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Will Virtual Reality Eventually Overtake Slot Machines?

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The casino industry has been through some major changes in the last couple of decades. After spending over a century relatively unchanged – offering the same games in the same kind of setting – the invention of the internet and the digitalisation of gaming in general has meant that casinos have had to adapt to a completely new landscape.

With games moving online and players finding it easier to access online casinos like Winkslots, the interest in gambling games and online casinos has dramatically increased. In the early days there was a question over whether online casinos and land-based casinos could coexist, or whether one would dominate the other. Happily, for the industry, it seems as if both sides of the sector have managed to play to their strengths and cultivate their own sets of customers.

Innovative Moves

The first online casinos were very basic, offering pixelated graphics and simple card designs. This worked for table games like poker and blackjack but wasn’t very practical for porting slot machines online. However, the technology soon caught up with what people wanted and fully animated games became the norm.

Now customers at online casinos can create their own avatars, customise their layouts, and play exciting games on their pcs, tablets, and smartphones. Online slots involve eye-catching animations with fully spinning reels, dynamic symbols, playable bonus levels, and much more.

The most recent innovation to capture the interest of players has been the introduction of live casino games. Players stream games from a casino location and can interact with a live dealer as they draw cards or spin wheels. It’s a more sociable way of playing and the closest online casinos have been able to get to the experience of the real thing.

Virtual Reality Casinos

VR technology is quickly taking over the gambling industry with many players interested in what this can bring to enhance gaming experiences.

The latest innovation to interest the online casino sector is the use of virtual reality technology. Virtual Reality worlds let you explore places as if you are really there, meaning you can walk through fantasy worlds or replicas of real places, all without leaving your home.

Introducing virtual reality into online casinos would give players an even more realistic experience. You could walk from table to table before picking your seat, pick up your chips and cards and use hand gestures to signal your intentions to the dealer. You could even take a seat at the bar and chat to other players – a function which would finally give online players the social aspect of casino gaming which has so far been difficult to reproduce online.

How Virtual Reality Casinos Could Be The Future?

So far there are only one or two virtual reality casinos in operation, but as more players purchase VR headsets, the demand will increase. VR casinos offer a unique opportunity for real world casinos to create digital versions of their iconic buildings and allow players from all over the world to visit them virtually. Famous settings like Caesar’s Palace in Las Vegas, The Venetian in Macau, and The Hippodrome in London could all welcome virtual customers and spread their appeal to players who would otherwise be unable to visit them.

Virtual Reality has been designed to give players an immersive experience. For some games this works really well, for example horror games where the atmosphere is heightened by having enemies jump straight at you. However, there are critics who wonder how well casino games will transfer to a VR format, because sitting at a table playing poker doesn’t offer the same thrills. Yet, as online casinos have proven, being slightly removed from the action hasn’t turned players off the games. And it might lead developers to take an even more creative approach to their game designs.

Virtual Reality Slots

There are already some ground-breaking online slot designs, with non-linear reels, fluid lines, and fully animated symbols. VR offers slot developers the chance to really flex their creative muscles. The possibilities for slot designs are endless. VR players could find themselves playing from inside a giant slow machine, having to spin the reels themselves. Or slots could include playable bonus levels, with VR players having to fight monsters, navigate mazes, or solve puzzles, all for extra winnings.

Online casino games have already become more animated and taken on the look of video games. With virtual reality now opening up further probabilities for development, it is exciting to see what online casino designers do with this next step in technology. For gambling fans, the prospect of being able to visit some of the most famous casinos in the world without forking out thousands on airfares will be a big draw. Hopefully some of the casinos are already working on their own digital versions, ready to make that breakthrough.

