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SPORTRADAR ADDS AUDIOVISUAL BETTING AND GAMING RIGHTS TO HANDBALL-BUNDESLIGA PARTNERSHIP EXTENSION

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Sportradar , the leading global sports technology company creating immersive experiences for sports fans and bettors, has agreed to a five-year extension to its long-standing partnership with Handball-Bundesliga (HBL) to provide Germany’s top handball league with the services and technologies to help grow its global fanbase and drive deeper engagement. 

The extended agreement, which runs from this season through to the end of the 2026/27 campaign, includes the provision of audiovisual betting and gaming rights to Sportradar. Under the new terms of the partnership, Sportradar will provide its customers outside of the DACH region with access to live streams of HBL’s marquee competitions including LIQUI MOLY HBL league matches as well as knockout tournaments such as the REWE Final4 (DHB-Cup) and the Pixum Super Cup.    

Sportradar continues as the League’s Official Sports Data Partner, collecting match data from venues hosting LIQUI MOLY HBL, 2. HBL, DHB Cup and Pixum Super Cup matches, and offering its coverage to its global network of 900 sportsbook operators and 350 media companies in 120 countries worldwide. Furthermore, Sportradar will continue to manage the federation’s website, including the integrated Live Sports Centre and mobile application, as well as maintain a bespoke competition management platform, enabling HBL to manage their tournaments and data effectively. 

As part of its ongoing commitment to protect the integrity of their sport, Sportradar applies its proven bet monitoring service, the Universal Fraud Detection System (UFDS), to all HBL matches. Leveraging its technology to identify betting abnormalities in games and report any suspicious activity to HBL, Sportradar provides the organisation with critical visibility to threats of match fixing and betting manipulation.    

Ed Blonk, Chief Commercial Officer, Sportradar said: “As a result of the breadth and variety of our technology and services, Sportradar is uniquely positioned to provide Handball-Bundesliga with all the resources and solutions needed to commercialise their content, provide the personalized experiences that fans demand and protect the integrity of their competitions.  We look forward to working with HBL and supporting their continued growth and transformation.” 

Frank Bohmann, Managing Director Handball-Bundesliga said: “Besides sporting success, digital change management is the key to success in sport business. Reliable match organization, the traceability and fairness of competitions, winning and retaining fans and customers, and the upgrade of our media products through sophisticated data management processes is crucial for the growth of Handball-Bundesliga. I am convinced that the new and expanded contract with Sportradar will support us reaching our ambitious goals and will master the digital challenges of the future.” 

The partnership extension with Handball-Bundesliga further strengthens Sportradar’s portfolio of handball rights, complementing existing agreements with the European Handball Federation (EHF) and the International Handball Federation (IHF).   

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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THE UAE LOTTERY CONFIRMS FIRST AED 100 MILLION GRAND PRIZE WINNER

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It’s official, The UAE Lottery’s first AED 100 Million Grand Prize has been won, and verification is now underway!

The UAE Lottery is delighted to confirm this historic milestone for our winner, our organization, and the UAE’s entertainment and gaming landscape.

As part of our standard operating procedures, we are conducting due diligence to ensure that all internal checks, security protocols, and General Commercial Gaming Regulatory Authority compliance requirements are fulfilled before further details on our winner are shared and the prize is awarded.

Responsible gaming, player safety, and operational transparency remain at the heart of everything we do. Safeguarding the integrity of our draws and maintaining the trust of all players continue to be our highest priorities.

We will share more details about the lucky winner once all verification steps have been finalized.

The post THE UAE LOTTERY CONFIRMS FIRST AED 100 MILLION GRAND PRIZE WINNER appeared first on European Gaming Industry News.

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ELA Games’ Buffalo Force Charges to Outstanding Results: 62% GGR Growth in Just 3 Weeks

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Stunning visuals and strong performance make Buffalo Force a standout success

ELA Games’ Buffalo Force has quickly risen to the top of performance charts, just three weeks after its release, showing strong player engagement metrics and turnover growth.

The Wild West-themed brand-new title blends visually rich artwork, dynamic gameplay, and immersive atmospheres to create engaging experiences for players and value for operators. The game showcases ELA Games’ rapid rise to become a leading game development studio, capable of pushing the boundaries of the gaming industry with its innovative solutions.

