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KAIROS GROUP ACQUIRES GAMING AND ESPORTS ORGANISATION HORIZON UNION
GLOBAL gaming media company, Kairos Group, has acquired gaming and esports organisation, Horizon Union (Horizon).
The latest organisation to join Kairos Group, which is also home to Kairos Media, Kyma Media, Turopium Sports and Entertainment and Kairos Ventures, Horizon will be managed and operated out of its base in Manchester.
Founded by Kieran Wood and Will Mollett in 2017, Horizon has grown to house over 35+ creators who drive and deliver content via an always-on strategy. Working alongside global brands such as GFUEL, Boost Gaming and ChampionUS, the organisation operates on the core principles of working closely with creators to provide strategic business value, within various verticals in the gaming world.
Horizon entered the esports space in January 2022 with the acquisition of esports team Top Dogs, competing in the APEX Legends Global Series (ALGS) league. With the UK esports industry continuing to show extensive growth, Horizon is hyper focused on continuing to develop and nurture grassroot competitive talent as well as establishing stature.
Alongside founding Horizon both Kieran and Will worked at Kairos Media for two years, with Kieran as an account manager and Will as a campaign manager.
Commenting on the acquisition, co-founder and operations and commercial lead at Horizon, Kieran Wood, said: âWorking with the Kairos Group team for nearly 2 years has been nothing short of a life changing experience, both professionally and personally.
âThe level of progression and development from working at Kairos Media and Horizon simultaneously has worked hand in hand to creating a sustainable and profitable organisation in Horizon.
âI could not be prouder of what weâve achieved so far but weâve still got a long way to go. Horizonâs future is looking very strong, with even more partners and creators joining and more esports ventures in the pipeline and we canât wait to begin this next phase under the Kairos Group umbrella. â
Co-founder and talent and partnerships lead, Will Mollett, added: âA journey with Horizon that began in 2017 is now merely just the beginning come 2022.
âWorking with Kairos Group is nothing short of a phenomenal opportunity for growth, not only as an organisation but also for our creators, who are always at the forefront of Horizon. Surrounding ourselves with like-minded individuals, who know the space better than anybody else, assists in all areas to the highest degree. The future is bright and I cannot wait to get started.â
Founded in 2015, Kairos Group has offices in the UK (London and Manchester), with teams also in Germany, France and the USA. The group has worked with some of the largest, most exciting brands in the world, including Facebook, Epic Games, KFC, JBL and Porsche.
Drew Townley, CGO of Kairos Group and managing director of Kairos Media, said: âWill and Kieran have been some of the brightest minds and hardest workers at Kairos Media since they joined. The opportunity for Kairos Group to support a journey, that I have no doubt they would have excelled at regardless, was too good to turn down.
âIt adds a completely new pillar to the Group with a gaming organisation itself, with ambitions to do esports the right way in the UK and beyond. We already have some of the most forward thinking brands on this journey with us and Horizon only adds to the incredible offering for any partner.â

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Fast Track releases new AI Player Churn Model
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Fast Track has announced the release of a new AI-driven Player Churn Prediction Model, now available to all partners within its CRM platform. The model enables operators to identify players at risk of churning as early as the first day of inactivity, supporting more proactive and efficient retention strategies.
Built on Fast Trackâs proprietary machine learning platform, FTML, the model uses seven sub-models to analyse player behaviour and make accurate predictions tailored to each operatorâs player base. The system continuously trains itself on live data, ensuring predictions remain relevant and effective over time.
The Churn Model is already in use by several Fast Track partners and is fully integrated into the platformâs core workflows. Once activated, operators receive clear, actionable insights into which players are likely to churn, along with data-informed recommendations on timing and incentive levels for re-engagement.
âChurn is one of the most impactful use cases for AI in player engagement,â said Simon LidzĂ©n, Co-Founder and CEO of Fast Track. âWith this model, operators can focus their efforts where it matters most; targeting players who are truly at risk with the right offer at the right time. Itâs a smarter, more cost-effective approach to retention.â
The Churn Model addresses a common challenge in the industry â overuse of reactivation bonuses â by helping teams deliver more relevant and timely incentives based on predictive insights, not guesswork.
To support the launch, Fast Track will host a live webinar on Thursday, 10 July 2025 at 16:00 CEST, offering a walkthrough of the new Churn Model and its practical applications. Save your spot at app.livestorm.co/fast-track/save-your-players.