In Conclusion

There’s no reason why virtual reality software and slot machines cannot work in conjunction with each other. We could see a return to the one-armed bandit style of machine, where VR users can crank the lever to spin their reels. Or developers might take the technology to a more futuristic level, with in-built playable mini games and the chances to interact with online slots in completely new and exciting ways. We won’t really know until VR casinos have become more established, but it’s exciting to imagine what might be.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Altenar Steps in as General Sponsor of EEGS 2025

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The prestigious Eastern European Gaming Summit (EEGS) is set to welcome Altenar, a prominent sports betting software provider, as a General Sponsor for its 2025 edition. Scheduled for 26th and 27th November at the IEC in Sofia, Bulgaria, this partnership exemplifies Altenar’s unwavering commitment to driving innovation and growth within the gaming and entertainment sectors. This long-standing collaboration has consistently generated mutual benefits and opportunities for both Altenar and the event, as well as for all participants involved.

Altenar continues to deliver top-tier solutions for licensed operators across the globe. From standalone sportsbook offerings to comprehensive turnkey solutions, Altenar combines proven reliability with tailored services to meet diverse client needs.

Since its inception in 2011, Altenar has powered hundreds of online sports betting platforms, while their self-service betting terminals and mobile applications adapt to the evolving demands of operators, leading to a rapidly expanding client portfolio in over 30 countries.

Altenar’s involvement as a sponsor underscores their essential contribution to the overall success of the EEGS, emphasizing a collective dedication to excellence and advancement in the industry. This year’s event promises to be a critical platform for industry leaders, visionaries, and entrepreneurs to discover and discuss the latest trends in gaming, entertainment, and hospitality.

As the foremost conference in the region, the Eastern European Gaming Summit (EEGS) offers an engaging setting for industry pioneers to network, collaborate, and delve into the opportunities shaping the future of gaming and entertainment.

Align your company with this esteemed conference and take advantage of the insights and expertise shared at the event.

Check the available sponsorship options here.

The post Altenar Steps in as General Sponsor of EEGS 2025 appeared first on European Gaming Industry News.

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Classic provider 1spin4win debuts Japanese slot line with Tiger’s Steps Hold and Win

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The online casino game provider presents a unique iGaming product, setting in motion a Japanese slot lineup that is more than just several similar games united by one name, like their prominent Lucky Jane collection. The four slots will tell four immersive stories and release over four months, with one game launched monthly.

Kicking off the series is Tiger’s Steps Hold and Win, a tale of two ninjas and their wise sensei from the dojo of the Yamashiro village near Mount Fuji on a quest to prevent the shogun from claiming the ancient relics the tiger clan has protected for centuries.

Although the focus is on the story, which promises to only get deeper with each new game, 1spin4win stays true to straightforward mechanics, making sure that the rules are easy to understand from the get-go.

The Bonus action of choice on the 5×3 grid is Hold and Win, which is known for driving anticipation for wins and eliciting powerful emotions. A classic Hold and Win game starts when three or more coins appear on the reels in one spin. These and all other coins in the round remain on the reels throughout the game. Players are presented with three starting respins, which refresh every time a new coin drops. The goal is to fill the reels with as many coins as you can until respins run out.

The Bonus round in Tiger’s Steps Hold and Win offers two Jackpots: Mini at x100 and Mega at x1,000, upping the stakes. To claim the former, players need to find the special Mini Coin, and to grab the other, they need to secure 15 coins.

Olga Bogdanova, the Art Director at 1spin4win, said,Creating Tiger’s Steps Hold and Win and other slots in the lineup meant that we needed to do thorough historical and cultural research. As a result, you will see more than just elements from Japanese popular culture in these games — you will be completely immersed in the unique locations and invested in the stories of characters from medieval Japan.”

Tiger Steps Hold and Win has already stirred up great interest during its exclusive pre-release on April 1 in such big casinos as Irwin, Gizbo, Jet, Izzi, and Fresh. You can play the demo on 1spin4win’s website.

About 1spin4win

1spin4win is a fast-growing game provider founded in May 2021 by ambitious developers with over 15 years of experience in the gambling industry. Since its inception, the company has expanded its portfolio to include over 150 classic online slots, all characterized by quality mathematics, transparent mechanics, and well-balanced gameplay — key factors that drive strong player retention. The studio consistently releases an average of four new games each month and offers effective promotional tools for casino operators to help them enhance player loyalty.

The post Classic provider 1spin4win debuts Japanese slot line with Tiger’s Steps Hold and Win appeared first on European Gaming Industry News.

