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SPORTSBET.IO LAUNCHES IMMERSIVE COMPETITION GIVING SOUTHAMPTON FC FANS THE CHANCE TO WIN A BITCOIN
Southampton Football Club is announcing its first-ever immersive Bitcoin Hunt competition, in partnership with its Main Club Partner, Sportsbet.io.
The Premier League football club is calling on Saints fans and the local community to participate in a new Bitcoin Hunt-style competition to celebrate its ongoing partnership with Sportsbet.io, the leading bitcoin-led provider of sportsbook, casino, and virtual gaming services.
The innovative Bitcoin Hunt is due to officially launch on Wednesday 23rd February ahead of the Southampton vs. Norwich City match, offering participants the chance of winning a Bitcoin, which has been worth between £25k–35k in 2022.
Each round aims to incorporate a new and exciting element adding to the participant’s experience. This will include in-person QR code hunts, social media tasks, and quizzes on Southampton Football Club history, as well as the opportunity to collect limited edition QR cards and participate in the live final, which will take place at the home game against Crystal Palace on Saturday 30th April.
Announcing the competition, Charles Read, Head of Partnership Marketing at Southampton Football Club, said: “We are incredibly excited about the launch of Sportsbet.io’s Bitcoin Hunt competition. It is a project we have been really excited about, working alongside Sportsbet.io, our Creative Agency Formidable and tech build partners Unit 9, and we are delighted to see it go live.
“We believe this is the first competition of its kind and the first time a Football Club has given fans the chance to win a Bitcoin, which has been worth between £25k – 35k in 2022! We hope that everyone will enjoy taking part in the innovative competition, which incorporates virtual and real-life elements”.
Joe McCallum, Director of Sportsbook at Sportsbet.io, added: “The Bitcoin Hunt is an innovative way for Sportsbet.io and Southampton Football Club to enhance our partnership. This will help everyone understand the world of Bitcoin and Blockchain technology in a safe environment. It is a key part of our strategic vision to educate the wider world about crypto currencies and eliminate the myths whilst bringing it into our everyday life.”
During round one of the competition, participants will be encouraged to find a series of QR Codes placed at hotspots throughout the city and the stadium, alongside the opportunity to gather limited edition branded cards. The QR codes will take participants to a virtual microsite to sign up for the competition. Upon registration, all fans will receive a message from a Southampton Football Club legend wishing them good luck for the remainder of the hunt.
As participants progress into round two (week commencing Monday 14th March), they will need to complete a blockchain-style puzzle using historical Southampton jerseys.
Round three will commence on Monday 4th April. This round will involve answering a series of questions whereby the correct answer entails the participant keeping an eager eye on the football club’s social media channels to find a hidden Bitcoin.
The official final will see Southampton Football Club welcome three winners from each round along with one ‘lucky-dip’ winner to St Mary’s Stadium on Saturday 30th April – to take part in the half-time live Bitcoin hunt final.
The lucky dip winner will be chosen randomly from participants who have entered all three rounds.
The final Bitcoin Hunt winner will then be announced in front of a rapturous home crowd and crowned victor, taking home a Bitcoin, which so far in 2022 has been worth up to £35,000.
To find out more about the Bitcoin Hunt, visit: www.sportsbetio.uk/bitcoin-hunt

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Parimatch promises to help Leeds United fans enjoy an ‘unforgettable’ season as part of official partnership
Parimatch are promising to help Leeds United fans enjoy an “unforgettable” season as part of their official partnership with the Premier League club.
The UK-licensed sportsbook are the Whites’ official betting partner for the 2025-26 season and are preparing a series of fan-first activities throughout the campaign.
Leeds are back in the top flight after winning promotion with the Championship title last season.
And first up from Parimatch is a ticket giveaway ahead of the first home game of the season – Monday night’s clash with Everton at Elland Road – in a competition in partnership with local media.
