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TMA Partners with SlotCatalog for a More Powerful, Metadata-Driven Personalization Feature

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The Mill Adventure (TMA) shows no signs of slowing down when it comes to building the future of personalization in iGaming. Through a partnership with SlotCatalog, TMA has upgraded their AI-driven SmartLobbies feature with enhanced metadata and game tags. Read on to find out why metadata matters for successful personalization and how casino managers can use game tags to create unique lobbies in an instant, as well as themed tournaments!

Deliver more meaningful game recommendations
Content that is not just curated meaningfully but also accurately resonates with players’ unique interests can contribute to higher player engagement and greater loyalty. However, any effort towards personalization can fall short without the right metadata. That is why for their latest SmartLobbies update, TMA found the perfect partner in SlotCatalog, one of the leading platforms for iGaming information catering to players, casino operators, and game developers. SlotCatalog’s database features over 20,000 games and around 1000 unique tags which act as, simply put, a filtering system for specific games. TMA harnesses this rich resource to improve the quality of metadata in their internal game catalog. Optimized metadata and game tags mean increased relevance and higher accuracy for TMA’s machine learning-powered recommendation engine — the same way popular streaming platforms personalize their content.

Get creative with game tags
TMA also introduces the use of game tags as a new, effortless way of creating unique casino lobbies using their SmartLobbies feature. Using the new function, casino managers can easily choose from an extensive list of game tags, from colors and characters to genres and themes. In just a few clicks, any online casino can have a lobby featuring all games that fall under the tags selected. Think of all the creative campaigns and promotions possible such as Valentine’s Day lobby for February that can instantly be created just by selecting the tags “love” or “heart”! As always, TMA’s AI models personalize every lobby created, making sure players are presented only with the most relevant content.

Similarly, TMA’s tournament tool features the use of tags. Now, online casinos can execute their creative ideas for themed tournaments throughout the year just by selecting relevant tags, from New Year to the holidays — all without any additional effort. Furthermore, online casinos can choose a personalized ranking for their tournaments. With this option, tournament games are presented in an order that is most relevant and compelling for the players — according to data such as games they engage with the most.

Fed Havlovskyi, Co-founder & Executive Manager of SlotCatalog, shares about the collaboration, “SlotCatalog is a leading affiliate site with the biggest database of casino games. We are happy to share our data with modern and innovative platform developer The Mill Adventure, and glad to share a common vision and belief in the importance of a data-driven approach. I am sure that this data partnership will bring substantial benefits for both companies and help us build even more unique services for our customers and players.”

Bjørnar Heggernes, Head of Gaming at The Mill Adventure, adds, “With SmartLobbies, our team is always working on pushing the limits of personalization. Through our partnership with SlotCatalog, we are able to take advantage of quality data for our clients and partners to create a variety of unique lobbies, and at the same time, offer players more relevant content.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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UAE Lottery Announces Final AED 100 Million Lucky Day Draw Before Unveiling the New Lucky Day Game

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The UAE Lottery’s Lucky Day is set to enter an exciting new chapter, with new prize tiers and fresh ways to win, bringing a new era of thrill for players across the nation.  

While full details will be revealed soon, players now have a final opportunity to grab their tickets for a last chance to win the Grand Prize of AED 100 million. The final date to enter the current edition of the draw is Saturday, November 29, 2025, and the excitement is building fast.

Since its launch, The UAE Lottery has created over 100,000 winners who have taken home more than AED 147 million across 25 draws, bringing excitement to thousands of people from every corner of the country. Among them, 29-year-old Indian expat Anilkumar Bolla, who made history as the first Grand Prize winner to go home with AED 100 million. His victory turned Diwali night into a celebration he will remember for life. Now, another player could be next.

Whether participants are chasing a dream, planning their next adventure, or simply trusting their luck, Saturday, November 29 could be the day that transforms those aspirations into reality. After all, sometimes a single ticket is all it takes to spark a complete turnaround in one’s life.