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Trends in affiliate marketing in 2025 from Boomerang Partners: AI, Personalized Engagement, Crypto, Betting, and Tournaments

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Affiliate marketing in 2025 has evolved far beyond just boosting traffic or generating clicks — it’s now all about building value-rich ecosystems and partnerships where each user interaction is fine-tuned for maximum relevance and effectiveness.

Boomerang Partners, a rapidly growing global brand behind the annual Golden Boomerang Awards for affiliate teams around the world, shares insights about the key trends of 2025 in the affiliate marketing industry. These trends are driven by advancements in AI, blockchain, and personalization technologies.

AI-powered optimization

Advanced AI tools empower affiliates to launch highly personalized campaigns on a large scale. By analyzing user behavior in real time, these tools help marketers anticipate user intent and deliver customized content that speaks directly to distinct audience needs.

With AI-powered tools, affiliate managers can plan, execute, and evaluate campaigns with minimal human intervention. This saves time when adjusting strategies and making data-driven decisions.

Personalized engagement

Using data on user behavior and preferences, affiliate managers tailor content, advertising campaigns, and product recommendations. This leads to increased engagement and conversions.

AI-powered personalization relies heavily on real-time insights into user behavior. Key elements include maintaining contextual relevance, steering clear of excessive segmentation, and optimizing content dynamically. Instead of relying on fixed strategies, marketers now continuously refine campaigns using live data. To maximize impact, marketers should combine AI solutions with A/B testing processes, forming a feedback loop that enhances content effectiveness with each iteration.

Crypto betting boom

In 2025, integrating cryptocurrencies into iGaming affiliate marketing will become increasingly prominent. This trend is fueled by industry growth and the increasing adoption of blockchain technology. Using cryptocurrencies such as Bitcoin and Ethereum increases the security of transactions and provides exposure to an international audience. Cryptocurrencies also open up new revenue streams and foster innovation in the field.

Affiliates integrating cryptocurrency into their platforms have seen advantages like quicker payment processing, reduced transaction costs, and enhanced security. Built on decentralized technology, crypto promotes greater transparency, helping to foster trust compared to conventional centralized financial systems.

Affiliate tournaments

Industry tournaments boost brand visibility and help build strong affiliate communities. Affiliate tournaments have become a trend in the industry. They are mainly organized by affiliate programs and feature valuable prizes — from iPhones and MacBooks to luxury cars and cash rewards. Boomerang Partners took it a step further by launching the annual Global Boomerang Partners Awards.

This year, Boomerang Partners is hosting its second annual tournament for affiliates worldwide, the Golden Boomerang Awards 2025, it runs through May 11. More than 400 teams are participating.  Monthly prizes are given out for completing intermediate tasks. The top 30 contestants will reach the finals and compete for 11 awards, including the Grand Prix. They will also be able to attend the global networking event in Milan at San Siro. Registration for the tournament is open until May 5. There’s still time to register before the final prize drawing on May 3. The organizer will ensure the fulfillment of dreams. The winner will choose how to use the prize – for travel, education, or a top device.

Join Boomerang Partners and the Golden Boomerang Awards 2025.

About Boomerang

Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Betting Partner of AC Milan and collaborates with women’s football star and influencer Alisha Lehmann. In 2024, it launched the inaugural Golden Boomerang Awards 2024, the first annual global affiliate tournament. Boomerang Partners’ betting segment surged 5x, and gambling — 2x in 2024. Its affiliate program demonstrated a 120% increase in partners, and the number of sports betting offers surged more than 6 times. Six new products were launched by Boomerang in 2024, which contributed to an almost 1.5-fold increase in product users.

Boomerang’s portfolio contains 15+ gambling brands, including sportsbooks. They cover over 35 GEOs and offer a wide range of betting options with favorable odds. These products provide personalized bonuses and 24/7 multilingual support.

The post Trends in affiliate marketing in 2025 from Boomerang Partners: AI, Personalized Engagement, Crypto, Betting, and Tournaments appeared first on European Gaming Industry News.

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