Parimatch will continue to offer Leeds fans exclusive opportunities throughout the season, including the chance to win signed memorabilia, unforgettable matchday experiences and the chance to meet Leeds legends.
Adam Davenport, Head of Parimatch UK, said: “For us, it’s never just about a logo on a shirt – it’s about giving Leeds fans memories they’ll talk about for years. We want to be right there in the thick of it, celebrating the big wins, feeling every kick on those tense nights under the Elland Road lights, and sharing in the roar when the ball hits the back of the net. This partnership is about passion, pride and unforgettable fan experiences – from giving away tickets to the biggest matches, to putting signed shirts straight into the hands of supporters, to creating moments with Leeds legends that money simply can’t buy. We know how much this club means to the city and we’re here to make this season one to remember on and off the pitch for every Leeds United fan.”
The post Parimatch promises to help Leeds United fans enjoy an ‘unforgettable’ season as part of official partnership appeared first on European Gaming Industry News.
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Million Games Launches Million Mine – A Strategic Grid Game Inspired by a Classic
Million Games is pleased to announce the release of Million Mine, a strategic, grid-based casino game inspired by the beloved mechanics of minesweeper. Offering a modern update to the classic format, Million Mine lets players select their difficulty, uncover hidden diamonds, and cash out before disaster strikes.
The game features:
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Customisable grid sizes from 3×3 to 7×7
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Mines selection from 3 to 24 for adjustable volatility
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Instant cashout after any successful pick
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A 96.3% RTP and a high multiplier ceiling
Each tile revealed adds tension and reward, making Million Mine a fast-paced, strategic game of choice and nerve.
“Million Mine is deceptively simple—but a great player experience,” said Thomas Nimstad, CEO of Million Games. “It’s familiar, clean, and highly customisable. We see it becoming a favourite for both casual players and high-stakes explorers.”
Million Mine is now available across all Million Games partner platforms.
The post Million Games Launches Million Mine – A Strategic Grid Game Inspired by a Classic appeared first on European Gaming Industry News.
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SOFTSWISS Game Aggregator Breaks the 35,000-Game Mark, Reaffirming Its Status as the Largest Content Hub
SOFTSWISS, a global tech provider with over 15 years of iGaming expertise, has announced that its Game Aggregator has surpassed 35,000 active titles, reinforcing its position as the industry’s largest games hub. The platform continues to provide operators with a broad portfolio, backed by 99.999%–100% uptime reliability.
In the first half of the year, the Game Aggregator expanded its content offering by 26%, now delivering over 35,000 active games from more than 300 providers – covering every major game category. Operating in 24 jurisdictions, the product ensures full compliance and accessibility for operators worldwide.
The Game Aggregator equips operators with built-in tools designed to drive engagement and maximise player value. The fully customisable Tournament Tool boosts daily bet volume by 22%, with participants placing twice as many bets and wagering three times more than non-participants. At the same time, Jackpot Aggregator campaigns have been shown to double the average player turnover. These mechanics are more than just features – they are revenue multipliers, seamlessly integrated into the platform.
With slots leading demand, the Fortune Rabbit game and Pragmatic Play external game provider ranking at the top, the Game Aggregator sets the standard for content depth, stability, and business impact.
SOFTSWISS maintains a 100% uptime commitment, with actual availability consistently measured at 99.999%–100%. This ensures operators never lose a session, a bet, or their players’ trust.
“The Game Aggregator is more than just a product – it’s a technology backbone that drives scalable success for our partners. From instant access to premium content to the industry-leading uptime and proven engagement mechanics, we’re giving operators exactly what they need to compete and win,” added Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator.
With a broad and ever-growing game portfolio, full compliance coverage, and tools that drive real results, the Game Aggregator is helping shape the future of iGaming. In a market where 24/7 performance and player trust are essential, SOFTSWISS isn’t just keeping up – it’s leading the way.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Game Aggregator Breaks the 35,000-Game Mark, Reaffirming Its Status as the Largest Content Hub appeared first on European Gaming Industry News.
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