With just days remaining, The UAE Lottery emphasizes the significance of this draw as it represents the last chance for participants to win the dream-fulfilling AED 100 million Grand Prize. This milestone marks not only the culmination of the current Lucky Day edition, but also a transition toward an exciting new era centered on elevated player experiences.

Looking ahead, Lucky Day is preparing to unveil a refreshed experience, and players are encouraged to stay tuned and prepare for what comes next.

Tickets are available now at theuaelottery.ae

 

The post UAE Lottery Announces Final AED 100 Million Lucky Day Draw Before Unveiling the New Lucky Day Game appeared first on European Gaming Industry News.

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GGPoker Ups The Ante With Record $25M End Of Year Giveaway

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December 1 through 31, 2025 – GGPoker kicks off the festive season with daily cash giveaways, Christmas Gift Boxes and a $1M Flipout tournament

GGPoker, the World’s Biggest Poker Room, today announced its largest-ever holiday promotion: the $25M End of Year Giveaway. Running from December 1 to December 31, 2025, the month-long festival features an unprecedented increase in cash prizes, seasonal gifts, and a massive tournament finale to close out the year in style.

The $25,000,000 total prize pool is split across three monumental promotions:

$12M 12 Days of Christmas Gift Boxes

GGPoker celebrates the holiday season with 12 days of special gifts, ensuring every player receives a festive surprise just for logging in between December 15 and December 26 and opening their Christmas Gift Box.

Prizes include a mix of C$ rewards, tournament tickets, freeroll tickets and snowball splash items.

$1M End of Year #Thanks2025 Flipout

GGPoker will once again host a very special #Thanks2025 Flipout Tournament, running from December 27 to December 31 and open to all GGCheers and GGCares qualifiers during this time. It is easy to qualify for, with players that make it through to Stage 3 sharing the $1M prize pool.

$12M December Cash Giveaway

Another cornerstone of the End of Year promotion are the massive cash giveaways, rewarding cash game players, tournament players and those new to GGPoker.

$7.4M is distributed through daily leaderboards across formats including Hold’em, PLO, Spin & Gold, and Rush & Cash, up from $6.5M given out in 2024.

An additional $4.6M is allocated to other giveaways such as the #ThanksGG Daily Flipouts, new player rewards and $1M in special tournament promotions.

Sarne Lightman, Managing Director of GGPoker, commented: “We are thrilled to bring back our End of Year Giveaway, making it bigger and better than ever with a record $25M in prizes. Whether you’re chasing a huge leaderboard cash prize, unwrapping a special Christmas gift, or battling for a share of the $1M #Thanks2025 Flipout, there is something exciting for every single player. It’s our way of saying thank you for making this another record-breaking year at GGPoker, and we wish everyone a happy and rewarding holiday season.”

To learn more about $25M End of Year Giveaway, please visit: ggpoker.com/promotions/end-of-year-giveaway/

The post GGPoker Ups The Ante With Record $25M End Of Year Giveaway appeared first on European Gaming Industry News.

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Kambi decides to cancel 2,193,675 repurchased shares

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Kambi Group plc (“Kambi”) has today approved the cancellation of 2,193,675 shares. The shares were acquired as part of previous share buyback programmes and the cancellation of the shares is in line with the intention to improve Kambi’s capital position.

On 25 November 2025, Kambi’s Board approved the initiation of the process to cancel 2,193,675 shares. The process is expected to be completed, and the cancellation taking effect, on 1 December 2025.

Following the cancellation, Kambi’s issued share capital will amount to €83,130 and the total number of issued shares in Kambi will be 27,709,944 with a nominal value of €0.003 per share.

Kambi will still hold 400,000 shares to satisfy its future obligations arising from the employee share option programmes.

The post Kambi decides to cancel 2,193,675 repurchased shares appeared first on European Gaming Industry News.

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