arcade aims to be an evolving ecosystem that combines the mass-market appeal of free-to-play casual gameplay with a range of options for individuals and Guilds to get involved in community ownership.”

Anton Horbatov, Chief Product Officer at 24Play, said: “With Infinite Arcade, we’re entering the future of mobile gaming. Web3 offers new opportunities for developers, such as engagement with vibrant communities and additional revenue streams. We’re excited to explore Play and Earn dynamics with Infinite Arcade, which has made the onboarding a simple journey for us.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Introducing Aff.Tech: High-Performance Affiliate Platform from GR8 Tech

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GR8 Tech, an award-winning sportsbook and casino platform provider, introduces Aff.Tech, a high-performance affiliate platform. Currently attracting over 1 million monthly players, Aff.Tech empowers its clients to decide faster, grow smarter, and own the affiliate game, making management effortless and maximizing marketing potential.

“Aff.Tech was initially created to manage in-house affiliate marketing, but it has grown beyond our expectations. Now, it’s a scalable solution for companies looking to expand their reach and streamline program management. Our platform empowers operators to optimize efforts and enhance profitability with its advanced, user-friendly features,” said Mariia Shmelova, Head of Affiliate Platform Aff.Tech.

Aff.Tech Boosts Affiliate Marketing with Real-Time Data, Flexible Tracking, and Smartlinks

Aff.Tech stands out among competitors with its advanced data management solutions, which give operators real-time control over performance insights and data access permissions. The transparency, granular data segmentation, and instant updates allow teams to make fast, data-driven decisions.

The platform further supports campaign tracking through custom S2S requests and parameters, enhancing tracking accuracy and enabling simplified postbacks for key events such as registrations, deposits, and actions across multiple campaigns. Customizable parameters allow operators to gather precise data points, making Aff.Tech a robust solution for refined campaign management.

Aff.Tech also provides cost control and commission flexibility for operators to tailor incentives and align affiliate payments with brand goals. Customizable commission structures allow brands to adjust payout models based on affiliate performance, campaign success, or promotional goals, resulting in a controlled, effective allocation of resources that aligns with long-term growth strategies.

Using Aff.Tech’s innovative smartlink system, affiliates can manage traffic through a single dynamic link with segmentation by geolocation, language, and other factors, boosting campaign effectiveness and expanding reach. A mobile-friendly interface allows affiliates to manage and track campaigns on any device.

“As Aff.Tech evolved, we recognized its potential as a standalone product for operators seeking to boost traffic and improve affiliate programs without being tied to a larger platform. Whether you’re part of the GR8 Tech ecosystem or looking for an independent tool, Aff.Tech offers the flexibility, control, and scalability to help brands drive growth effectively,” said Yevhen Krazhan, CBDO of GR8 Tech.

Unlock the Full Potential of Affiliate Marketing

Aff.Tech will be present at SiGMA Europe in Malta from November 11-14, alongside GR8 Tech, at stand 2163. Be sure to visit or schedule a meeting in advance to learn more about how the affiliate platform can drive your iGaming success!

The post Introducing Aff.Tech: High-Performance Affiliate Platform from GR8 Tech appeared first on European Gaming Industry News.

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Abios launches full ebasketball product suite

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New ebasketball odds feeds from Kambi Group’s Esports division creates an all-in-one solution for operators seeking always-on betting content for basketball fans

Abios, a global leader in esports data and odds provision and part of the Kambi Group, has launched a full ebasketball odds feed with accompanying stats and real-time streams, creating an all-in-one solution for sportsbooks looking to offer continuous content for basketball fans. It is based on Abios’ partnership with betting content and data supplier BETER.

Esoccer became one of the most bet-on verticals on the Kambi network after the launch of Abios’ odds feed and to build on its success Abios has launched ebasketball, based on BETER`s proprietary ESportsBattle tournaments. Ebasketball will be added to Kambi’s comprehensive Esports betting options, as well as direct from Abios as part of its wider esports portfolio.

With 3,000+ monthly events, ebasketball provides a digital counterpart to NBA and other major basketball leagues. It offers consistent content for operators, allowing them to deliver engaging, 15-minute matches in NBA2K during the off-season and between high-tier matches.

