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Juice Reel Launches Data-Driven Crowdsourced Insights To Elevate Sports Betting Experience

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Platform upgrade set to drive increased betting engagement for regulated sportsbooks

Juice Reel, the leading bet tracking and analytics platform for the sports betting industry, has unveiled its new subscription-based tool Crowdsourced Insights, which provides sports bettors with access to unique analysis to support their future wagering decisions.

Bettors can now receive detailed and superior insight on a comprehensive range of odds and markets thanks to Juice Reel’s best-in-class automation and analytic cloud-based tools. These insights are driven by the data collected from the company’s end-to-end ecosystem, where Juice Reel users sync in bets from over 250 sportsbooks, including some of the industry’s biggest brands such as bet365, DraftKings, FanDuel and Fox Bet, with many more set to follow over the coming months.

Built in response to market trends where a growing number of data-driven bettors look to follow the smart money, Juice Reel’s ability to assess its vast customer base and understand which individuals are historically profitable and which are net losers empowers the delivery of exceptional knowledge that simply cannot be matched.

Crowdsourced Insights shows subscribers what side of a game the Top 10% and Bottom 10% historical performers are on. In the case that historical winners and losers are betting different sides of a game, subscribers can tail profitable bettors.

The addition of Crowdsourced Insights complements Juice Reel’s core offering, which allows bettors to automatically sync in their bets, showing them real-time analytics and tracking past performances. The product, underpinned by a business model that was crafted to reduce unregulated gambling, also acts as a sophisticated responsible gambling tool, allowing bettors to track wagering performance and profitability.

While highly attractive and useful for bettors, it also further illustrates Juice Reel’s importance as a customer acquisition and retention engine for regulated sportsbooks in the US and beyond. Juice Reel is bringing more bettors and more betting activity to the sportsbooks. Through unrivalled data provision, the innovative solution is revolutionizing the betting experience and driving increased engagement.

Ricky Gold, CEO of Juice Reel, said: “The development of Crowdsourced Insights is a game changer for the sports betting industry, creating value for both bettors and sportsbooks. As sportsbooks continue to recognize Juice Reel as a valuable retention tool and catalyst expanding the industry’s total addressable market, it will be exciting to see our platform evolve in tandem with future commercial agreements.

“Bettors have never been able to receive such a detailed yet easy-to-read analysis of betting markets, only made possible by our high quality automation tools and use of data science. With these insights, individuals really do have a better understanding of the overall betting landscape and can make more informed decisions when placing their next bet.

“Fundamentally, Juice Reel is an end-to-end ecosystem where bettors can come to decide what to bet on and with whom, watch their bet throughout the lifecycle of a sporting event, analyze their own performance post-game, and have that synced betting data fuel insights which kickstarts the positive feedback loop.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Parimatch promises to help Leeds United fans enjoy an ‘unforgettable’ season as part of official partnership

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Parimatch are promising to help Leeds United fans enjoy an “unforgettable” season as part of their official partnership with the Premier League club.

The UK-licensed sportsbook are the Whites’ official betting partner for the 2025-26 season and are preparing a series of fan-first activities throughout the campaign.

Leeds are back in the top flight after winning promotion with the Championship title last season.

And first up from Parimatch is a ticket giveaway ahead of the first home game of the season – Monday night’s clash with Everton at Elland Road – in a competition in partnership with local media.

Parimatch will continue to offer Leeds fans exclusive opportunities throughout the season, including the chance to win signed memorabilia, unforgettable matchday experiences and the chance to meet Leeds legends.

Adam Davenport, Head of Parimatch UK, said: “For us, it’s never just about a logo on a shirt – it’s about giving Leeds fans memories they’ll talk about for years. We want to be right there in the thick of it, celebrating the big wins, feeling every kick on those tense nights under the Elland Road lights, and sharing in the roar when the ball hits the back of the net. This partnership is about passion, pride and unforgettable fan experiences – from giving away tickets to the biggest matches, to putting signed shirts straight into the hands of supporters, to creating moments with Leeds legends that money simply can’t buy. We know how much this club means to the city and we’re here to make this season one to remember on and off the pitch for every Leeds United fan.”

The post Parimatch promises to help Leeds United fans enjoy an ‘unforgettable’ season as part of official partnership appeared first on European Gaming Industry News.

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Million Games Launches Million Mine – A Strategic Grid Game Inspired by a Classic

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Million Games is pleased to announce the release of Million Mine, a strategic, grid-based casino game inspired by the beloved mechanics of minesweeper. Offering a modern update to the classic format, Million Mine lets players select their difficulty, uncover hidden diamonds, and cash out before disaster strikes.

The game features:

  • Customisable grid sizes from 3×3 to 7×7

  • Mines selection from 3 to 24 for adjustable volatility

  • Instant cashout after any successful pick

  • A 96.3% RTP and a high multiplier ceiling

Each tile revealed adds tension and reward, making Million Mine a fast-paced, strategic game of choice and nerve.

“Million Mine is deceptively simple—but a great player experience,” said Thomas Nimstad, CEO of Million Games. “It’s familiar, clean, and highly customisable. We see it becoming a favourite for both casual players and high-stakes explorers.”

Million Mine is now available across all Million Games partner platforms.

The post Million Games Launches Million Mine – A Strategic Grid Game Inspired by a Classic appeared first on European Gaming Industry News.

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SOFTSWISS Game Aggregator Breaks the 35,000-Game Mark, Reaffirming Its Status as the Largest Content Hub

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SOFTSWISS, a global tech provider with over 15 years of iGaming expertise, has announced that its Game Aggregator has surpassed 35,000 active titles, reinforcing its position as the industry’s largest games hub. The platform continues to provide operators with a broad portfolio, backed by 99.999%–100% uptime reliability.

In the first half of the year, the Game Aggregator expanded its content offering by 26%, now delivering over 35,000 active games from more than 300 providers – covering every major game category. Operating in 24 jurisdictions, the product ensures full compliance and accessibility for operators worldwide. 

The Game Aggregator equips operators with built-in tools designed to drive engagement and maximise player value. The fully customisable Tournament Tool boosts daily bet volume by 22%, with participants placing twice as many bets and wagering three times more than non-participants. At the same time, Jackpot Aggregator campaigns have been shown to double the average player turnover. These mechanics are more than just features – they are revenue multipliers, seamlessly integrated into the platform.

With slots leading demand, the Fortune Rabbit game and Pragmatic Play external game provider ranking at the top, the Game Aggregator sets the standard for content depth, stability, and business impact.

SOFTSWISS maintains a 100% uptime commitment, with actual availability consistently measured at 99.999%–100%. This ensures operators never lose a session, a bet, or their players’ trust. 

The Game Aggregator is more than just a product – it’s a technology backbone that drives scalable success for our partners. From instant access to premium content to the industry-leading uptime and proven engagement mechanics, we’re giving operators exactly what they need to compete and win, added Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator.

With a broad and ever-growing game portfolio, full compliance coverage, and tools that drive real results, the Game Aggregator is helping shape the future of iGaming. In a market where 24/7 performance and player trust are essential, SOFTSWISS isn’t just keeping up – it’s leading the way.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS Game Aggregator Breaks the 35,000-Game Mark, Reaffirming Its Status as the Largest Content Hub appeared first on European Gaming Industry News.

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