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Evolution and Hasbro sign exclusive online live casino and slots partnership agreement
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Evolution today announced it has signed a multi-year agreement with Hasbro, a leading games, IP and toy company, to be their exclusive licensing partner for online live casino and slot games for MONOPOLY and other Hasbro Games titles.
The worldwide deal, including the USA, covers online content from all Evolution brands, including Evolution, Ezugi, NetEnt, Red Tiger, Big Time Gaming (BTG), Nolimit City and Livespins.
The new exclusive partnership for MONOPOLY and other Hasbro Games titles builds on a highly successful working relationship between the two companies. Evolution has already developed MONOPOLY Live and MONOPOLY Big Baller, two innovative online live casino game shows based on Hasbroâs world famous board game. Both are at the top of Evolutionâs game line-up and are two of the best-performing games in all of online gaming.
As a result of the new partnership, Evolution will be the exclusive licensing partner for online casino games based on much-loved Hasbro Games properties. New games will launch from January 2026 onwards and will be showcased at ICE Barcelona 2026. Amongst the new Hasbro-based titles from Evolution brands will be Game Night, MONOPOLY Filthy Rich, MONOPOLY Roulette (all live online games with live presenters), and a number of online slot titles.
At Hasbro, weâre all about playâwhether itâs classic board games or casino experiences. After a thorough RFP process, weâve chosen Evolution as our exclusive partner for online live casino and online slots for Hasbro Games titles,â said Claire Hunter Gregson, Director Gaming Relationships. âWe trust them to bring our brands to life in fresh, exciting ways for our adult fans and look forward to our partnership.
Todd Haushalter, Evolutionâs Chief Product Officer, commented: âThe combining of Hasbro and Evolution just feels right â we will make magic together! The bidding process was extremely competitive, but showing our commitment to innovation and excellence with MONOPOLY Live and MONOPOLY Big Baller, really helped! The team and I are incredibly excited to bring the Hasbro Games brands to all our various brands. I think MONOPOLY is the worldâs best casino game brand, and we can do so many great things with it, and, of course, with many other Hasbro Games brands. It is hard to believe, but these are still the early days of online gaming, and with Hasbro we will forge a new chapter in our industry.â
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The post Evolution and Hasbro sign exclusive online live casino and slots partnership agreement appeared first on European Gaming Industry News.
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Expanse Studios (GMGI) Obtains Croatian iGaming Certification
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Expanse Studios, the B2B game development division of Golden Matrix Group Inc. (NASDAQ: GMGI), has received official certification from Croatiaâs Ministry of Finance for its flagship game Super Heli, with additional titles in the companyâs 56-game portfolio expected to receive approval in the coming weeks for the EU member state.
The certification marks a strategic entry into a market that generated US$484.70m in 2024, with projected growth at a CAGR of 8.4% during 2024-2030. Super Heli, Expanseâs most popular crash-style game, becomes the first of the studioâs titles approved for the Croatian market, paving the way for broader portfolio distribution.
Tapping Into High-Growth European Market
Croatia represents a compelling opportunity for B2B gaming suppliers, with the Online Casinos segment alone projected at US$218.10m in 2024. According to iGamingTodayâs latest market research, Croatiaâs gambling market will reach âŹ720.42 million by 2025, making it one of Europeâs fastest-growing regulated markets.
Among the key market benefits are:
- Accelerating digital adoption â Internet penetration jumped from 76% in 2020 to 83% in 2023
- Over 20.6 million tourist arrivals in 2023 following Schengen Zone entry
- Over 500,000 Croatians expected to engage in regular online gambling by 2027
Strategic Value for the Company
The certification strengthens Expanse Studiosâ European footprint at a critical juncture. With 56 proprietary titles and 500+ B2B partners globally, Expanse is expected to capture a meaningful share in the growing EU market.
âCroatia certification is more than market accessâitâs validation of our content quality and compliance capabilities in demanding EU jurisdictions,â said Damjan Stamenkovic, CEO of Expanse Studios. âWith our flagship title Super Heli already approved and more games in the pipeline, weâre very excited for the opportunities this markets brings usâ
Competitive Advantage in Regulated Markets
Croatiaâs regulatory framework favors established, compliant B2B providers. Operators must obtain licenses requiring significant capital investment, and only licensed casino games operators who have at least one brick-and-mortar casino can offer online gambling. This creates high barriers to entry and positions certified B2B suppliers like Expanse as essential partners for operators.
The post Expanse Studios (GMGI) Obtains Croatian iGaming Certification appeared first on European Gaming Industry News.
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