Latest News
Icelandic Football Signs Landmark Official Data, Fan Engagement and Betting Streaming Deal with Genius Sports
The Icelandic Club Association (ÍTF) and the Icelandic Football Association (KSI) have announced a joint long-term partnership with Genius Sports, the official data, technology and commercial partner that powers the ecosystem connecting sports, betting and media, to help accelerate the growth of the sport in Iceland and internationally.
Across all major domestic competitions and more than 1400 matches a year, Genius Sports has been granted the exclusive right to capture, manage and commercialise the ÍTF’s and the KSI’s official data and live video betting streams with its global network of betting partners. Sportsbooks will be able to access unique new content, played during off-peak windows from April to October outside of the global football calendar.
Genius Sports will provide its leading suite of free-to-play solutions, creating weekly and season-long content and delivering more engaging digital experiences for its fans. The ÍTF can select from customised Fantasy games including weekly and salary cap modes, alongside pick ‘em, trivia and predictor tools to test fans’ knowledge and better understand their content preferences.
Genius Sports’ Integrity Services, including 24/7 bet monitoring technology and a series of educational workshops to players, coaches and other participants, will help to provide robust protection from the threats of match-fixing and betting-related corruption.
“This partnership with the ÍTF and KSI is an excellent example of the Genius Sports partnership model and the value we provide. Icelandic football will benefit from our global reach, unique free-to-play and official data capabilities to help expand their sport. Sportsbooks will also be provided with the fastest, highest quality data and video content across thousands of events per year during off-peak windows,” Jonny Katanchian, Head of Commercial Partnerships EMEA at Genius Sports, said.
“We have made an untiring effort during last year to market these rights and now it is bearing fruit. These agreements, and those that will follow, will make sure that Icelandic football reaches its next step, for everyone’s benefit, including the clubs, the players and the domestic football community as a whole. There are enormous opportunities ahead,” Birgir Jóhannsson, CEO of ÍTF, said.
“We are immensely pleased to have concluded the contracts with Genius Sports, one of the leading players within the field of betting and official data exploitation. We really look forward to the partnership for the upcoming cycle,” Stefán Gunnarsson, Director of Commercial & Marketing at KSI, said.
Latest News
Meridianbet Launches ‘Scan. Help.’ Humanitarian Initiative to Support Maternity Hospitals in Southeast Europe
Meridianbet, a member of the Golden Matrix Group (NASDAQ: GMGI), in partnership with Meridianbet Foundation, Expanse Studios, and BC Crvena zvezda Meridianbet announces the launch of a significant humanitarian initiative, ‘Scan. Help.’, aimed at supporting maternity hospitals across Southeast Europe.
The rollout of this action to other market territories is expected in the remainder of 2024.
How It Works
For every scanned QR code and subsequent registration on the Meridian Foundation’s website, funds will be allocated towards equipping five maternity hospitals in Serbia. This innovative approach not only raises awareness but also actively involves the community in our CSR activities.
The initiative is currently ongoing with high media presence and is broadcasted during Southeast Europe’s regional basketball Finals series (ABA League). BC Red Star players wear jerseys featuring the QR code, with additional promotion through basketball arena ads, TV ads, and more, encouraging fans and supporters to participate.
A Unified Effort for Community Impact
The ‘Scan. Help.’ campaign is a collaborative effort involving Meridianbet, Meridianbet foundation, Expanse Studios, and basketball club Crvena zvezda Meridianbet, Southeast Europe’s leading basketball club, of which Meridianbet is the name sponsor. The initiative is designed to leverage our collective resources and influence to make a meaningful impact on local communities.
Multi-Stakeholder Support and Growing Participation
The ‘Scan. Help.’ campaign has received institutional support ad backing from the Ministry of Health, reinforcing the importance and legitimacy of this cause. Additionally, several companies have already expressed their desire to contribute, with provisions made for donations through the Meridian Foundation’s account. This broadening support network amplifies the initiative’s reach and potential impact.
This campaign exemplifies Meridianbet’s dedication to sustainable development and community well-being. In 2023 alone, the company has launched 225 CSR campaigns, reflecting the commitment to making a lasting impact.
The post Meridianbet Launches ‘Scan. Help.’ Humanitarian Initiative to Support Maternity Hospitals in Southeast Europe appeared first on European Gaming Industry News.