Inside the Data: How ELA’s Buffalo Force Instantly Soared

This month, Buffalo Force exceeded all plans and surpassed expectations across key performance metrics. The audience immediately embraced the product, with operators reporting positive responses from player bases. With the game’s momentum still building, even stronger results may be on the horizon.

Growth metrics during the first 3 weeks after release highlight Buffalo Force as one of the studio’s strongest titles to date. It showcases the game’s powerful retention appeal and the ability to deliver games that perform consistently across regions, captivating new audiences:

  • Actives growth +26%
  • Turnover +38%
  • GGR total growth +62%
  • Rounds count +29%

These results reflect a rise in overall player activity, indicating higher session frequency and more wagers placed. This shows that Buffalo Force has high replay value and is a game that encourages engagement.

[Video https://youtu.be/pBHPyi2vHlY]

Marharyta Yerina, ELA Games’ Managing Director, commented, “Buffalo Force represents the progress our studio has made in understanding what players love and what operators need. What we see with the game’s instant success is a sign that our approach is working and that each new release will set the bar higher in terms of engagement, performance, and enjoyment.”

ELA Games’ Portfolio Continues to Expand

Buffalo Force’s success reflects ELA Games’ development approach, where each release enriches the studio’s portfolio, adding creative innovation, visually rich design, and operator value. Other recent additions, such as Shoot Happens or Rabbit Winpot Deluxe, reinforce this trend, creating a balanced catalogue with plenty of variety.

Joker Winpot is another standout title for ELA Games that has received widespread acclaim. It received key nominations by various institutions for its creativity and innovation, underscoring how ELA Games’ developments are recognised by peers and press alike. Buffalo Force positions itself as a key game for the studio that will contend for similar commercial success and industry recognition.

The post ELA Games’ Buffalo Force Charges to Outstanding Results: 62% GGR Growth in Just 3 Weeks appeared first on European Gaming Industry News.

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Flashscore expands Follow Player feature to basketball and ice hockey NBA and NHL stars

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  • New Follow Player feature lets fans track their favourite basketball and ice hockey players with real-time notifications, including NBA and NHL

  • The NBA competition page received over 1.1 billion opens last season alone, demonstrating the market appetite for more detailed match statistics fans want to access

  • This follows the launch of the platform across football in September, activated by 1.3 million fans so far

Flashscore, the world’s most popular live scores and sports news app, has expanded its Follow Player functionality to basketball and ice hockey, allowing users to get real-time updates on their favourite basketball and ice hockey stars in the NBA, NHL and other leagues.

The launch follows the success of the feature for global football fans, launched in September. Within two months of being launched, 1.3 million fans are actively using Follow Player for football, averaging five players each, resulting in around 6.5 million player favourites.

The enhancement allows Flashscore’s 100 million-plus monthly users to add up to 100 of their favourite players to receive personalised notifications. Updates include alerts on whether a player is in the starting lineup, their in-game stats like goals and assists, and post-match performance ratings.

The expansion comes as Flashscore data reveals huge user engagement with the NBA and NHL during the 2024-25 season. In the last NBA season, there were more than 1.1 billion match detail opens across 1,316 games, with an average of around 320,000 users per match.

The most-followed team was the Los Angeles Lakers, attracting an average of 515,000 users to their games. In ice hockey and the NHL, last season saw more than 783 million match detail opens across 1,420 games. The Washington Capitals were the most popular team, with an average of 390,000 users per game.

Company data shows basketball and ice hockey are among the most popular sports with Flashscore users, beyond only football and tennis.

Tomáš Pondělík, Chief Product Officer at Flashscore, said: “Following the hugely successful launch of Follow Player for our football fans, expansion to Basketball and Ice Hockey is the next logical step. Fandom is evolving, and we’re seeing a significant shift from fans, especially with the younger generation, following only their favourite teams to a deeper interest in individual players. We see the same trend in basketball and hockey, where superstars often have a global following that transcends team loyalties. Being able to offer our users the chance to follow real-time updates from their favourite football, basketball and ice hockey stars sets Flashscore apart from other live scores apps.

“Our community has been asking for this feature, and the data shows a clear appetite for in-depth information. With Follow Player now available for basketball and ice hockey, fans can track their heroes in real time with the fast, non-intrusive notifications they expect from us. We’re already working on adding more meaningful player data to give fans a richer understanding of performance, and this is just the beginning.”

The post Flashscore expands Follow Player feature to basketball and ice hockey NBA and NHL stars appeared first on European Gaming Industry News.

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