Abios’ all-in-one solution for ebasketball includes an odds feed, stats, and real-time streams, enabling users to stay on-site to consume the content.

Powered by data through a partnership with BETER, Abios’ highly automated odds feed allows for greater market efficiency and uptime while minimising bet delays. To account for edge cases and add the “human touch”, Abios’ odds feed is monitored 24/7 by a team of seasoned traders across the globe.

Anton Janér, Managing Director and Founder at Abios, said: “Seeing the popularity of esoccer among our partners, we’re thrilled to create a similar solution for ebasketball. With its easy-to-understand nature and engaging gameplay, we’re confident it will help sportsbooks attract and retain fans of major basketball leagues and fill in the gaps in the seasonal sports calendar.”

Chuck Robinson, Chief Revenue Officer at BETER, said: “Fast-paced esports contests are increasingly vital for operators looking to fill gaps in their offerings, providing fresh opportunities for both acquisition and retention, and meeting the demands of the growing audience of Millennials and Gen Z.

“The key to delivering an immersive betting experience lies in reliable data and high-quality, accurate odds. BETER’s role as a trusted provider of live data, 24/7 streaming, and odds for esports is further highlighted by our long-term collaboration with Abios. By leveraging our ESportsBattle tournaments, Abios is enhancing its offerings, delivering engaging and high-value experiences for their operator partners. This launch of ebasketball content is set to be a great success for both BETER and Abios.”

 

The post Abios launches full ebasketball product suite appeared first on European Gaming Industry News.

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FBM Foundation’s ‘Treats for Our Champions’ initiative brings joy and essential aid to Subic’s indigenous children

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In the spirit of Halloween, the FBM Foundation brought smiles and support to the indigenous children of Subic through its heartwarming “Treats for Our Champions” initiative. Partnering with St. Francis Learning Center Foundation, Inc., the Foundation aimed not only to provide essential goods but also to create a day filled with joy, tradition, and Halloween cheer.

The FBM Foundation, in partnership with St. Francis Learning Center Foundation, Inc., organized the “Treats for Our Champions” event. This initiative allowed for the donation of 60 sacks of rice, 1,500 assorted canned goods, 50 packs of condiments, and 60 packs of milk. Beyond these essential supplies, the children enjoyed a Halloween celebration filled with treats and cultural pride. Traditional Indigenous dance performances and role-playing activities organized by the children themselves offered a heartfelt showcase of their heritage and talent, adding color and cultural significance to the day.

“We went beyond the donation in this event by bringing a meaningful experience that nurtured joy, pride, and community spirit. Seeing the children’s smiles and hearing their laughter as they exchanged goodies truly underscored the success of this initiative,” stated Lulu Barreras, FBM Foundation Project Coordinator in the Philippines.

Alongside the donations, the FBM Foundation distributed Halloween-themed treats, including candies and small toys, which brought an extra dose of happiness to the children. The event was met with touching moments, such as children who had already received toys kindly returning them, saying they wanted to share with other kids. This heartwarming behavior demonstrated the strong community values instilled by the caregivers at St. Francis Learning Center Foundation.

Part of the initiative was also made possible through the “Keepy-Uppy Charity Challenge” success, a partnership celebrated between FBM Foundation and FBMDS, the online casino gaming provider from the group, during the G2E Las Vegas casino gaming trade-show.

Booth visitors joined this challenge with enthusiasm, where each keepy-uppy added $1 to support meaningful causes. Thanks to everyone’s involvement, FBM Foundation raised nearly $1,000, which helped bring the “Treats for Our Champions” event to life. This collective effort turned fun into impactful support for the indigenous children of Subic, making the day truly special.

The FBM Foundation’s dedication to supporting communities extends beyond material contributions. Through meaningful partnerships with organizations like St. Francis Learning Center Foundation, Inc., the Foundation continues to build and nurture relationships within communities, helping to create brighter futures for those most in need.

 

The post FBM Foundation’s ‘Treats for Our Champions’ initiative brings joy and essential aid to Subic’s indigenous children appeared first on European Gaming Industry News.

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