Latest News
SiGMA Asia Awards 2024: Boomerang Partners Nominated for ‘Rising Star Affiliate Program’
The fast-growing Boomerang Partners affiliate program continues gaining global recognition, earning a nomination for the prestigious ‘Rising Star Affiliate Program 2024’ category in the Asia region
With a rapidly growing network of over 5,200 affiliates across 70+ countries, the dynamic Boomerang Partners affiliate program has been recognized as a finalist for the ‘Rising Star’ category at the SiGMA Awards Asia 2024. While Asia is not currently the central focus for brand promotion, this prestigious recognition from SiGMA is a notable honor that inspires Boomerang to fortify its global footprint and industry-leading position.
In 2023 alone, Boomerang’s achievements included paying over €50 million to affiliates, creating 22 exclusive branded games, hosting 82 tournaments across 30 regions, and expanding into 31 new markets. This followed prestigious wins like ‘Casino of the Year’ at the SiGMA Balkans/CIS Awards, ‘Commission Offer of the Year’ at the AffPapa iGaming Awards, and ‘Best PPC Affiliate’ at the SiGMA Europe Awards.
This year, Boomerang Partners is highlighting innovations like a worldwide traffic tournament and has already been nominated at the AffPapa, MAC, and AskGamblers Awards – eagerly awaiting the results across these prestigious voting processes and final selections.
“We actively collaborate with SiGMA, having participated in their events and been honored with SiGMA awards in other regions previously,” said Vitalii Prokofev, CEO at Boomerang Partners. “SiGMA sets the standard with premier industry events and accolades worldwide. This nomination at their Asia awards is valuable recognition that fuels our ambition to raise our global profile further.”
Boomerang Partners invites all affiliate managers and industry enthusiasts to learn more about their award-winning program. Voting for the SiGMA Asia Awards runs until May 20th. Winners will be announced at the June 3rd ceremony during the June 2-5 event in Manila.
Support Boomerang in the ‘Rising Star’ category while voting for other favorites at SiGMA.
The post SiGMA Asia Awards 2024: Boomerang Partners Nominated for ‘Rising Star Affiliate Program’ appeared first on European Gaming Industry News.
Latest News
PopOk Gaming Unveils Exciting New Instant Game: “Dice”
PopOK Gaming, a leading innovator in the gaming industry, is thrilled to announce the launch of its latest Instant game sensation: “Dice”.
“Dice” is a dynamic game that puts players’ instincts and strategies to the test. Participants can jump in at any moment and predict whether the resulting number will be higher or lower than their selected number. With every roll, the excitement mounts as players watch the green fields light up, indicating their path to victory.
It’s not just about luck – it’s about strategy too. Players have the opportunity to adjust their multiplier, choose their odds, and press start for a thrilling gaming experience.
Here’s how it goes down:
📈 Move the dice higher or lower on the screen.
🚀 Choose over or under.
⏳ Place your bet and hold on tight.
🎲 Launch the dice!
🏆 Win big, with potential rewards of up to x9600!
With its user-friendly interface and exciting gameplay, “Dice” promises to captivate players of all skill levels. Whether you’re a seasoned gamer or new to the world of Instant games, “Dice” offers endless opportunities for fun and excitement.
Join the action today and roll the dice for your chance to win big! Visit PopOK Gaming to start playing now.
The post PopOk Gaming Unveils Exciting New Instant Game: “Dice” appeared first on European Gaming Industry News.
-
Latest News3 months ago
Fairplay Exchange signs as new sponsor of Stephen Hendry’s Cue Tips
-
Latest News3 months ago
Gods Reign Announces Groundbreaking Partnership with LG Electronics
-
Latest News3 months ago
European Gaming Q1 2024 Meetup: Exploring Innovation, Marketing, and the iGaming Industry Hubs
-
Latest News3 months ago
Casino Crypto Giant Bitline Partners with Ciphertrace for Enhanced Compliance in Digital Asset Transactions
-
Latest News3 months ago
French Publisher TapNation tops Financial Times FT1000 list of Europe’s Leaders in Tech Media
-
Latest News3 months ago
PAGCor Says 188BET’s Return to the Philippines a Huge Vote of Confidence
-
Latest News1 month ago
Stakelogic’s Slot and Live Casino Content is now live with L&L Europe
-
Latest News3 months ago
Hölle Games Go Live on Bet-at-home.de
You must be logged in to post a comment Login