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Indian Olympic Association Holds Meeting with ESFI to Discuss Preparation and Training Roadmap for Esports for Upcoming Asian Games 2022

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In his bid to take a stalk of the preparations and planning of non-Olympic sports federations participating at the upcoming Asian Games, Indian Olympic Association (IOA) President Dr. Narinder Dhruv Batra called upon and met the officials of 9 sports federations, including Esports Federation of India (ESFI), at the Olympic Bhawan on 14 February 2022.

Asian Electronic Sports Federation (AESF) is recognised by the Olympic Council of Asia as the sole governing body for Esports in the Asian continent. It is also in charge of technical conduct for Esports at the 2022 Asian Games. ESFI, which is a recognised member of the Asian body in India and has been sending esports teams since 2007 to Asian Indoor & Martial Arts Games and in the last Asian Games 2018 as well where India got Bronze Medal in the esports title HearthStone as Esports was a demonstration event.

Esports is set to make its debut as a medal event at the Asian Games in Hangzhou, China to be held from September 10 to 25.

“We are very thankful to the President of IOA Dr. Narinder Dhruv Batra ji for appraising ESFI & other non-Olympic sports federations on the various organizing aspects of the Asian Games, to be staged later this year. We also discussed & apprised Batra ji on the preparations, requirements and future planning for the country’s Esports contingent and ‘AESF’s Road to Asian Games’ program which will be launched soon to select the national esports contingent of our country. The ‘AESF Road to Asian Games 2022’ will prove to be a milestone journey and act as a catalyst in not only the growth of the esports ecosystem in India but also to consider esports as a form of sports in India. At ESFI end, we are fully committed to growing the esports ecosystem and creating enough opportunities for the Indian esports athletes to participate in the various such events of repute,” said Mr. Lokesh Suji, Director, Esports Federation of India & Vice President of the Asian Esports Federation (AESF) after the meeting.

The meeting was co-chaired by Chef de Mission, Mr. Bhupender Singh Bajwa and detailed discussions were held regarding training camps and various expenditures that are required.

During the meeting, IOA stressed on the need for a fair and transparent selection process of players and athletes. The last date for the submission of the Indian Team entries by name is 15 April 2022.

ESFI is also recognised by the International Esports Federation (IESF) as well as the Global Esports Federation (GEF), who are in charge of conducting the trial events for the Inaugural Commonwealth Esports Championship at this year’s Commonwealth Games which will be held in Birmingham from July 28 to 8 August 2022.

On behalf of ESFI, Mr. Lokesh Suji, Director, Esports Federation of India & Vice President of the Asian Esports Federation (AESF), Mr. Yugal Sharma, Director, Esports Federation of India and Mr. Prabhat Kumar, Treasurer, Esports Federation of India were present in the meeting. ESFI team also presented the “Road to Asian Games” Jersey to IOA President, Dr. Narinder Dhruv Batra and Chef de Mission, Mr. Bhupender Singh Bajwa.

“ESFI is committed to the development of esports and bringing together the esports fraternity to unlock the full potential of our athletes and provide them with enough international opportunities to compete with their counterparts at an equal level. We take this opportunity to further request the esports community to carry on with their training and get used to the challenges for making into the team to represent in this mega event.” pledges Mr. Vinod Kumar Tiwari, President of Esports Federation of India.

The 2022 edition of the Asian Games will see medals being awarded in eight categories of Esports, which are EA SPORTS FIFA branded soccer games, an Asian Games version of PUBG Mobile and Arena of Valor, Dota 2, League of Legends, Dream Three Kingdoms 2, Hearthstone and Street Fighter V.

ESFI again appeals to the probable qualifying gamers/players to get their passports ready and to get fully vaccinated.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License

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Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.

The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.

Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”

The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.

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Play’n GO games now live with Ivy Casino in the UK

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Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino 

Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK. 

Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others. 

Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market. 

The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards. 

Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally. 

Magnus Olsson, Chief Commercial Officer of Play’n GO, said:

“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.” 

Mark Good, representing Ivy Casino, said:

“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.” 

Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO. 

In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company. 

The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.

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Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals

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Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.

New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.

“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”

Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.

The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.

Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.

The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.

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